Embrace your inner data geek
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EMBRACE YOUR INNER DATA GEEK: USE NUMBERS TO TELL YOUR PROJECT’S STORY ILEAD USA, June 19, 2013
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Learn how to harness the power of numbers for marketing and advocacy purposes. We will cover what numbers you can use to market and advocate for your project, as well as how to communicate them effectively.
Transcript of Embrace your inner data geek
EMBRACE YOUR INNER DATA GEEK: USE NUMBERS TO TELL YOUR PROJECT’S STORYILEAD USA, June 19, 2013
USING NUMBERS TO TELL YOUR PROJECT’S STORY
Why numbers?
What numbers should we use?
How are libraries using numbers for marketing and advocacy?
Presenting numbers effectively in a graphic format
Infographic software demo
WHY NUMBERS?
COLORADO’S BTOP PROJECT
88 PUBLIC COMPUTER CENTERS
WHAT NUMBERS SHOULD WE COLLECT?
Inputs
Outputs
Outcomes
INPUTS
Quantify the effort expended on a project—resources and time
Funds (grant, matching, etc.)
Number of staff
Hours open Staff time
BTOP INPUT MEASURES
Grant/matching funds
Computer center hours
Staff hours
OUTPUTS
Quantify the levels of services and materials provided
Website visits Email newsletter sign-ups
Facebook “likes” Twitter followers
Number of classes offered Number of computers for public use
Number of class attendees Number of users during open lab time
Hours of class time Hours of computer use during open lab time
BTOP OUTPUT MEASURES
Number of classes offered
Hours of class time
Number of class attendees
Number of one-on-one trainings
Number of open access computer users
Hours of open access usage
OUTCOMES
Document the impact a project has on the participants, community, organizations, partners, etc.
Created a resume Learned how to edit videos
Found ELL resources Traced family history
Filed for unemployment Posted an item for sale on Ebay
Applied for a job Set up an email account
Traced family history Skyped with a family member
Developed ongoing partnership with workforce
Provided community with broadband access
BTOP OUTCOME MEASURES-CLASS ATTENDEES
After taking today’s class, I am better able to… use a computer. use the Internet. create or edit a website. view and/or share digital photos. use software (ex: Word, Google
Docs, Photoshop, Excel, Quickbooks)
BTOP OUTCOME MEASURES-OPEN ACCESS USERS
While I was on a computer in the computer center today, I looked for employment. used software (ex: Google
Docs, Excel, Word, Photoshop). communicated with someone
(ex: email, chat, Facebook). did schoolwork.
WHAT NUMBERS CAN YOU COLLECT FOR YOUR PROJECT?
HOW ARE LIBRARIES USING NUMBERS FOR MARKETING AND ADVOCACY?
MAKING NUMBERS & OTHER INFORMATION MORE VISUAL
THE CHALLENGE: 2012 AVERAGE ACADEMIC LIBRARIAN SALARIES
Broken down by:-Region: West/Southwest vs. All US regions
-Type of institution: 2-year, 4-year, university
-Position: Director, Assistant Director, Dept. Head, Manager, Non-Supervisory Librarian, Beginning Librarian
=18 comparisons
TWO FREE TOOLSINFOGRAPHICS
START WITH THE NUMBERS
DESIGN TIPS
Delivery method
Comparisons Factoids Think outside
the chart
Bill & Melinda Gates Foundation. (2012). Infographic: American public libraries & community internet access. Retrieved from http://
visual.ly/american-public-libraries-community-internet-access
DESIGN TIPS
Template features White space Color Icons “Standalone-ability”
Inspiration visual.ly coolinfographics.com mashable.com/catego
ry/infographics
dailyinfographic.com pinterest.com pewresearch.org
Colorado State Library. (2013). Infographic: Benefits of a digitally literate community. Retrieved from http://www.cde.state.co.us/cdelib/btop/download/pdf/BTOPBenefitsMarch2013.pdf
SHOW > TELL
American Library Association. (2012). Infographic: Weather the storm. Retrieved from http://www.ala.org/research/plftas/2011_2012/weatheringthestorm Bestcolleges.com. (2013). Infographic: Teaching with the Library of Congress. Retrieved from http://www.bestcollegesonline.com/blog/2013/01/10/teaching-with-the-library-of-congress/ Library Research Service. (2013). Infographic: School libraries & student achievement. Retrieved from http://www.lrs.org/news/2013/02/27/make-the-case-for-school-libraries-with-our-new-impact-studies-infographic/
What do YOU think?
START WITH THE NUMBERS
DEMO #1 – EASEL.LY
easel.ly Create free account Example numbers: 2011-12 Public Library
Funding & Technology Access survey plinternetsurvey.org
EASEL.LY
Themes Export as JPG Drag & drop Cloning objects Guides
Limited to existing theme objects, format, size
No help tool Limited text editor Limited icon edits No chart creator
Pros Cons
YOUR TURN!
DEMO #2 - PIKTOCHART
piktochart.com Create free account Example numbers: 2011-12 Public Library
Funding & Technology Access survey plinternetsurvey.org
PIKTOCHART
Many icons/images Color codes Chart wizard Page resize Edit layout options Export as JPG/PNG
or create link
Watermark No workspace Odd behavior when
zoom in Limited image
editing Limited FAQ
Pros Cons
YOUR TURN!
DISCUSSION
