Drive Digital ExcellenceWith Econsultancy Enterprise Subscriptions

Some businesses let digital happen to them.

Others attack the challenge: actively addressing the culture, skills, people and process issues that will drive their success in the new, always-on, omni-connected world.

Econsultancy works with the latter to help them market circles around the former.

Digital Excellence: a good place to aim for.

Why the world’s marketersturn to Econsultancy.Helping to accelerate your digital marketing and ecommerce transformation.

Econsultancy helps your organisation transform its culture, skills, processes and performance so you can seize the many opportunities and avoid the threats presented by a digital world and connected consumer.

Many of the world’s most successful companies turn to Econsultancy resources – from our research reports, webinars, events and online content to our capability assessments, training, elearning and Skillset development programs – to transform their culture, build better teams, boost performance and deliver results.

Wherever you are on your journey to digital excellence, Econsultancy will get you there faster.

Find out more at econsultancy.com/aboutEconsultancy has local offices in Londin, New York, Dubai, Sydney and Singapore

MARKET INTELLIGENCEUnderstand what’s happening in digital.

Yes, our research provides you with market data and statistics. But we also go beyond that to give you industry-reference guides and reports on best practice so you know what works and what doesn’t.

PRACTICAL EXECUTIONKnow how to deliver digital excellence.

We’re the global leader in up-skilling teams in digital. From custom in-company training programs to elearning and qualifications, we’re experts in developing your digital capability.

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The fast track toDigital Excellence.Econsultancy’s resources and expertise will get you there on two key fronts:

RESEARCH

EVENTS

WEBINARS

DIRECTORIES

BLOG ELEARNING

JOBS

TRAINING COURSES

CAPABILITY ASSESSMENT

IN-COMPANYTRAINING

QUALIFICATIONS

DIGITAL SHIFT

You’re in good company.The world’s top brands and agencies subscribe to Econsultancy.

Some of our Enterprise Subscribers include:

Developing your teamsRecruit them, advance them, train them.

You don’t get to Digital Excellence without great people. But there’s a shortage of really talented digital pros out there. You can’t just pick them off the street. You need to attract the right talent with the right experience – then develop them to keep them up to speed and motivated.

Applying best practiceAcross every digital discipline.

Great people still need to be doing the right things. But, in digital, the right things are changing all the time. You need to make sure your people are on to the very best practice in all the disciplines that matter most to your brands.

Appointing the best agencies & suppliersAnd get the best value from them.

No marketing department is an island. You need the best agencies, developers and technologies. We’re here to help you find them.

Integrating offline and onlineFor proper, joined-up marketing.

Digital is part of the mix. The more you fuse online and offline channels, the more you get from both. Econsultancy is leading from the front here.

Benchmarking your performanceAnd soak up great ideas from peer companies.

It’s not enough to be good at your core digital disciplines. You need to be so much better than your competitors that they give up and go home. So how do you learn where you stand?

Building a great digital cultureGet digital into your company’s DNA.

The best digital brands are those that look to weave digital thinking into everything they do: marketing, sales, ecommerce, customer service and stakeholder relationships. Since digital is in our own DNA, we can help make it part of yours.

Our analysts, researchers, trainers and advisors focus all of our insight and resources on improving your company’s skills, boosting your performance and multiplying your results.

Some of the most common digital challenges our resources can help overcome include:

Why do companies chooseEnterprise Subscription?

Our entire research library is accessible to subscribers, providing your entire business with unlimited (and unrivalled) access to a wealth of comprehensive, practical insight which covers:

A vast library of award-winning research.

About our Research

Econsultancy offer a comprehensive range of reports which provide all the information on digital marketing and ecommerce your company will ever need, and all from one central, easily accessible source.

Our analyst team is world-famous for its insight, independence and authority - constantly producing (and updating) reports and guides which are never dry or academic.

Current, authoritative, and easy to read, our research offers practical, real-world advice to companies on current and future digital trends - so you can stay ahead of the competition.

Find out more at econsultancy.com/research

Market DataEssential statistics, data, facts or figures providing insight about the internet, ecommerce and digital marketing.

Trends and InnovationStay ahead of the game and be inspired by all that is new and innovative in the world of digital marketing and ecommerce.

Event Reports and PresentationsGain knowledge from leading practitioners who have presented at our many events around the globe.

Best PracticeOur definitive ‘how to’ guides for demanding digital professionals - practical, comprehensive, and constantly updated.

Supplier SelectionEnsure you’re working with the right supplier for your exact needs and save time and effort in researching the market.

Template FilesUseful toolkits for RFPs, web and digital marketing projects to help ensure important considerations and aspects are covered, as well as saving you valuable time.

Elearning is ideal for global enterprises, those with staff based in multiple locations, and companies seeking ongoing learning resources as part of staff development. Based on our best-selling Fast Track Digital Marketing training course, Econsultancy’s new elearning modules offer an excellent introduction to core digital marketing skills.

We’ve designed our elearning modules for maximum engagement, creating an experience as close to face-to-face training as possible. Plus you get the added flexibility of having it available on demand, at a time, place and pace to suit each individual participant.

By setting these core online modules as the foundation level of knowledge, you can be sure that your entire team has achieved the required standard to work more effectively together. Where more advanced skills are required, participants will also be guided to further resources and worksheets during each module to explore in more depth.

Find out more at econsultancy.com/training/elearning

Leading brands and organisations around the world use Econsultancy Elearning to support the delivery of their digital strategy.

On demand learning with Elearning modules.

Click the image below to watch our Elearning video:

About our Elearning modules

By working closely with our subscribers, we’ve seen first-hand the challenges faced by brands, agencies and service suppliers to develop the digital skills needed to excel online. As a result, we offer a variety of training options to complement your subscription - to suit your needs, goals and expertise:

Training coursesWe offer scheduled one and two-day training courses in Sydney, Melbourne and Perth. Taught by practising professionals, they’re ideal if you’re looking to fill a notepad in a day with best practice strategy, tactics, tools and techniques in specific digital topics.

Customised training for your team or organisationAddress your team or company’s specific skills gaps, challenges and opportunities in the most appropriate format for you. From one-day courses for your team, through to digital marketing skills development for your entire global business.

ConsultingEvery day we see what best practice looks like in every digital discipline and across a raft of industries. We don’t have any media or technology to sell, just sound advice backed up by powerful methodologies and unrivalled resources.

Through our unique industry knowledge and insight, we’ve developed a variety of training routes to address the issues faced by businesses in the digital age.

Hands on, practical trainingfor your team or company.

A few companies we’ve worked with...

• 3M • AGEON• Amaysim• Bank of

Queensland• Betfair• Bupa• Cancer Council• CHOICE• Coles• Deloitte• ExactTarget• GESB• Hasbro

• HBF• Hollard• Jetstar • KPMG• Nandos• Net-a-porter• NewsLifeMedia• Optus• Pfizer• Responsys• RMIT • Roche• Salmat• Sportsbet

• Suncorp• TAL Direct• Telstra• Tequila• The DM Group• The University of

Melbourne• Universal Music• Virgin Money• Walt Disney• Water Corporation• Web Salad• Woolworths

Find out more at econsultancy.com/training

Learn from the experts (and your peers) at our industry-leading digital marketing and ecommerce events held around the globe, all year round.

You can find out full details of all our upcoming events at econsultancy.com/events

Analyst-led RoundtablesIn addition to our other events, we also run analyst-led roundtables regularly throughout the year, exclusively for Enterprise subscribers.

These quarterly events are your chance to share knowledge, experience and best practice on key digital topics with fellow influencers and decision makers. Roundtables are private, intimate sessions. Attendance is limited to 12 - 18 Enterprise subscribers (no sponsors or journalists), with discussion chaired and facilitated by Econsultancy to ensure everyone gets the most from the session.

By attending, you’ll access intelligence, ideas and diverse industry viewpoints, as well as potential solutions to problems or issues you’re facing in specific digital marketing fields.

You can find out more about Roundtables at econsultancy.com/events/roundtables

Much as we all love the internet, we feel it’s important to meet with our peers to learn, share best practice, network, do business and, yes, sometimes to socialise.

Get insight and compare notes at exclusive events.

That’s why we’ve created Digital Shift. This new trends service focuses on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing - making it simple for you to keep track of the key developments in digital technology and marketing.

Digital Shift is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short/mid-term. Use it to generate new ideas, improve business performance, stay ahead of the competition, impress the boss, challenge the team.

Run on a quarterly basis, Digital Shift will be delivered in a variety of formats enabling marketers to engage with the information in the way that suits them best, from interactive webinar to executive report. Content will be researched, curated and delivered by our own analysts along with thought leaders from our global network. We hope you can join us.

Available ony to Enterprise subscribers, the first Digital Shift webinar will take place on Tuesday, 9 April at 5pm GMT.

Find out more at econsultancy.com/hello/digital-shift and register your interest by contacting subscriptions@econsultancy.com.

It’s easy to feel somewhat overwhelmed with the pace of change in technology and marketing. How do you know what trends you really need to be paying attention to?

Actionable insight into key trendswith Digital Shift.

Ready to start the journey toDigital Excellence?

EMEASandeep Saujanisandeep.saujani@econsultancy.com+44 (0)20 7269 1450

AmericasDanielle Mackiedanielle.mackie@econsultancy.com+1 302 415-5355

AustraliaPeter Linespeter.lines@econsultancy.com+61 2 8233 9230

AsiaJefrey Gomezjefrey.gomez@econsultancy.com+65 6809 2088

If you have any questions about how an Econsultancy Enterprise subscription can help you and your organisation excel at digital, please get in touch.