2015-16 Elite Franchise Media Kit · 2015. 9. 7. · Energy / Power 11% Expenses management 16%...
Transcript of 2015-16 Elite Franchise Media Kit · 2015. 9. 7. · Energy / Power 11% Expenses management 16%...
ABOUT To produce a high-quality seasonal product that is an absolute must for the franchisee. With fresh, rich content, our aim is to ensure we are seen as bringing you the thought leaders within the franchise world. We are passionate about providing the next generation of franchisees and business owners with the necessary tools to ensure that they have absolutely everything they require to help them on the road to success.
The magazine is brimming with features on the hottest topics surrounding the world of franchising. Packed with the latest news, expert insights, industry analysis and columns from franchising industry leaders who have first-hand experience of growing a franchise from the ground up.
Whether you are firmly established in the franchise universe or just taking your first tentative steps into it, our team of experienced journalists and industry columnists will help ensure your own franchise story is a successful one. From interviews with the likes of Chuck Runyon’s Anytime Fitness to advice on funding your franchise, we’ve got it covered.
Elite Franchise is accessible via smartphone and tablet. This fully-rounded package and emphasis on quality means we have an excellent vehicle to help promote your company to your target demographic.
OUR MISSION
INSIDE
DIGITAL
IN EVERY ISSUE
Issue: Summer 2014 Chuck Runyon, Anytime Fitness
TOTAL pRINT & SUbScRIpTION REAch
pARTNER DIGITALREAch
12,500 80,000
Elite Franchise is tailor-made for start-ups and SME owners who are looking to use franchising as a means to start or grow their business
I have worked closely with CE Media on Elite Franchise for a number of issues and have found them to be both professional and innovative
Nigel Toplis, Managing Director, The Bardon Group
ChUCk RUnyOn
ANYTIME FITNESS
AUDIEnCEElite Franchise reaches 12,500 across our digital and print editions. Indivduals who are seeking a new franchise investment opportunity and to become involved in a franchise that will help them achieve real growth
MALE
60.2%FEMALE
39.8%
Stats: Dec 2014
cOMpANY TURNOVER
Up to £1m 82%£1m - £2.5m 7%£2.5m - £5m 3%
£5m - £10m 3%£10m - £50m 3%£50m+ 2%
READERS
12,500
bREAkDOwN bY SEcTORBusiness services / Activities 10.5%
Communications 21.6%
Construction 2.8%
Consumer services 13.3%
Financial services 12.7%
Other 25.5%
Retail 13.6%
bREAkDOwN bY ROLEManaging director 43.5%
Other 11.4%
Owner / Proprietor 24.2%
Partner 4.6%
Senior management 16.3%
pURchASING INFLUENcEBanking 20%
Business travel 34%
Company cars
Fleet management 17%
Computer hardware 17%
Computer services 31%
Computer software 17%
Conferences / Exhibitions 30%
Corporate hospitality 19%
Credit management 17%
E-Commerce 13%
Employee benefits 17%
Energy / Power 11%
Expenses management 16%
Financial services 16%
Insurance 17%
Leasing 20%
Legal services 17%
Network / Internet security 22%
Office services & equipment 27%
Other software 19%
Personnel 15%
Sponsorship 22%
Telecommunications 24%
Transport, distribution
& logistics 29%
Treasury services 9%
Venture capital 24%
bUSINESS STAGEThinking of buying a franchise 73%
Existing business looking to
become a franchise 15%
Started trading in the last
12 months 4%
Other 2%
AUDIEnCEREGION
2.9%
0.7% 1.2%
3.8% 6.4%
2.6%1.4%
35.9%23.1%13.9%
0.1%
1.3%10.3%
FRANchISE AREA OF INTERESTAccountancy & financial 41%
Automotive 30%
Business consulting 50%
Business opportunitues 60%
Business training 43%
B2B 57%
Care 25%
Children 30%
Cleaning 30%
Coffee 27%
Computer 37%
Courier 22%
Dating 13%
Education 20%
Event & wedding planning 12%
Fitness 35%
Food 53%
Gardening 15%
Golf 6%
Health & beauty 23%
Home care 12%
Home improvement 35%
Home services 13%
Internet 44%
Magazine 8%
Merchandising 10%
Mortgage 8%
Pest control 4%
Pet 3%
Photography 7%
Print & sign 43%
Professional services 43%
Property & estate agency 17%
Recruitment 12%
Retail 43%
Safety & security 10%
Sports 24%
Travel & leisure 16%
Vending 7%
cOMpANY AGE0 - 1 years 77%
1 - 4 years 12%
5 - 9 years 9%
10+ 2%
Elite Franchise is probably the most informative franchise magazine for prospective franchisees and franchisors as it includes a wide range of informative articles about up to date topics in franchising and upcoming franchise events. For anyone interested in franchising, Elite Franchise is a must read
Clive Sawyer, Managing Director, Business Options
DIGITAL READERShIp
Desktop 58.6%
Smartphone 21.9%
Tablet 10%
kATELESTERDIAMOND LOGISTIcS
CIRCULATIOnIn total, across our platforms and partnerships, we have a combined reach of 12,500, further supplemented by our targeted e-newsletters – providing the latest news, articles and commentary from industry figures. This means we are perfectly placed to get your brand in front of the right audience.
DISTRIbUTION
pARTNERS & SUppORTERS
SUppORTING AGENcIES
pLATFORMS 88%of our targeted
circulation is director/business owner level
50,000additional annual
distribution (annual extras: business centres, trade
shows, events)
additional readership sent digitally monthly through our partners
80,000
(minimum combined monthly postal and
digital version)
12,500Business centresAvanta - London and Home Counties Basepoint - NationwideBluesquare Offices - ScotlandDBS Centres - MidlandsFlexioffices - NationwideForsyth - NationwideInstant Offices - NationwideLandmark - LondonOasis - LondonRegus - NationwideStart Anytime - NationwideWeston Business Centres - South East
Shows & eventsAd:TechCommercial Finance ExpoDigital Marketing ShowE-Commerce ExpoInternet Retail ExpoInternet WorldKent 20:20 Vision LiveMade FestivalNational Entrepreneurs CongressNorth East London ExpoScottish Business ExhibitionSouth Wales Business ShowTFM&AThames Valley Business ExpoThe Franchise ShowThe Greater Manchester ExpoWeb Summit
Our long-term campaign in Elite Franchise has given us really excellent results. We’ve found pairing our brand with a title known for high-quality, informative content has paid dividends and allowed us to get in front of precisely the right people at the moment
Rufus Bazley, Franchisesales.com
LABAn ROOmESGOLDGENIE
OThER SERVICESElite Franchise offers a variety of promotional tools to assist companies with their marketing efforts
The website offers a wide range of advertising options, from a listing in our franchise opportunity directory to pride of place spaces like banner ads and exclusive spots on the home page. With our extensive social media campaigns and content that is networked across the board, a place on our site is an excellent way of ensuring people pick up on your brand.
Each month Elite Franchise sends out an e-newsletter to over 12,500+ business professionals. Delivered directly to subscribers’ inboxes, the newsletter is a great way to get immediate attention by including an advert.
We are now offering a new prime location on each of the main sections on our website: News, Interviews, Analysis, International, Finance, Sales & Marketing, People, Technology and Legal. Clients can take over the sponsored feature section with their own content, including their company logo and any relevant links they would like to reference. Each sponsored feature will run for one calendar month and should be an advice article or opinion piece on a subject relevant to the position on the website and to the readers - the majority of whom are prospective individuals who are actively seeking a franchise or business opportunity.
* Please request a Digital Media Kit if you are interested in any of the above methods of advertising.
* Please request an Event Brochure if you areinterested in any of the above.
Inserts are a tactile advertising medium and offer an excellent way to get your prospective client’s attention.
The National Conference and Exhibition is an extension of the magazine brought about by the invaluable feedback from our readership. Building on the combined knowledge and experience of our magazine and events teams, we’ve designed the most sophisticated and content-rich business event to ever take placein London.
wEbSITE
E-NEwSLETTER
EVENT
E-SOLUS & DIREcT MAIL
INSERTS
12,500 contacts to utilise for email and direct mail campaigns
Whether you are looking to connect with your target audience direct to their emails with our HTML E-Solus campaigns or physically send them something in the post with a direct mail campaign, we can support you in this.• Extensive database of more than 12,500+
contacts to utilise for campaigns• Ability to contact your specific target market• Segmented data allows you to be strategic
in your messaging• A highly cost-effective marketing tool • Measurable results to ensure a tangible
return on investment
SpONSORED wEbSITE FEATURE
pRInT RATESDouble page spread £6,250 £5,625 £5,000
Full page £3,500 £3,150 £2,800
Half page £2,000 £1,800 £1,600
Franchise Focus £1,250 £1,125 £1,012
Inside front cover Price on application
Inside back cover Price on application
Outside back cover Price on application
Sponsored Advertorial* Price on application
Inserts £250 per thousand
COLOUR 1x 6x 12x
*Advertorials to be published at the editor’s discretion
FOR advERtIsIng EnqUIRIEs COntaCt thE saLEs tEaM: 01245 707 516
TREVORhAynESSUbwAY
2015 SChEDULEwINTERBooking ................ 10.12.14Editorial ................ 12.12.14Artwork ................ 19.12.14Copy ..................... 15.12.14Inserts .................. 15.12.14Press date ........... 22.12.14Delivery/on sale .. 05.01.15
SpRINGBooking ................ 17.03.15Editorial ................ 19.03.15Artwork ................ 30.03.15Copy ..................... 23.03.15Inserts .................. 23.03.15Press date ........... 31.03.15Delivery/on sale .. 06.04.15
SUMMERBooking ................ 15.06.15Editorial ................ 18.06.15Artwork ................ 29.06.15Copy ..................... 22.06.15Inserts .................. 22.06.15Press date ........... 30.06.15Delivery/on sale .. 06.07.15
AUTUMNBooking ................ 14.09.15 Editorial ................ 16.09.15Artwork ................ 29.09.15Copy ..................... 21.09.15Inserts .................. 22.09.15Press date ........... 30.09.15Delivery/on sale .. 05.10.15
All dates subject to change. Contact your account manager for more information.
Q1 Q2
Q3 Q4
Elite Franchise really has been a phenomenal platform for us to target our exact demographic prospect. We have been marketing with them for 18 months now and we are incredibly impressed. We will definitely continue to market with them on an on-going basis
Charlotte Webster, Platinum Property Partners
TREVORBROCkLEBAnkhOME INSTEAD
SpECIFICATIOnS
PROdUCtIOn - 01245 707 596Leona ConnorHead [email protected]
Rishita DevjiIntern [email protected]
Dan LecountWeb Development [email protected]
Full PageTrim size297mm high x 210mm wideType area277mm high x 190mm wideBleed size303mm high x 216mm wide
Half Page (Horizontal)Trim size 127mm high x 178mm wide(no bleed required)
Double page spread (DPS) *Trim size297mm high x 420mm wideType area277mm high x 400mm wideBleed size303mm high x 426mm wide
* Please keep text and images away from central margin, as these are likely to disappear when the magaine is bound. Give a 5 or 6mm either side of page split. For more information please contact production.
FRanChIsE FOCUs For the Franchise Focus classified we require:Company logo: We require a high resolution (minimum 300dpi) company logo in either: TIFF, JPG or EPS formatWording: 60 - 80 words describing your franchise and or servicesBullet Points: 4 or 5 bullet points which highlight the unique selling points of your franchise. (please keep them short) Contact details: telephone numbers, email and your web address
FILE FORMats• Print ready PDF (PDF-X 4 if possible) • 3mm bleed• Colour: CMYK (Fogra39) • TIFF file at 300dpi at full size, with all fonts
embedded• EPS file at 300dpi at full size, with all fonts
embedded• Complete artwork file in Indesign (must
include all images (at 300dpi and CMYK) and fonts used)
*No responsibility can be taken for files not supplied as per the above specifications.
IF WE aRE dEsIgnIng yOUR ad FOR yOUPlease ensure you include all images, text, logos and other required content (such as particular fonts) within the e-mail. Please note images must be at least 300 dpi.
tIPs• All fonts embedded or outlined• The correct colour mode (CMYK or
Grayscale; never RGB or LAB colour)• All spot colors must be converted to CMYK • All high-res images must be embedded in
the file• Resolution: 300 DPI for all submitted
images and files• Include a 3mm bleed area if your full
page ad meets the edge of the page• Ensure type is set 10mm in from all
edges on full page adverts• Ensure the artwork is clearly identified
and named
pAm BADERMOLLY MAID
COnTACT US
4th Floor, Victoria House, Victoria Road, Chelmsford, CM1 1JR
dIRECtORScott English Managing [email protected]
saLEsAdam ReynoldsAccount [email protected]
aCCOUntsSally StokerFinance [email protected]
Colin MundayManagement [email protected]
EdItORIaL Hannah PrevettEditor [email protected]
Josh RussellFeature Writer [email protected]
Ryan McCrystal Feature [email protected]
Jade Saunders Junior [email protected]
adMIn Daisy [email protected]
dataPaul Kirby Data [email protected]
dEsIgn/PROdUCtIOnLeona ConnorHead Designer [email protected] Dan Lecount Web Development [email protected]
MaRkEtIngKelly Dunworth Head of [email protected]
Claudia Laing Group Marketing [email protected]
Lucy Jones Marketing [email protected]
CIRCULatIOnMalcolm ColemanCirculation [email protected]
elitefranchisemagazine.co.uk General enquiries: 01245 707 516