Elite Business_Print Media Kit 2017

2 0 1 7 P R I N T M E D I A K I T

Y O U R G A T E W A Y T O C O N N E C T W I T H R A P I D - G R O W T H S M A L L B U S I N E S S O W N E R S A N D D E C I S I O N M A K E R S

P R I N T | O N L I N E | E V E N T S

O U R M I S S I O N

MAGAZINE

51,500opted in subscribers

across all our platforms

ONLINE

68,348average monthly page impressions

EVENT

5,500delegates attend

our annual conference and exhibition

At Elite Business, we’re passionate about championing growing businesses. Providing fresh perspectives and representing disruptive solutions, we educate and inform fast-track startups, high-growth businesses and SMEs that are helping to drive Britain forward. Whether it’s covering how Sarah Wood is breaking all of the rules with Unruly or how Chilango’s founders have traded tech for tacos, we profile the individuals reinventing enterprise.Our multichannel platform has an extensive reach, both

online and offline; from our quarterly printed publication, through our heavily trafficked website, to our national event, we engage with leading C-suite decision-makers in order to boost and grow their businesses.

O U R C O N T E N T I S P R O D U C E D B Y A T E A M O F E X P E R I E N C E D W R I T E R S W H O C O N S I S T E N T L Y T A P I N T O E X P E R T K N O W L E D G E O N H O W R E A D E R S C A N G E T T H E B E S T F R O M T H E I R B U S I N E S S E S

C O N T E N T

As well as practical advice, Elite Business concentrates on presenting a range of success stories and probing insights into the big issues affecting industry.

This is reflected in the entrepreneurs you will find in our pages – whether that’s Debbie Wosskow, whose home-sharing platform Love Home Swap has become one of the sharing

economy’s brightest success stories, or Vernon Hill II, the iconoclastic entrepreneur toppling the old gods of high-street banking with Metro Bank.

Supporting our high-quality print title – which is distributed through a paid-for subscription model – our digital edition is configured for tablets and smartphones and is

distributed through our wide network of high-profile partners.

MALE

60.2%FEMALE

39.8%BREAKDOWN BY SECTORbusiness manufacturing 3.9% business services / activities 12.7% communications 19.4%construction 3.1% consumer services 10.7%financial services 9.9%other 19.8% public sector 3.4% retail / wholesale 17.1%

BREAKDOWN BY ROLECEO 7% director 16% manager 7% managing director 47%other 12%owner proprietor 11%

EMPLOYEESmicro 1 - 10 19% small 11 - 49 60% medium 50 - 249 14%large 250 - 999 4%enterprise 1,000 - 4,999 2%other 1%

SUBSCRIBERS

51,500

REGION

*Figures may vary due to ongoing marketing activities

COMPANY AGE

17%

53%

18%

12%

Less than one year

1 - 5 Years

5 - 10 Years

10+ Years

BUSINESS STAGEthinking of starting a business 7.9% in the process of starting up 14.3% trading in the last 12 months 17.8% existing business looking to grow 56.3%other 3.7% 2.9%

0.7% 1.2%

3.8% 6.4%

2.6%1.4%

35.9%23.1%10.3%

0.1%

1.3%10.3%

AREA OF INTEREST

TURNOVER

58%up to £1m

25%£1m - £2.5m

9%£2.5m - £5m

4%£5m - £10m

2%£10m - £50m

2%£50m+

42.4% energy / power

91.7%computer software

83.1%office services & equipment

56.6%expenses

management

76.7%conferences /

exhibitions

62.2%personnel

55.5%financial services

50.5%corporate

finance

51.6% sponsorship

64.2%insurance

54.3%corporate hospitality

68.5%telecommunications

75.6%banking

47.9%leasing

41.3%credit

management

45.4%transport,

distribution & logistics

53.7% company cars / fleet

management

22.3% legal services

90.4%e-commerce

24.7%treasury services

88.5% computer hardware

59.8%network / internet

security

55.5%employee benefits

47.3%venture capital

86.8% computer services

A U D I E N C E

CASE

STU

DY M Y E R S C L A R K

AS A PROFESSIONAL FIRM looking to raise our profile, Myers Clark has found Elite Business to be the perfect platform. The ability to display our brand to such a large audience of engaged subscribers has complemented our marketing strategy to great effect; our visibility and online engagement have achieved unprecedented success. Elite Business has enabled Myers Clark to achieve its goals for raising brand awareness with both individuals and businesses; it has certainly been excellent value for money.

Rachael Potter, marketing manager, Myers Clark

O U R V I S I B I L I T Y A N D O N L I N E E N G A G E M E N T H A V E A C H I E V E D U N P R E C E D E N T E D S U C C E S S .

IN AN EXTREMELY COMPETITIVE MARKET PLACE, Myers Clark, an independent firm of Chartered Accountants, required a campaign to connect with an audience of business owners and finance directors, from small and medium enterprises. Elite Business developed a six month multi-channel strategy that established Myers Clark’s position as experts in the field of chartered accountancy and sought to drive traffic to their website. The campaign centred on the publication of a content-led sponsored feature which provided advice on the change in accounting rules and the impact on SMEs. This was supported by inclusion

within Elite Business’s e-newsletter, an MPU advert on the website and display advertising in the magazine. The combination of marketing channels delivered Myers Clark a high-level of exposure to their desired audience with the sponsored feature receiving over 46,000 impressions in the month of publication with nearly 200 unique clickthroughs to Myers Clark’s desired landing page. In total, the digital campaign provided nearly 340,000 impressions with the display advertising increasing this by up to an additional 500,000, providing the brand exposure, website traffic and lead generation that Myers Clark desired.

PRINT AD

THE CAMPAIGNMarch - Sponsored feature and MPU April - E-newsletter sponsored feature, print advert and MPUMay - MPUJune - MPUJuly - Print advert and MPUAugust - MPUSeptember - Print advert in Elite Business Live event guide and MPUOctober - E-newsletter guest feature, print advert and MPU

MPU

C A S E S T U D Y B R I G H T H R

FROM THE INITIAL CONVERSATION, right through to final delivery and reporting, Elite Business was with us every step of the way. The planning and campaign options were versatile to match our objectives and Elite provided the perfect platform for us to launch to a new market. This was proven in the results from our campaign which gained a massive reach and great engagement with our brand.

Owen McArthur, Acquisition Marketing Manager, BrightHR

BRIGHTHR PROVIDE A COMPLETE HR SOFTWARE SOLUTION and required a platform to reach out to the SME market. Working with Elite Business, a four-month marketing strategy was formulated with the strategic goals of increasing exposure, demonstrating market expertise and generating qualified leads. Running from July through to October this year, the multi-channel campaign incorporated traditional print advertising, with two double page spreads in Elite Business, in conjunction with two HTML solus e-campaigns to a targeted selection of Elite Business subscribers.The campaign also comprised a sponsored feature on the website, with traffic generated from exposure within our e-newsletter, and supplemented with website advertising across the site.The combination of content marketing, brand exposure and direct communication with their desired target audience produced excellent results with nearly 500,000 impressions on the Elite Business website alone. The HTML solus e-campaigns delivered an average open rate of almost 40% with 5% of the recipients visiting BrightHR’s website.

THE CAMPAIGNJuly – Double page spread in Elite Business MagazineAugust – Leaderboard, MPU, two HTML solus e-campaigns and sponsored featureSeptember – Leaderboard, MPU and e-Newsletter guest featureOctober – Leaderboard, MPU and double page spread in Elite Business Magazine

PRINT AD

WEBSITE SPONSORED

FEATURE

LEADERBOARD

E L I T E P R O V I D E D T H E P E R F E C TP L A T F O R M F O R U S T O L A U N C H T O A N E W M A R K E T .

OUR

CLIE

NTS

Elite Business is a well designed and well written publication full of relevant and useful features for its readership. Their demographics matched our target customer base and the proactive nature of how Elite Business promote themselves – online and offline – has meant we’ve seen a measurable increase in the number of visitors and conversions through our website.

Gavin Cockerill, managing director, Flyerzone

We’ve worked closely with Scott at CE Media to design a media solution bespoke to us. They’ve been able to support us with new ideas that have meant we’ve created a programme that has reached our SME audience in ways we’ve never tried before. Their knowledge and willingness to help has been refreshing. Lu McGoldrick, senior acquisition marketing manager, British Gas

Elite Business has given us some great marketing opportunities and has resulted in our businesses receiving a large number of sales leads. The Elite team are easy to work with and really flexible and helpful. I made a number of good contacts as a result of the events. Harpreet Panesar, marketing manager, enterprise, business department, ICAEW

Elite Business is an excellent platform, having worked with both the magazine and the event. We have made some great connections and have generated fruitful prospects for our business. We look forward to working with you throughout 2017. Ben Kench, owner, Business TV Limited

CE Media are an exceptionally organised and well informed publisher that is always flexible to meet our needs and requirements, including exposure and lead generation in the marketplace. The team is always a pleasure to work with. Matt Lees, offline marketing manager, CV Library

We’ve been using Elite Business’s digital e-communications to reach its subscribers throughout 2016 and I’m pleased to say that its products have generated excellent engagement for our platform. Elite Business offered the perfect channel for us to reach out to small business owners and enabled us to focus on the specific demographics we needed to reach to bring in business. They are also a great team to work with and we look forward to planning in our next campaign.

Walter Pinto, marketing executive Funding Circle

C R E A T I V E U N I T S : D I S P L A Y

GENERALBinding: Perfect bound.Final trim size: 205mm x 266mm.Bleed: 3mm.Live matter: Keep all live matter 8mm from trim, top, bottom, side and gutter.Colour: CMYK (Fogra39).

PRINT SAFETYGutter safety: 8mm on each side. Please see illustration (right) for further instructions.Text: Minimum size knockout type should be 8 point.

MEDIAAll artwork submissions must be PDF/X-4 files.The PDF/X-4 files must have:• All fonts MUST be embedded. • The color space must be CMYK or

Grayscale. No RGB, LAB or embeddedcolor profiles (such as ICC profiles).

• All pantone colours MUST be convertedto CMYK.

• Resolution: 300 dpi.

LABELLING YOUR ARTWORKPlease label your artwork with your own company name, issue date and advert size. For example: ‘CE Media_January_full page’.

PRINT TO DIGITALThe complete magazine is available on our website. The digital version of your advert includes a link to your site, so

please supply your preferred URL with your artwork. You can also supply an RGB version of your advert: please specify this when you submit your artwork.

SUBMISSION PROCEDURESMaterials are due at date specified on the schedule page of this document. N.B. No responsibility can be taken for files not supplied as per the above specifications.

DESIGN SERVICEWe are happy to design your advert for you. If you would like us to do so, please ensure you include images, text, vector logo and other required content (such as particular fonts) within the e-mail. Please note images must be at least 300 dpi.

PROOFINGOnce your advert has been designed you will be sent a proof. After which you will be allowed three rounds of changes. Any changes made after this will be charged at £200 per hour.

Please include as many changes as possible in your reviews to avoid this charge.

CONTACT If you have any questions, please call the production department.Phone: 01245 673701Email: [email protected]

SPACE WIDTH x DEPTH LIVE AREA BLEED

FULL PAGE 205mm x 266mm 185mm x 246mm 3mm

SPREAD* 410mm x 266mm 392mm x 246mm 3mm

HALF PAGE 175mm x 115mm 163mm x 103mm NO

*For advert spread units please supply 5mm duplicated image on both sides of the centerline. Remember to supply a separate version for the digital issue that does not include the duplicated image.

LIVE AREA BLEED MARGIN

HALF PAGE

FULL PAGEDOUBLE PAGE SPREAD

Please allow 5mm of duplicate image for the central gutter

elitebusiness | PRINT KIT | 2017

DISPLAY ADVERTISING PROVIDES AN OPPORTUNITY TO ALIGN YOUR BRAND ALONGSIDE OUR QUALITY CONTENT. PUTTING YOUR COMPANY AT THE FOREFRONT OF THE MINDS OF SME BUSINESS OWNERS WHEN IT COMES TO PURCHASING DECISIONS.

C R E A T I V E U N I T S : B U S I N E S S S U P P O R T S E C T I O N

SPACE WIDTH x DEPTH LIVE AREA BLEED

FULL PAGE 175mm x 240mm 163mm x 228mm NO

1/2 PAGE H 175mm x 115mm 163mm x 103mm NO

1/2 PAGE V 85mm x 240mm 73mm x 228mm NO

1/4 PAGE 85mm x 115mm 75mm x 105mm NO

1/8 PAGE H 85mm x 52mm 77mm x 44mm NO

1/8 PAGE V 40mm x 115mm 32mm x 107mm NO

1/16 PAGE 40mm x 52mm 32mm x 44mm NO

1/32 PAGE* 40mm x 24mm 36mm x 20mm NO

THE BUSINESS SUPPORT SECTION IS LOCATED DIRECTLY AFTER OUR MARKET FOCUSED CONTENT, ADVERTISEMENTS APPEAR UNDER A HEADING (OR CLASSIFICATION).

Business support advertisements encourage readers to respond to an advertisement directly, usually by phone, e-mail or by visiting a website. We have a number of different sizes available to suit your advertising needs.

1/4 PAGE 1/2 PAGE VERTICAL

1/8 PAGE HORIZONTAL

1/8 PAGE VERTICAL

1/2 PAGE HORIZONTAL

1/32 PAGE

Examples not to scale - for illustration purposes only

1/32 PAGE*This is the smallest size available so please pay attention to the amount and size of the text and images that will work in this area.

1/16 PAGE

LIVE AREA BLEED MARGIN


Units are measured in mm (always WxH) at 300 dpi. Colour CMYK. V = Vertical H = Horizontal

GENERAL• Heading: no more than 6 words.• Standfirst: 20 - 30 words.• Body copy: Full page - 400 words

Double page - 900 words.• Pull quote: please supply one pull

quote per page.• Images: must be supplied as high-res

jpegs 300dpi.• Content:• Advice or opinion focused features.• Please avoid complicated formatting -

subheads are fine but bullet points ortables will not be accepted.

• Content MUST be original and exclusive to Elite Business

NOT ALLOWED• We will NOT accept any content that blatantly

promotes your product or service.• We will NOT accept news stories and other

content about your company’s performance or,for example, a new product launch.

• We will NOT accept any content that has previously been submitted to other titles.

• Q&A’s or interview-led pieces will not be accepted.

A FEW HOUSE STYLE POINTERS • Monetary figures - £3m, £45bn

(as opposed to £3 million, £45 billion)• Government - lower case• Job titles - lower case, including prime minister• Dates - June 23 (as opposed to 23 June,

23rd June, June 23rd)• Startups - without a hyphen

SUBMISSION PROCEDURESAdvertorials must be submitted at least four business days prior to scheduled print date. Please refer to the schedule included in this kit for exact dates.

PROOFINGOnce you have submitted your article it will then be designed, edited and proofed. After which you will be allowed three rounds of changes. Any changes made after this will be charged at £200 per hour.Please include as many changes as possible in your reviews to avoid this charge.

N.B. Please note we reserve the right to edit and rewrite the content so that it aligns with our own house style and tone of voice.The designed piece also needs to match our house style including fonts and image usage.

A D V E R T O R I A L S

Clearly labelled as an advertising

feature

Elite Business folio added

Your Advertorial


ADVERTORIALS PROVIDE A PLATFORM TO CONVEY YOUR MESSAGE IN THE FORMAT OF THE MAGAZINE’S EDITORIAL CONTENT.

B E L L Y B A N D

USING A BELLY BAND AROUND THE MAGAZINE IS AN EFFECTIVE WAY TO GET YOUR MESSAGE IN FRONT OF READERS

FRONT

205mm80mm

125mm

BACK

Tape

Leave 70mm of blank space

80

mm

5mm

SP

INE

Your advert here

SPECIFICATIONS• Trim Size: 80mm x 420mm. • Size: 80mm x 420mm.• Bleed: 3mm.• Images: 300dpi.• Colours: CMYK.• Format: PDFX-4.

Overlap area: 70mmTotal length of belly band = 485mmThe belly band will be adhered with sellotape.

YOUR ADVERT HERE


A belly band is the first thing readers see when they pick up the magazine and because they have to remove the band to open the magazine, they are highly likely to notice the ads on both the front and back.Artwork will be displayed on the front of the magazine, with your design continuing round the back, please use the size guide below to centralise any text or imagery on yourdesign. You can also use the reverse of the belly band for advertising if you wish.

G A T E F O L D

WHEN YOU HAVE A LOT TO SAY, YOU CAN MAXIMISE YOUR MESSAGE BY TURNING OUR FRONT OR BACK COVER INTO MULTIPLE UNFOLDING PANELS. YOU CAN USE THE BEGINNING PANELS TO GRAB THE READER WITH EYE-CATCHING IMAGERY AND THEN REINFORCE THE MESSAGE ON SUBSEQUENT PANELS.

INSIDE COVER SPREAD

INSIDE COVER SPREAD

FOLD OUT SPREAD

FOLD OUT SPREAD

Opens out to reveal your 3 page spread

OPEN


SPECIFICATIONS• Page 1 trim size: 200mm x 266mm.• Page 2 trim size: 205mm x 266mm.• Page 3 trim size: 200mm x 266mm.• Page 4 trim size: 200mm x 266mm.• Bleed: 3mm.• Images: 300dpi.• Colours: CMYK.• Format: PDFX-4.

S U P P L E M E N T S

SUPPLEMENTS• Communicate your core values through

an independent editorial medium.• Speak directly to decision makers and

influencers within the SME market.• Introduce specific subject or products.• Affiliate your brand with Elite Business.

A supplement gives you:• 8-12 pages of full-colour brand presence.• “In association with” status .• Publication online.• Full design service - you supply

the content and we do the rest.

OFFERING A CHANCE TO PRESENT YOURSELF TO THE STARTUP AND SME COMMUNITY, SUPPLEMENTS CAN BRING YOUR BRAND TO LIFE IN AN ENTIRELY NEW WAY. WE CAN PRODUCE SUPPLEMENTS AND MINI-GUIDES FOR INSERTION INTO ELITE BUSINESS

Our recent Business is Great supplement


I N S E R T S

INSERTS ARE A VERSATILE AND ENGAGING PART OF THE MEDIA MIX. THEY GRAB THE ATTENTION OF THE CONSUMER AND IN TURN ENCOURAGE INTERACTIVITY, RETENTION AND RESPONSE.

Driving direct response or helping to build your brand, inserts enable you not only to acquire new customers and drive leads but also to connect emotionally and build awareness of your brand through the different executions we can offer.


• Size:- Minimum size: 148mm x 105mm.- Maximum size: 205mm x 266mm.- Maximum weight: 55gms.

If you require us to print your inserts,please provide your artwork to thefollowing specification:

• Bleed: 3mm.• Colour: CMYK (Fogra39).• Format: PDFX-4.

Recent examples of inserts we have

produced

S C H E D U L E elitebusiness | PRINT KIT | 2017

* All dates subject to change. Contact your account manager for more information.

Q1JANUARYEDITORIAL 05.12.16

AD BOOKING 12.12.16

AD COPY 15.12.16

INSERTS 16.12.16

ARTWORK 20.12.16

PRESS DATE 23.12.16

LIVE/ON SALE 02.01.17

Q2APRILEDITORIAL 24.02.17

AD BOOKING 03.03.17

AD COPY 17.03.17

INSERTS 24.03.17

ARTWORK 27.03.17

PRESS DATE 31.03.17


Q3JULYEDITORIAL 31.05.17

AD BOOKING 05.06.17

AD COPY 20.06.17

INSERTS 23.06.17

ARTWORK 23.06.17

PRESS DATE 30.06.17


Q4OCTOBEREDITORIAL 28.08.17

AD BOOKING 04.09.17

AD COPY 15.09.17

INSERTS 22.09.17

ARTWORK 22.09.17

PRESS DATE 29.09.17


DIRECTOR

Scott English Managing [email protected]

SALES - 01245 673692

Gemma CampionSales [email protected]

DESIGN - 01245 673702

Leona Connor Head designer [email protected]

Jenny Allen Junior [email protected] Dan Lecount Web development [email protected]

MARKETING - 01245 673696

David ThomasGroup marketing [email protected]

ADMIN

Laura Hyde [email protected]

ACCOUNTS

Sally StokerFinance [email protected]

Colin MundayManagement [email protected]

EDITORIAL

Josh Russell - Editor [email protected]

Maria Barr - Web [email protected]

Eric Johansson - Feature [email protected]

DATA

Paul Kirby - Data [email protected]

R A T E S + C O N T A C T

CE Media, 1st Floor, Regency House, 16 Victoria Road, Chelmsford, CM1 1NZ

PRINT ADVERTISEMENTS 1x 2x 4x

Double Page £6,250 £5,625 £5,000

Full Page £3,500 £3,150 £2,800

Half Page £2,000 £1,800 £1,600

COVERS

Inside Front Cover Price on application

Inside Back Cover Price on application

Outside Back Cover Price on application

BUSINESS SUPPORT SECTION 1x 2x 4x

Full Page £2,200 £2,100 £2,000

Half Page H/V £2,000 £1,800 £1,600

Quarter Page £1,250 £1,125 £1,000

1/8 Page £800 £720 £640

1/16 Page £500 £450 £400

1/32 Page £250 £225 £200

Advertorial Price on application

Gatefold Price on application

Belly band Price on application

Inserts Price on application

Supplements Price on application

K E Y C O N T A C T SR A T E S


Elite Business_Print Media Kit 2017

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Transcript of Elite Business_Print Media Kit 2017