Amplify online marketing for better brand visibility, website traffic and conversions

This resource is intended for startups as well as small & medium businesses that are familiar with the subject of Online Marketing but do not have enough

expertise or experience or the resources to execute it in a profitable manner. This presentation is an effort to educate them about the services that

WebsiteBenders offers to improve their brand visibility, traffic and conversions using online marketing.

Online Marketing - Amplified.SEO, Content Marketing, Social Media and PPC

[email protected], +91.97042.59991, +91.97042.59992, skype: coolwebdevelopers

mailto:[email protected]

It all begins here! SEO

PPCSocialMedia

Content Marketin

g

Online marketing refers to advertising and marketing efforts that use techniques such as SEO (Search Engine Optimization), Social Media, PPC (Google Pay-Per-Click) and Content Marketing to increase conversions and drive direct sales.

What type of content is marketed?● Websites● Blog Posts● Videos● Infographics● Reviews

● Slideshows● Images/Graphics● Social Updates● Snippets● e-books



How is it promoted?Content is created and shared on various social networking sites such as facebook, twitter, linkedin, pinterest, and google plus. SEO activities such as on-page optimization, link building, article submission and content marketing are carried out simultaneously.

What are the quality indicators?● Facebook likes● Google +1s● Tweets● Shares● Subscribes

● Votes● Views● Comments● Retweets● Links

content flow



What’s the result?People who like your content will visit your website from the channels you use to promote your business and...

Your Website

more visitors = more leads

more leads = more business



?You don’t know where to start.

There are other factors too...

You’ve tried to do some social media, you’ve sent out a few email blasts, but you’ve never seen the results you’d hoped for. You’re not sure whether you need to do it more often, switch up your strategy, or throw in the towel. And moreover, the Internet changes at such a rapid pace that as soon as you feel like you’ve gotten a grasp on it, everything changes again.



Online Marketing Existing Scenario and Problems

1. Tough Competition Online

Very difficult to get your business stand out in the crowdBusinesses fail to discover what makes their business different and more appealing than their competition.

Bigger spending does not necessarily guarantee more exposureOnline marketing need not be expensive. There are a number of unique and inexpensive ideas for getting more exposure for your product.

Difficulty in identifying and developing a competitive edge in an environment where HIPPOS run the asylumCompanies are full of HIPPOS (Highest Paid Person’s Opinion) who make decisions based on conjecture or “experience” and are handed down to you to implement without any evidence of their true value.

[email protected], +91.97042.59991, +91.97042.59992skype: coolwebdevelopers



2. Poor results from impromptu online marketing

Promotional material lacking appeal and targeted arbitrarilyThe truth is, there can be a vast difference between what you like and what your customers find appealing. Effective advertising and promotion starts with an understanding of your target market.

No clear online marketing strategy and lack of synchronization among various online marketing channelsSurvey by eMarketer reveals that “marketing methods that provide a venue for interaction tend to outperform more passive ‘blasts’ — both in quantity and quality.”

Improper execution of online marketing strategy if one exists at allGot an online marketing plan? Do you execute it timely to help you clarify who your target market is and how you will reach them.




3. Getting discouraged by slower results. Not generating enough referrals.Abandoning efforts way too early because of not seeing

much in the way of early resultsSome marketing tactics take far longer than others to bring in results. A good current example is social media: many small businesses get a presence on Facebook, don’t do much with it and they give up.

Hoping for word of mouth rather than creating plans for generating buzzIf you want people to talk about your small business you have to give them reasons to do it. The most effective way to do this is to surprise them by exceeding their expectations.

Having too few sources of leadsNot having multiple sources to generate new leads. You need to device a strategy and make a coordinated effort to use social tools, PPC, blogs and organic SEO to generate buzz around your product.




4. Inefficient & incompetent resources reducing online marketing performance

Weak links affecting the overall efficiency of the marketing materialLack of experience, poor content and lame graphic designers creating inefficient marketing collateral. The result is a sub-standard and inconsistent message across online marketing channels.

Outdated websites that cost you potential clients or customersIrrelevant elements like flash intros, photo carousels, large hero images, stock photos, autoplay videos, and automated popups are not considered productive anymore.

Following old world SEO techniques in a content and authority regimeKeyword stuffing, chasing PageRank, copying copy, repetitive duplicate content, improper title and meta tags, unethical link building and the list goes on. FIX THESE IMMEDIATELY!



Introducing COMP(Comprehensive Online Marketing

Program)The only online marketing arsenal you will ever need!



What we do?Online Marketing is what we do best

● Our Comprehensive Online Marketing Program has been tested, tested, and then tested again.

● We’ve found the perfect combinations of social, email, website, SEO and content marketing that get you the most bang for your buck.

● Our goal is to offer you this effective program at the most affordable price.



How we do it?Build the right social strategy for your business

● We begin with defining your goals. ● Identify metrics for determining the

effectiveness of your social media activity

● Setup, brand, and optimize your company’s social media accounts

● Identify social media influencers in your industry and try engaging them

● Regular management & monitoring



How we do it?Improve visibility in search engines


● Identify the right keywords/keyphrases for your business

● Website analysis - optimization of elements and content

● Create optimized descriptions and content for off-site use

● Optimize existing site meta-data● Competition analysis● Optimal use of analytics and webmaster

tools● Regular management & monitoring


How we do it?Content that can enhance your brand


● Create a content plan with a mission to provide distinct value to your audience.

● Develop an online presence with relevant content

● Create highly shareable content● Become a trusted source of information

for your target audience● Identify problem areas for audience and

trying to answer them● Aligning content marketing with lead

generation


How we do it?Reaching out to active searchers


● Review competitors’ ads & websites considering the end conversion goal

● Landing page design, testing and enhancements

● Intensive keyword research strategy to optimize campaign with top-notch keywords

● Develop a pay per click marketing strategy tailored to your target customers, sales process, and business goals


Things that matter...Deliver Real Results

● About 60 years of experienceBetween our team members, we have about 60 years of experience with websites, social media, email marketing, and SEO.

● Yes, We care about your successWebsiteBenders has been in business since 2006 under different names and, in that time, we’ve perfected our methods. More than that, we continue to refine our strategies as the digital space evolves!

● Email support round the clockWe are not a 24/7 office but we do offer email support round the clock.



● Video marketing and syndication● Content (text, image and/or video)

posting to increase network popularity

● Content Research and Development

● Branding across all channels● Monthly client conference● Monthly or Quarterly reporting

Package Details● 2 person content & social media team● Social media management & monitoring● Dedicated SEO professional● Industry-specific search market research● Graphics, images and infographics design● Blogging & news post creation● optimize site-wide descriptions, headlines

and top-level content● Implement Google Analytics - Activate

Google Webmaster Tools


WebsiteBenders will get you found and generate new interest in your business online, while keeping industry best practices and current guidelines in mind all the time.


Pricing DetailsFor pricing, case studies, success stories and other details related to COMP (Comprehensive Online Marketing Program), you can drop an email or call us on the following.

email: [email protected]

phone:

Got questions?

+91.97042.59991 +91.97042.59992


For questions related to COMP (Comprehensive Online Marketing Program), you can drop an email or call us on the details given below.

email: [email protected]

phone: +91.97042.59992




Amplify online marketing for better brand visibility, website traffic and conversions

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