Emergence of the Social Intranet

© Copyright IGLOO Inc. 2009. All rights reserved.© Copyright IGLOO Inc. 2009. All rights reserved.

Toby WardCEO, Prescient Digital

[email protected]

May 6th, 2010

Dan LatendreCEO, IGLOO Software

[email protected]

May 6th, 2010

Emergence of the

Social Intranet“An antiquated technology is reborn

through social software.”

Watch the webinar video instead

http://www.prescientdigital.com/articles/view-emergence-of-the-social-intranet-video

Webinar Agenda

Introduction

– Jill Skene, Marketing Program Manager, IGLOO Software

– Time: 5 minutes

Social Intranets “Context, Implementation & Guidelines”

– Dan Latendre, CEO IGLOO Software

– Time: 10 minutes

Social Intranets – Research Findings & Examples

– Toby Ward, CEO Prescient Digital


Case Studies– Dan Latendre, CEO IGLOO Software


Question & Answer

– Please enter your questions in the chat window at anytime during the session

– Questions will be answered at the end of the session

Twitter hashtag

#intranet2

@intranet2 @tobyward @ynanasi

Our Presenters

Toby WardCEO, Prescient Digital

The founder and CEO of Prescient Digital Media, Toby is a senior consultant with particular expertise

in the area of internet and intranet planning and communications. A specialist in web and intranet

planning and measurement, Toby has led his company to many awards in recent years, including an

illustrious Webby Award. A broadcast journalist turned consultant, Toby founded and launched

Prescient in early 2001.

A recognized North American expert on effective web planning, communication, benchmarking and

best practice measurement, Toby is the author of Finding ROI, a leading study conducted on intranet

return on investment (ROI).

Dan LatendreCEO, IGLOO Software

The founder and CEO of IGLOO Software, Dan has been a technology innovator for the past 20 years

working with such pioneering companies as MKS, Delrina and Open Text Corporation. He has played

significant roles in the development and marketing of numerous leading edge internet-based

technologies and applications – first wireless internet package, first commercial search engine which

powered Yahoo! and the first web-based intranet application called Livelink.

Who’s Participating…

Webinar Attendee Snapshot:

– Bank of America

– Burger King

– Cancer Research UK

– General Electric

– Kelly Services

– Lexis Nexis

– Nortel

– Oxfam International

KnowledgeManagement

ConsultantsCollaboration

Human Resources

Information Systems

MarketingCommunications

Project Management

Public Relations

Social Media

Training

CustomerSupport

Web Marketing– Pfizer

– RIM

– RBC

– Scotia Bank

– TD Bank

– Target

– Telus

– Visa

– Xerox

Industries Represented:

– Academic

– Consulting Companies

– Finance and Banking

– Food and Beverage

– Health Care

– Not for Profit

– Pharmaceutical

– Public Sector

– Retail

– Telecommunications

IGLOO Software“Creating Online Business Communities”

Dan Latendre

CEO, IGLOO Software

IGLOO Software

PEOPLE

We help organizations deploy successful online business communities

powered by social software.

INFORMATION

ACTIVITIES

Audience

– Employees & Teams

Business Value

– Productivity, agility and

innovation through a more

connected & knowledgeable

workforce

How?

– Creating “team driven”

corporate social networks that

connect employees to the

people, information and

processes they need in order to

get their jobs done effectively

and efficiently

Audience

– Prospects, Customers,

Partners, Suppliers, Members

and Alumni

Business Value

– Brand loyalty and building

trusted relationships

How?

– Extending social software

beyond the corporate firewall

to connect with your partners,

customers and suppliers to

create deeper, stronger &

more trusted relationships

SOCIAL FUNDRAISING 2.0EDUCATION 2.0GOVERNMENT 2.0ADVOCACY 2.0E-HEALTH 2.0BUSINESS & MARKETING 2.0

Business is both a personal and

social activity...

Companies don’t build products, do

deals or make service calls...

...People do!

8

The Social Side of Business

PEOPLE

ACTIVITIES

INFORMATION

http://xataka.com/archivos/images/Blogger.Logo-thumb.png

Not a NEW Concept…

Social networking in a business context

has been around for over 100 years

– “Face to Face” meetings, conference calls, water

cooler conversations are all early forms of BSN

Today... Email is the #1 business

social software application in the world

– over 90 billion messages sent daily

40%

44%

20%

51%

37%

52%

24%

41%

48%

28%

30%

Managing projects

Fostering collaboration within a division or group

Locating experts/expertise

Corporate communications

Improving employee services

Capturing and sharing knowledge

Fostering innovation (from internal and external sources)

Reducing use of email or face-to-face meetings

Modernizing the intranet portals

Collecting customer and market information

Providing customer support

Social Software – Business UsesBase: 603 North American and European IT decision-makers

Source: Enterprise And SMB Software Survey, North America And Europe, Q4 2009

2010 Report:

© Copyright IGLOO Inc. 2009. All rights reserved.

Social Intranet 2.0

“Employees”My View

• Information

• Conversations

• Relationships

• Bookmarks

• Teams

• Connections“Teams”

Group View

• Projects

• Departments

• Business Units

• Committees

• SIGs

“Enterprise”Corporate View

• Knowledge

• People

• Talent

• Expertise

• IP

• Projects

• Relationships

• Processes

Social Media Playbook

© IGLOO Inc. 2009. All rights reserved.

Key Stakeholder Groups

Business

Owners

– Control

– Ownership

– Want it “Now”

– Feature rich

– Easy to use

– Cost effective

– Training/Tutorials

– Support

Executives

– Information Architecture

– Compliance

– Governance

– Measurement

– IP Protection

– Productivity

– Knowledge

discovery/reuse

– Risk

– Secure

– Reliable

– Performance

– Back ups

– Extensible (API)

– Scalable

– Support & Maintenance

Different: Goals – Objectives – Outcomes

IT

Departments, Business Units,

Committees, Project TeamsCIO, CTO, CSOIT, IS, Hosting Services,

Security

Emergence of the Social Intranet

Toby Ward

CEO, Prescient Digital

www.PrescientDigital.com

Listen. Understand. Deliver.

We treat each client as unique;

we listen to their needs, goals and challenges;

understand a client's requirements and potential; and

deliver highly effective & innovative website & intranet

plans & designs

Strictly Confidential ©

2009 Prescient Digital

Evidence / Prevalence

Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

1919+

One or more 2.0 tools

87%55% Enterprise Deployment

Most popular:BlogsDiscussion Instant Msg

Intranet 2.0 Global Study 2010, Preliminary Data, 520 participants


Blogs


2121+

Blog deployment

53%Up 10%

18% enterprise deployment

35% limited deployment

8% have no plans



ThomsonReuters



Choose Blogs (subscribe)

ThomsonReuters


Idea Management - Oce



IBM

Wikis


3232+

Wiki deployment

49%Up 5%



11% have no plans



Strictly Confidential ©

2009 Prescient Digital

The Social Intranet


The Social Intranet

An intranet that features multiple social media tools for most or all employees

Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page

Woven into most aspects of content consumption


Employee Networking


Strictly Confidential © 2010 Prescient Digital Media Not For Distribution4040+

Employee networking

27%Up 42%



19% have no plans


Social Intranet Metrics


Social Intranet Metrics Adoption Rate

65% of employees join in first three months (Sabre)More than 90% participation rate after 1 yr (Sabre)

Frequent use

Nearly 1 million wikis (BT)60% of questions answered within 1 hr of posting (Sabre)Each question posted receives an avg of 9 answers (Sabre)

Growing cost savings

400,000 EUROS in savings from IDEAS blog (Oce)

US$500,000 hard cost savings in yr 1 (Sabre)


IGLOO Case Studies



BlackBerry Partners Fund

www.blackberrypartnersfund.com

Business Challenge

BlackBerry Partners Fund wanted two main

functionalities with their site – a publicly

accessible website and a private online

community.

Community Solution

• Online community manages all aspects of

its multi-phased “stage and gate” process of

due diligence and decision making.

• An IGLOO Community provides a

comprehensive solution by delivering a suite

of content management, collaboration and

social networking tools.

• Portions of the community are available as

a public website to promote the fund to

potential subscribers and applicants for

funding.

http://www.blackberrypartnersfund.com/


Motorola User Groups

Business Challenge

Motorola needed a way to connect to specific

user groups together online to share best

practices, trouble shoot issues and help guide

future product directions.

Community Solution

• Manage and coordinate over 100 distinct

user groups and their activities

• Gather feedback on product features and

set up test groups on new products

• Connect members via product usage

& product types

• Create and disseminate customer

testimonials & stories


IGLOO Social Intranet

Business Challenge

IGLOO Software needed an internal

social intranet to connect their

employees, share knowledge, improve

communications and foster team

collaboration.

Community Solution

Social Intranet for connecting all

employees. in the company.

• LDAP authentication

• Corporate Activity Pulse

• Blogs

• Event Calendar

• Group/Team Spaces

• Best Practice Wiki

• Social Profiles

• Document Management

• Email Notifications

• Messaging

• Connections

“Top 7” Recommendations

1. Start With a Plan– Measurable goals, objectives, timelines and outcomes

2. Start Small– Pilot Project

– Contain It!!

– Management Buy In

3. Identify/Understand/Document the Risks– Technology, Operational, Culture

4. Understand Your Stakeholders– Needs, & Behaviors, Expectations

5. Resource It– Staffing, Expertise, Funding

6. Engage, Engage, Engage– Marketing, promotion and incentives

7. Measure & Monitor– What is working, and what it not!!!

– Modify and change

Measuring ROI

1. Do you get new products or services to market - faster?

2. Are their resulting cost reductions in existing business units because of improved processes

and communications?

3. Has the community improved knowledge sharing? (i.e., best practices and tools that improve

the quality of processes, products, or services)

4. Are you better connected to your customers? And are they more satisfied? Resulting in higher

customer retention and/or minimized support costs.

5. Has knowledge sharing increased rate of innovation? New product improvements,

methodologies and/or ideas?

6. Employee satisfaction and motivation, has it improved? Have your employee retention rates

gone up? Are more people applying for jobs? Have the number of sick days gone down?

ROI from a social context is not about “monetization” but measuring the

incremental value it brings to your business.

It is about measuring how well an employee, team and/or even company is

doing in meeting the business challenges they are trying to address.

1.877.ON IGLOOwww.igloosoftware.com

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Thank You!!

[email protected]


www. IntranetBlog.com

www.Twitter.com/TobyWard

www.Communexions.com

416.986.2226

Emergence of the Social Intranet

Technology

Transcript of Emergence of the Social Intranet