Effing r basis_social_media_2010

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Drs. Robin Effing Saxion Toegepaste Kunst en Techniek Social Media Impact, Understanding and principles for participation Twitter: @robineffing Hashtag #socialpower

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Social Media Impact, Understanding and Participation Principles, Saxion

Transcript of Effing r basis_social_media_2010

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Drs. Robin EffingSaxion Toegepaste Kunst en Techniek

Social MediaImpact, Understanding and principles for participation

Twitter: @robineffingHashtag #socialpower

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Introduction

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About

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SOCIAL

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“The web is more a social creation than a technical one.

I designed it for a social effect –to help people work together –

and not as a technical toy.”

(Tim Berners Lee, 1999)‐

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Impact

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10.000.000 users

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400.000.000 users

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1382% growth

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People are watching

2 billion videos a day

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Theory

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source: theconversationprism.com

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Tekst

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Tekst

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Tekst

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Tekst

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Tekst

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verkenning

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six degrees of freedom

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Principles

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time for change

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share

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Be friends

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Democratize

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Be authentic

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break down walls

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crowd source

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Be open

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Be personal, not corporate

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Think of pricacy

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Use core values

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Threats

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Flaming

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Rumors and gossip

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Losing power

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No substitution

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Questions

Twitter: @robineffingHashtag #socialpower