Emergency 2.0 Wiki Project
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Turning the vision into reality...
Eileen Culleton, Voluntary Project Leader
Social Media in Times of Crisis SymposiumMonday 4 April 2011
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Cyclone Tracey struck Darwin Christmas Eve 1974
2Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
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Australia’s most devastating cyclone- on a human level
• 71 people killed
• Thousands injured
• 40,000 left homeless
• Destroyed the city
Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3
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For many hours – noone else knew
4Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
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Communications infrastructure was
destroyed
5Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT
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A long way from help
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Amateur radio operator sent the call
Contacted Perth to let
the world know Darwin
needed help
Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers-information/ham-radio-transreceiver-remains-popular/ 7
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First radio bulletin late Christmas Day
8Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT
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For 5 days official communications was via amateur radio aboard MV Nyanda
Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy
A
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The armed forces were
deployed
10Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869
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But the city was destroyed
But the city was destroyed
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Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y
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30,000 evacuated
in the largest airlift in
Australia’s history
Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12
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Wacol Migrant
Centre, Brisbane
Image taken from: Ipswich Motorway Upgrade Fact Sheet at http://www.tmr.qld.gov.au 13
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My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.
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So how does this story link to the vision of the wiki?
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Community + ICT + Networks= Communication Lifeline
Image, Northern Territory Library http://hdl.handle.net/10070/49948
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Community + ICT + Networks= Social Media
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Imagine
....if web 2.0 and social media was integrated into mainstream emergency communications?
Image taken from: http://gov2em.net.au/futurescenario/
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Imagine...
Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
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Imagine...
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Image taken from: http://gov2em.net.au/futurescenario/
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Imagine if it was two-way...
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Image taken from: http://gov2em.net.au/futurescenario/
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Information is power...
...and information saves lives and property
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Image taken from: http://gov2em.net.au/futurescenario/
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And information is critical to community recovery...
“Key to disaster recovery is an informed community ...through
provision of timely and accurate information”
Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster
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Used Social Media to provide information lifeline to those
impacted by Cyclone Yasi
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Key to recovery is providing mechanisms to empower the community to self mobilise...
“Disaster recovery is most effective when conducted with the
active participation of the affected community”
Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster
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Community Recovery Empowering the community
• Used social media to galvanise and mobilise the “Mud Armies”
• Facebook site also enabled direct appeals and ‘active localism’
• Leveraged for “Clean up Australia”
• Building community resilience and social capital
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EBCC – grass roots example
Community Centre used Facebook to:
• Share official information
• Rally and mobilise volunteers
• Call for donations
• Enable ‘active localism’
• Cross promote other agency activities27
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http://www.qldreconstruction.org.au/
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Conferences – emergency 2.0
10 March 2011
Brisbane
4 April 2011
Brisbane
10-12 April 2011
Canberra
13-15 April 2011
Mt Macedon Vic
6-7 April 2011
Melbourne
Australia
Overseas
24 March 2011
Virginia, USA
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Reports
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Blogs
http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/
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http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/
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Emergency 2.0 Wiki Working Group
Members volunteering their professional skills and time to turn the vision into a reality. From the government, community, education and business sectors.
Department of Community Safety
Department of Communities
Department of Local Government and Planning
Queensland Health
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• Emergency agencies
• Government agencies and schools
• Community agencies and nonprofits
• Business
• Media and the Public
Vision
To empower the community with the knowledge to utilise web2.0 and social media in emergency communications.
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To provide best practice guidelines on how to utilise social media in all phases of emergency management:
• Emergency preparation
• Emergency response
• Emergency recovery
Goal
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A Wiki will enable the community:
• To access practical guidelines based on best practice
• To save ‘reinventing the wheel’
• To mitigate risk
• To keep up with rapidly changing technology and trends
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What is a wiki?
39http://en.wikipedia.org/wiki/Wiki
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Who will use it?
• Emergency agencies
• Government agencies
• Community eg community centres,
schools, non profits
• Business
• Media and the public
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What emergencies will it cover?
Manmade emergencies
Health Emergencies
Natural Disasters
http://themostimportantnews.com/archives/
http://www.terranean.com.au/news.htm
Chris Ison, The Morning Bulletinhttp://www.skynews.com.au/national/article.aspx?id=562283&vId=
http://www.emergency.nsw.gov.au/content.php/645.html
http://www.photosfan.com/history/page2/
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What information will it have?
Courtesy David Eade 42
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Guidelines to include:
• Risk and Mitigation Checklist
• Moderator’s checklist
• Content management
• Stakeholder management
• Resourcing
• Staff policies
• Internal communication and channel integration
• Business continuity
• ICT requirements & security
• Record management and archiving43
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Wiki Tips – Amplifying your message
• Find the popular hashtag # and add to your message eg #flood
• Follow emergency agencies eg @QPSmedia
• Follow the media eg @abcradio
• Ask everyone to retweet your message – in your message, “please RT”
• Keep your message to 100 characters so people can add their message to the RT
• Put the link on your website home page!44
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Wiki Tips – other topics
• Amplifying the message of official agencies
• Live monitoring of social media
• Crowdsourcing
• Using real time online maps
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How?
• Driven from QLD
• Emergency 2.0 Wiki Working Group
• National Governance – to be representative of emergency, government, community & business
• Alliances (to include)
• local – LGAQ, Volunteering QLD, EMPA, Rotary Australia, Chamber of Commerce
• national – EMA, EMPA, Australian Red Cross, LGA, Gov2.0 groups, AGIMO, Rotary
• international – NEMA, Crisis Commons, SMEM46
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Project Approach
• Establish a framework – technology, content, governance, stakeholder engagement, communications
• Establishing online presence – Twitter, LinkedIn, Ozloop
• Stakeholder Engagement & building networks
• Soft launch for collaborative input by stakeholders
• Consultation for public review
• Go live – ready for Cyclone, Flood, Bushfire Season
• Review – post implementation
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Stakeholder engagement & online presence
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Key Stakeholders following us on Twitter
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How can I help?
• Help write content, or edit it
• Peer review and comment on discussions around suggested content
• Help promote the Wiki to your networks
• Help us establish alliances
• Contribute to the forum, comment on the blog, tweet!
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Contact Us
LinkedIn: Government2.0 in Queensland
Twitter: @emergency20wiki @gov2qld
Email: [email protected]
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