Effective Uses of Social Media
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Effective Uses of Social Media In the Classroom Felicia Brown ~ Business & Marketing Coach
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Effective Uses of Social Media. In the Classroom. Felicia Brown ~ Business & Marketing Coach. My Background. Licensed Massage Therapist Have owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing Coach - PowerPoint PPT Presentation
Transcript of Effective Uses of Social Media
Effective Uses of Social Media
In the Classroom
Felicia Brown ~ Business & Marketing Coach
My Background
Licensed Massage Therapist Have owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing
Coach Articles in Skin Inc,
Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and others
NCBTMB Approved Provider
What is Social Media?
Marketing on the web that focuses on providing information, education, interaction and entertainment to an audience.
It creates a two-way online conversation and builds relationships between parties.
Some Social Media Facts
Social networks and blogs are the 4th most popular online activities online above personal email
Used by 60% of the US online community
77% of all active internet users regularly read blogs.
Gathered from Facebook and http://econsultancy.com
Do Educators Use Social Media?
Most Popular Educator Sites
MT Educators Use Social Media to:
Other Uses for Social Media
Share videos on technique
Engage the Gen Y student
Acquaint students with online business tools/sites
Grow contact list
How Do You Use Social Media?
Quick roundtable discussion about how you currently or plan to use social media with your students. Pick a group spokesperson to share a summary with the whole class
One Educator’s Voice
“Personally I have used social media for tasks outside of teaching--for example, I just started a group for the student club at my school on Facebook --but I am very curious how one might use social media inside the classroom.”
Karen HobsonMassage Therapy Program Director Fortis College
www.facebook.com
“Facebook helps you connect and share with the people in your life.”
Facebook for Your Students
Create a student group Use for class
communication Post videos of
lecture/demos Share links and articles Journaling/notes Encourage marketing and
networking with social media
www.LinkedIn.com LinkedIn has over 55 million members in
200+ countries and territories around the world.
A new member joins LinkedIn approximately every second, and about half of members are outside the U.S.
Info from www.linkedin.com
Linked In for Your Students
Join groups Ask & answer
questions Do research Post or read articles Promote charity
events Network
One Educator’s Voice
“I demonstrate in business class how Linked In may be used for networking with specific professionals that agree to mutual referrals…Each agrees to seek and confirm potential clients, customers, or patients and report contact info via Linked In.”
Bobby Lewis, MACE, LMT Georgia Northwestern Technical College
Blogging Share relevant information Write consistently – at least
once or twice a week Post links, articles, photos
and videos Make it personal and fun
but… Think before you post!
My Blogs
Spalutions Blog – Business Solutions for Spa and Massage Professionals
http://blog.spalutions.com
Spa Clientele – Free Marketing Tips Blog
http://blog.spaclientele.com
www.twitter.com (Micro-blogging)
Twitter asks one question, "What's happening?“ Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
Twitter and Tweeting
Twitter Tips Use the # sign with your local city, area
name, or other subject to attract more local followers.
Example: #Greensboro NC or #back pain
Use twitter to provide information that helps your followers - not just sell them on what you do. Give links to articles, blogs, etc.
Social Media Boot Camp
Begins in March 22nd 4 weeks will cover:
Determining Social Media Goals Exploring Social Media Tools Creating a Social Media Marketing Plan Implementation and Tracking
Open to all massage and spa professionals Save $50 by pre-registering today for the
FREE preview call on March 10th
Come Follow Me
Just follow the links below!
Facebookhttp://www.facebook.com/people/Felicia-Brown/1158084519
MySpace - http:// www.myspace.com/spalutionsLinkedIn - http://www.linkedin.com/in/feliciaebrownPlaxo - http://feliciaebrown.myplaxo.comTwitter - http://twitter.com/FeliciaBrown
Resources/Bibliography
Inbound Marketing: Get Found Using Google, Social Media & Blogs – Brian Halligan & Dharmesh Shah
The New Rules of Marketing & PR – David ScottSocial Media Marketing: An Hour a Day – Dave
EvansThe Social Media Bible – Lon Safko & David K.
Brake
Websites www.mashable.com (great blog on social media) www.topsy.com (track who is tweeting about you) http://backtweets.com (track who is tweeting your
links) http://www.google.com/alerts (set up auto
searches for your website, company, blog or name)
www.website.grader.com (grades your SEO efficacy and google ratings)
