EEA Survery Results on Internet Marketing Social Media
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Transcript of EEA Survery Results on Internet Marketing Social Media
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EEA Survey Results on
Internet Marketing & Social Media
Presentation to EEA By Gwyneth Iredale
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Marketing Techniques
What's been your most successful marketing technique?
• Oregon map at hotels and on I-5 information centers and
other outlets.
• Keeping Customers Sastified & referrals from them.
• Networking
• Newspaper
• newsprint/tv ads
• Our website using GoogleAds and referrals
• Direct Mailing & Word of Mouth
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Marketing Techniques
What's been your most successful marketing technique?
• Physical presences at public events with high visibility and
cold calling in person. We rely heavily on
repeats/referrals/word of mouth.
• Radio telling listeners about wed site
• 4 "Referrals" responses
• Visibility to the public.
• 8 "Word of mouth" responses
• Repeat clients / past customers
• yellow pages up until the last couple years
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Marketing Techniques
What's been your most successful marketing technique?
• A mailer sent out to new home owners with a "free"
coupon. It has lead to much more business.
• Canvas for new business by their spotting need
• Connections with local contractors over a long period of
time.
• Consistant brand. Comunity involvment, and referals.
• direct mail
• Getting press coverage for major assignments, networking
events and a decent website.
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Topics Requested
Are there any other subjects or tools you'd like to see covered in the presentation?
• Why don't social media experts work on commission?
They could, if there’s a direct response such as a sale tied to their
work, like a call to action resulting in a lead. Ask them to share in
the success by taking a % of new sales or leads.
• How to avoid hackers
Host your website with a reputable company, use secure passwords,
change them often, use anti virus software to detect unsecure
browsing, use “captchas” to prevent email spam, potential threats
(Avast is free – but expect ads).
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Topics Requested
• Blogging as a way to provide value to customers and traffic to the
website/company
Blog to show thought/industry leadership, informal writing, post &
comment on other blogs to become a recognized, gain clout,
push blog post out to other channels to engage, encourage
comment, which drives traffic to website where blog should
reside.
• Appropriate types of emails for marketing
Short, informational news, links to website for balance of article,
answers, “What’s in it for me?” promotes reason to Like, follow,
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Topics Requested
forward or share. Include visuals, link to watch video (on
your website). Track open rates, click throughs
• How to keep our web presence fresh and up to date
Create a content calendar (Google calendars are free &
shareable w/your team), post to your blog 1 x week, send
newsletter, add newsletter to your website, post to
Facebook 1-2 x day at most, change pictures, add events,
photos of people, testimonials, industry news, etc.
• Facebook, social media sites
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Topics Requested
• Do you really have to pay for search engine optimization?
Or is it just a gimmick?
Not a gimmick. Yes, you pay in time or money and it takes
time to see results, at least 6 months.
• What gets your business to pop up as one of the top three
websites when key words are searched?
Honest, fresh, original content about your business smattered
with key words/phrases, correct key words, inbound links,
social interaction, proper “meta data” – the key words
Google can see that are part of your website structure:
page titles, site description, alt tags, headers, etc.
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Oslund Design’s Offer
• Contact us for:
– Content Marketing Tips
– Copy of this presentation
541 686-9833
www.oslund.com
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How Can Oslund Design Help You?
• Branding
• Marketing collateral
• Advertising campaigns
• Environmental design/graphics
• Social Media design:
– Custom Facebook Business pages
– Branded YouTube channel
– Twitter, LinkedIn & Pinterest business profiles
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Thank You
Oslund Design – 541 686-9833
www.Oslund.com
Because your brand matters