Eighmey on Humor in Advertising
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Humor In Advertising(Laughing all the way to the bank.)
John EighmeyUniversity of Minnesota
March 13, 2013
Copyright © 2013. John Eighmey All Rights Reserved
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Five ways to have fun in advertising were identifiedthrough a process of “considered analysis.”
~ Altered States~ Ripping Off the Arts~ Slap Shtick~ Exaggerated Claims~ Strained Expectations
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Altered States: Normal rules need not apply.
“Western Movie” “Diner”
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Ripping Off the Arts: Parody can pay.
“Godfather” “Barney and George”
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Slap Shtick: Stupid people tricks.
“Breakthrough” “Blubber Lips”
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Exaggerated Claims: Hyperbole on steroids.
“Rocking Chair” “Broken Promises”
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Strained Expectations: Genre bending.
“Boring Announcer” “Desert”
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You be the judge
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You be the judge
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You be the judge
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That’s all folks!