EE Live Presentation - Marketing, of course it matters! - 4-2-14
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Liquor and Guessing Jim Schaff & John Rodriguez (J-Ro) Marketing: How does it work?
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Stage Two presents on marketing your hardware startup. @johnrodriguez and Jim Schaff http://instagram.com/p/mTdm33TEL0/
Transcript of EE Live Presentation - Marketing, of course it matters! - 4-2-14
Liquor and Guessing
Jim Schaff & John Rodriguez (J-Ro)
Marketing: How does it work?
Welcome
$3.2B
$403M
$2.0B
100M
0
15.7M
A Tale of Two Numbers
Perspective
$9.5B
300M
$2.35B Home Business
$2.91B Mobile Business
$2.4B Tax Write-Off
2000 Patents Google Switches From Target To Hunter
More Perspective
$7.4B
1.5B
What Do These Have In Common?
Marketing Engineering
Say It Isn’t So
Goes to 11
Crowded Space
Gladly Pay You Tuesday…
Non-Marketing View of Marketing
Mad Men Don’t Play A Role Early
The True Focus of Marketing
Narrow, Narrow, Then Narrow More
Need to Appeal to Emotion
Marketecture
Marketing vs. Making
Vision is the Crossroads
User Experience > All
Mostly Guessing
More Q’s than A’s
Source: Elevate @ Elevate.co
Personality
Source: Elevate @ Elevate.co
Voice
Source: Elevate @ Elevate.co
Positioning
Source: Elevate @ Elevate.co
Story Telling
Source: Elevate @ Elevate.co
Stand Out
Source: Elevate @ Elevate.co
Makers vs. Visionaries
Source: Elevate @ Elevate.co
In the End…
Source: Elevate @ Elevate.co
It’s All in the Reflexes
In Conclusion…
