Effective content marketing for better online visibility in 2014

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Effective content marketing for better online visibility in 2014 Digital Marketing enthusiasts and marketers are looking forward to Google for their “Christmas and New year treats” eagerly. It can be anything, either a nice treat or a great shock of the year. Whatever it may be, it is always good to be prepared as “a stitch on time saves nine”. Year 2014 is going to more ‘’ friendly as per Google say. With the announcement of Hummingbird, they made it very clear. Though it did not create any hassle for search engine optimization like the Panda or Penguin updates, but searcher will be the point of consideration. Since marketing online is also a complete consumer based activity, there is nothing to worry so far. Content domination for sure… Digital marketing agencies or personnel’s should take this into serious consideration that your content is the one which is going to take you either up or down in the coming year. Go for quality over quantity this time. For content writers, expand your horizon and research for more and more ways to make your content the best. Also ensure that you shall end up writing content which is very much reader friendly and attractive at the first impression. Go in-detail while preparing an article or any writing and avoid information which is vague. Do not get stuck with a style of writing as readers these have more option on the web than going through your piece of writing. So adapt various styles of writing, sometimes direct or indirect or even third party conversation. Though direct conversational mode is largely accepted, there is nothing harm in experimenting with other ways than continuing the same old way. Info-graphics are the hot cakes now. They are both, visually appealing and information filled. Compile you set of data and trim them to shorter content, design it with an attractive art work matching your

Transcript of Effective content marketing for better online visibility in 2014

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Effective content marketing for better online visibility in 2014

Digital Marketing enthusiasts and marketers are looking forward to Google for their “Christmas and New year treats” eagerly. It can be anything, either a nice treat or a great shock of the year. Whatever it may be, it is always good to be prepared as “a stitch on time saves nine”.

Year 2014 is going to more ‘’ friendly as per Google say. With the announcement of Hummingbird, they made it very clear. Though it did not create any hassle for search engine optimization like the Panda or Penguin updates, but searcher will be the point of consideration. Since marketing online is also a complete consumer based activity, there is nothing to worry so far.

Content domination for sure…

Digital marketing agencies or personnel’s should take this into serious consideration that your content is the one which is going to take you either up or down in the coming year. Go for quality over quantity this time. For content writers, expand your horizon and research for more and more ways to make your content the best. Also ensure that you shall end up writing content which is very much reader friendly and attractive at the first impression. Go in-detail while preparing an article or any writing and avoid information which is vague.

Do not get stuck with a style of writing as readers these have more option on the web than going through your piece of writing. So adapt various styles of writing, sometimes direct or indirect or even third party conversation. Though direct conversational mode is largely accepted, there is nothing harm in experimenting with other ways than continuing the same old way.

Info-graphics are the hot cakes now. They are both, visually appealing and information filled. Compile you set of data and trim them to shorter content, design it with an attractive art work matching your requirement. Social media platforms are the best suited platforms to publicize your info-graphic.

Content strategy is what you require for the coming years to match up the changing marketing and online trends. A sketched out content marketing will be beneficial for both social and search engine marketing.

As Alan Watts says “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change your strategy, change your prior record, and change your style of work, because the online world is changing every fraction of a second.