El toro political targeting meyer 122413
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Transcript of El toro political targeting meyer 122413
![Page 1: El toro political targeting meyer 122413](https://reader036.fdocuments.us/reader036/viewer/2022062404/554be89bb4c90556328b4d7b/html5/thumbnails/1.jpg)
Your Exact Online Target Lives Right Here
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We provide a direct one-to-one online connection to a selected household by geographically locating its web entry point.
Your message finds every intended target every time they go online to deliver 100% reach and zero wasted budget.
Direct household online targeting enables extraordinarily relevant online display ads that lead to higher conversion and ROI.
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A NEW CONVENTION
• Provides non-invasive access to every computer on the web.
• Founded on the internet’s most common user identification standard: The IP address.
• Built by the industry’s foremost experts in geospatial databases and IP monitoring.
• Backed by the some of the largest companies in online fraud detection and geospatial data.
12-Year Market Advantage
MORE THAN A DECADE IN THE MAKING
EL TORO TARGETING
Patent-pending, Direct IP-to-Household Matching Engine creates the one-to-one identification that has become El Toro Targeting.
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Standard Online Targeting
Reaches Only Target
Zero Budget Waste & unlimited variations of the message you deliver
Reaches Few Targeted Voters
Huge Budget Waste
EL TORO TARGETING
EVERY TARGET.EVERY TIME.Now you can reach 100% of your online target 100% of the time.
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DIRECT MAILDELIVERED DIGITALLY Imagine directly reaching voters online—just like you do offline with direct mail.
• Deliver banner ads directly to selected households.
• Ensure 99.8% accuracy with our IP address to home address match.
• Leverage 800 million IP addresses matched to over 90% of the registered voters in the United States
It’s the only way to target selected prospects online.
EL TORO TARGETING
An IP address is like your house
address for the Internet.
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HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
EL TORO TARGETING
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HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
STEP 2. Locate your exact target households online, and set up a privacy shield to anonymize personal information.
EL TORO TARGETING
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HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
STEP 2. Locate your exact target households online, and set up a privacy shield to anonymize personal information.
STEP 3. Serve display ads to your targets wherever, whenever they go online.
EL TORO TARGETING
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IMPACT NOT IMPRESSIONSIt only counts if you reach the right eyeballs. Everything else is just a waste.
• The more relevant the ad, the more likely the conversion.
• Use your VoterID, GOTV, Donor List or the Voter File to precisely target voters by household
Deliver extraordinarily relevant ads directly to selected targets.
• Reach 100% of intended targets 100% of the time.
• 1 : 1 reach enables higher relevance and conversion.
• Only pay when ads are viewed by intended targets.
• Protect privacy way beyond any other method.
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Let’s talk about how El Toro Targeting can impact your next campaign.
Marty Meyer – 502.345.7909
RELIABLE PRECISIONEXPERIENCE IT FOR YOURSELF