Making the Mostof

Today’s Twitter

#CUCSMC13

500+ million users

400 million tweets per day

182% increase in mobile users

Why we use Twitter

How we use Twitter

Person using Twitter

What are CUs using?

- The Financial Brand 2013

>>>>>>>>>>

58%investing

resources in Twitter

- CUNA Mutual 2013 survey

Why use Twitter?

•Share what you know / Learn in return

•Complement traditional marketing efforts

•Create two-way conversations

•Build relationships / trust

•Become more human

•Position your CU as a financial resource

70-20-10 formula

•70% — Sharing quality content from others

•Become a valued, trusted resource

•20% — Convo/Collabo w/ others

•Become a thought leader

•10% — Personal

•Become more human

What makes a good tweet?

•Insightful / Advice

•Value

•Helpful / Solves a Problem

•Personal Relevance

•Entertaining

What members may look for in

tweet•Fraud alerts (help)

•Special offers/rates (insight/value)

•Financial tips (advice)

•Member success stories (insight)

•Promotions/contests (entertainment/value)

•Support (help)

@Names

#Hashtags

#CUCSMC13

URL shorteners

•Bitly

•TinyURL

•T.co

•Ow.ly

•Goo.gl

Dashboards/Schedulers

•HootSuite

•TweetDeck

•Social Oomph

•Buffer

•Twitterfeed

Shortcuts

Pocket

Find friends

Advanced search

Web browsing

>>>>>>>>

Twitter archive

Add a pic

Add a graph

Add a flick

Examples

Twitter wrap up•Provide valuable/helpful info (RTs!)

•Know your audience

•Quality over quantity

•Be consistent

•Have a goal

•Review your tweets: Would you follow you?

Questions? Let’s chat.

Mike LawsonDML Communications / CUbroadcast

mike@dmlcommunications.com

760-845-8146

Twitter: @dmlcomm / @CUbroadcast

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