eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake...
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![Page 1: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/1.jpg)
eMerge Interactive: Sustainability and Success
Jacob AcMoody Michael GundersonWhitney Oliver Peake
2005 American Agricultural Economics Association Graduate Student Case Study Competition
![Page 2: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/2.jpg)
eMerge Interactive
a technology company serving the U.S. beef production industry
![Page 3: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/3.jpg)
Service Line and Product LineCattleLOG™
Individual animal data
collection
VerifEYE™
Improving food safety
with cutting-edgeproducts
![Page 4: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/4.jpg)
CattleLOG™Weaknesses Dependent Tarnished Riveted
Opportunities Branded beef Traceability F2P value chain
Threats Commodity competition Government delays Fragmented industry
Strengths Aligned Reliable Approved
![Page 5: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/5.jpg)
CattleLOG™Strengths Aligned Reliable Approved
Opportunities Branded beef Traceability F2P value chain
Threats Commodity competition Government delays Fragmented industry
Weaknesses Dependent Tarnished Riveted
![Page 6: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/6.jpg)
CattleLOG™Strengths Aligned Reliable Approved
Weaknesses Dependent Tarnished Riveted
Threats Commodity competition Government delays Fragmented industry
Opportunities Branded beef Traceability F2P value chain
![Page 7: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/7.jpg)
CattleLOG™Strengths Aligned Reliable Approved
Weaknesses Dependent Tarnished Riveted
Opportunities Branded beef Traceability F2P value chain
Threats Commodity competition Government delays Fragmented industry
![Page 8: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/8.jpg)
VerifEYE™Weaknesses Unknown Limited Constrained
Opportunities Alliances Hand hygiene International markets
Threats Benefit difficult to
quantify High costs Export slowdown
Strengths Innovative Exclusive Efficient Committed
![Page 9: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/9.jpg)
Strengths Innovative Exclusive Efficient Committed
Opportunities Alliances Hand hygiene International markets
Threats Benefit difficult to
quantify High costs Export slowdown
Weaknesses Unknown Limited Constrained
VerifEYE™
![Page 10: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/10.jpg)
Strengths Innovative Exclusive Efficient Committed
Weaknesses Unknown Limited Constrained
Threats Benefit difficult to
quantify High costs Export slowdown
Opportunities Alliances Hand hygiene International markets
VerifEYE™
![Page 11: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/11.jpg)
Strengths Innovative Exclusive Efficient Committed
Weaknesses Unknown Limited Constrained
Opportunities Alliances Hand hygiene International markets
Threats Benefit difficult to
quantify High costs Export slowdown
VerifEYE™
![Page 12: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/12.jpg)
Quarterly Financials
$0
$100
$200
$300
$400
$500
$600
$700
$800
31-Mar 30-Jun 30-Sep 31-Dec 31-Mar 30-Jun 30-Sep 31-Dec 31-Mar
2003 2004 2005
(in
th
ou
san
ds)
.
Revenue Cost of Revenue
![Page 13: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/13.jpg)
Strategic DirectioneMerge Interactive: a technology company serving the U.S. beef production industry
![Page 14: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/14.jpg)
Strategic DirectioneMerge Interactive: a technology creation company serving the U.S. meat processing industry
![Page 15: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/15.jpg)
Who Is The Target Market?
![Page 16: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/16.jpg)
0%
5%
10%
15%
20%
25%
30%
35%
Perc
ent
Mark
et
Share
Beef Processing Industry
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Value of Brand Protection Hudson Foods, Inc. 25 million pounds of beef recalled
![Page 18: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/18.jpg)
Values of Food Safety
Marginal WTP for Traceability = 8%
Marginal WTP for Food Safety = 21%
“Individuals in the US and Canada are willing to pay even more for food safety guarantees than for
traceability alone”
![Page 19: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/19.jpg)
Implementation
establishing sustainability, aiming for long term success
![Page 20: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/20.jpg)
Sell CattleLOG™
No sustainable competitive advantage Existing customer value
![Page 21: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/21.jpg)
ProductDevelopment
eMerge Present and Future
New
Current
MarketDevelopment
Penetration
Unrelated
Diversification
Current New
Products
Market Expansion Grid
Customersor
Markets
![Page 22: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/22.jpg)
Sales Growth of VerifEYE™$200,000 for capital lease$450,000/year for three years
0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 2009
Cu
mu
lati
ve U
nit
s S
old
.
![Page 23: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/23.jpg)
Pro Forma Financials
millions of
revenues
-$30
-$20
-$10
$0
$10
$20
$30
2004 2005 2006 2007 2008 2009
-$8
-$6
-$4
-$2
$0
$2
$4
$6
$8Revenues
Operating Margin
millions of
operatingmargin
![Page 24: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/24.jpg)
Hand Held VerifEYE™
![Page 25: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/25.jpg)
Sustainable Competitive Advantage Technology development
Early contaminant detection systems
Growth in technology budget
![Page 26: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/26.jpg)
eMerge Interactive Refocusing for sustainability
Using experience to deliver reliable food safety solutions for processors
Enhancing shareholder value by innovating detection technology
![Page 27: eMerge Interactive: Sustainability and Success Jacob AcMoody Michael Gunderson Whitney Oliver Peake 2005 American Agricultural Economics Association Graduate.](https://reader030.fdocuments.us/reader030/viewer/2022032606/56649e8a5503460f94b8fe69/html5/thumbnails/27.jpg)
Questions?