Edited Bestari Business Plan

8/9/2019 Edited Bestari Business Plan

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Table of Contents

1.0 Introduction................................................................................................................11.1 Executive Summary....................................................................................................21.2 Objectives...................................................................................................................3

1.3 ission......................................................................................................................31.! "eys to Success..........................................................................................................32.0 Com#any Summary....................................................................................................!2.1 Com#any O$ners%i#..................................................................................................!2.2 Start&u# Summary.......................................................................................................'2.3 Com#any (ocations and )acilities ............................................................................*3.0 Services......................................................................................................................+3.1 Service ,escri#tion....................................................................................................+3.2 Com#etitive Com#arison...........................................................................................+!.0 ar-et nalysis Summary ......................................................................................./!.1 ar-et Sementation................................................................................................./

!.2 ar-et trend ..............................................................................................................!.3 Service usiness nalysis.........................................................................................

!.31 ,istribution atterns.....................................................................................!.3.2 ain Com#etitors........................................................................................

'.0 Stratey and Im#lementation Summary.....................................................................10'.1 ar-etin Stratey.....................................................................................................10

'.1.1 ricin Stratey...........................................................................................10'.1.2 romotion Stratey .....................................................................................11

'.2 Sales Stratey.............................................................................................................11'.2.1 Sales )orecast..............................................................................................11

*.0 anaement Summary .............................................................................................12

*.1 Orani4ational Structure ...........................................................................................13*.2 anaement Team....................................................................................................1!*.3 anaement Team 5a#s ..........................................................................................1'*.! ersonnel lan...........................................................................................................1'+.0 )inancial lan ...........................................................................................................1*+.1 Im#ortant ssum#tions ............................................................................................1*+.2 "ey )inancial Indicators...........................................................................................1*+.3 rojected rofit and (oss..........................................................................................1++.! rojected Cas% )lo$ ...............................................................................................1+.' rojected alance S%eet............................................................................................21+.* usiness 6atios .........................................................................................................23

1. 0 Introduction

In alaysia7 tuition means su##lementary academic coac%in. u#ils attend tuitionclasses on t%eir o$n volition and #ay for t%e tutorin service. It is a service o#erated byt%e #rivate sector7 and is t%erefore a ty#e of #rofit&oriented education. Tuition can best bedescribed as t%e s%ado$ education system of alaysia. It %as 8s%ado$y8 c%aracteristics

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because tuition %as never been #art of t%e overnment sanctioned #ublic sc%oolinsystem9 yet it is as $ides#read as t%e official one. Tuition is also s%ado$y in ot%er $aysas $ell. Its existence is solely reliant on t%e continuation of t%e sc%oolin system in itscurrent form. T%e em#%asis on examination in alaysian education bot% ives birt% toand sustains t%e tuition industry. T%e rane of subjects offered in tuition mimics t%ose in

sc%ools. Teac%in tec%ni:ues are eared to$ards %el#in #u#ils do $ell in t%e nationalexams. T%e sli%test c%ane in syllabus or exam formats $ill be met $it% t%e s$iftest ofres#onse by t%e tuition industry7 often even ca#itali4in on t%e situation. ;o matter $%at7tuition s%ado$s t%e sc%ools $it%out fail.

T%ere are t$o ty#es of tuition & institutional tuition and #rivate tuition. Institutionaltuition refers to tutorin t%at ta-es #lace in a dedicated establis%ment. T%ese institutionsare variously -no$n as Tuition Centers


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environment to encourae inde#endence7 constructive #roblem solvin7 #ositive self&esteem and im#roved self&$ort%.

e are 100D com#liant $it% t%e "S6 and "S syllabus set by t%e inistry ofEducation. e strive to lead in t%e invention7 innovation and #ro#aation of modern

educational #roducts and services. Our inventions are desined $it% t%e #rinci#le oflifelon learnin. e streamline our discoveries and interate it $it% our cor#orateobjective To Change The Nation by #rovidin our customers $it% #rofessionaleducation and trainin solutions.

Sales are #rojected to increase eac% mont% $it% annual sales totalin close to 63'07000. 5ross marin7 li-e$ise7 is ex#ected to increase in correlation7 endin at close to1 D for 200*. it% cas% flo$ increasin sinificantly and ex#enses remaininrelatively static $it% only minimal increases7 cas% flo$ $ill ex#erience a similar increasefor eac% #eriod of financial evaluation. Cas% flo$ is ex#ected to more t%an double fromjust over 6 10+7100 in 200* u# to over 6 1'27000 for 200+7 $it% corres#ondin cas%

balances of 6 11+7100 and 6 1/'7000. T%e balance s%eet indicates t%at at t%e end oft%e first year of o#eration7 net $ort% $ill be #ositive and constantly increasin to t%e#oint of 6 '127'00 by t%e end of 200+.

1.2 Objectives1. To #rovide

i. :uality teac%in F to encourae studentsB learnin desireii. :uality learnin & to build studentsB self confidenceiii. :uality ro$in F to s%a#e studentsB future

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2. Ex#and estari Tuition Centre to (anan and edada area by t%e end of year200/.

3. To increase s%are%oldersB $ealt%.

1. !ission

To be committed in creatin an excellent teac%in and learnin environment for teac%ers

and students t%us boostin teac%ersB ability to ins#ire and studentsB ability to ac%ieve.

estari Tuition Centre offers bri%t students a #lace to interact $it% eac% ot%er and s%are

ideas. ersonal ains7 suc% as im#roved self&esteem and self&motivation7 combined $it%

measurable benefits $ill create tremendous advantaes for students. It enerates

valuation for investors and eventually commerce and #rofits.

1." #eys to Success

estari Tuition centerBs -eys to success are 6ecruitment of :ualified7 ex#erienced and aut%oritative tutors.

,edication and %ard $or- of t%e founders.

Efficient manaement

(o$erin overall costs.

estari Tuition Centre is a reistered tuition centre at t%e Sara$a- State Education

,e#artment

2.0 Com$any Summary

estari Tuition Center is a start&u# com#any $it% six full time em#loyees. T%e com#any$ill be incor#orated in 200* by six founders7 %eaded by a #rinci#al7 finance manaer7administrative manaer7 sales and mar-etin manaer and t$o academic advisors. eare a %i%o$ered team of creative individuals. estari Tuition Centre #rovides tutorinservice to bot% #rimary and secondary level students. e strive to lead in t%e invention7innovation and #ro#aation of modern educational #roducts and services. Our inventions

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are desined $it% t%e #rinci#le of lifelon learnin. e streamline our discoveries andinterate it $it% our cor#orate objective9 To C%ane T%e ;ation by #rovidin ourcustomers $it% #rofessional education and trainin solutions.

2.1 Com$any O%nershi$

estari Tuition Centre is a #rivately %eld cor#oration. T%e six founders com#rise all oft%e o$ners%i#.

6eina Teo & 6 107000


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Start&u$

6e:uirements

Start&u$ Ex$enses

(eal 62'0

Stationery 6'00

roc%ures 6200Insurance 61'0

6ent 61300

E:ui#ment 6/000

Htilities 62/00

(ease%old Im#rovements 612000

Ot%ers 62000

Tota' Start&u$ Ex$enses (!2)200

Start&u# ssets ;eeded

Cas% alance on Startin ,ate 610000

Start&u# Inventory 60Ot%er Current ssets 60

Tota' Current *ssets 610000

(on&term ssets 60

Total ssets 610000

Total 6e:uirements 6'0000

Investment

)ounders 6'0000

Ot%er 60

Total Investment 6'0000

Current (iabilities

ccounts ayable 60

Current orro$in 60

Ot%er Current (iabilities 60

Current (iabilities 60

(on&term (iabilities 60

Total (iabilities 60

(oss at Start&u#


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2. Com$any +ocations and ,aci'ities

estari Tuition Center is located at t%e usat Tana%$an


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.1 Service -escri$tion

estari Tuition Centre is a $ell e:ui##ed tuition centre. e #rovide a systematic andcom#re%ensive study #roram in various subjects. T%is study #roram %as been carefullydesined by our teac%ers so t%at t%ey are in line $it% t%e re:uirements of our national

education system. Since learnin is most effective in a conducive environment7 $e %avealso ensured t%at t%e necessary amenities are sufficient.

esides7 t%ere are some #rorams t%at are s#ecially desined to remove t%e #ressurefactor associated $it% learnin. T%ese are mostly student&focused in nature rat%er t%anteac%er&focused. T%e tutorin em#%asi4es student #artici#ation7 is flexible7 andencouraes creativity. Students attendin t%is form of tuition $ill find it not onlyunt%reatenin but also an enjoyable ex#erience.

it% our extensive ex#erience7 estari Tuition Centre is confident t%at $e $ill continueto #roduce $ell&rounded students. estari Tuition Centre is t%e ans$er to studentsB need

for successful academic ac%ievement.

.2 Com$etitive Com$arison

estari Tuition Centre is not #rimarily a tuition centre7 as are t%e majority of com#etitors.estari Tuition Centre $ill distinuis% itself from its com#etitors as a full learnin centre7rat%er t%an just a store front. T%ere are no tem#orary teac%ers or underraduates inestari Tuition Centre. estari Tuition centre %as t%e most modern infrastructure

classrooms in Sibu $it% comfortable seatin facilities7 Ts7 videos and a fully e:ui##edlanuae lab. )urt%ermore7 timetables in estari are flexible so t%at students can c%oosefrom several o#tions to suit t%eir convenience. Eac% teac%er is a s#ecialist in %isA%ersubject and even in t%e #rimary level eac% subject is tau%t by a different teac%er.asically7 estari classes are made u# of 1' students #er class and even smaller for t%elo$er #rimary level so t%at teac%ers $ill #ay #ersonal attention to$ards eac% students.ost of our exam class teac%ers are ex#erienced examiners. Ex#erience $it% dedication7commitment and care are -ey :ualities of our teac%ers. estari strive for excellent atevery level.

".0 !aret *na'ysis Summary

ccordin to a 10 survey in alaysia7 about /3 #er cent of #u#ils $ill %ave receivedsome form of tuition by t%e time t%ey reac% u##er secondary sc%ool. ore extensive#artici#ation %as been #redicted in t%e comin years due to t%e ro$t% of t%e industry.

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es#ecially in urban areas. So does tutorin services t%at are #rovided by #ersonal tutors.%et%er itBs conducted on an individual basis or on an institutionali4ed form7 tuition %asbecome a lare enter#rise7 mobili4in extensive resources and em#loyin many #eo#le.T%e tuition industry stands testimony to a definite demand for extra&sc%ool coac%in anda %ealt%y demand at t%at.

". Service /usiness *na'ysis

T%e tuition service industry is ex#andin tremendously. T%e em#%asis on examination inalaysiaBs education bot% ives birt% to and sustains t%e tuition industry. T%ere are notuition centres o#eratin in usat Tana%$an area currently.

"..1 -istribution atterns

In Sibu7 t%e majority of t%e tuition centres are found in to$n area.

"..2 !ain Com$etitors

T%e t$o main com#etitors for estari Tuition Centre are

dm TeoBs Enlis% Tuition Centre F tareted at students and families

em#%asi4in Enlis% as first lanuae.

5enius rit%metic Tuition Centre F tareted to$ard t%ose motivated and

interested individuals on loical and mat%ematical solutions.

.0 Strategy and Im$'ementation Summary

estari Tuition CentresB stratey is based on raisin studentBs com#re%ensive learnins-ills in a creative education system and creatin an era $%ere everyone ro$s u# $it% asolid education bac-round in a variety of disci#line. y tailorin customi4ed coac%in

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strateies7 estari Tuition Centre $ill develo# a re#utation for :uality and customerservices.

.1 !areting Strategy

(i-e all ot%er service&oriented businesses7 tuition is an industry $%ere customersatisfaction al$ays comes first. If t%e tutor or t%e tuition centre is not #erformin asex#ected7 students $ill sim#ly s%ift to anot%er #rovider. Once a stron imae isestablis%ed7 estari Tuition Centre $ill use similar strateies to mar-et its services in(anan and edada area.

.1.1 ricing Strategy

rices for usin estari Tuition CentreBs services are com#arable to t%ose of %i%er&endtuition centers. T%e #rices reflect t%e education :uality #rovided by estari Tuition

Center. Our #ricin structures %ave been revised and are as follo$s

rimary (evel Secondary (evel

One Subject 6!0 6*0

T$o Subjects 6+' 6110

T%ree Subjects 610' 61'0

)our Subjects 6130 61/0

)ive Subjects 61'0 6200

T%e more subjectsB students ta-e $it% us7 t%e more money t%ey $ill saveK T%e discounted#rices can be obtained t%rou% a number of different sc%emes.

Terms of #ayments are as follo$s

one time fee of 610 is #ayable u#on reistration.

T%e mont%ly fee and a one mont% advanced de#osit (at discounted prices, if any)

are #ayable before commencement of t%e first session. Subse:uent mont%ly #ayments are to be made before t%e first session of eac%

mont%. ayment for t%e final tuition mont% of t%e student $ill be deducted from t%e

de#osit.

.1.2 romotion Strategy

Tuition centers enae in many #romotional tactics to retain and increase enrolment.,iscounts on fees are iven for early reistration7 leaflets are $idely distributed7 free

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estari Tuition Centre is currently a small orani4ation %eaded by six individuals. T%erinci#al oversees t%e activities of t%e Sales and ar-etin anaer7 )inance anaer7dministrative anaer and cademic dvisors


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.1 Organi5ationa' Structure

au'ine 6oh !ei Siang

rinci$a'

(egina Teo 7ien Shieh 8ii Chai Choo Isabe''a Tiong 9ohn Ting 8ieng 8oc 9e::rey +ing Chia Siong

,inance !anager *dministrative !anager Sa'es and !areting *cademic *dvisor *cademic *dvisor

!anager

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.2 !anagement Team

auline 5o% ei Sian estari Tuition Centre rinci#al

dm. auline is res#onsible for #rovidin leaders%i#7 direction7 and control for

all as#ects of t%e tuition centre?s activities in order to reali4e o#timum #rofitscom#atible $it% t%e best lon& and s%ort&term interests of t%e s%are%older7em#loyees7 #arents and students. dm auline com#leted %is underraduatederee at t%e Hniversiti Sains alaysia7 and t%en earned %er C from t%eHnimas.

6eina Teo Lien S%ie% )inance anaer

s. 6eina is res#onsible for uidin and directin financial and control activitiesof t%e tuition centre in a manner desined to #rotect assets7 meet re#ortinre:uirements7 and effectively #lan for and audit t%e financial needs of t%e tuition

centre. s. 6eina com#leted %er underraduate deree at t%e Hniversiti utraalaysia7 and received %er C from Hnimas.

@ii C%ai C%oo dministrative anaer

s. @ii is res#onsible for recruitin :ualified and trained tutors to coac% at ourcentre. S%e is also res#onsible in determinin number and ty#es of #ositionsneeded9 assists in determinin #ro#er orani4ational structure and definin rolesof divisions and em#loyees in t%e de#artment. esides t%at7 s%e is also assistinin develo#in and defendin #ro#osals for additional or ne$ structures andstaffin levels. s. @ii received %er underraduate deree at t%e Hniversiti"ebansaan alaysia7 and received %er C from Hnimas.

Isabella Tion Sales and ar-etin anaer

s. Tion is res#onsible for develo#in s%ort and lon term stratey #lan for t%ecentre. S%e is also res#onsible in develo#in annual business #lans and ex#ensebudets for t%e sales de#artment9 establis%in mont%ly sales and #rofit objectivesand conductin affairs to ac%ieve sales oals and maximi4in o$nerBs investment.s. Tion received %er underraduate deree at t%e ultimedia Hniversiti7 andreceived %er C from Hnimas.

Go%n Tin @ien @oc- cademic dvisor

r. Tin is res#onsible in u#datin t%e latest syllabus for t%e rt Streamcurriculum. r. Tin received %is underraduate deree at t%e Hniversiti Sainsalaysia7 and received %is C from Hnimas.

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Geffrey (in C%ia Sion cademic dvisor

r. (in is res#onsible in u#datin t%e latest syllabus for t%e Science Streamcurriculum. r. (in received %is underraduate deree at t%e Hniversiti alaysia

Saba%7 and received %is C from Hnimas.

. !anagement Team 6a$s

T%e a#s of estari Tuition Centre manaement team include

(ac- of ex#erience in t%e educational industry

inimal ex#ertise in areas of finance and accountin

Stron desire for financial #ros#erity immediately $it% little #atience for minimal

#rofitability

." ersonne' 'an

estari Tuition Centre #ersonnel staff re:uirements are s%o$n in t%e table belo$.

ersonnel lan

200*


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). rojected ro:it and +oss

Sales are #rojected to increase eac% mont% $it% annual sales totalin close to 63'07000. 5ross marin7 li-e$ise7 is ex#ected to increase in correlation7 endin at close to1 D for 200*.

Com#ared to total sales7 net #rofit $ill increase eac% mont% and is #redicted to increasefor 200* t%rou% 200/.

ro ,orma ro:it and +oss

7ear 200 ;(!< 200) ;(!< 2003 ;(!< 2004 ;(!< 2010 ;(!

Edited Bestari Business Plan

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