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Effective Promotion: NYS Major Bicycling Events Calendar Bike NY State Exhibit Getting from There to Here Bicycling Products Cyclotour Guide Books: NYS Bicycle Tour Guide Book Series

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NYS Major Bicycling Events Calendar 2015: as of 4/27, 220 Events listed 2014 : 280 Events Listed: Results for 220 events 225,220 Participants in 220 events $169,912 Registration fees $40,209,314 Raised for charity or promoters Caveat: These figures are not the most accurate figures due to an inability to fathom out the data from the events.

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Event Size Based on 220 Rides in 2014 listed on the 2015 NYS Major Bicycling Events Calendar #EventsSize FromSize To 84,00060,000 141,0003,999 12500999 24200499 39100199 110199

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Bicyclist Demographics 25-40 % of residents in large N. Am. cities do not own or regularly use a car. Generally, counts of bicyclists are inaccurate because there are not enough roadway/trail data points. Unlike autos, road pressure counters can not be used. Solution: cameras! 2012 Bike Expo Demographics* 61% Male: 19,520 consumers 39% Female: 12,480 consumers 81% are 26 59 years old: 26,240 consumers 50 states represented 78% live in the NYC tri-state area: 24,960 consumers 5% are international riders: 1,600 consumers

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60,000 Bicyclists & Outdoor Activities Enthusiasts 3,200/5.3% NYBC/I Love NY Exhibit Booths 2015 24 TPAs/DMOs + Events All tourism materials, general or bicycling specific were taken by visitors to the booths NYBC & I Love NY Staff, Directors, & Members answered comments & ?s: Its too far! I dont drive how will I get there? Bike NY State Exhibit @ Bike Expo New York

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Getting from There to Here Improving Public Transit Bicycle Carriage Municipal Bus Bike Racks Long Distance Bus Bicycle Carriage Amtrak Unboxed Bicycle Carriage Commuter Trains Airports & Airplanes

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Tourism Products

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Effective Promotion Bicyclists need maps, not just GPS Need to know there are off road routes; on road facilities like wide roadway shoulders Need to know if there is public or private transportation with bike carriage facilities Bike shops: Big box stores do not have wrenches Safe & secure bike parking in front of shops Do lodgings have safe & secure bike parking, hose, plastic bags for placing under bicycles in rooms, etc. Advertise in bicycling publications, club enews, etc.