For the last 20 years, EFQM has been committed to shaping business leaders to create a world in

which European organisations are recognised as the benchmark for sustainable economic growth.

We believe in the strength of practice based learning, rather than teaching leadership skills, tips and

tricks in a class room setting. Our Pegasus Programme was developed in cooperation with Solvay’s

Corporate University and provides a unique opportunity to improve core leadership skills through

peer assessments. It offers emerging business leaders the opportunity to learn and apply new skills

in a real organization. Through this exercise, delegates practice the skills associated with quickly

understanding a new professional context, formulating priorities, and more effectively interacting

with senior management.

Each programme is based around a real business issue from a host company. The host will provide

background information for analysis, plus make available the relevant managers and people to fully

understand the problem they are facing. In return, they are seeking suggestions from the delegates,

based on their collective experience and insights,

on how to progress.

The participants come from a range of different

companies, sectors and countries. Part of the

experience is learning how to work effectively

together as a team to complete the task at hand.

EFQM guides participants through the 7 day

program, spread over 2 sessions during a period

of 4–6 weeks. In the first session of 3 days in

Brussels, participants are coached on techniques

of strategic analysis and assessments, using

materials and information from the host

company. The second, 4 day assignment takes

place on the host’s premises. Interviews are

conducted with relevant people, conclusions and

recommendations built and, finally, a change

workshop run with senior managers from the

host.

The EFQM Pegasus Programme is designed for leaders with the capability to take a step up in

responsibility, towards managing a business unit, or to access new areas of responsibility. It is aimed

at mid-career and emerging leaders with 10 to 20 years of professional experience from all

backgrounds, companies, industries, and countries.

New technology has enabled more efficient light sources to be developed. Legislation, both inside

and outside Europe, has effectively started to phase out the old, non-efficient bulbs and is generating

a potential boom in the market.

The new technology involved in many of these new products, most notably the rise of LEDs, has

opened the door to new competitors from the electronics industry. What was a stable market with a

small number of established competitors has become much more interesting and volatile. In some

cases, product lifecycles have reduced from 10 years to 6 months.

Philips Lighting currently has an annual turnover of approximately €7.6 billion. The lamps business for

the EMEA region has a turnover of around €1.5 billion. Sales & Operations Planning is responsible for

ensuring the right products are available, at the right time, in the right location. The process was

refined in 2008, when a standard supply chain approach was implemented across the group. Philips

wants to make sure they have the ability and flexibility required to meet and exceed the expectations

of their customers, today and tomorrow.

This Pegasus assignment will focus on the Sales & Operations Planning process and identifying how it

can be simplified and streamlined. The current process cycle runs on a monthly basis. Due to the

complexity of the business, it takes a large amount of time and resources to complete the monthly

planning cycle. Philips Lighting is looking for suggestions / breakthroughs from you to simplify this

process.

The key dates for the Philips Lighting Case as part of the Pegasus Programme are:

Learning week (3 –days classroom): 4 – 6 May, Belgium

4-days on site: 7 – 10 June, Eindhoven, The Netherlands

Participants would need to be available to attend both these sessions to complete the programme.

The company was founded in Eindhoven, The Netherlands, in 1891 by Anton and Gerard Philips to manufacture incandescent lamps and other electrical products. Ever since then, the Philips’ innovations have been making people’s lives simpler, more enjoyable and more productive. Philips is committed to enhancing economic prosperity, environmental quality and social equity wherever we operate.

Philips’ values Philips’ values, the four Ds, are like a compass – guiding people in how they behave every day, and reminding them of the attitude they should have towards their work, their customers and their colleagues. Delight customers Anticipate and exceed customer expectation Deliver great results Continually raise the bar Develop people Get the best from ourselves and each other Depend on each other Deliver more value by working as One Philips

Philips is a global company which delivers meaningful innovations that improve people’s health and well-being. Philips’ health and well-being focus extends beyond their products and services to include the way of working: engaging employees; focusing on social community investments in education, in energy efficiency, and healthy lifestyles; reducing the environmental impact of products and processes; and driving sustainability throughout the supply chain. Philips’ health and well-being offering is powered by three sectors: Healthcare, Consumer Lifestyle and Lighting. Meeting people’s needs with “sense and simplicity” People’s needs form the starting point for everything Philips does. By tracking trends in society and obtaining fundamental insights into the issues people face in their daily lives, Philips is able to identify opportunities for innovative solutions that meet their needs and aspirations. Philips’ “sense and simplicity” brand promise expresses a commitment to put people at the centre of thinking, to eliminate unnecessary complexity and to deliver the meaningful benefits of technology. The adoption of the Net Promoter Score (NPS), which measures people’s willingness to recommend a company/product to a friend or colleague, shows how Philips is doing in this respect.

Priorities

Philips has simplified the organization, tightened the focus and defined six platforms – Professional

Healthcare, Home Healthcare, Healthy Life / Personal Care, Home Living / Interactive Living, Home

Lighting and Professional Lighting – all with drivers for growth.

Together, these six platforms create a coherent portfolio. Philips sees many opportunities to leverage

capabilities and synergies across the platforms, as they are united in different combinations by

customer segments, channels, key processes and capabilities, and technology platforms.

For the coming period, Philips has set the following strategic priorities:

Increase our market position in emerging markets

Drive key strategy initiatives for each sector Leverage Sustainability as an integral part of our strategy

Achieving objectives Philips’ goals have become even more challenging with the economic downturn. They intend to realize our ambitions by continuing to focus relentlessly on people’s needs and aspirations. This means:

creating meaningful innovations based on validated user insights

developing and maintaining strong relationships with customers

nurturing talent and unlocking the full potential of the highly engaged Philips people, as measured by our Employee Engagement Index.

Any strategy is only as good as its execution. Philips believes that if they maintain the focus and

continue to execute swiftly and decisively, they will succeed in making Philips the leading company in

Health and Well-being.

The Lighting sector is dedicated to introducing innovative end-user-driven and energy-efficient solutions and applications for lighting, based on a thorough understanding of the customer needs, both in public and private context. Shaping the Future Philips Lighting is a leading provider of solutions and applications for both professional and consumer markets. Philips Lighting addresses lighting needs in a full range of environments – indoors (homes, shops, offices, schools, hotels, factories, and hospitals) as well as outdoors (public places, residential areas and sports arenas). They also meet people’s needs on the road, by providing safe lighting in traffic (car lighting and street lighting). In addition, Philips Lighting delivers light-inspired experiences through architectural and city beautification projects. Philips lighting is also used for specific applications, including horticulture, refrigeration lighting and signage, as well as heating, air and water purification, and healthcare. With the new lighting technologies, such as LED technology, and the increasing demand for energy efficient solutions, Philips will continue shaping the future with ground-breaking new lighting applications.

City Beautification Environmentally conscious product design, such as the energy saving lamps used in the Eiffel Tower is part of the Philips aim to create sustainable solutions for lighting and a broader drive to contribute to a better quality of life across the globe.

Automotive Lighting The Philips Xenon HID light improves the driver’s vision compared to the conventional halogen lighting and thereby increases safety on the road. The Xenon HID light gives twice as much light as a halogen bulb at half the energy consumption with a much longer lifetime.

Energy Saving Lighting Philips took another step in further leveraging its recently acquired consumer luminaires business by introducing the energy-saving consumer-luminaire Ecomoods range in Europe and Asia.

Business trends

Energy costs are rising across the globe, driven by high oil prices Increased awareness/legislation around climate change is driving a reduction in CO2 Atmosphere-creating and safety-enhancing lighting solutions increasingly become part of

individual and community well-being Demand for (energy-efficient) lighting in emerging markets continues to grow Future LED solutions: application IP and luminaries will be essential

©EFQM 2011

EFQM

Avenue des Olympiades 2

B-1140 Brussels – Belgium

Tel : +32 2 775 3511

Fax : +32 2 775 3535

Email : info@efqm.org

http://www.efqm.org

In the last 4 years, the programme has been run in 13 different organisations, including Solvay, Volvo

Cars, Lloyds Banking Group, T-Systems Multi-Media Solutions, Grundfos, Robert Bosch, Siemens

Congleton and KPN.

Excellent and innovative program bringing inputs from Best in Class companies that will help to

support our road to Excellence. Special mention to the win-win situation installed in this program with

Peer Assist session bringing value for the host. Olivier Campy, Vice President, Sanden Manufacturing

Europe

I thought it was an excellent programme…Especially valuable with Pegasus is the contact with the

host organisation: you get to know whether your recommendations are valuable or not – something

that is not possible from classroom case studies alone. Mark Finnie, Group Marketing Director, Strix

For more information or registration, please contact us via e-mail (Pegasus@efqm.org) or via

telephone (+32 2 775 3511). The price for this 2 week programme equals € 5000 for member

organisations and € 7000 for non-affiliated companies.