Eighteen lessons learned working in the PR world

1990Connections are the key

1991Ace your starter account

1992Go international

1993Embrace new technologies

1994Know what equity is

1995Good people attract good people

1996Establish ambitious goals

1997Honesty is profitable

1998Self-promotion is OK in PR

1999Details really matter

2000Take time for yourself

2001Trust, but verify

2002Listen, then act

2003Public speaking inspires people

2004Make your successor a hero

2005Don’t be afraid of failure

2006Know what is going on in the world

2007Leverage clients to build expertise

2008Make the money chase you