Email Marketing Opportunities - Constant Contact...EMAIL BEST PRACTICES FOR NONPROFITS...

EMAIL BEST PRACTICES FOR NONPROFITS

Email Marketing Opportunities

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Write the important dates and special events for your organization in the spaces below. You can use these entries to plan out your email marketing for the year.


2018 - 2019 Email Marketing Calendar Worksheets

March 20181 2 3

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Sunday Monday Tuesday Wednesday Thursday Friday Saturday

April 20181 2 3 4 5 6 7

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29 30


May 20181 2 3 4 5

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June 20181 2

3 4 5 6 7 8 9

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July 20181 2 3 4 5 6 7

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29 30 31


August 20181 2 3 4

5 6 7 8 9 10 11

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26 27 28 29 30 31




September 20181

2 3 4 5 6 7 8

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October 20181 2 3 4 5 6

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28 29 30


November 20181 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29


December 20181

2 3 4 5 6 7 8

9 10 11 12 13 14 15

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30


January 20191 2 3 4 5

6 7 8 9 10 11 12

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February 20191 2

3 4 5 6 7 8 9

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31

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2018 - 2019 Email Marketing Calendar Worksheets

1. Header

Is your subject line 4-7 words?

Is your reply address correct?

Does the logo link to yourwebsite?

Do the colors of yourbackground, headline, buttons,and dividers match your brand?

Does your image support themessage of your email?

Do you have a call-to-action buttonwith a compelling command?

Did you add your social buttons (and double check the links)?

Does your footer include thecorrect company information?

Did you use a recognizable“From” name?

2. Preheader

3. Logo & Colors

4. Image

5. TextHave you used at least 22pt text foryour headline and at least 14pt text for your message body?

6. Call-to-Action

7. Footer

Does your preheader furtherentice the reader to open your email?

Is your preheader 5 - 8 words?

From: Giving Tree Help CenterReply: [email protected]: Volunteering opportunities for the SpringPreheader: Volunteer to feed those in need

Email Design Checklist



Worksheet for a

Notes:

Email Name

Total Sent: Send Date: / / Open Rate: %Click-through Rate: %Bounce Rate: % Unsubscribes: % ( )

Result :


How will you measure your success?

What is the goal of your email?

.

What were your total results?

Did you meet your goal?


1. Announcement

Promotion Name


Result:

Worksheet for a time-based email

2. Reminder

3. Last Chance


Result:

/ %

% % Unsubscribes: % ( )

Total Sent:Send Date: /Open Rate:Click-through Rate: Bounce Rate:

Result:


How will you measure your success?

.

What were your total results?

Did you meet your goal?

What is the goal of your promotion?

Email MarketingList Growth Checklist

Are you set up to gather email addresses in every situation?Use this checklist to make sure your nonprofit is ready.

Face-to-Face InteractionsHave you focused on what contacts receive in exchange for their email address?

Have you trained your staff to ask for email addresses?

Do you have something at events to collect email addresses?

Print Have you set up a Text-to-Join keyword to use at event?

Have you added your Text-to-Join keyword to direct mail pieces?

Have you added your Text-to-Join keyword to business cards?

OnlineDo you have a sign-up form on every page of your website?

Do you link to your sign-up form in your social media posts and profiles?

Do you link to your sign-up form in your email signature?


http://knowledgebase.constantcontact.com/articles/KnowledgeBase/6043

Email Marketing Opportunities - Constant Contact...EMAIL BEST PRACTICES FOR NONPROFITS...

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