Efma convention 16 oct 2013 keynote petervan 20 minutes

Innova&on is a Serious Game

@petervan

Picture credit: Ozark Henry

Inspire other people to dream

“I will make my life an experiment”

Buckminster Füller

Picture and Music credit: DaH Punk, “Get Lucky” from Album “Random Access Memories”

SILENCE

PRESENCE

VIDEO DIGITAL

VIDEO ANALOG

DIGITAL ANALOG

OLD NEW

LEFT RIGHT

Pragma&sm Humanism

“Pragma&sm is oHen a shield for depth and

in&macy ” Petervan

QUEST FOR DEPTH

BETTER

RICHER

CONVERSATIONS

ON INNOVATION

SPECTRUM

CEO Bravery + +

Bravery

Prototyping

CEO Behaviour + +

Innovation at SWIFT 32

internal

external

STAFF

PARTNERS

MEMBERS

LABS

EVENTS

BRAND RECOGNITION

CHALLENGES

GARDENS

INNOTRIBE.COM

SCOUTING

Internal Ventures/Prod Mgt

External Ventures/Spin-Off

Our Existing Market

Our New

Markets

Others’ Markets

Others’ Markets

EXTERNAL INSOURCING DROP

Discover Evangelize Orient POC Incubate Implement Idea Mgt

ENOUGH?

Moments of

REFLECTION

2005 – 2013 8 years father 8 years SWIFT

8 years fundamental CHANGE

Da&ng Usually includes: Love Romance SoHness Flir&ng Experimen&ng Excitement A love song

Je t’aime, moi non plus (I love you, neither do i)

How real is your LOVE ? How REAL is your innova&on ?

How much do you love CHANGE ?

10 QUESTIONS How Real is Your Innova&on?

hip://petervan.wordpress.com/2013/06/08/10-‐ques&ons-‐to-‐assess-‐your-‐innova&on-‐efforts/

10 QUESTIONS CEO Serious About Innova&on?

hip://www.golocalworcester.com/business/saul-‐kaplan-‐is-‐your-‐ceo-‐serious-‐about-‐innova&on-‐ask-‐10-‐ques&ons/

How To Make Babies?

Pupng a baby in the box ring

Protec&on

THINK DIFFERENTLY

NON-‐LINEAR THINKING

BIGGEST CHALLENGE

Clarity Vision and Inten&on What it enables

Strategic Op&ons Porrolio Focus Execute Ship

Get OUT of the Sandbox

From Play to Method

Execu&on Engine

Catalising Engine

Behaviour Engine

3 Innova&on Engines

3 Innova&on Engines

Behaviour

Catalising Execu&on

Supported by Communica&ons

Myth of NO RULES

Rules No Rules

Rules of Engagement – Methods – Culture -‐ People

?

BIGGEST PROBLEM

57

internal

external

STAFF

PARTNERS

MEMBERS

LABS

EVENTS

BRAND RECOGNITION

CHALLENGES

GARDENS

INNOTRIBE.COM

SCOUTING

Internal Ventures/Prod Mgt

External Ventures/Spin-Off

Our Existing Market

Our New

Markets

Others’ Markets

Others’ Markets

EXTERNAL INSOURCING DROP


58


Con&nuous Improvement

Innova&on “Innova&on ini&a&ves are

very inten&onal efforts to

break away from past prac&ce”

Vijay Govindarajan

Ga&ng

Maturity

Different Processes

Execu&on

Innova&on depends on LeH-‐Over Resources

Percen

tage of T

ime

Percentage of People 100% 0%

100%

Ongoing Opera&ons

A small contribu&on of everyone

A team

ded

icated

to Inno

va&o

n

Innova&on

Management Structure

Performance Engine

Senior Leader

Project Leader General Manager

Func&onal Heads

All Other Performance Engine Staff

Partnership Shared Staff

Dedicated Team

Credits: Beyond the Idea

Crea&ng Focused Intensi&es

Customers + Marke&ng + IT + Catalists

6 months to paid version in hands customer 3 weeks progress cycles No progress > stop

Project Based vs. Silo Based See Book “The Lean Start-‐Up” by Eric Ries

Branding Associa&ons

Resources

Budgets

Purchasing

Compe&&ve Intelligence

Risk Management HR

Crea&ng Intensi&es FInance

Plarorm Focus

Business Focus

Marke&ng Focus

Company Focus

BehaviourFocus

Culture Focus

Campu

s

Branding Associa&o

ns

Catalyst Engine

Events

Challenges

Campus

Circles

Marke&ng Experiments

Idea&on Spaces

Crea&on Spaces

Sharing Spaces

Growing Spaces

Marke&ng Spaces

Serendipity

Solu&ons

Knowledge

Learning

Conversa&ons

Brand What Enables

“There is one more thing” Steve Jobs

PEOPLE

PEOPLE PURPOSE PASSION

and

!HUNGER!

!HUNGER! Depth In&macy

Human Connec&on Value Crea&on

BEYOND BEHAVIOUR

BEING HUMAN Being touched by beauty, a picture, harmony A paleie of judgment, choice and apprecia&on

WHOLENESS

ONENESS

SING YOUR OWN SONG

ROMANTICS

INCURABLE ROMANTICS

“We are incurable roman&cs” Ozark Henry

hips://www.goodreads.com/goodreadscompetervan

The End

@petervan

Music

DaH Punk “Get Lucky”

Album: Random Access Memories

Ozark Henry We are incurrable roman&cs

Album: Stay Gold 2013

Cura&on Peter Vander Auwera

Contact

@petervan [email protected] Hip://petervan.wordpress.com

Books

Present Shock Douglas Rushkoff

Who Owns the Future?

Jaron Lanier

Homo Imitans Leandro Herrero

Digital Ver&go Andrew Keen

Trillions

Maya Consul&ng www.maya.com

To my wife Mieke

and my daughter Astrid

Let’s Talk

Efma convention 16 oct 2013 keynote petervan 20 minutes

Business

Transcript of Efma convention 16 oct 2013 keynote petervan 20 minutes