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The 51st annual Chick-fil-A Peach Bowl featured a top-10 matchup between No. 10 Florida and No. 7 Michigan. The Gators defeated the Wolverines 41-15 in what was the Bowl’s first Big Ten versus SEC matchup in 28 years.

Michigan defeated Florida 3-2 to clinch this year’s Battle for Bowl Week competition and the coveted Battle for Bowl Week Championship Belt.

Teams came together to visit Ebenezer Baptist Church and hear first-hand accounts from civil rights leaders Dr. C.T. Vivian and Gerald Durley, as well as former

television journalist Monica Pearson.

No. 10 Florida celebrates its first-ever Chick-fil-A Peach Bowl win after defeating No. 7 Michigan.

One of the premier games in all of college football. You have two top-10 teams playing each other, I think it’s as great of an experience as anything you’re going to do in college football. – Florida Head Coach Dan Mullen

Always had heard about Atlanta and about the reputation it has for hospitality, but this is at an A plus, plus level from the Chick-fil-A Peach Bowl.

– Michigan Head Coach Jim Harbaugh

41

15VS.

#10

#7

FINALSCORE

ELITE TEAMS

74,006AT TENDANCE

2018

3.02MILLION

IN ATTENDANCE SINCE 1968

20 SELLOUTS IN 22 YEARS

$48.4 MILLION TOTAL STATE ECONOMIC IMPACT

$ 3 . 2 6 M I L L I O N D I R E C T TA X I M PA C T

$12 M I L L I O N

$185 MILLION2018 TOTAL TEAM PAYOUT

ALL-TIME TOTAL TEAM PAYOUT

173.9 MILLIONVIEWERS ALL-TIME WATCHED

ON ESPN9.3 MILLION 2018 VIEWERSHIP

TRUE TASTE OF MUSIC KICKS OFF OPENING WEEKEND

Peach Bowl, Inc. hosted its inaugural True Taste of Music event on the eve of

this year’s Chick-fil-A Kickoff Game. Distinguished chefs (five-time James Beard

semifinalist Ford Fry, Owner and Chef of Ten Bistro Jesse Kauffman and Omni Hotel’s

Executive Chef Greg Wright) came together at the Chick-fil-A College Football Hall of

Fame to pair their gourmet cuisine with the acoustics of alternative rock band Sister

Hazel (Ken Block and Drew Copeland) and singer-songwriter Michael Tolcher.

2024

CLEMSON

VSGEORGIA

2022

OREGON

VSGEORGIA

2022

CLEMSON

VSGEORGIA

TECH

2021

OLE MISS

VSLOUISVILLE

2021

ALABAMA

VSMIAMI

SATURDAY, SEPT. 12, 2020

NORTH CAROLINA

VSAUBURN

MONDAY, SEPT. 7, 2020

VIRGINIA

VSGEORGIA

SATURDAY, SEPT. 5, 2020

WEST VIRGINIA

VSFLORIDA

STATE

SATURDAY, AUG. 31, 2019

DUKE

VS ALABAMA

FUTURE MATCHUPS

21 16FINAL SCORE

I really appreciate the Chick-fil-A Kickoff Game staff and everything they do to make it such a premier event. It was a great experience.

– Auburn Head Coach Gus Malzahn

THE NATION’S LONGEST-RUNNING KICKOFF GAME

HIGHEST-RANKED

OF OPENING W EEK ENDTEAM MATCHUP

higher than the attendance of 36 bowl games last year68,973

AVERAGE ATTENDANCE OF the Chick-fil-A Kickoff Game boasts an

2008Since it’s creation in

965,635

VIEWERS IN 2018TOTAL 6.1m

$ 75.8 million$ 8.3 millionALL-TIME TEAM PAYOUTS

Bob Stoops and Steve Spurrier teamed up to shoot a final score of -8 in this year’s Legends competition.

Kirby Smart’s 278-yard shot won the Coach Division of the Long Drive skills competition.

Ole Miss Head Coach Matt Luke and celebrity partner Wesley Walls captured the Rebels’ third consecutive Chick-fil-A Peach Bowl Challenge title, representing the first-ever three-peat in the event’s history.

This year’s tournament featured its first-ever Legends competition, where 10 former coaches competed for a share of a $50,000 purse to be split among their selected charities.

THE COUNTRY’S PREMIER HEAD COACH & CELEBRITY CHARITY GOLF EVENT

PLACE: TEAM: SCORE: SCHOLARSHIP WINNINGS:

1 Ole Miss Matt Luke, Wesley Walls -11 $110,000

2 N.C. State Dave Doeren, Terry Harvey -10 $90,000

3 (T) Alabama Nick Saban, Mark Ingram -8 $70,000

3 (T) Florida Dan Mullen, Judd Davis -8 $70,000

3 (T) Georgia Kirby Smart, David Dukes -8 $70,000

6 Notre Dame Brian Kelly, Jimmy Dunne -7 $50,000

7 (T) Auburn Gus Malzahn, Al Del Greco -5 $37,500

7 (T) Georgia Tech Paul Johnson, Jon Barry -5 $37,500

9 North Carolina Larry Fedora, Roy Williams -4 $35,000

10 Pittsburgh Pat Narduzzi, John Congemi -1 $30,000

11 Clemson Dabo Swinney, Steve Fuller E $30,000

LONG DRIVE WINNERS:

Coach Division Kirby SmartGeorgia

278 yards $5,000

Celebrity Division Terry HarveyN.C. State

274 yards $5,000

CLOSEST TO THE PIN WINNERS:

Coach Division Gus Malzahn Auburn 3’ 6” $5,000

Celebrity Division Mark IngramAlabama 37” $5,000

The annual Chick-fil-A Peach Bowl Challenge charity golf tournament features head football coaches and celebrities competing for their share of a $650,000 scholarship purse. Each year, the four-day event distributes $800,000 in charity and hosts more than 700 guests, including head coaches, celebrities, PGA golfers and Chick-fil-A vendors at the picturesque Reynolds Lake Oconee resort.

The 2018 field included 22 of the nation’s top head coaches and celebrity alumni competing in a two-man scramble format against their rivals. The $650,000 purse benefits endowed scholarships at the universities and individual foundations and charities chosen by the coaches.

The Chick-fil-A Peach Bowl does an amazing job raising money for kids and for different charitable organizations. We get to go play golf, have a lot of fun and support great charities and foundations.

– Florida Head Coach Dan Mullen

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2018

$812

,5

20

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arita

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a

nd

S

ch

ola

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ip

D

on

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ns

$7.6

MILLION

ALL-TIME

TOTAL DONATIONS IN 2018

$10,184,590

DONATION HIGHLIGHTS

APS LITERACY PROGRAM

College Football Hall of Fame

$8,000,000University Head Coach Foundations (through Chick-fil-A Peach Bowl Challenge)

$405,500Endowed Scholarship Program

$315,000Touchdowns for Children’s

$303,109College Football Playoff Extra Yard for Teachers /APS Literacy Program

$250,000American Red Cross - Diaster Relief

$200,000Endowed Scholarships at Florida & Michigan

$200,000WinShape Homes long-term foster care program

$175,073Academic Mentoring Program within Atlanta Public Schools

$150,000Georgia Lions Lighthouse Foundation & Lions Club

$100,000Children’s Healthcare of Atlanta

$53,888

COLLEGE FOOTBALL’S MOST CHARITABLE BOWL ORGANIZATION

ENDOWED SCHOLARSHIP PROGRAMPeach Bowl, Inc. currently operates a $6.6 million endowed scholarship program at 32 major universities to help provide college scholarships to Atlanta students.

Peach Bowl, Inc. owns and manages three major events: the Chick-fil-A Peach Bowl, the Chick-fil-A Kickoff Game and the Chick-fil-A Peach Bowl Challenge. Through its management of those events, Peach Bowl, Inc. – in partnership with Chick-fil-A – impacts scholarship and charity in a variety of meaningful ways and through multiple organizations.

In 2017, the Chick-fil-A Peach Bowl joined forces with the Atlanta Football Host Committee, Chick-fil-A Foundation and College Football Playoff Foundation to create a partnership with Atlanta Public Schools that resulted in the funding of a three-year, $2 million initiative to improve early childhood literacy among kindergarten through fifth grade students. By 2020, the literacy initiative will equip 1,500 APS teachers with the skills to deliver high-quality literacy instruction to all 25,000 APS elementary students.

PEACH BOWL, INC. HAS GIVEN $32.8 MILLION IN CHARITY AND SCHOLARSHIP SINCE 2002, MAKING IT THE #1 BOWL ORGANIZATION IN THE COUNTRY IN CHARITABLE AND SCHOLARSHIP DONATIONS.

Alabama $444,245 North Carolina $111,609

Arizona $68,531 NC State $242,813

Auburn $466,420 Notre Dame $25,000

Cincinnati $107,281 Ohio State $73,897

Clemson $641,982 Ole Miss $421,419

Duke $102,320 Pittsburgh $25,000

Florida $175,000 South Carolina $322,574

Florida State $438,901 Syracuse $10,000

Georgia $248,493 TCU $113,750

Georgia Tech $647,967 Tennessee $304,813

Houston $118,181 Texas A&M $99,792

LSU $103,565 UCF $100,00

Maryland $96,764 Virginia $130,688

Miami $157,649 Virgina Tech $440,014

Michigan $100,000 Wake Forest $80,813

Mississippi State $160,343 Washington $150,000

TOTAL: $6.6 MILLION as of March 2019