EDISON GREEN MOVIEGreenDropAward 2015

EDISON GREEN MOVIEA NEW CINEMA IS COMING

ACHIEVEMENTS AND NEXT STEPS

What is it?

Created in 2011, Edison Green Movie is one of the first protocols in Europe for an

environmentally friendly film industry.

It is a PRACTICAL GUIDE outlining the best ways to achieve energy savings and

environmental sustainability in the organizational phase and in the shooting stage.

It is not just about carbon offsetting. The aim of Edison Green Movie is to

completely rethink the production of films by introducing strategies aimed at

saving, respecting, and using resources smartly.

Sustainability indicators are based on the following activities:

ENERGY CONSUMPTION

TRANSPORTATION

CHOICE AND USE OF MATERIALS

WASTE MANAGEMENT

CATERING

INTERNAL COORDINATION AND COMMUNICATION

GUEST ACCOMMODATION

CO2 EMISSION OFFSETTING

2

KEY POINTS

• Free

• Open to any input or suggestion

• Network with producers, Film Commissions, organizations, institutions,

suppliers, Anica, Anci…..

• Reduces both environmental and economic impacts (savings!!!)

• Improve the efficiency of the whole process of production

• Easy to apply thanks to its own flexibility and to the check list

• Creates value for local communities

• Create a good mood in the staff and consensus about common

objectives

3

Achievements

Films 6 (Virzì: Il Capitale Umano – Olmi: Torneranno i Prati – Aldo Giovanni e

Giacomo: Il Ricco, il Povero e il Maggiordomo - Cupellini: Alaska -

Archibugi: Il nome del Figlio, Morante: Assolo)

Collaborations in

production

7 (Indiana Production - Cinema Undici – Rai Cinema – Agidi – Medusa -

Tempesta – Ipotesi Cinema)

CO2 saved (tons) More than 250 tons – roughly 500 trees*

CO2 offset (kilos) More than 150 tons – more than 180 trees (during its life, a tree absorbs

on average 500 to 600 gr of CO2)

Non produced

waste

13,000 bottles of water

Disposable plates/cups/cutlery for 9,000 meals

Local economy

produced

Good. Local employment and employability, new competences ,

territorial improvement

Production

streamlining

The guidelines allow to rationalize the production process and increase

the efficiency in terms of economic savings and organizational aspects

Economic saving Good. An example: replacing an electric generator with a connection to

the grid leads to saving about €4,000 a week, not to mention lower fuel

costs and savings in paper, food, cars rental, etc.

Culture Awareness about sustainable development , the best practices can be

easily replicated and it is a good opportunity to generate virtuous

networks between cinema operators, institutions, private sector and

organizations4

CASE HISTORY

ENERGY CONSUMPTION• Energy supplyRecommended actions:

Energy needs can be met, as it is often the case, by using electric

generators or by creating a temporary connection to the distribution grid.

Why going for a temporary connection?

Economic advantages:

Renting a generator costs about €5,400 per week (rental, consumption, and

staff.) Creating a temporary connection to the grid costs about €750 per

week. This translates into saving about €18,600 in a one-month

production.

Environmental advantages: given the same usage, a temporary

connection to the grid results in a 72 to 75% cut in emissions. Without

mentioning the emissions that are avoided by not having to transport

electric generators.

Other advantages: no sudden changes in voltage; energy available 24/7;

fixed costs; no background noise

• Efficient lightingLED lighting results in a 93% saving compared to incandescent

lamps, 90% against halogen lamps, 70% against metallic iodide lamps,

and 66% against fluorescent lamps, which translates into obvious energy

and environmental advantages.

• Rechargeable batteries: consumptions reduction (wastes,

energy and money)

IL CAPITALE UMANO

Il Capitale Umano was the

first film to apply the

protocol.

The energy needs were met by

creating a temporary

connection to the grid, which

resulted in a nearly 75% cut to

CO2 emissions (12 tons

against 44 which would have

resulted from using a regular

generator).

Using electricity from the grid,

along with battery-powered

neon banks for indoor

shooting has created savings

for over €37,000.

ASSOLO

Traditional batteries replaced

by rechargeable batteries

(saved 1000 batteries: less

wastes and money. Euro 5

generator and daily monitoring

of energy consumptions (too

many locations for temporary

connection).5

CASE HISTORY

TRANSPORTS

• Technical equipment Recommended actions:

• Cutting down on vehicles by putting together different

functions, thus achieving a more rational

organization of space and optimization of the quantity

of transported materials and reducing excess as much

as possible

• Full load transport

• Use of newer, more efficient vehicles, with a lower

environmental impact, in line with the latest EU

regulation (Euro 5)

• PeopleRecommended actions:

• Use of hybrid car for short distances

• Use of shared cars

• Covering longer distances by train instead of using

other means of transport

Environmental advantages: cut in CO2 and other

emissions (e.g. in city traffic, hybrid cars produce a 30 to

50% cut in CO2 emissions).

Economic advantages: reduction in costs due to full-load transport and to better fuel efficiency of new vehicles.

TORNERANNO I PRATI

All journalists reached the press conference

venue in Asiago by train.

IL RICCO, IL POVERO E IL MAGGIORDOMO

Choosing filming locations close to one

another ensured quick, low-carbon set transfers

due to the short distances.

Longer distances were covered by train, city

distances by public transportation.

The vehicles used by production staff were

mostly Euro 5 and Euro 4.

Production reached an agreement with a Milan-

based car sharing company to secure exclusive

use of three cars for unlimited distances.

Finally, the production made sure that all means

of transport used for the crew (including private

ones) were only used at their full capacity.

6

CASE HISTORY

CHOICE, USE, AND DISPOSAL

OF MATERIALS

Choosing the right suppliers plays a key

role in planning sustainable film production.

Therefore, products should be evaluated

based on the following:

• Suppliers: choosing suppliers with an

environmental certification

(ISO14001, Ecolabel, etc.) and that are

based locally (0 kilometer)

• Environmental compatibility and

recycling potential

• Disposal guidelines, emphasizing the

importance of recycling waste on all

working locations.

TORNERANNO I PRATI

Excellent results achieved in terms of management of

materials and use of locally based workforce, with

obvious beneficial effects for the community of Asiago.

Cinema Undici and Ipotesi Cinema have worked with local

workforce and the Veneto Section of the National Forestry

Corps to build trenches and create special effects, such

as the bombs that were made out of peat, compressed

cork, and non-polluting, non-toxic colored powder.

Moreover, the trenches were reused by other productions,

and upon request by the Municipality of Asiago, they have

been integrated into an educational tourist path about

World War I.

Reuse and recycling of materials, along with the use of

biodegradable products, has achieved the lowest possible

amount of waste was produced during the making of the

film.

The production chose locally sourced products and

accommodation close to the set, which led to benefits in

terms of quality of life and employment in the local

community, so that the production of Torneranno i prati

was not perceived as some sort of invasion.

7

CASE HISTORY

CATERING

Recommendation: replace the usual lunch

boxes and disposable plastic cutlery, as

they cannot be recycled and they are more

difficult to dispose of. You can do this by:

Sorting waste and providing specific

containers;

Using biodegradable or compostable

cutlery, cups, and plates (e.g. made

out of Mater-Bi or Poly). They can

easily be disposed of along with food

and organic waste, thus making the

overall disposal process easier and

reducing pollution.

Handing out self-service meals

Using big water containers instead of

traditional bottles

IL CAPITALE UMANO

A field kitchen was set up and reusable cutlery, cups,

and plates were used in order to avoid transportation of

pre-made food. This also helped reduce waste

significantly.

Water bottles were replaced with one 18 litre container;

during the two-month production phase, 170 water

containers were used instead of 6,120 bottles.

Moreover, products and accommodation were chosen

locally and close to the set, which had positive

repercussions on the quality of life and also benefited the

local economy.

TORNERANNO I PRATI

Again, water containers were used instead of traditional

bottles (85 containers instead of 3,400 bottles) and

products were sourced locally.

An agreement was reached with a company producing

Mater-bi cutlery and plates for free of charge supply of

those products.


In this case, along with what was implemented by

previous productions, the coffee pods used throughout

the making of the film were not only sustainable but also

had a Fairtrade certification. Plastic water bottles were

replaced with aluminum bottles. 8

CASE HISTORY

INTERNAL COORDINATION AND

COMMUNICATION

The team can implement communication

procedures aimed at minimizing their

impact. Reducing emissions must be a

shared mission, so that everyone can do

their part.

It is therefore important to:

• Reduce, where possible, the number

of survey visits and meetings with

suppliers, or organizing them close

together to minimize travel;

• Inform staff members about eco-

friendly practices to be applied on

set (recycling, transport optimization,

etc.). This may be done by sending an

e-mail with detailed guidelines for each

shooting location;

• Use less paper in communication.

TORNERANNO I PRATI

Adopting the protocol in a pre-organization phase

ensured that useful actions were fully planned ahead, and

widespread consensus was created in order to allow for

correct and effective implementation of the protocol, despite

the adverse weather conditions. This had an positive effect

at a local level.

Very few people received the script. The director informed

the individual departments and the actors orally about the

film, and then handed out the dialogues and technical

information day by day.


Paper consumption was cut drastically (15,000 paper

sheets saved, equal to about 85 350-page books, i.e. 42

kilos of CO2 saved). The crew was immediately informed by

the production about the protocol. On the first day, each crew

member received an aluminum bottle, a portable ashtray,

and detailed information about environmental

awareness. Compliance with the protocol was one of the

points of the agenda every day, and staff received a weekly

reminder via e-mail. Printed information was printed on

recycled, ECOLABEL certified paper, in ink-savingGaramond font.

9

CASE HISTORY

CO2 OFFSETTING

Offsetting CO2 emissions means balancing out the amount of

carbon dioxide released in the atmosphere by planting

enough trees to absorb the exact same amount of CO2, or by

producing clean energy from renewable sources, thus

avoiding to release carbon.

How do you offset emissions?

ESCos offset the emissions produced by a facility, a product, a

service by purchasing credits on a voluntary market. The

credits are generated by reforestation action and/or

development of renewable energy sources.

One credit = one tons of CO2.

The emission offsetting procedure requires:

Analysis and quantification of emissions to be reduced;

Certification (CO2 credits) of actual CO2 absorption for

reforestation, or CO2 savings in case of use of renewable

sources, to be issued by a qualified independent third party.

Credits certified by the third party are given a unique,

unmistakable serial number, and they are filed in an official

register.

CO2 emissions from energy

consumption and transportation

was entirely offset by Edison with

the purchase of the so-called

green certificates.

Il CAPITALE UMANO

Offset emissions94 tons of CO2

TORNERANNO I PRATI

Offset emissions67 tons of CO2

IL RICCO, IL POVERO E IL

MAGGIORDOMO

Offset emissions:21 tons of CO2

10

• Edison and Italian Films Commissions signed an agreement with the goal of promoting

sustainability-oriented actions connected with all aspects of film production.

• Edison, in particular, will share the know-how they have developed in creating and

implementing Edison Green Movie, while IFC will focus its efforts on raising awareness

and activating its network of associates to promote good practices for green filmmaking at

a local level as well.

• The collaboration with the World Bank: it started with the Action4Climate project (a contest

for documentaries on climate change) and continues with Film4Climate. This is a global

initiative aimed at developing a plan for the mitigation of the environmental impact of film

production, while promoting and encouraging action on climate change by using films.

Next steps

11

How does Edison Green Movie work?

Energy consumption

ActionMultiplication

coefficient (1 to 3)Evaluation Total Performance

1.AConnection to national distribution grid replacing

electric generator3 0

0%

1.B

Use of as few high-voltage electric generators as

possible instead of as many lower-voltage ones as

possible

1 0

0%

1.C Use of Euro 4 or Euro 5 electric generators 1 0 0%

1.D Purchase of green energy 3 0 0%

1.E Use of photovoltaic systems 3 0 0%

1.FUse of efficient lighting devices, such as fluorescent

lights and/or LED lights3 0

0%

Transportation



2.ALoad optimization for transportation of technical

equipment2 0

0%

2.B Use of Euro 4 or Euro 5 vehicles 1 0 0%

2.C Use of public transport (trains) for staff 1 00%

2.D Use of hybrid vehicles 3 0 0%

2.E Use of methane/LPG-powered vehicles 2 0 0%

ASSESSMENT FORM

12

Choice, use, and disposal of material



3.A Reuse of previously used materials 2 0 0 0%

3.BChoice of materials with Standard type I or II

certification2 0 0

0%

3.C Choice of environmentally certified suppliers 2 0 0 0%

3.D Made in Italy materials 1.5 0 0 0%

3.E Made in Europe materials 1.5 0 0 0%

3.F Choice of materials from recycling 3 0 0 0%

3.G Choice of biodegradable materials 3 0 0 0%

3.H Choice of compostable materials 3 0 0 0%

3.I Choice of recyclable materials 2 0 0 0%

3.LPaints and thinners contain as little chemicals as

possible1 0 0

0%

3.MCoupled materials are easy to uncouple to make

recycling easier3 0 0

0%

3.NProper disposal of materials and set equipment

owned by production2 0 0

0%

3.O Materials will be reused 2 0 0 0%

3.P Set waste is sorted and recycled 1.5 0 0 0%

3.Q Studio waste is sorted and recycled 1.5 0 0 0%


ASSESSMENT FORM

13

Catering



4.A Collection and disposal of food waste 3 0 0 0%

4.B Recycling 3 0 0 0%

4.C Water containers 1.5 0 0 0%

4.D Use of biodegradable cups, cutlery, and plates 2 0 0 0%

4.E Use of compostable cups, cutlery, and plates 3 0 0 0%

4.FReduction in the number of packed lunches to

promote self-service distribution2.5 0 0

0%

Internal coordination and communication



5.A Draft sustainability plan 3 0 0 0%

5.BOptimization of transports for meetings, on-site visits,

etc. 1 0 0

0%

5.C E-mail over paper 1 0 0 0%

5.D Staff involvement in good practices 3 0 00%


ASSESSMENT FORM

14

Guest accommodation



6.AAccommodation solutions meet sustainability criteria

(e.g. Ecolabel certified hotels)1 0 0

0%

6.B Accommodation is chosen within 15 km of the set 3 0 0 0%

Further actions – CO2 OFFSETTING



7.A Offsetting of residual emissions 3 0 0 0%


ASSESSMENT FORM

15

16

Francesca Magliulo

Corporate Responsibility Manager

[email protected]

Gianluca Della Campa

Project Manager Edison Green Movie

[email protected]

Laura Savoia

CSR Department

[email protected]

Edison Green Movie on Facebook

And Twitter: Edisongen

www.edisongeneration.it

Contacts

mailto:[email protected]

mailto:[email protected]

http://www.edisongeneration.it/

EDISON GREEN MOVIEGreenDropAward 2015

Documents

Transcript of EDISON GREEN MOVIEGreenDropAward 2015