Eloqua Grande Guide to Sales Enablement
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The Grande Guide to Sales Enablement 01 © 2010 ELOQUA CORPORATION The Grande Guide to Sales Enablement Brought to you by
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Part of Eloqua’s "Grande Guide" series, this guide looks at the art and science of "sales enablement."
Transcript of Eloqua Grande Guide to Sales Enablement
The Grande Guide to Sales Enablement 01 © 2010 ELOQUA CORPORATION
The Grande Guide to
Sales Enablement
Brought to you by
02 The Grande Guide to Sales Enablement www.eloqua.com
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Sales Enablement
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The Grande Guide to Sales Enablement 03 © 2010 ELOQUA CORPORATION
The Grande Guide toSales Enablement
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The Grande Guide to Sales Enablement 05 © 2010 ELOQUA CORPORATION
The Grande Guide toSales Enablement
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Businesses that invest in sales tools to provide more insight about prospects see results:71% year over year improvement in
sales cycle time51% year over year improvement in lead
conversion rates54% year over year improvement in the
percent of sales reps achieving quota
Source: Aberdeen Group, Sales Intelligence: The Secret to Sales Nirvana, January 2009
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The Grande Guide to
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> http://www.eloqua.com/platform/lead_management/sales_enablement/ and http://www.eloqua.com/services/videos/Relationship_Mapping.html
> https://www.visionedgemarketing.com/Content/Articles-on-Marketing-and-Sales-Alignment/menu-id-1.html
> http://blog.eloqua.com/
> http://digitalbodylanguage.blogspot.com/search/label/sales%20enablement
> http://marketinginteractions.typepad.com/
> http://www.enableyoursales.com/blog/3-reasons-why-the-enterprise-urgently-needs-content-intelligence/
> http://www.thesalesenabler.com/
> http://salesenablement.wordpress.com/
> http://blog.siriusdecisions.com/Blog/
> http://www.bbmarketingplus.com/blog/
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http://info.kadient.com/TheNewRulesofSalesEnablement.html
> - http://media.eloqua.com/documents/
BeyondLeadFlow_eBook_SW.pdf
The Grande Guide to Sales Enablement 07 © 2010 ELOQUA CORPORATION
The Grande Guide toSales Enablement
> http://www.eloqua.com/resources/whitepapers/Digital_Body_Language_whitepaper.html
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http://eloqua.icentera.com/exLink.asp?8387709OX34Q48I42364137
> https://www.salesleadershiproundtable.com
> http://www.forrester.com/events/eventdetail?eventID=2438
> http://www.leadresponsemanagement.org/mit_study
> http://www.slideshare.net/lml999/
idc-sales-enablement-jan-2009-presentation
08 The Grande Guide to Sales Enablement www.eloqua.com
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