CBI - Ministry of Foreign Affairs

CBI

Centre for the Promotion of Imports

from developing countries

Export Programme Bolivian Wine

Market entryEU

Export Coaching modules

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Realisation of skills and experience of their marketing concerning both the regional and European markets

Realising a sufficient amount of relevant business contacts

Taking part in trade fairs, conferences, roadshows and/or B2B

Business Audit and action plan

ExportCapacityBuilding

Business Audit and action plan

ExportCapacityBuilding

Assessment SME on competence for European market entry by means of an export audit

Plan of action

Coaching SME to meet European market demands

Exploring European markets

Developing an export strategy

Market entryEU

Business Audit & Action plan

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Results:

Tools:

Duration:

Completed export audit with an action plan based on which the company understands the steps to take to become a successful exporter. The export audit forms the starting point for the decision how the company will further participate in the ECP.

1. Pre-selection assessment (to determine suitability)

2. Company visit by EU sector expert

3. Company visit(s) by local expert

Max. 0.5 years

No participation fee

Result:

Tools:

Duration:

Export Capacity Building

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Result:

Tools:

Duration:

Company is able to meet European market demands and has familiarised itself with the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit.

1. Technical assistance (visits) by local expert

2. Technical assistance (visits) by EU sector expert

3. Distant coaching

4. Export Marketing Seminar (EXPRO) participation

5. Orientation visit to EU trade fair

1-2 years

Participation fee: € 250

Result:

Tools:

Duration:

Market Entry EU

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Result:

Tools:

Duration:

Company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets.

1. Technical assistance by EU market expert

2. Trade Fair participation / conference participation (3x sponsored)

3. Roadshows

4. B2B activities

5. Assistance in follow-up of contacts (market consolidation)

3-4 years

Participation fee: €500

Result:

Tools:

Duration:

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2013 Planning ECP:

• April: Final approval CBI Business Case

• May: CBI ECP Bolivian Wine open for application (Launch)

• June : Planning for Export Audits

• October: EXPRO Netherlands

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Programme Set-up:

Export CoachingInstitutional

Development

BodegasWines

of Bolivia

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