Social Learning Business

Confidential All right reserved by Castalia Co., Limited. 2010

Castalia Co., Ltd.

Ver.1 2011.1.17Satoshi Yamawaki/Representative Director

sato@castalia.co.jpURL：http://castalia.co.jp

PROJECT PROPOSAL

All right reserved by Castalia Co., Limited. 2010Confidential

“Five years from now on the web for free you’ll be able to find the best lectures in the world.”

Bill Gates said at a conference in August 2010. This word foreseeing the future clearly defines direction of our business.

Social media and smartphone bring “use of the next era” to the web. It will create also a new relationship between education/learning and society which current education or e-learning didn’t realize.

Our company having a goal to be a global standard made in Japan on the web & mobile learning would like to propose a strategic partnership with your company in the future business.

We would appreciate your sincere consideration of our proposal now that new era’s mobile device such as smartphone and tablet would become a global standard.

Project on “Global Standardization” of mobile learning made in Japan

Deployment of “Learning of Smartphone era” at institutions such as universities worldwide

About Social learning business

All right reserved by Castalia Co., Limited. 2010

iUniv （launched in June 2010）Open social learning website providing over 70 000 classes of universities worldwide

Schooly （release scheduled in January 2011）Secured social learning service realizing an open creation of education by use of digital contentsPaid-for use in universities and companies is supposed

Social learning is a learning style in connecting with other learners like social media, using mobile device such as smartphone.Castalia takes advantage of a patented technology called Fusen to build learners’ community and a world largest database of learning history. Our target is a million users by March 2012.

Confidential

Learners Educational institutions

Company/Organization/IndividualIndividuals who want to teach, companies who want to use it for marketing by means of education

Educational institutionsInternal education inside schools and educational institutions

Online learning community

Education support tool

Social learning platform

Want of learning 教えたいWant of teaching

Social LearningA new web-based culture of

education/learning

Self-learners

Learn in connecting with others

Learning history

Database

IUNIV

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iUniv is a service and platform that formulates social learning by using over 67,000 visual and auditory content (as of December 2010) provided online by institutions such as universities and other organizations. Based on the social learning method, it suggests self-learners' to share knowledge with their fellow users.iUniv aims to make self-learning accessible. To provide effortless use while on the move or in one's spare time, it has employed the iPhone and iPad, two of the most popular digital devices. By this, one can simply refer to their history for efficacious study or look in to other users' Fusen™ or history for new findings- the iUniv experience, at its best.

About Fusen™A function that vests the tagging of digital stickies for a designated time frame on visual and auditory content (patented). Users may look back to their personal markings for "reflective study," and save time. Additionally, one may seek information in another users' sticky, and may also inform them in return, which ultimately shelters exchange between the knowledgeable of various genres on the network- a social learning. Moreover, it endorses self-learning on iUniv, which will provide access through Smartphones such as the iPhone and Android in desired settings and time.

http://iuniv.tv/

Our partners in Japan

Digital Hollywood University, Graduate School（Schooly）Summary: As supplementary material using video contents at master course of digital content management. Linked to University’s Facebook page.Period: Announced in December 2010 and trial started in January 2011Contact: Masahiro Sato/Chief of the secretariat

Aoyama Gakuin University（Schooly）Summary: Use for mobile learning on iPhone at social information departmentPeriod: April 2011 (potential)Contact: Mr. Ito/Associate professor, Social information department

University of Occupational and Environmental Health（Schooly）Summary: Use for medical education based on digital contents in medical & nursing departmentPeriod: April 2011 (potential)Contact: Mr. Shibata/President of the e-learning center

Kyoto University（Schooly）Summary: Link with iTouch lecture (educational tool using video contents on iPad) and internal usePeriod: April 2011 (potential)Contact: Mr. Tanaka/President of the center

※as of January 2011

Kochi University（Schooly）Summary: Practice of social learning at public health course of medical departmentPeriod: April 2011 (potential)Contact: Shigeki Tsuzuku/Associate professor

Renaissance High School（Schooly）Summary: As class material using video contents at correspondence course high schoolPeriod: April 2011 (potential) Contact: Mr. Inuzuka/Principal

The Open University of Japan（iUniv）Summary: Create an official channel in iUniv to open course to the public and analyticsPeriod: February 2011 (potential) Contact: Tsuneo Yamada/Professor

Nagoya Bunri University（Schooly）Summary: Practice of social learning using iPad at information media departmentPeriod: April 2011 (potential)Contact: Satoshi Hasegawa/Associate professor

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We are introducing our social learning service to Japanese universities and high schools. In addition, in cooperation with domestic and worldwide universities and organizations, trial for educational use is also promoted.

Joetsu University of Education（Schooly）Summary: Use for pedagogical method using digital contentsPeriod: April 2011 (potential)Contact: Yasumasa Omori/President of the information media education support center

Our Partners in Japan

Our Partners worldwide

As UC Berkley is the head office of UC (University of California), adoption here will bring a spread effect in whole UC (10 other universities).

Catholic University of Leuven - Belgium（Schooly）Summary: As part of material at Japanese language departmentPeriod: May 2011 (potential)Contact: HANS COPPENS /EDUCATIONAL TECHNOLOGIST

Korea University - Korea（iUniv）Summary: As delivery tool of OCW video contentsPeriod: April 2011 (potential)Contact: Boo, Dung Han/Professor

TATA Telecom - India（iUniv ）Summary: Link and introduction of iUniv on TATA Photon Wi-Fi portal sitePeriod: April 2011 (potential)Contact: Mr. Watanabe（TATA Docomo）

As Korea University is the focal point of KOCWC (Korea OpenCourseWare Consortium), adoption here will bring a spread effect at other universities in Korea.

As National Chiao Tung University is the focal point of TOCWC (Taiwan OpenCourseWare Consortium), adoption here will bring a spread effect at other universities in Taiwan and in Chinese-speaking countries.

Open University of Catalonia - Spain（iUniv & Schooly）Summary: As internal material and delivery tool of contents for external usePeriod: to be announcedContact: Ignasi Labastida i Juan/University of Barcelona

As UOC is popular in hispanic countries, adoption here will bring a spread effect at other universities in Latin American countries.

National Chiao Tung University - Taiwan（iUniv）Summary: As delivery tool of OCW video contentsPeriod: April 2011 (potential)Contact: Mr. Tanaka/President of the center

National University of Singapore - Singapore（iUniv & Schooly）Summary: Trial of video learning tool using iPad and as delivery tool of video contentsPeriod: to be announcedContact: Ryohei Nakatsu/President of the interactive&digital media laboratory

As National University of Singapore is the highest educational institution, adoption here will bring a spread effect in South-East Asian countries.

UC Berkley - USA（iUniv & Schooly）Summary: Use for internal support based on class movies and co-research on the possibility of the public use by social learningPeriod: April 2011 (potential)Contact: Benjamin Hubbard/Technical Director, Webcast

All right reserved by Castalia Co., Limited. 2010Confidential

※as of January 2011

We are introducing our social learning service to Japanese universities and high schools. In addition, in cooperation with domestic and worldwide universities and organizations, trial for educational use is also promoted.

ABOUT CASTALIA

All right reserved by Castalia Co., Limited. 2010Confidential

Castalia Co., Ltd. (Tokyo, Japan)Founded by Representative Director, Satoshi Yamawaki. Based on "Mobile & Social," Castalia produces educational digital content solutions, and Media management for learning. Interposing digital content distributor and end user, Castalia’s initiates "learning social." Castalia also manages Appetizer Japan (http://www.appetizer.jp), Japan’s alpha smartphone website and think tank that embraces "media activism."

CONTACTMinami-Aoyama 2-2-8 DF Bldg. 5F, Minato-ku, Tokyo, Japan 107-0062TEL: +81 3 3401 4191E-MAIL: info@castalia.co.jpURL: http:// www.castalia.co.jp

MEMBEROpen Courseware Consortium(As Japan OCW Consortium) http://www.ocwconsortium.org/