1. CLOUD MEETS BIG DATA An EMC Overview Ferdinando Caputo Sales and Partner Development Manager ferdinando.caputo@emc.com Napoli, 9 Novembre 2011 Copyright 2011 EMC Corporation. All rights reserved. 1

2. I.T. BUDGETDILEMMA Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010 Copyright 2011 EMC Corporation. All rights reserved. 2 3. IN 2011 THE DIGITAL UNIVERSE WILL SURPASS 1.8 ZETTABYTES 1,800,000,000,000,000,000,000 Copyright 2011 EMC Corporation. All rights reserved. 3 4. BY 2020 IT DEPARTMENTS WORLDWIDE WILLEXPERIENCE10X NUMBER OF SERVERS50X AMOUNT OFINFORMATION75X NUMBER OF FILES Copyright 2011 EMC Corporation. All rights reserved. 4 5. In This Decade 22M15M WORLDWIDE IT STAFFINGWILL INCREASELESS THAN 50% 20102020WW IT Staffing Rate of Increase Source : 2011 IDC Digital Universe Study Copyright 2011 EMC Corporation. All rights reserved. 5 6. In 201088% OF FORTUNE 500 HADBOTNET ACTIVITYASSOCIATED WITH THEIR DOMAINSSource : Panda Labs Research Copyright 2011 EMC Corporation. All rights reserved. 6 7. Enter The Cloud. Copyright 2011 EMC Corporation. All rights reserved. 7 8. Virtualization and Cloud Are TopPrioritiesBiggest trends driving spending decisions in 2011 Servervirtualization SecurityCloud computing StoragevirtualizationWindows 7upgrade cycle Desktopvirtualization Mobile messaging October 2009 applications April 2010October 2010 Labor optimization 0 10 2030 40 50 60NUMBER OF TOTAL RESPONDENTSSources: Barclays Capital, CIO Survey, October 2010 Copyright 2011 EMC Corporation. All rights reserved.8 9. Private Cloud Is a Top Priority for IT 10% 10%A full two-thirds say No 24% No they have pursued or Maybe Maybe 66% are pursuing a private Yes cloud computing strategy by 2014.GARTNERSource: Private Cloud Computing Ramps Up in 2011, March 2001, Gartner Copyright 2011 EMC Corporation. All rights reserved.9 10. Agility Is the #1 Private Cloud Driver15%15% The majority see agility 55%Other 24%Other and speed as theCostCost primary benefits of Agility private cloud9% Business Businesscomputing. Alignment Alignment GARTNERSource: The Drivers And Challenges Of Private Cloud Computing, March 2011, Gartner Copyright 2011 EMC Corporation. All rights reserved.10 11. Waves of ChangeCloudNetworked / Computing PC / Distributed Microprocessor Computing MinicomputerMainframe Copyright 2011 EMC Corporation. All rights reserved.11 12. EMCs Mission To Lead Customers On Their Journey To Cloud Computing and Transforming IT By Enabling Them To Store, Manage, Protect, and Analyze Their Information Assets In A More Agile, Trusted, And Cost-efficient Way. Copyright 2011 EMC Corporation. All rights reserved.12 13. Private Cloud Is the Best of Both WorldsEnterprise ITPrivate Cloud Public Cloud Trusted Simple ControlledLow CostReliable Flexible SecureDynamic Infrastructure 35% have implemented a private cloud, 30% more will in 2011 GARTNER DATA CENTER CONFERENCE 2010 Copyright 2011 EMC Corporation. All rights reserved.13 14. Three Phase Journey to the PrivateCloud IT PRODUCTION BUSINESS PRODUCTIONIT AS A SERVICELower costs Improve quality of service Improve agility PercentvirtualizedPlatinum GoldPhase 1Phase 2 Phase 3IT-owned applications Mission-critical applicationsRun IT as a business Copyright 2011 EMC Corporation. All rights reserved. 14 15. Infrastructure Requirements by Phase IT PRODUCTION BUSINESS PRODUCTIONIT AS A SERVICELower costs Improve quality of service Improve agility PercentvirtualizedSimplicity ScalabilityStandardizationEfficiency ContinuityAutomationProtectionSecurityPlatinum GoldPhase 1Phase 2 Phase 3IT-owned applications Mission-critical applicationsRun IT as a business Copyright 2011 EMC Corporation. All rights reserved. 15 16. Private Cloud Is the First StepEnterprise ITPrivate Cloud1 2 3 Infrastructure Transformation 35% have implemented a private cloud 30% more will in 2011 GARTNER DATA CENTER CONFERENCE 2010 Copyright 2011 EMC Corporation. All rights reserved. 16 17. Service Providers Create New OptionsEnterprise ITPrivate Cloud Public Cloud Infrastructure Transformation Copyright 2011 EMC Corporation. All rights reserved.17 18. Capital Markets Community PlatformScalability, availability, security, and complianceHigh Market TechnologyBuy-SideSell-SideTraders Operators Platform as a Service (PaaS) SUPERFEEDTICK TICK HISTORY-ON- MANAGED TRANSACTIONSHISTORY ON DEMAND DEMAND Infrastructure as a Service (IaaS)TICK HISTORY-ON-COMPUTE-ON-DEMAND CLUSTER-ON-DEMANDSTORAGE-ON-DEMANDDEMAND Copyright 2011 EMC Corporation. All rights reserved. 18 19. Security: From Physical To Logical Physical Data Center Virtual Data Center ApplicationAnti-Virus Application Policy Logical Application Anti-VirusAnti-VirusFirewall VMVM VMDLP Application Application Anti-Virus Virtualization Platform Anti-Virus DLP Apply Policy To Zones.Edge. App. Endpoint. Firewall Copyright 2011 EMC Corporation. All rights reserved.19 20. The New Security Stack Governance, Risk & Archer eGRC Virtual Data Center ComplianceAnti-VirusLogical Application Firewall Cloud VMVMVMTrust AuthorityDLPDLPSecurity PolicyManagementAnti-SpamIntelligence EnVisionVPNVirtualization Platform SecurID Visibility NetWitness Access Copyright 2011 EMC Corporation. All rights reserved. 20 21. Private Cloud Is the First StepEnterprise ITPrivate Cloud1 2 3 Infrastructure Transformation 35% have implemented a private cloud 30% more will in 2011 GARTNER DATA CENTER CONFERENCE 2010 Copyright 2011 EMC Corporation. All rights reserved. 21 22. Hybrid Cloud = Private Cloud + PublicCloud Infrastructure Transformation Copyright 2011 EMC Corporation. All rights reserved. 22 23. A New Layering of ITEnterprise ITEnd User ProvisioningTransformationApplicationTransformation Infrastructure Transformation Copyright 2011 EMC Corporation. All rights reserved. 23 24. The Cloud Workload Filter Economic EvaluationTrust Assessment Functional Assessment AllPublic CloudWorkloads Workloads Workloads Can Be Moved To Public CloudPrivate Cloud WorkloadsBecause TheyMeet TrustWorkloads ForCheaper OnRequirementsFunctionality Private / Public ReasonsCloudPrivate CloudWorkloads ForTrust Reasons Legacy Workloads For Cost Reasons Copyright 2011 EMC Corporation. All rights reserved. 24 25. CLOUD TRANSFORMS IT BIG DATA TRANSFORMS BUSINESS Copyright 2011 EMC Corporation. All rights reserved. 25 26. Big Data Is Different New data sources Lots of files, big files Big data appsInside and outside the firewall500 quadrillion files in 20111 Structured & semi-structured Realtime informationBig data apps with 5 TB filesUnstructured1) Source : 2011 IDC Digital Universe Study, EMC Customers Copyright 2011 EMC Corporation. All rights reserved. 26 27. The Big Data Stack4Collaborative Act Documentum xCP ?3 Real Time Analyze Greenplum, Hadoop2 Structured &Unstructured1PetabyteScale Copyright 2011 EMC Corporation. All rights reserved. 27 28. Requirements for the New IT PortfolioVirtual Desktop Infrastructure: End-User Choice with IT Control Enterprise ApplicationsBig Data ApplicationsBig DataAnalytics Structured & Unstructured Massive Scalability Hybrid Technologies Transactional Storage Security and CompliancePolicy-Driven ManagementBig Data StorageVMware Integration, Simplicity, Efficiency, Linear Scalability, Operational Simplicity,Scalability, AvailabilityIntegrated Data Mobility Geographic Distribution, File, and Object Backup and Archiving Speed, Deduplication, VMware Integration Copyright 2011 EMC Corporation. All rights reserved.28 29. Our Comprehensive PortfolioVirtual Desktop Infrastructure: ViewEnd-User Choice with IT Control Enterprise ApplicationsBig Data ApplicationsGreenplumBig DataAnalytics Structured & Unstructured Massive Scalability Hybrid Technologies Transactional Storage Ionix Security and ComplianceBig Data Storage VNXVMware Integration, Simplicity, VMAXEfficiency,Integrated Data Mobility IsilonAtmosPolicy-Driven Management Linear Scalability, Operational Simplicity, Scalability, AvailabilityVPLEX Geographic Distribution, File And Object Data Domain, AndVMwareNetWorkerBackup Avamar, Speed, Deduplication, ArchivingIntegration Copyright 2011 EMC Corporation. All rights reserved. 29 30. Our Journey to the Cloud/Big Data 2011EMC cumulative 8 year technology investmentR&D $10.5BM&A $14B2009 20072005 2003AND BEFORE Copyright 2011 EMC Corporation. All rights reserved.30 31. Why EMC for Your Journey? The right vision and strategy Market-leading technology, products, services,and support World-class partner ecosystem Record financial strength Copyright 2011 EMC Corporation. All rights reserved. 31 32. THANKYOU Copyright 2011 EMC Corporation. All rights reserved. 32