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Ecorl oer-it-upf-il-biologico-pp-video
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Transcript of Ecorl oer-it-upf-il-biologico-pp-video
![Page 1: Ecorl oer-it-upf-il-biologico-pp-video](https://reader035.fdocuments.us/reader035/viewer/2022070602/587a6da91a28ab8a2a8b704b/html5/thumbnails/1.jpg)
ORGANICTHE NEW SHAPE OF THE FOOD
Tutor: Marco Bignardi
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Topics
Change the paradigm Market production Organic and innovation Main faitures
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Change the paradigm
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Change the paradigm
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From the green revolution to the big organized distribution: an approach to change radically
Change the paradigm
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Market production
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Market production
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Market productionOrganic: still marginal
11,17%
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Market productionThe organic market is now mature
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ISTAT 2014 Agribusiness Value 208 MLD
ISMEA 2014 Agribusiness Value BIO 2,14 MLD
1%
Market productionThe organic market is still small
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Street markets,direct sales,
e-commerce,G.A.S.*
0,1%*G.A.S.: Gruppi di Acquisto Solidale , solidarity based
purchasing groups)
Market production The market and old systems
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Organic and innovation
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Organic and innovation the real farming revolution after the green revolution
km 0 – G.A.S.– direct sales - farmer market
the first farmers “doing politics”
educational farms, care farming, food related to
health and environment
need new forms of communication and sales
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we can make mistakes we can make imperfect products we can have a limited production
Organic and innovationThe advantage of being organic farmer
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it cannot be ordinary it do not use common marketing rules the farmers must be honest and innovative it’s very important the relationship with
customers
Organic and innovationThe organic shop
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Organic and innovationThe organic shop in Florence
November 2012
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Main faitures
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Main faitures
direct relationship with producers
organic only,
at least 80% of products coming from Tuscany
transparent price, social inclusion
involvement of employees
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Main faituresSales system innovation
«Mercatali» farmers’ indoor market
home delivery service
subscription
Shop
e-commerce