Grow the profit of your online advertising space!

Emediate Executive WorkshopNovember 10th, 2009

”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”

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Programme

Welcome By Managing Director Otto Neubert Block, Emediate

iSense and SitescreenBy Managing Director Peppertech, Andreas Jürgensen

Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters

Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate

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But pls order your meal first

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About us

Established: 2001 in Copenhagen, Denmark

Employees: 18 (+ re-sellers )

Customers: + 130

Volume: + 35 billion ad impressions / monthly

Headquarter: Copenhagen, Denmark

Sales offices: Stockholm, Sweden

Oslo, Norway

Helsinki, Finland

London, UK

Milano, Italy

Paderborn, Germany

Amsterdam, Netherland

Sao Paolo, Brazil

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New organisation and responsibilities

Management: Otto Neubert Block & Andreas Jürgensen

Sales/MarketingOtto

Neubert Block

Finance/HRAndreas Jürgensen

Product DevKlas

Rönqvist

Customer Service

Kristian Nielsen

PeppertechHenrik Olsen

Tech developer & provider for

adpepper media webgains ilead globase

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Customer Focused

We consider our customers as our partners; we listen, evaluate, educate and customize to build long-lasting partnerships

We help our customers to deliver, drive and optimize their revenue

We know our customers’ needs and have a strong Nordic focus – partnering in the rest of ‘World’

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Flexible and Robust System

We tailor the system to our customers needs

We have a very fast development cycle so we can quickly fulfil our customers’ specific needs

We offer multiple, exact targeting options and a very reliable forecasting and delivery algorithm

We deliver a system which is robust, scalable and has a fast ad server engine

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System & Support

System versions:

English

German

Swedish

Finnish

Spanish

Support languages:

English

German

Swedish

Finnish

Spanish

Norwegian

Danish

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Multiple Integration Solutions

CRM

CMSFinancial

Ad exchange

Booking interface

EmediateAd open and

documented API

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Focus in this release has been to adding value to a larger part of our customers organization.

Features in focus

Dashboard – enabling precise focus

Sales Wizard – easy workflow

Behavioral target interface – increasing the valuable inventory

Loaded with features to grow the profit of your online advertising space.

Latest release – EmediateAd 3.9

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Emediate positioning

Helping the customersWorkshops and training sessions

Release meetings

Newsletters

Marketing positionFlexible

User friendly

Optimizing your revenue

Introducing a product differentiation to prevent the ’invasion’ of OpenX, Google Admanager, Adserving Int’l and other low-end ad servers

Basic, Small/Medium websites, low volume, low complexity

Advanced, Large websites/networks, standard/low customization

Professional, Large websites/networks, special requirements, high customization

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Why an Executive Workshop?

Innovate and develop ideas for ad serving processes and optimization

Strengthening customer relations

Getting feedback on primary customers’ needs

Building mutual dependency

Preferably establishing a network of professionals who can Interact and inspire

Help yourself and Emediate to maintain pole position in a highly paced and competitive market

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Next

iSense and SitescreenBy Managing Director Peppertech, Andreas Jürgensen

Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters

Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate

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Next

Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters

Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate

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Next

Innovating EmediateAdBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate

One of the early attempts to invent the air balloon

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Innovating Emediate

It is not the strongest ofthe species that survive,nor the most intelligent,but the ones mostresponsive to change.

Charles Darwin

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Technical idea Business Development

Business Strategy

Marketing communication

Technical ideasDevelopment of solutions and products

Business strategies and -concepts

End user value and key messages

Strategic innovation: focus on value

Technology driven innovation: focus on function

What drives innovation?

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Innovation needs inspiration

Inspiration

Research

Competitor

Supplier

Employee

ExpertNetwork

Analyzis

By mistake

Customer

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How do we use our ressources - Tech

Core development and maintenance (30 – 40 %)Improving speed

Improving security

Improving infrastructure

Customer invisible

Adds indirect value for all customers

Feature development (20 – 30 %)Customer driven

Interface improvements

Benefits all customers

Adds direct value for all customers

Special development (10 - 15%)Development for single customers

Adds value for one customer

Technical support (20 – 30 %)

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How do we use our ressources - Support

Support (30 - 40 %)

Teaching (10 -20 %)

Setting up customers (20-30 %)

Manuals and specifications (10-15 %)

Booking (10 – 20 %)

Ad hoc assignments (5 – 10%)

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Do we add enough value?

What gives you the most valueAd formats (templates)

Optimizing functionality

Reporting and analyzing functionality

Security, speed and stability (robot blocking, servers etc.)

Manuals and specifications

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Discussion

Are we still catching up?

Should ideas for new features primarily come from customers?

Should Emediate be first movers on new trends?

Should Emediate try to influence the display advertising market?

Do you feel we have sufficient resources to support and develop to satisfy your needs?

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Moving on…

Do you have any ideas for topics future Executive workshops?Mobile, video, Behavioral Targeting, Remnant Inventory, etc.

Ideas for external speakers / presentations:IAB, local trade organisations, admonsters, etc.

Would you like to host a workshop?

What was your experience of this workshop?Please fill out the questionaire

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Let’s have dinner….

And may the growth be with you!