© 2008 AgillicNot for use or distribution without written

permission. 1

Marketing Innovation through technology:Agillic Dialogue

Agillic enables brands to have joined-up conversations with their customers across multiple touchpoints - in real time, both on and offline, and throughout the customer lifecycle.

Conversion, retention and ROI are maximised, costs are contained.

© 2008 AgillicNot for use or distribution without written

permission. 2

Agency Databases Brand Data Sources

- behavioural data- fulfilment data- enriched profile data

- prospect contact data- segmentation data- permission data

- CRM data- campaign data- segmentation

Online and mobile portals

EmailsSMS, MMS, mobile links

Direct mails

Call Centre, IVR & POS Modules

Agillic Dialogue Personalised Execution Platform

* = if available

Agillic delivers consistently across channels

Online advertising Social media

© 2008 AgillicNot for use or distribution without written

permission. 3

Agillic saves time and moneyC

ost

Tim

e

Cost for custom-building solution

Budget for developing

communication

Timeline for

delivery= 9 weeks

Timeline for

delivery= 4 weeks

Budget for developing

communication

Cost for Agillic

A typical campaign built in Agillic can be produced at roughly half the cost and in half the time of using different suppliers working in separate silos.

Source: Study by Sonofon

© 2008 AgillicNot for use or distribution without written

permission. 4

Case 1 – Danish Railways

• Launch of ‘S-More’ Consumer Engagement Scheme

• Multichannel concept, encompassing digital channels such as mobile and web microsite, search, email, display, mobile tickets and social media as well as offline such as TV, print and outdoor

• Consumers receive frequent personalised communication via email and sms and their web journey is also highly personalised

• 1.1 million incremental train journeys directly related to S-More

• 11% of program members shifted from low frequency to high frequency travellers within six months

• Cited as ”best initiative ever from Danish Railways” by several bloggers and journalists

ObjectivesObjectives SolutionSolution ResultsResults

• To drive passengers in the greater Copenhagen area to use the ‘S’ train network more frequently

• To engage directly with consumers in order to build relationships

Customer

profile

- Name-Members

hip status

- Card

Retrieve Customer Data:

“ Answer 3 easy questions and

get better advice”

Competitio

ns

Membership benefits

S-train

news

Get travel info

directly on your

mobile

Members

hip upgrade

S-train news

for you travel

route

020,00040,00060,000

Campaign results

Expected Actual

© 2008 AgillicNot for use or distribution without written

permission. 5

Case 2 – Toyota

• All marketing activities are now geared to digital engagement, gathering information and contact permissions by using games, quizzes etc as communication engines

• All potential car buyers now receive relevant communications based on the knowledge collected, using email, web and mobile as key channels

• When launching the Toyota Avensis, 16% of sales could be attributed Toyota’s new eCRM strategy

• Moved from 19th most sold car in 2008 to 3rd most sold in 2009

• Reduced Campaign Cost by more than 30%

ObjectivesObjectives SolutionSolution ResultsResults

• To radically shift Toyota marketing strategy from branding to eCRM

• To engage with potential car buyers early in the buying process to better drive sales

• To build and leverage contact permissions across digital platforms

• To gain market share during recession

SMS-beskedTil: 1230

Avensis

© 2008 AgillicNot for use or distribution without written

permission. 6

Travel FMCG

WPP Publicis Omnicom

Charity Utilities Insurance

Telco Transport Automotive

Hotel

Telco

Retail

Selection of brands

Selection of agencies