ElectrificationCoalition Dealership Engagement · Information Load Management Electrification...
Transcript of ElectrificationCoalition Dealership Engagement · Information Load Management Electrification...
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Dealership Engagem
ent S
eptember 15, 2016, 8:30A
M-12:00P
M
Overview
:ThegoalofthissessionistoengageColum
busareadealershipswhow
illsupporttheim
plementa9onphase.Thissessionw
illalsohelpanswerques9onsforthedealerships,andthe
Columbusstaffw
howillbew
orkingwiththedealershippartners.
KeyFocusAreas:•
RoleofdealershipsinSmartCity
planning•
ImportanceofEVdealershippartners
andtheimpacttodealerships
• Supplychainandinventory
Agenda note:
• A
genda to be defined for this session
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Dealership Engagem
ent Thursday S
eptember 15, 2016, 9:30A
M-12:30P
M
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TheEC’sgoalistofacilitateandacceleratethena9onwidecom
mercializa9onofplug-inelectric
vehicle(PEV)technology,theEChascreatedini9a9vesthatdevelopandimplem
entmodelsthatw
illengagetheEVvaluechainandabroadgroupofstakeholdersatthena9onal,state,andlocallevel.
Currenteffortsinclude:theSmartCityChallenge,DriveElectricO
rlando,DriveElectricNorthern
Colorado,TheEnergySecurityCi9esCoali9on,TheAggregatedAlterna9veTechnologyAlliance,andanew
lyfundedcommunityprogram
inRochesterNew
York.
Who is the Electrification
Coalition (EC
)?
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What are A
ccelerator Com
munities?
Accelerator C
omm
unities are Electrification C
oalition programs that target
creating a holistic EV
ecosystem through public-private partnerships.
Approaches•
TheEChasini9atedacceleratorcommuni9esacrossthena9onusinga
varietyofapproachesfromextendedtestdriveexperiencesthroughvehicle
rentals,toen9recommunity-w
ideprogramslikeDriveElectricN
orthernColorado(DEN
C).Strategies•
EVReadiness:Infrastructure,code,policies,regula9ons,etc.•
EVEduca.on:Exis9ngnetworksandopportuni9es,events,speakers
• EVExperience:RideandDrives,extendedtestdrives,corporateevents
• FleetTransi.on:M
unicipalandprivate•
ConsumerPurchaseProgram
s:OEM
priority,grouppurchasing,dealercoordina9on
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Programm
atic Case Studies
EC
research and analysis
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Proposed Dealership
Engagement
Tactics
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The DEN
C C
ase Study D
rive Electric N
orthern Colorado (D
EN
C) is the first E
V accelerator
comm
unity, started by the EC
in February of 2013.
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The Importance of D
ealerships D
ealerships often have deep ties to comm
unities, have strong philanthropic program
s, and look for ways to positively im
pact their city.
DealershipsarePartoftheSolu9on!•
IntheexperienceofDENC,dealershipsareanim
portantstakeholderinEVadop9onandcanbecom
eanassetforoverallSmartCityefforts.
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Engaging Dealerships
What does an engaged E
V dealership look like?
EngagedDealerships:•
Areindividuallymo9vated
• Haveexecu9ve-levelsupport
• HirededicatedEVsalespeople
• EngageinSm
artCityplanningprocess•
StrivetomaintainconsistentEVinventory
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Is it Possible? The answ
er is simply, yes!
ConsumerSa9sfac9onw
ithEVSalespeople•
90%ofrespondentshadanexcellentorgood
experiencewithEVsalespeople
• “Appointm
ent,follow-up,goodtestdrive,all
ques9onsanswered,nopressure-Tom
isGREAT!”
• “Tom
waspre\
ygreattoworkw
ith,andtheadver9sedgroupratew
asgoodenoughformeto
notworrym
uchaboutpricenego9a9on(abigsourceofanxietyandw
ouldleadtonopurchase).’
PublicSurveyFollowingDEN
C2015GroupBuy
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Is it Possible? The answ
er is simply, yes!
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Is it Possible? The answ
er is simply, yes!
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How
Dealerships C
an Engage B
eyond EV
sales dealerships can become integral partners in S
mart C
ity planning.
RideandDriveEvents•
Public•
Workplace
• Neighborhood
ExtendedTestDrives•
DriveLeadership•
Ongoingopportuni9es
CommunityEngagem
ent•
Connec9ngwithEVow
ners•
Na9onalDriveElectricW
eek•
Connec9ngwithexis9ngnetw
orks
CorporateEngagement
• Corporatepricing
NorthernColoradoEVSales2013-2016
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
2013Sales2014Sales
2015Sales2016Sales
DENC
USTotals
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What A
re the Barriers
Though dealerships can be part of the solution, there is significant groundw
ork needed to successfully engage them.
Inventory•
Ini9allydealershipswillfinditchallengingtoordertheright
amountofinventorytom
eetdemand
• OEM
swillneedtow
orkwithdealershipstoinfluencesupplyof
EVstoColumbus
Staffing
• Dealershipsw
illhavemoresuccesssellingEVsw
hentheyhirededicated,trained,andspecifically-selectedexperts.
OtherCom
monBarriers
• Becom
ingEVCer9fied•
EVmaintenance,orlackthereof
• Trainingm
aintenancestaffandthecostsassociated•
Theques9onofcommunitydem
and
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EricCahill,Adap.vConsul.ng.
GilTal,UCDavis
DavidRoberts,Verm
ontEnergyInvestment
Corpora.on/DriveElectricVermont
DealershipEngagem
entContentExperts
Alsoinattendance:•
KirkBrown,CEO,ReachStrategies•
MarianHammond,Co-Founder,BrinkCommunication•
MarcyRood,ManagerforCleanCities,ArgonneNationalLaboratory,EnergySystemsDivision
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DesignThinkingGroups
B
reakout Group for D
ealership Engagement
Work group 1: E
xperiential events; Kirk B
rown, A
nnie Freyschlag, M
arcy Rood, O
ther experts as available W
ork group 2: Dealership coordination and incentives; G
il Tal, D
avid Roberts
Work group 3: E
ngaging dealerships in planning process; B
en Prochazka, E
ric Cahill, M
arian Ham
mond
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Further Reading
Electrification C
oalition Case S
tudies
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The Electrification Coalition
Revolutionizing Transportation and A
chieving Energy Security
Ø O
nline w
ww
.electrificationcoalition.org w
ww
.driveelectricnoco.org
Ø D
ownload the R
oadmaps
ww
w.electrificationcoalition.org/policy
Ø C
ontacts: Ø Ben Prochazka (303) 717-3657
Ø Bprochazka@
electrificationcoalition.org Ø 1111 19
th Street, NW
Suite 406 Ø W
ashington, DC 20036
Ø 202.461.2360