Economic Development at the Barney School Devon Johnson Assistant Professor of Marketing
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Transcript of Economic Development at the Barney School Devon Johnson Assistant Professor of Marketing
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Economic Development
at the Barney School
Devon Johnson Assistant Professor of Marketing
AACSB Northeast Business School Deans’ Conference
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The Upper Albany Area of Hartford
Source: City data.com
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Upper Albany Demographics
Source: Citydata.com
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The City of Hartford
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City of Hartford Demograph-ics
CaucasianAfrican American American Indian Asian American Hispanic or Latino
Hartfor
d
Conne
cticu
t0%
10%
20%
30%
40%
50%
60%
22%13%
48%
21% Foreign bornNon-English speakers
Source: Citydata.com
Upper Albany Demographics
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Mission: “To preserve, revitalize and support the commercial district.” Designated in May 2000 August 2002 – granted 501c (3) designation Under the leadership of Executive Director Ms. Marilyn Risi UAMS works in partnership with University of Hartford 1st urban Main Street Program in Connecticut
Started by: Margery SteinbergAssociate Professor
Civic Engagement: Upper Albany Main Street
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UAMS Office - 541 Albany Avenue
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• In 2002 Marketing Professor Margery Steinberg developed a business practicum course:
• Micro Business Incubator or Marketing & Management Practicum • A full semester 3 credit course that pairs U. Hart students
with a micro-business in the Upper Albany Area
Sharing Intellectual Capital: with the Upper Albany Community
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A Service Learning Course Model:
Service Learning Course Design Workbook, Michigan Journal of Community Service
Learning (Summer 2001).
Objective(s): To provide experience working directly alongside professionals involved in economic development in a disadvantaged urban area Class Room Strategies: Lecture, student presentations
Assignment: Spend 4 hours per week in business
Assessment of learning: Includes feedback from the business
The Business Practicum or Micro Business Incubator
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Instructed by a Business School Faculty – Professor Emerita Margery Steinberg
1. Program vision – University President Walter Harrison
2. Payroll management in micro-businesses
3. Locating and managing a franchise store - CEO of firm family owned 50 unit restaurant franchise business
4. Funding opportunities in Connecticut – Executive Director HEADCO Inc. - Not for profit, Community Development Financial Institution
Spring 2011 Course Sessions:
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5. Greater Hartford Chamber of Commerce
6. Tax management and tax challenges of micro-businesses
7. Micro-business owner –Challenges and Success 8. Community stakeholder involvement - St. Francis Hospital
At each class students get a chance to describe their project and get feedback from the speaker
Spring 2011 Course Sessions:
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Micro-Businesses Selection Criteria • Annually UAMS conducts a needs assessment of businesses
within the Upper Albany area. Potential to accomplish the academic and civic learning objectives of the course.
• Graduate assistant manages the relationship with participating micro-businesses. Contacts participating business before the start of the course to assess suitability and discuss participation in the program.
• Assesses the stability and suitability of the micro-business work
environment for the students. • Maintains contact with the business to facilitate student feedback
and maintain business commitment throughout the course.
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Projects: What is your most pressing challenge at the moment?
Logo Design
Design Promotional
Materials
Ecommerce - transactions
Web Design
Loan Application
s
Marketing Plans
Civil Engineering
Human Resource
Issues
Redesign of Restaurant
Menus
Merchandising
Market Research
Retail Floor
Layout
Point-of-Sale Upgrades
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• More than 73 local businesses involved
• Over 8,800 hours spent by 200 students.
• Modernization: Keep pace with technology • Remain relevant to customer needs
Results to Date:
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Funding Sources
• The University of Hartford
• The Hartford Foundation for Public Giving
• The Travelers Foundation
• City of Hartford Initiatives
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Film: The Upper Albany Story
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Questions