Economic and Social Development
Transcript of Economic and Social Development
Varazdin Development and Entrepreneurship Agency and University North in cooperation with:
Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat
Polytechnic of Medimurje in Cakovec
Economic and Social Development 51st International Scientific Conference on Economic and Social Development
Book of Abstracts
Editors: Khalid Hammes, Mustapha Machrafi, Vladimir Huzjan
Rabat, 26-27 March 2020
Varazdin Development and Entrepreneurship Agency and University North in cooperation with:
Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat
Polytechnic of Medimurje in Cakovec
Editors: Khalid Hammes, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco
Mustapha Machrafi, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco Vladimir Huzjan, Croatian Academy of Sciences and Arts, Croatia
Economic and Social Development 51st International Scientific Conference on Economic and Social Development
Book of Abstracts
Rabat, 26-27 March 2020
Title ◼ Economic and Social Development (Book of Abstracts), 51st International Scientific Conference on Economic and Social
Development
Editors ◼ Khalid Hammes, Mustapha Machrafi, Vladimir Huzjan
Scientific Committee / Programski Odbor ◼ Marijan Cingula (President), University of Zagreb, Croatia; Sannur Aliyev, Azerbaijan State
University of Economics, Azerbaijan; Ayuba A. Aminu, University of Maiduguri, Nigeria; Anona Armstrong, Victoria University, Australia;
Gouri Sankar Bandyopadhyay, The University of Burdwan, Rajbati Bardhaman, India; Haimanti Banerji, Indian Institute of Technology,
Kharagpur, India; Victor Beker, University of Buenos Aires, Argentina; Asmae Benthami, Mohammed V University, Morocco; Alla
Bobyleva, The Lomonosov Moscow State University, Russia; Leonid K. Bobrov, State University of Economics and Management,
Novosibirsk, Russia; Rado Bohinc, University of Ljubljana, Slovenia; Elisabeth de Jesus Oliveira Brito, University of Aveiro, Portugal;
Adnan Celik, Selcuk University, Konya, Turkey; Angelo Maia Cister, Federal University of Rio de Janeiro, Brasil; Mirela Cristea, University
of Craiova, Romania; Taoufik Daghri, Mohammed V University, Morocco; Oguz Demir, Istanbul Commerce University, Turkey; T.S.
Devaraja, University of Mysore, India; Onur Dogan, Dokuz Eylul University, Turkey; Darko Dukic, University of Osijek, Croatia; Gordana
Dukic, University of Osijek, Croatia; Alba Dumi, Vlora University, Vlore, Albania; Galina Pavlovna Gagarinskaya, Samara State University,
Russia; Mirjana Gligoric, Faculty of Economics - Belgrade University, Serbia; Maria Jose Angelico Goncalves, Porto Accounting and
Business School - P.Porto, Portugal; Mehmet Emre Gorgulu, Afyon Kocatepe University, Turkey; Klodiana Gorica, University of Tirana,
Albania; Aleksandra Grobelna, Gdynia Maritime University, Poland; Liudmila Guzikova, Peter the Great Saint-Petersburg Polytechnic
University, Russia; Anica Hunjet, University North, Koprivnica, Croatia; Khalid Hammes, Mohammed V University, Morocco; Oxana
Ivanova, Ulyanovsk State University, Ulyanovsk, Russia; Irena Jankovic, Faculty of Economics, Belgrade University, Serbia; Myrl Jones,
Radford University, USA; Hacer Simay Karaalp, Pamukkale University, urkey; Dafna Kariv, The College of Management Academic Studies,
Rishon Le Zion, Israel; Hilal Yildirir Keser, Uludag University, Bursa, Turkey; Sophia Khalimova, Institute of Economics and Industrial
Engineering of Siberian Branch of Russian Academy of Science, Novosibirsk, Russia; Marina Klacmer Calopa, University of Zagreb,
Croatia; Igor Klopotan, Medjimursko Veleuciliste u Cakovcu, Croatia; Vladimir Kovsca, University of Zagreb, Croatia; Goran Kozina,
University North, Koprivnica, Croatia; Dzenan Kulovic, Univeristy of Zenica, Bosnia and Herzegovina; Robert Lewis, Les Roches Gruyere
University of Applied Sciences, Bulle, Switzerland; Ladislav Lukas, Univ. of West Bohemia, Faculty of Economics, Czech Republic;
Mustapha Machrafi, Mohammed V University, Morocco; Pascal Marty, University of La Rochelle, France; Vaidotas Matutis, Vilnius
University, Lithuania; Daniel Francois Meyer, North West University, South Africa; Marin Milkovic, University North, Koprivnica, Croatia;
Abdelhamid Nechad, Abdelmalek Essaadi University, Morocco; Gratiela Georgiana Noja, West University of Timisoara, Romania;
Zsuzsanna Novak, Corvinus University of Budapest, Hungary; Tomasz Ochinowski, University of Warsaw, Poland; Barbara Herceg Paksic,
University of Osijek, Croatia; Vera Palea, Universita degli Studi di Torino, Italy; Dusko Pavlovic, Libertas International University, Zagreb,
Croatia; Igor Pihir, University of Zagreb, Croatia; Dmitri Pletnev, Chelyabinsk State University, Russian Federation; Miroslaw Przygoda,
University of Warsaw, Poland; Karlis Purmalis, University of Latvia, Latvia; Nicholas Recker, Metropolitan State University o f Denver,
USA; Kerry Redican, Virginia Tech, Blacksburg, USA; Humberto Ribeiro, University of Aveiro, Portugal; Robert Rybnicek, University of
Graz, Austria; Joanna Stawska, University of Lodz, Poland; Elzbieta Szymanska, Bialystok University of Technology, Poland; Ka tarzyna
Szymanska, The State Higher School of Vocational Education in Ciechanow, Poland; Ilaria Tutore, University of Naples Parthenope, Italy;
Claudia Miranda Veloso, University of Aveiro, Portugal; Ilko Vrankic, University of Zagreb, Croatia; Stanislaw Walukiewicz, Bialystok
University of Technology, Poland; Thomas Will, Agnes Scott College, USA; Li Yongqiang, Victoria University, Australia; Peter Zabielskis,
University of Macau, China; Silvija Zeman, Medjimursko Veleuciliste u Cakovcu, Croatia; Tao Zeng, Wilfrid Laurier University, Waterloo,
Canada; Snezana Zivkovic, University of Nis, Serbia.
Review Committee / Recenzentski Odbor ◼ Marina Klacmer Calopa (President); Ana Aleksic; Sandra Raquel Alves; Ayuba Aminu;
Mihovil Andjelinovic; Josip Arneric; Lidija Bagaric; Tomislav Bakovic; Sanja Blazevic; Leonid Bobrov; Ruzica Brecic; Anita Ceh Casni;
Iryna Chernysh; Mirela Cristea; Oguz Demir; Stjepan Dvorski; Robert Fabac; Ivica Filipovic; Sinisa Franjic; Fran Galetic; Mirjana Gligoric;
Tomislav Globan; Anita Goltnik Urnaut; Tomislav Herceg; Irena Jankovic; Emina Jerkovic; Dafna Kariv; Oliver Kesar; Hilal Yildirir Keser;
Martina Dragija Kostic; Tatjana Kovac; Vladimir Kovsca; Angelo Maia Cister; Katarina Marosevic; Vaidotas Matutis; Marjana Merkac
Skok; Daniel Francois Meyer; Natanya Meyer; Josip Mikulic; Ljubica Milanovic Glavan; Guenter Mueller; Ivana Nacinovic Braje; Zlatko
Nedelko; Gratiela Georgiana Noja; Zsuzsanna Novak; Alka Obadic; Claudia Ogrean; Igor Pihir; Najla Podrug; Vojko Potocan; Dink o
Primorac; Zeljka Primorac; Sanda Renko; Humberto Ribeiro; Vlasta Roska; Souhaila Said; Armando Javier Sanchez Diaz; Tomislav Sekur;
Lorena Skuflic; Mirko Smoljic; Petar Soric; Mario Spremic; Matjaz Stor; Tomasz Studzieniecki; Lejla Tijanic; Daniel Tomic; Boris Tusek;
Rebeka Daniela Vlahov; Ilko Vrankic; Thomas Will; Zoran Wittine; Tao Zeng; Grzegorz Zimon; Snezana Zivkovic; Berislav Zmuk.
Organizing Committee / Organizacijski Odbor ◼ Domagoj Cingula (President); Djani Bunja; Marina Klacmer Calopa; Spomenko Kesina;
Erlino Koscak; Tomasz Ochinowski; Miroslaw Przygoda; Michael Stefulj; Rebeka Danijela Vlahov; Sime Vucetic.
Publishing Editors ◼ Spomenko Kesina, Mario Vrazic, Domagoj Cingula
Publisher ◼ Design ◼ Print ◼ Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica,
Croatia / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed
V University in Rabat, Morocco / Polytechnic of Medimurje in Cakovec, Cakovec, Croatia
Printing ◼ Online Edition
ISSN 1849-7543
The Book is open access and double-blind peer reviewed.
Our past Books are indexed and abstracted by ProQuest, EconBIZ, CPCI (Web of Science) and EconLit databases and available for download
in a PDF format from the Economic and Social Development Conference website: http://www.esd-conference.com
© 2020 Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia; University North, Koprivnica, Croatia; Faculty
of Management University of Warsaw, Warsaw, Poland; Faculty of Law, Economics and Social Sciences Sale - Mohammed V
University in Rabat, Morocco; Polytechnic of Medimurje in Cakovec, Cakovec, Croatia. All rights reserved. Authors are responsible
for the linguistic and technical accuracy of their contributions. Authors keep their copyrights for further publishing.
CONTENTS
ORGANIZED CRIMINAL ACTIVITIES IN THE FIELD OF
INSURANCE IN RUSSIA AND ABROAD ...............................................1 Roman N. Borovskikh, Nadezhda I. Verchenko
THE SOCIAL AND ECONOMIC FACTORS OF THE
REHABILITATION OF A POST-STROKE PATIENT ..........................2 Еlena Sevostyanova, Irina Trushina, Мark Loskutnikov, Natalia Kurenkova
ACTIVE LABOUR MARKET POLICIES, THE BUSINESS CYCLE
AND LABOUR FORCE SHORTAGES ....................................................3 Katarina Moravcikova, Vladimir Balaz
USER PREFERENCES IN THE EXPERIENCE ECONOMY ................4 Aija Freimane
AUDIT OF ASSETS OF LOCAL AND REGIONAL SELF-
GOVERNMENTS ......................................................................................6 Dubravka Mahacek, Aleksandar Vcev, Kristina Peic
VALUATION AND CLASSIFICATION OF FIXED ASSETS IN
SELECTED LOCAL GOVERNMENT ....................................................7 Magdalena Glebocka, Ewa Mackowiak
SECULAR RITUALS AND THEIR ECONOMIC EFFICIENCY ..........8 Alexandr Shmakov
REGIONAL ASPECTS OF 2024 NATIONAL PROJECTS ON
STRATEGIC DEVELOPMENT IN RUSSIA ......................................... 10 Anatoly Pleslov, Olga Lukashenko
THE ANALYSIS OF THE ELECTRONIC COMMERCE IN THE
CONTEXT OF BUYERS’ BEHAVIOR .................................................. 11 Andzela Veselova
THE EU UNEMPLOYMENT UNDER THE RECENT
DEVELOPMENTS OF THE GLOBAL ECONOMIC
GLOBALIZATION ................................................................................. 12 Athanasios G. Panagopoulos
SLOVAK R&D STRATEGIC INFRASTRUCTURES AND SMART
SPECIALIZATION ................................................................................. 13 Miroslav Balog
ENTREPRENEURSHIP IN RENEWABLE ENERGY AND THE
POWER OF INNOVATION ................................................................... 14 Maria-Floriana Popescu
FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOR WITH
MEDIATING ROLE OF CUSTOMER PERCEIVED VALUE ............. 15 Samar Rahi, Maheen Ishaq CREATIVE ENVIRONMENT FOR DEVELOPMENT OF
ENTREPRENEURIAL IDEAS IN TOURISM – MASH-UP EVENT AS
AN INNOVATIVE EVALUATION MODEL ......................................... 16 Tamara Floricic, Irena Sker
ZERO WASTE CONCEPT IN TOURISM ............................................. 18 Daniela Soldic Frleta, Dora Zupan
PREDICTION OF FINANCIAL HEALTH OF BUSINESS ENTITIES
OF SELECTED SECTOR USING IN05 AND VERIFICATION OF ITS
PREDICTIVE ABILITY THROUGH ROC ........................................... 19 Dusan Karpac, Viera Bartosova, Filip Rebetak EARNINGS MANAGEMENT PHENOMENON ................................... 20 Susana Cristina Rodrigues Aldeia
FORMULATION OF MOTIVATION POLICY IN A GENERAL
EDUCATION ORGANIZATION APPLYING PERSONNEL
MARKETING TECHNOLOGIES .......................................................... 21 Elena V. Kolnik, Yuliya A. Masalova
THE PARTNER LOANS' MULTIDISCIPLINARY ANALYSIS -
PORTUGUESE'S CASE STUDY ............................................................ 22 Susana Cristina Rodrigues Aldeia
FAIR TRADE: A CRITIC IN ETHICS .................................................. 23 Essakhi Adam
FORTHCOMING REFORM OF UNIVERSITY HOSPITAL
FINANCING AND POSSIBILITIES FOR EFFICIENCY
IMPROVEMENT IN LATVIA ............................................................... 24 Mara Petersone, Karlis Ketners, Ingars Erins
THE ROLE OF TNCS AS INNOVATIVE LEADERS IN THE GLOBAL
ECONOMY.............................................................................................. 25 Kovtun Olga, Lihovitskaya Darya
THE APPLICATION GIS AND REMOTE SENSING DATA TO THE
DEVELOPMENT OF A MULTISCALE SOIL INFORMATION
SYSTEM .................................................................................................. 27 Anna Pavlova
WILL FRESH GRADUATES EXPERIENCE DIFFERENT STYLES OF
MENTORING WHEN THEY ENTER LABOUR MARKET ................ 28 Gabriela Kalinova
RURAL HOUSEHOLD DECISION TO PARTICIPATE IN OFF FARM
WORK: USING A DOUBLE HURDLE MODEL .................................. 29 Hussein N. Nassoro
THE ROLE OF 'ORIENT' AS 'OTHER' IN EUROPE’S VISUAL
COMMUNICATION STRATEGIES ...................................................... 30 Ilze Loza
MEDIA INDUSTRY IN A POST-INDUSTRIAL SOCIETY: MEDIA
INDUSTRY REVENUE CONVERGENCE AND BLURRED
BOUNDARIES IN MEDIA SECTOR ..................................................... 31 Josko Lozic
PRICE RISK AND ITS IMPACT ON PRICE DECISION-MAKING
AND PRICING OF A COMPANY.......................................................... 33 Anna Kubjatkova, Jana Kliestikova, Lubica Gajanova
THE RELATIONSHIP BETWEEN TERRITORIAL COHESION AND
REGIONAL COMPETITIVENESS IN THE EUROPEAN UNION ..... 34 Lela Tijanic, Ines Kersan-Skabic, Daniel Tomic
LINKING TRANSFORMATIONAL LEADERSHIP, SENSE OF
BELONGING AND INTRAPRENEURSHIP ......................................... 36 Fahd Slamti
ANALYSIS OF THE PAY AMOUNT IN THE RUSSIAN ECONOMY
BY TYPES OF ACTIVITY AND EMPLOYMENT OF HIRED LABOR
.................................................................................................................. 37 L. Fyodorova
ASSESSMENT OF MORTGAGE AVAILABILITY FOR THE
POPULATION OF THE RUSSIAN FEDERATION.............................. 38 Lyudmila Rudy, Tatyana Tropnikova
ENTERPRISE INTEGRATION AND MARKET PERFORMANCE
RESULTS ................................................................................................ 40 Sofia Lyubyashenko
THE BRAIN DRAIN OF PEOPLE FROM SLOVAKIA ....................... 41 Martina Chrancokova, Gabriel Weibl, Dusana Dokupilova
ECONOMIC THEORY AND THE CONSTRUCTION OF REALITY 42 Maxim Petrenko
GLOBAL FINANCIAL CRISIS AND ITS IMPACT ON NIGERIAN
ECONOMY.............................................................................................. 43 Ayuba A. Aminu, Yahaya Yunusa Malgwi
AXIOLOGICAL BASIS OF ENTREPRENEURIAL ACTIVITY ......... 44 Natalya Rubtsova
EXPERIENCE IN REFORMING TEACHER TRAINING SYSTEMS IN
EUROPE (EXAMPLE OF GERMANY AND FRANCE)....................... 45 Natalya Nos, Uiliia Ostrovaya
ANALYSIS OF THE IMPACT OF MARKETING ONLINE AND
OFFLINE COMMUNICATION CHANNELS ON CUSTOMER
PURCHASING BEHAVIOR ................................................................... 46 Peter Jucha, Simona Jaculjakova, Dominik Laitkep, Tatiana Corejova
DETERMINATION OF SOME HEAVY METALS IN VARIETY OF
WATERMELON SAMPLES CULTIVATED IN KAGA LOCAL
GOVERNMENT AREA, BORNO STATE, NIGERIA .......................... 48 Kolo B. G., Shugaba A., Kagu M.
SOCIAL PROGRAMMING IN THE CONTEXT OF SOCIAL
ECONOMY DEVELOPMENT IN BULGARIA .................................... 49 Venelin Terziev
ATTITUDES TOWARDS ENVIRONMENTAL PROTECTION
ADOPTED BY THE BUSINESS SUBJECTS IN THE REPUBLIC OF
CROATIA ................................................................................................ 50 Ivan Kovac, Kristina Petljak, Dora Naletina
THE CONCEPT OF ADAPTIVE INFORMATION SECURITY
MANAGEMENT IN DIGITAL ORGANIZATIONS BASED ON THE
ANALYSIS AND MONITORING OF BUSINESS PROCESSES .......... 51 Zinaida Rodionova, Irbulat Utepbergenov
THE DYNAMIC OF INDICATORS OF THE FINANCIAL MARKET IN
THE PROCESS OF CYCLICAL DEVELOPMENT IN THE
NATIONAL ECONOMY ........................................................................ 53 Viktor Barkhatov, Ekaterina Lymar, Ivan Koptelov
QUALITATIVE STUDY OF THE INCLUSIVE COMPETENCE OF
TEACHERS OF VOCATIONAL EDUCATION INSTITUTIONS ....... 55 Svetlana Kurnosova, Nikolai Kokanov, Tatyana Lushnikova, Linara
Battalova, Yulia Petrova, Elena Martynova
VALUE AND PRICE OF NETWORK COMMUNICATIONS OF
PERSONNEL........................................................................................... 56 Yuri Startsev, Alexander Taradanov
METHODOLOGY FOR ASSESSING WORKER’S BEHAVIORAL
OPPORTUNISM IN RUSSIAN CORPORATIONS ............................... 58 Elena Kozlova, Dmitri Pletnev
FINANCIAL DEVELOPMENT INDICATORS AND ECONOMIC
GROWTH: A COMPARATIVE STUDY BETWEEN MOROCCO,
COMOROS, MAURITIUS, RWANDA, TUNISIA AND SENEGAL..... 59 Saanyane Moussa Omar, Hammes Khalid
CURRENT STATE AND DEVELOPMENT PERSPECTIVES OF CSR
PERFORMANCE IN AZERBAIJAN ..................................................... 60 Shahla Gahramanova
TRENDS AND CONTRADICTIONS OF ECONOMY
GLOBALIZATION ................................................................................. 61 Shafa Guliyeva
SOCIAL MEDIA COMMUNICATION STRATEGY FOR HEALTH
AND WELLBEING PROVIDERS – MAJOR ELEMENTS THAT KEEP
CONSUMERS ENGAGED ..................................................................... 62 Orindaru Andreea, Caescu Stefan-Claudiu
CRISIS MANAGEMENT IN TOURISM – LITERATURE REVIEW .. 64 Dora Smolcic Jurdana, Daniela Soldic Frleta, Romina Agbaba
HUMAN PERSONAL TIME: APPEALING TO ITS DUALITY AND
HARMONIZATION ................................................................................ 65 Svetlana Sotnikova, Elena Razomasova, Elena Mikhailova SOCIAL MEDIA MARKETING AS TOOL OF BUSINESS SUCCESS
.................................................................................................................. 67 Veronika Paurova, Anna Krizanova, Margareta Nadanyiova
DATING THE GROWTH CYCLE OF MOROCCO AND ITS
SYNCHRONIZATION WITH THE CYCLES OF THE MAIN
TRADING PARTNERS .......................................................................... 68 Soussi Noufail Outmane, Abdelghani Bensaid
RISK IN SOCIAL PRACTICES: «NORMALIZATION» AND
«HABITUALIZATION» ......................................................................... 69 Svetlana Ilynykh, Svetlana Rovbel, Elena Naumova, Evgeniya Komf DIVERGENCES AND THEIR EVIDENTIAL VALUE IN THE
PROCESS OF MAXIMIZING EARNINGS FROM TRADING OF
FINANCIAL MARKETS ........................................................................ 71 Jan Chutka, Ladislav Vagner
THE WORLD ECONOMY ON THE EVE OF A NEW CRISIS ........... 72 Mushfig Feyzullaev, Ramiz Javadov, Nazim Hajiyev
MUNICIPAL SOCIAL RESPOSIBILITY.............................................. 73 Kristina Afric Rakitovac, Mojca Tavcar Bencic
CONCEPT OF BUSINESS ACCOUNTING AND INTEGRATED
REPORTING ........................................................................................... 74 Victor Plotnikov, Olesya Plotnikova
INTERCULTURAL LEARNING THROUGH THE ERAMUS
STUDENT MOBILITY PROGRAMME ................................................ 76 Violeta Vidacek-Hains, Amalija Parlaj
PRICE FENCES AS A MECHANISM OF COMPANY´S DIFFERENT
PRICING TO CUSTOMERS WITH DIFFERENT WILLINGNESS TO
PAY .......................................................................................................... 77 Zdenka Vidrova, Margareta Nadanyiova, Jana Kliestikova
THE IMPORTANCE OF WELL-TARGETED MARKETING ON
SELECTED BRANDS ............................................................................. 79 David Vrtana, Anna Krizanova, Juraj Kolencik
DIRECTIONS AND PROBLEMS OF INVESTMENT ACTIVITY IN
THE NOVOSIBIRSK REGION .............................................................. 80 Vyacheslav Markelov
MANAGEMENT OF NON-PROFIT ORGANIZATIONS .................... 82 Zuzana Rosnerova, Dagmar Hraskova
THEORETICAL BACKGROUND OF SIMPLE ACCOUNTING AND
COMPARISON OF THE USE OF SIMPLE ACCOUNTING IN THE
CONDITIONS OF SLOVAK REPUBLIC AND CZECH REPUBLIC .. 83 Filip Rebetak, Dusan Karpac, Viera Bartosova
THE IMPORTANCE OF TIME MANAGEMENT IN NON-PROFIT
ORGANIZATIONS ................................................................................. 84 Emilia Gresakova, Darina Chlebikova SOCIAL EFFECTIVENESS AS METER IN THE DEVELOPMENT OF
SOCIAL ECONOMY .............................................................................. 86 Venelin Terziev
INTERNATIONALIZATION, CONCENTRATION AND BUSINESS
SUCCESS OF RETAILERS: THE CASE OF CROATIA ..................... 87 Ivan Kovac
TAXATION OF LUXURY GOODS ....................................................... 88 Maris Juruss, Janis Brizga, Liga Gasune, Valerijs Skribans
TESTING THE IMPACT OF GLOBAL FINANCIAL CRISIS ON
GLOBAL TRADE INTEGRATION ....................................................... 89 Ahliman Abbasov
KNOWLEDGE WORKERS' IDENTITIES AT THE BEGINNING OF
THEIR PROFESSIONAL DEVELOPMENT: EVIDENCE FROM THE
MEDICAL PROFESSION ...................................................................... 90 Lana Cindric, Sandra Tipuric
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
1
ORGANIZED CRIMINAL ACTIVITIES IN THE
FIELD OF INSURANCE IN RUSSIA AND
ABROAD
Roman N. Borovskikh
Professor at the Department of the
Criminal Law and National Security,
Novosibirsk State University of Economics and Management
Novosibirsk, Russia
Nadezhda I. Verchenko
Associate Professor at
Criminal Law and National Security Department,
Novosibirsk State University of Economics and Management,
Candidate of Law
Novosibirsk, Russia
ABSTRACT
Based on the results of the analysis of data obtained through the
method of expert assessments of information, as well as on the
materials of the existing law enforcement practices, the article
discusses typical mechanisms of organized criminal activities in
the field of insurance.
Keywords: crimes in the field of insurance, fraud, organized
criminal activities
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
2
THE SOCIAL AND ECONOMIC FACTORS OF
THE REHABILITATION OF A POST-STROKE
PATIENT
Еlena Sevostyanova
Chelyabinsk State University
Bratiev Kashirinykh str., 129, Chelyabinsk, Russia
Irina Trushina
Chelyabinsk State University
Bratiev Kashirinykh str., 129, Chelyabinsk, Russia
Мark Loskutnikov
Iron&Steel Hospital
Naberezhnaya str., 18, Magnitogorsk, Russia
Natalia Kurenkova
GBUZ Regional Clinical Hospital №3
Prospekt Pobedy, 287, Chelyabinsk, Russia
ABSTRACT
Diseases in the circulatory system of the brain are not only a
medical but also a social and economic problem at present, as a
stroke patient needs long-term rehabilitation while remaining
disabled until the restoration of the lost functions. The study
identified psychological factors that prevent the rapid and
complete rehabilitation of patients after the ischemic stroke. The
neurologic status was assessed on the modified mRS Rankin Scale
as well as on the NIHSS Bartel Scale. Beck Depression Inventory
(BDI) has helped to identify features of depression in patients
with various clinical manifestations of stroke. The practical
significance of the work is the possibility of developing
psychological support programs based on the results of the study,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
3
which would provide an optimized rehabilitation process for
patients after ischemic stroke.
Keywords: Psychological features of the post-stroke patients,
rehabilitation, stroke
*******
ACTIVE LABOUR MARKET POLICIES, THE
BUSINESS CYCLE AND LABOUR FORCE
SHORTAGES
Katarina Moravcikova
Institute for Forecasting,
Centre of Social and Psychological Sciences,
Slovak Academy of Sciences, Slovak Republic
Vladimir Balaz
Institute for Forecasting,
Centre of Social and Psychological Sciences,
Slovak Academy of Sciences, Slovak Republic
ABSTRACT
Most studies on active labour market policies (ALMP)
concentrate on ALMP performance by instrument type. Some
studies analyse ALMP performance during recession and/or
excessive supply of labour over demand. There is little research
on ALMP performance in periods of economic boom and a
shrinking supply of labour. This paper analyses large-scale
databases relating to jobseekers and ALMP instruments in 2014-
2018 in Slovakia. It evaluates the effects of ALMP on increases in
employment and employability. The period studied was notable
for two concurrent developments: economic boom and a
shrinking labour supply. The authors analyse the performance of
ALMP on an annual basis so as to explore effects of business
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
4
cycles and labour shortages. The unemployment figures were
quite high in 2014. Access to jobs was difficult for all kinds of
jobseekers, including those with a good education and skills. A
booming economy and demographic transitions eased the
pressures on the Slovak labour market over time. The demand for
job seekers with acceptable levels of human capital increased
significantly after 2015. By 2018, the typical unemployed person
had low skills and a low level of education. The jobseekers
supported by the ALMPs in place actually found it more difficult
to find employment than jobseekers outside of the ALMP system
after 2015 in Slovakia. Future ALMP instruments will have to
concentrate on boosting the employment rates within specific
socio-demographic groups (women, elderly workers) and
strengthening the social and employment inclusion of
marginalised communities.
Keywords: active labour market policies, business cycle, labour
shortages
*******
USER PREFERENCES IN THE EXPERIENCE
ECONOMY
Aija Freimane
Art Academy of Latvia, Latvia
ABSTRACT
User preferences in the experience and service economy are
complicated due to oversaturated market offerings ranging from
material-based products to e-services and digital technology
solutions. Every business has its own objectives, but all their
products and services must offer promises that persuade users to
buy and consume them. Products and services primarily fulfil
physiological and safety needs, but their value in everyday life
may differ across generations. Product and service promises
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
5
affect people of all generations, while the business objectives of
companies and manufacturers generally are indifferent to the
users who purchase and use their products and services. Across
generations, many users are unwilling to pay more for products
and services whose origins are known or whose resources have
been responsibly sourced to reduce environmental and social
problems. The findings of this paper are based on in-depth
structured online interviews with 250 respondents and reveal the
perceived design value preferences for three options: a wood
product, an e-service and a digital technology solution. The
survey asks which solution is used the most often in everyday life,
is the most comfortable to use, saves resources, has the longest-
lasting use, most effectively fulfils user needs and creates the most
positive experience, satisfaction and sense of well-being. This
study analyses what users value and prefer among these three
design solutions, what their perceived design value preferences
indicate and what they predict or imply about the development of
the experience and service economy. The study results show that
among all generations, wood products are the most often valued
and preferred; they are the most comfortable to use and create
the most positive experience, satisfaction and sense of well-being.
Wood products provide longest-lasting use, and their usage saves
the most resources. Digital technology solutions, on the other
hand, most effectively fulfil the users’ daily needs. E-services
were not preferred in any category in comparison to wood
products and digital technology solutions. The study indicates the
differences and similarities in user-perceived design value
preferences among generations and has implications for the
design of new and improved products and services.
Keywords: design value, experience economy, user preferences
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
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AUDIT OF ASSETS OF LOCAL AND
REGIONAL SELF-GOVERNMENTS
Dubravka Mahacek
State Audit Office, Požega Regional Office
Associate Professor at Faculty of Medicine in Osijek, Croatia
Aleksandar Vcev
Professor at
Faculty of Dental Medicine and Health in Osijek, Croatia
Kristina Peic
Polytechnic of Požega, Croatia
ABSTRACT
The aim of this paper is to investigate the assets of local and
regional self-government units. The conducted research is based
on two counties (Vukovar-Srijem and Međimurje) for 2013, 2015
and 2016. The assumption is that the assets of counties vary
significantly in their structure and value. This is investigated from
the asset information contained in financial audit reports and
from the data obtained from performance audit related to the field
of assets. Scientific literature from the said field was also used.
Horizontal and vertical analysis of assets was carried out and the
structure of total assets (financial and non-financial) is analysed.
Audit reports have been drafted by the State Audit Office as the
highest audit institution in the Republic of Croatia and are
considered reliable as a source of information. The audit seeks to
determine whether the entity's financial position is presented in a
fair and objective manner. Objectivity criteria are consistent and
concrete application of generally accepted accounting principles
and standards. The task of the state audit is to provide
information to citizens on business activities, and to inform the
public about the management of public funds. The State Audit
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
7
Report is submitted to the Croatian Parliament and to the public
through the website of the State Audit Office. The paper confirms
the assumption that counties differ significantly in the value of
their assets and the structure of their available assets.
Recommendations given by the audit were researched. The
assumption that the audit resulted in numerous recommendations
was confirmed. The assumption that recommendations were
effective and that they resulted in better asset managements was
also confirmed. This can be stated since recommendation
evaluation was performed after a certain time has passed.
Keywords: Audit, Report, Assets, Recommendations, Counties
*******
VALUATION AND CLASSIFICATION OF
FIXED ASSETS IN SELECTED LOCAL
GOVERNMENT
Magdalena Glebocka
University of Economics in Katowice, Poland
Ewa Mackowiak
University of Economics in Katowice, Poland
ABSTRACT
Fixed assets and intangible assets remain one of the most difficult
accounting issues in the entities of the public finance sector. In
private sector entities, the issue was regulated by the Accounting
Act in 1995. In the public finance sector, on the other hand, it was
addressed in the Regulation of 28 July 2006 on detailed
accounting principles and the chart of accounts for the state
budget, budgets of local government units and certain units of the
public finance sector. Changes in public finance resulting from
the amendment to the Public Finance Act also led to an
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
8
amendment to the Regulation. The new provisions were adopted
by the Regulation of the Minister of Development and Finance as
of 13 September 2017 on special accounting principles and the
chart of accounts for the state budget, budgets of local
government units, budgetary units, local government budgetary
establishments, state special-purpose funds and state budgetary
units based outside the borders of the Republic of Poland.
Pursuant to the Regulation, entities of the public finance sector
keep accounts in compliance with the provisions of the
Accounting Act, taking into account the principles set out in the
Act on Public Finance. In addition, paragraph 1 of Article 2 of
the Accounting Act stipulates that the provisions also apply to:
communes, poviats, voivodships and their associations, as well as
to:
a) state, communal, poviat and voivodship budgetary units,
b) communal, poviat and voivodship budgetary establishments,
c) state special-purpose funds
The article aims to propose a different method for the recognition
and depreciation of fixed assets in local government units and
their impact on the financial result of a local government unit.
Keywords: public finance sector, valuation, fixed assets
*******
SECULAR RITUALS AND THEIR ECONOMIC
EFFICIENCY
Alexandr Shmakov
Novosibirsk State University of Economics and Management,
Novosibirsk State Technical University
Novosibirsk, Russia
ABSTRACT
An approach to evaluating the effectiveness of secular rituals is
outlined. First, the author compares the approaches used in
research literature to define the “ritual” term. The key
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
9
characteristics of ritual are revealed to give an original definition
of “ritual”. An emphasis is put on describing rituals as an
element of secular culture. Then functions of rituals described by
sociologists are analyzed, studying which led to an assumption
that all rituals are pragmatic to a certain degree. Within the
economic logic, these functions are reduced to the function of
decreasing transaction costs in person-to-person interaction. In
the next section of the paper, the concept of ritual efficiency is
defined. The author builds on the idea that rituals facilitate
optimization of social relations by cutting transaction costs. As a
result, additional wealth is created. Ritual efficiency is defined
through a ratio of transaction costs-cutting due to a particular
ritual to the costs of exercising and maintaining the ritual. The
proposed interpretation of ritual efficiency needs further
clarification of transaction costs. The idea is to break the
structure of transaction costs into procedural and behavioral
transaction costs. Procedural transaction costs are regarded as
the costs associated with the essence of the procedures in a
particular institutional environment required for establishing and
protecting property rights, as well as losses generated by
violations of these procedures. Behavioral costs are understood
as the costs and losses arising during social-and-psychological
adaptation of participants of the relationships, formed to
establish and protect property rights, to actions of their partners
and the conditions of an institutional environment, where those
relationships take place, as well as the costs of functioning of the
institutions and organizations, designed to create conditions for
personal adaptation. A neo-institutional approach for classifying
transaction costs depending on a transaction nature is used for
procedural transaction costs. The author suggests that
classification of behavioral transaction costs should be based on
types and forms of personal (individual) adjustment. Intra-
personal (individual) and inter-personal (person-to-person)
behavioral transaction costs are delineated with a more detailed
intra-group breakdown.
Keywords: functions of rituals, ritual efficiency, rituals,
transaction costs
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
10
REGIONAL ASPECTS OF 2024 NATIONAL
PROJECTS ON STRATEGIC DEVELOPMENT
IN RUSSIA
Anatoly Pleslov
Novosibirsk State University of Economics and Management
Novosibirsk, Russia
Olga Lukashenko
Novosibirsk State University of Economics and Management
Novosibirsk, Russia
ABSTRACT
The priority goals and objectives at the regional level under the
frame of the National Projects for strategic development of the
Russian Federation till 2024 are analyzed. Project milestones in
performance assessment of top officials as well as regional
authorities of the Russian Federation in the course of executing
the National Projects are reviewed, particularly, through a focus
on development of industrial parks with use of regional resources
and the existing institutional tools for their establishment and
operation. The study findings will be valuable for senior officials
as well as specialists in public administration over regional
economies.
Keywords: industrial parks, industrial policy, institutional tools,
national projects, performance indicators, points of economic
growth, strategic development
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
11
THE ANALYSIS OF THE ELECTRONIC
COMMERCE IN THE CONTEXT OF BUYERS’
BEHAVIOR
Andzela Veselova
University of Latvia
Aspazijas blv.5., Latvia
ABSTRACT
Nowadays, the trend of online trade or selling and purchasing
things through the Internet keeps increasing all over the world,
including Latvia. This means that buyers tend to prefer online
shops instead of real stores. It is possible that relatively soon the
online trade will replace other types of retail sales. Although it
seems more convenient for both buyers and sellers, there is a
bunch of negative aspects to consider. Online trade is the way of
sales of goods or services on Internet sites instead of physical
trading points like shops, markets, kiosks etc. The customers of
Internet shops see the offer on a website, place their orders and
the purchased goods are delivered by post or delivery service.
Sometimes, on rare occasions, the seller takes care of the delivery
itself. The aim of the research is to explore the behaviour models
of the buyers purchasing goods online basing on theories related
to online trade, detect the different and elaborate the conclusions.
The tasks to complete are following: analyse theoretical aspects
of online trade and its models and make the conclusions.
Keywords: e commerce, online shops, online trade
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
12
THE EU UNEMPLOYMENT UNDER THE
RECENT DEVELOPMENTS OF THE GLOBAL
ECONOMIC GLOBALIZATION
Athanasios G. Panagopoulos
University of Macedonia
Egnatia str. 156, GR546 36, Thessaloniki, Greece
ABSTRACT
The literature recognizes that the gradual countries’ involvement
in the economic globalization has generated competitive
environments that stimulate innovation and economic growth.
Yet, globalization has also apparently led to the increase of
inequality, contributing for waves of populism and discontent,
claiming for justice in sharing these benefits. Thus, it is not
surprising that the interaction globalization/social justice is
paying attention to politicians and academics, seeking to identify
if there is reason to fear that the globalization leads to increase
inequality. The paper deals with the link between globalization
and social justice, measured by updated indicators that improved
the data quality and broadened their baseline. In what
globalization concerns are applied the renewed KOF index,
including de facto and de jure perspectives. Concerning social
justice, are used the latest “EU Social Justice Index”. Structural
unemployment trends, such as the long duration distressing
people’s skills and motivation, as well as youth unemployment,
which has stimulated immigration and led to the departure of
skilled young people, have greatly reduced their potential for
growth. GDP declined, corporate failures increased, as did
unemployment and poverty. Governments have greatly limited
their spending, particularly at the social level, in order to meet
the targets, set in the adjustment programs. In addition, countries
no longer have financial conditions to implement measures to
stimulate the economy, in order to promote a faster recovery. It
has recently been surprising that the escalation of globalization
has put people in a precarious employment position, who felt they
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
13
were protected from the competition of low wages. This paper,
also, reflects on the effects of the recent global financial crises in
the EU members, which especially hit the Euro zone.
Keywords: Globalization, Indicators, Justice, Unemployment
*******
SLOVAK R&D STRATEGIC
INFRASTRUCTURES AND SMART
SPECIALIZATION
Miroslav Balog
Centre of Social and Psychological Sciences,
Slovak Academy of Sciences
Šancová 56, 811 05, Slovak Republic
ABSTRACT
The Slovak Republic shows low innovation performance
compared to developed countries. One of the reasons is the
significant technological gap of public R&D organizations. In
order to improve this status, technological upgrading in public
R&D organizations was systematically supported by the national
government. In total, 14 strategic research infrastructures,
university science parks and research centres were funded via
European Structural Investment Funds (ESIF). These
infrastructures were built by the most respected national public
universities and the Slovak Academy of Sciences. The
infrastructures show a tendency to specialize in line with the R&D
priority areas identified by the national Smart specialization
strategy (RIS3). The aim of the paper is to introduce the trends in
cooperation with companies, as well as the services provided to
foster economic development.
Keywords: Science Park, Research Center, R&D, Innovation,
Smart Specialization, ESIF, RIS3
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
14
ENTREPRENEURSHIP IN RENEWABLE
ENERGY AND THE POWER OF INNOVATION
Maria-Floriana Popescu
The Bucharest University of Economic Studies, Romania
ABSTRACT
Climate change has become one of the world’s greatest problems
and is widely recognized as the world’s most important
environmental issue. In this study, we try to understand the
complex system of the renewable energy sector of entrepreneurial
initiative. There is a radical threat to the energy sector and while
renewable sources gain exponential momentum and become more
and more incorporated into the energy mix, there is an increasing
need for energy experts to manage change with both the technical
understanding and the mentality of business innovation, and
therefore take full advantage of an emerging world of
possibilities. The article aims to examine what are an
entrepreneur’s key motives in this field and what factors affect the
process of creating a project for renewable energy. Moreover, the
paper tries to present a conceptual model of sustainable
entrepreneurship in the renewable energy sector while taking into
account the power of innovation.
Keywords: Renewable Energy, Entrepreneurship, Innovation,
Climate Change
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
15
FACTORS INFLUENCING ONLINE SHOPPING
BEHAVIOR WITH MEDIATING ROLE OF
CUSTOMER PERCEIVED VALUE
Samar Rahi
Assistant Professor at Hailey College of Banking and Finance,
University of the Punjab Lahore, Pakistan
Maheen Ishaq
Research Scholar at Hailey College of Banking and Finance,
University of the Punjab Lahore, Pakistan
ABSTRACT
The internet has developed new ways of customer-firm
interactions by changing the way services are delivered to the
customers. For Pakistan, though, the reception of such patterns
has been increasingly problematic. As admiration for online
shopping cherished in Pakistan several online websites popped
up. Different variables are accountable to make a customer to
shop online, which is enormously helping the IT businesses in
Pakistan to prosper. After the adoption of online shopping in
Pakistan, the main concern is to create customers satisfaction.
The aim of this paper is to present conceptual framework which
identify and access the perception of online shopping customers
through the identification of factors having impact on customer
satisfaction. The motivation behind this study is to comprehend a
model of web-based shopping just as to bring up the real
determining elements towards consumer satisfaction. The
customer satisfaction is the most important factor towards the
development and expansion of online stores.
Keywords: Information Quality, Website Design,
Responsiveness, Privacy, Price, Delivery, Customer Perceived
Value, Customer Satisfaction
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
16
CREATIVE ENVIRONMENT FOR
DEVELOPMENT OF ENTREPRENEURIAL
IDEAS IN TOURISM – MASH-UP EVENT AS AN
INNOVATIVE EVALUATION MODEL
Tamara Floricic
Juraj Dobrila University of Pula, Faculty of economics and
tourism “Dr Mijo Mirkovic”
Preradovićeva 1, HR 52100 Pula, Croatia
Irena Sker
Faculty of tourism and hospitality management,
Primorska 42, Opatija, Croatia
Grad Poreč, Senior associate for economy and EU projects,
Obala Maršala Tita 5/1, Croatia
ABSTRACT
The idea represents a primary step towards entry into the
entrepreneurial world; it is a core consideration which can result
in future business ventures. However, in affirmation, there are
numerous trials and corrections before the realisation of the idea
itself, i.e. each idea does not necessarily result in a successful
innovation. Mash-up represents an event of exceptional benefit
for entrepreneurs, start-ups, educational institutions and creative
people, i.e. target groups which have a common goal – evaluation
of their own ideas as the basis for a successful entrepreneurial
venture. The aim of this paper is to point to the significance of the
Mash-up event as a creative and stimulating environment for
development, evaluation and selection of successful
entrepreneurial ideas in tourism. Apart from the actual testing of
new ideas, this type of event represents a significant opportunity
for development of creativity and innovativeness, potential
participants’ skills and interconnection as a possibility for
realising mutual business synergies in tourism. The potential is
significant from the educational aspect and also due to the
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
17
possibility of inclusion of educational institutions, linking with
entrepreneurship, thus forming the basis for further research. For
the purposes of identification and development of successful
business ideas, three phases of evaluation of ideas in tourism
were analysed in the paper (initial evaluation of the presented
ideas, evaluation of development of ideas by mentors and
evaluation of modified ideas through specific criteria), which is
conducted by experts from the field of tourism, entrepreneurship,
technology, economics and management, and which form a
considerable basis for decision making on future successful
business performance. The importance of mentorship and
individual approach are tested in the paper and the event
structure methodology is proposed, which contributes to
innovations, development of individuals, tourism and
entrepreneurship. The paper’s purpose and contribution follow
from the afore-stated, i.e. presentation of an innovative model of
development and evaluation of new ideas in tourism
entrepreneurship, which contribute to the solution of challenges
and to the development of micro and macro tourism
environments.
Keywords: business venture, creative thinking, entrepreneurship,
idea development, innovations, Mash-up, start-up, tourism
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
18
ZERO WASTE CONCEPT IN TOURISM
Daniela Soldic Frleta
Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
Dora Zupan
Croatia
ABSTRACT
Tourists, residents as well as the accommodation and catering
facilities generate large amounts of waste and therefore have
large impact on the environment. Given that high quality
environment is very often main motive for tourists to visit certain
destinations, waste handling in context of environment protection
is of a major concern. In addition, it is in the interest of the
destination management and particularly of the stakeholders
providing tourism products and services to optimize the use of
resources and to make their business as efficient and effective as
possible. Therefore, concepts that seek to address current
challenges of conserving resources and biodiversity, as well as
preserving the quality of health and life in general, are
increasingly in the focus of interest. In addition to analysing
previous researches on this topic, pilot survey was conducted on
the attitudes and habits of (potential) tourists related to waste
management. Moreover, it was examined how well the
respondents were familiar with the concepts of zero waste,
sustainable development, waste management, recycling and the
circular economy, and what is their perception on the possible
impact of zero waste initiatives on the environment and personal
tourism experience. Apart from the survey results, this paper
provides insights on tourism businesses that are operating
according to the zero waste concept and on how this concept
impacts their business.
Keywords: Circular economy, Sustainable development,
Tourism, Waste management, Zero Waste
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
19
PREDICTION OF FINANCIAL HEALTH OF
BUSINESS ENTITIES OF SELECTED SECTOR
USING IN05 AND VERIFICATION OF ITS
PREDICTIVE ABILITY THROUGH ROC
Dusan Karpac
Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovakia
University of Zilina, The Faculty of Operation and Economics of
Transport and Communications
Viera Bartosova
Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovakia
University of Zilina, The Faculty of Operation and Economics of
Transport and Communications
Filip Rebetak
Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovakia
University of Zilina, The Faculty of Operation and Economics of
Transport and Communications
ABSTRACT
Forecasting business failure is a worldwide known term, in a
global notion, and there is a lot of prediction models constructed
to compute financial health of a company and, by that, state
whether a company inclines to financial boom or bankruptcy. A
healthy financial management of a business entity is very
important for the proper operation of the business, and it is
therefore very important to know how to assess financial health
and to anticipate possible problems that will be easier to
eliminate in advance. Globalized prediction models compute
financial health of companies, but the vast majority of models
predicting business failure are constructed solely for the
conditions of a particular country or even just for a specific sector
of a national economy. Predictive models can indicate whether
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
20
an entity tends to prosper or bankruptcy, and so we can assess
the financial health of the business. This paper provides a
description of the index IN05, discusses its application to a
sample of 266 Slovak subjects and points to its prediction in the
given field. The verification of the ability to forecast bankruptcy
or financial stability has been evaluated through ROC analysis.
Keywords: Specificity, Financial prediction, ROC curve
*******
EARNINGS MANAGEMENT PHENOMENON
Susana Cristina Rodrigues Aldeia
Portucalense University, Portugal
ABSTRACT
The main goal of this paper is to understand better the earnings
management phenomenon, in particular, to perceive the process,
it means, the concept, motivations and used techniques. For this
purpose, it makes the issue's theoretical analysis. The results
show that the concept is comprehensive. Several definitions lead
to common conclusions, and it seeks to distort the company's
accounts truth; it means, a deceptive practice. It happens due to
the current accounting system' characteristics, in particular, to
the standards' flexibility and discretionary that allows to
financial information's preparers the selection between several
criteria to record the companies' economic transactions. This
arbitrariness leads to manipulations in the financial standards
elements as in the incomes, expenses, assets and liabilities.
Keywords: Earnings Management, Creative Accounting,
Financial Information, Financial Fraude
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
21
FORMULATION OF MOTIVATION POLICY IN
A GENERAL EDUCATION ORGANIZATION
APPLYING PERSONNEL MARKETING
TECHNOLOGIES
Elena V. Kolnik
Novosibirsk State University of Economics and Management,
NSUEM
Novosibirsk, Russia
Yuliya A. Masalova
Novosibirsk State University of Economics and Management,
NSUEM
Novosibirsk, Russia
ABSTRACT
Under present conditions, a well-built motivation policy of the
organization becomes an important element of the personnel
management system. The article describes the main stages of
motivation policy formulation in the education institution using
marketing technologies. Based on their priority interests, the
segmentation of teaching staff was carried out. The motivation
profile of teachers was build, and the degree of involvement and
satisfaction was assessed. The level of general education
teachers’ motivation is identified. It is concluded that personnel
marketing technologies help improve the motivation policy that
contributes to the retention of qualified personnel and increase of
their efficiency.
Keywords: motivation policy, personnel marketing, job
satisfaction, employee engagement, motivation
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
22
THE PARTNER LOANS' MULTIDISCIPLINARY
ANALYSIS - PORTUGUESE'S CASE STUDY
Susana Cristina Rodrigues Aldeia
Portucalense University, Portugal
ABSTRACT
This paper seeks to understand the framework of the loans from
partners to the company in a multidisciplinary overview. In
particular, it studies the accounting and taxation treatment of the
loans from members to societies. For this purpose, it researches
several data sources of Portugal: Portuguese Accounting
Standards (Sistema de Normalização Contabilística - SNC),
Value Added Tax (Imposto sobre o Valor Acrescentado - IVA),
Corporate Income Tax (Imposto sobre o Rendimento das Pessoas
Coletivas - IRC). The results show that, in the accounting domain,
loans from business owners to entity meet the requirements to be
considered financial liabilities. The financial position's statement
presents it in the second element. Under the lending contract, the
lender can receive interest or not. In the case of income receipt,
it is subject to taxation in the beneficiary's sphere, and it
constitutes a financial expense the borrower's realm. This
operation is VAT exempt, according to article 9º. In the CIT, the
interests are tax expense under some circumstances predicted in
the tax law. The paper presents some limitations because it is
restricted to Portugal jurisdiction; it could be interesting to
analyse it in other countries.
Keywords: Partner Loans, VAT, Corporate Income Tax,
Accounting
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
23
FAIR TRADE: A CRITIC IN ETHICS
Essakhi Adam
University of Abdelmalek Essaadi,
National School of Management
Tangier, Morocco
ABSTRACT
The notion of FAIR TRADE is a concept that has been widely
debated and criticized, not only for the many failed experiments
but also for the very inconsistency of its ethical claims. If FAIR
TRADE is the process by which the social and economic
disparency between the rich and the extremely poor is readjusted
via the process of introducing ethical standards in the trading
between the two, then this very process has been proven to not
only place a substantial financial stress on the poor farmers with
the cost and time consuming process of earning the FAIR TRADE
brand, it has also been shown that the revenue expected from this
process doesn’t necessarily end up in these farmers hands, while
at the same time placing the normal farmers in a competitive
disadvantage, all in the name of providing a false sense of moral
relief for consumers. The ethical concern deepens as political
agendas are often enforced on these farmers in the name of
sustainable development policies that falls short in most cases by
focusing on a bigger picture objective while neglecting the day to
day lives and sacrifices of these farmers. The most apparent result
of these problems is the money trail which seems to completely
disappear after the initial trade, the fact is studies has shown that
the farmers affiliated with the FAIR TRADE movement have not
shown an increase of wealth or betterment of lifestyle, rather the
associations in charge of the farmers are constantly seen a nest
of corruption and financial scandals, as the mission of inspecting
and auditing the trade and it's results is rarely seen to its end.
Keywords: Ethical, FAIR TRADE, Farmers
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
24
FORTHCOMING REFORM OF UNIVERSITY
HOSPITAL FINANCING AND POSSIBILITIES
FOR EFFICIENCY IMPROVEMENT IN LATVIA
Mara Petersone
Riga Technical University, Latvia
Karlis Ketners
BA School of Business and Finance, Latvia
Ingars Erins
Riga Technical University, Latvia
ABSTRACT
One of the main parts of the health sector is university hospitals,
as providers of highly professional tertiary health care services
as well as knowledge transfer system for any level of health
service providers. Creation of a fair and effective system of
financing of in-patient care is a significant part of health
financing policy reform and the payment model has a direct
impact on health services delivery. Starting in 2014 Latvia
introduced equalized payments by diagnosis-related groups
(DRGs) to pay a flat rate for average costs. This created cost
shifting and other negative provider behaviours included
misclassification of treatment without clinical justification. This
leads to the necessity for the government to monitor and evaluate
activity against baselines and regulate compliance to achieve the
policy intent of the payment system. In terms of managing risk,
there is a need to define national-level financing policy, to
establish an effective overall cost-control mechanism. The
purpose of this article is to identify the main determinants of the
university hospital behaviour and based on international
experience propose payment system model taking into
consideration Latvian university ‘tertiary’ hospital needs.
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
25
As the empirical basis for research statistical data of National
Health Service and interviews. In the paper comparative analysis,
empirical analysis, statistical data processing including the
deductive and synthesis methods are used. Main challenges
identified include insufficient data in health care institutions,
interference from interest groups, the need to adjust payments to
separate capital costs and depreciation and teaching tasks in
university hospitals. Lessons for health care financing policy
reforms include the continuation of specific financing model to
facilitate access to knowledge and provider decision autonomy in
university hospitals in Latvia.
Keywords: Health financing reform, Health policy, Hospital
financing, Latvian health care services
*******
THE ROLE OF TNCS AS INNOVATIVE
LEADERS IN THE GLOBAL ECONOMY
Kovtun Olga
Novosibirsk State University of Economics and Management,
Russia
Lihovitskaya Darya
Novosibirsk State University of Economics and Management,
Russia
ABSTRACT
In the modern world there are continuous processes of
globalization, technological development, the political situation
is changing; international economic relations are in constant
modification and development. The activities of the strong
transnational corporations (TNCs), whose economic power
exceeds the potential of many states, are qualitatively changing
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
26
the very system of the world economy managing. By the beginning
of the 21st century, a kind of “trio rule” turned out: in addition
to national governments, TNC super firms and international
economic organizations, which determine the rules of the game
on the world stage, influence world economic relations. At the
same time, TNCs, having a large number of diverse resources and
capabilities, are successfully implementing innovative strategies,
thereby enhancing their impact on the social and economic
development of the countries of the world and not only on the host
country, but also on the recipient countries. This kind of influence
is based on the successful implementation of innovative
technologies and the degree of presence in international value
chains; as a result, an increasing number of goods and services
are becoming international. In such a situation, it is TNCs that
need to maximize the use of scientific and technological
achievements to ensure their competitiveness in the world market,
which in the future will have an impact on the future of the global
economy. As a result of the study, the innovative activity of
Russian multinational companies was analyzed using the example
of Gazprom, Lukoil, Rosneft companies. And a qualitative and
quantitative assessment of the large business innovative
component was given.
Keywords: transnational company, innovative activity,
technological development
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
27
THE APPLICATION GIS AND REMOTE
SENSING DATA TO THE DEVELOPMENT OF A
MULTISCALE SOIL INFORMATION SYSTEM
Anna Pavlova
Novosibirsk State University of Economics and Management,
Russia
Siberian Federal Scientific Center for Agrobiotechnology,
Russia
ABSTRACT
Today an ever more active development of technologies to obtain,
store, process and provide information about soil resources using
geographic information systems and remote sensing data. Time
series of remote sensing data can be created to monitor changes
in landscapes at local to regional scales. Land-cover change
detection techniques are based on the comparison of sequential
land cover maps derived from remote sensing data or other
sources for the same area. For every sampling unit of the maps,
the land cover categories at the two dates are compared.
Application areas of remote sensing are very wide in the Earth
environmental monitoring and process studies of the Earth
systems into atmosphere, ocean, soils, land use. The best known
are SOTER, EUROPEAN SOIL DATABASE, Canadian SOIL
INFORMATION SERVICE (CANSIS). The Soil Geographic
Database of Russia contains the Geographic Database and
Specialized Attributive Database. Than system was realized on
two levels (coverages) (the Soil Map of the RSFSR on a scale of
1: 2.5 M; COVERAGE 2 is the digital map of the administrative
division of Russia at a scale of 1: 1 M). On these soil maps the
contours are strongly generalized. Regional soil information
system need to be developed. In article we offered the multiscale
soil geographic information system developed on the example of
the Novosibirsk region. This system contains a geodatabase and
a soil attributive database, using a variety of sources:
cartographic maps and literature, field data, as well as remote
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
28
sensing data - Sentinel 2, Landsat 8, aerial images from
unmanned aerial vehicle. Geodatabase developed with GIS
ArcGIS 10.6.
Keywords: soil database, remote sensing data, geodatabase, land
assessment, geographic information systems
*******
WILL FRESH GRADUATES EXPERIENCE
DIFFERENT STYLES OF MENTORING WHEN
THEY ENTER LABOUR MARKET
Gabriela Kalinova
Slovak University of Technology in Bratislava
Vazovova 5, 811 07 Bratislava, Slovak Republic
ABSTRACT
People are different regarding their work engagement, inner
motivation, professional performance results. On other hand they
behave very similar within specific roles regardless of the type of
organization they work for. Based on this phenomenon our paper
is focused on research of University and Industry interface,
sustainable employability of engineering graduates. A hypothesis
was determined for this purpose: Both parties, University
teachers and corporate managers are using the same
competences, communication patterns and kinds of behaviour at
the time they perform the role of mentor. Comparison came from
two key premises (1) Undergraduate engineering education is
focused on student-centred learning and teaching style, (2)
Corporate development programs are consistent with Mentorship
Pipeline strategy. The research was carried out on one side at
University of Technology in Bratislava and on other side at
international producer of clay blocks, facing bricks and clay roof
tiles located in Czech and Slovak Republic. Comparison analysis
was realized inside the University was through questionnaire
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
29
survey. As a methodological basis was used European Mentoring
& Coaching Council competence categories further elaborated
into list of Core Mentor’s Competences appropriate to student-
centred teaching environment. Survey was carried out in
cooperation with teachers from seven University’s faculties.
Corporate philosophy regarding the status of managers as
mentors represents four core values, Competence Model and the
HR program “The Roadmap for Future Corporate Leaders”. To
be able to confirm our hypothesis the correlation with adapted
EMCC mentors’ competences was accomplished. The intention
was to structure recommendation into three areas. (a) For
University – systemic changes toward teachers’ duties and
responsibilities, measures of teaching performance, didactical
method, flexible schedule. (b) For company – proposal for
redesign assessment criteria regarding needed competences for
future mentors. (c) For a common alignment University and
company – proposal for joint activities focused on target group
of future mentors.
Keywords: Best-Place-to-Work, Mentorship, Student-Centred
Learning, University-Industry Alignment
*******
RURAL HOUSEHOLD DECISION TO
PARTICIPATE IN OFF FARM WORK: USING A
DOUBLE HURDLE MODEL
Hussein N. Nassoro
Institute of Finance Management, Tanzania
ABSTRACT
Rural Household decision to engage in off farm work, passes
through two stages, firstly is the decision to participate and
secondly is the extent or intensity of participation. Using the
Tanzania national panel survey data, this study investigated
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
30
factors determining household labour decision on whether to
participate or not and intensity of participation using a double
hurdle model. A likelihood ratio test confirmed that indeed
participation is a two stage decision. Analytical results have
shown that, marital status, land quality, farm size, level of farm
output and household size are important variables that influence
the decision to participate in off farm work. In addition, age, the
dummy variable of male gender, marital status and land quality
were the main determinants of the intensity of participation in off
farm work. These factors should be considered in designing a
rural development policy that focuses on promotion of off farm
activities.
Keywords: Double hurdle model, off farm work, logit, Tanzania
*******
THE ROLE OF 'ORIENT' AS 'OTHER' IN
EUROPE’S VISUAL COMMUNICATION
STRATEGIES
Ilze Loza
Art Academy of Latvia, Latvia
Vidzeme University of Applied Sciences, Latvia
ABSTRACT
The globalization processes throughout the world have fostered
an amalgamative intertwining of cultural and religious systems.
The affluence of visual communication, such as advertisements,
print media, and the arts, into a region, can be indicators of
shifting identity and an acknowledgment of growing diversity.
Particularly sensitive ethical issues in design today are racial
stereotypes and the reflection of religious ethical standards,
notably, reflection of Islamic culture. Consequentially, in global
visual politics, the controversial role owned by the “veil”, means
different things to different people. In the 21st century,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
31
particularly in Europe veiling/unveiling becomes a symbol of
visual cultural performance and identity matter, that marks
communities of race and religion in popular culture. The veil has
become a symbol of “cultural sovereignty”, visual expression of
identity, embodied in interactive participatory performance. The
research paper explores the meaning of the “veil” in visual
communication systems in the European region. The cultural
differences between Eastern and Western culture structures
conduct implications in visual communication strategies as the
same design communication intend can be applied to different
means of content and, vice versa, the same content can be
'designed' in different ways. The reflection and comprehension of
immersion in cross-cultural conversations and fresh perspective
to “orient” as “other” is the keynote to nowadays reality. This
paper considers the interactions between design and visual
communication and cultural and religious systems.
Keywords: Eastern and Western culture, Globalisation, Veil,
Visual Communication
*******
MEDIA INDUSTRY IN A POST-INDUSTRIAL
SOCIETY: MEDIA INDUSTRY REVENUE
CONVERGENCE AND BLURRED
BOUNDARIES IN MEDIA SECTOR
Josko Lozic
University North, Varazdin/Koprivnica, Croatia
ABSTRACT
The aim of this paper is to point out the changes brought about
by post-industrial society and the way in which income within
individual industries is calculated. The "old" media industries
used the method of calculating income as other industries created
during the development of classical capitalism in the 20th
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
32
century. The development of the internet and post-industrial
society has directly influenced the development of "new" media
industries. The digitization of the production process has enabled
the convergence of different sectors of the media industry and the
distribution of content on the Internet. Digitization, convergence
of media sectors and distribution of content online have enabled
media corporations to define themselves in other industrial
sectors as the "blurred boundaries" of industries. The incomes of
the classical media industry can no longer be precisely divided
into individual media sectors. The gaming industry was created
in the middle of the last century, but it is only fully developing its
production and distribution on the Internet. The revenue
generated in the old media industry will be compared to the
revenue of the gaming industry as a new media industry. Post-
industrial society and the blurred boundaries of corporations and
industry require a redefinition of how the media industries are
calculated.
Keywords: blurred border, convergence, gaming industry, old
media industry, post-industrial society
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
33
PRICE RISK AND ITS IMPACT ON PRICE
DECISION-MAKING AND PRICING OF A
COMPANY
Anna Kubjatkova
University of Zilina, Slovakia
Jana Kliestikova
University of Zilina, Slovakia
Lubica Gajanova
University of Zilina, Slovakia
ABSTRACT
The most common impulse for buying a product for the customer
is mainly its price. The price of a product indicates its quality and
the quality of the company itself. What the price of the product
itself will be the result of the efforts of many managers who have
to choose between different pricing methods and practices. It is
these practices and pricing methods that depend on the success
of the company and its ability to adapt to market changes, with
the right price of the product covering costs and ensuring a
certain amount of profit. The main objective of this work is to
analyze the price risk of a company when considering the
production of two potential products. The aim was to determine,
on the basis of calculations, which product would have a lower
price risk, ie the production of which product would be less risky
for the company and therefore more advantageous. In this work
the methodology of mutual comparison and analysis of price risk
of individual potential products of the company was used. After
performing this analysis, we compared the price risks of these
products, which we quantified based on price risk indicators. As
a given indicator we used the decrease of risk and the necessary
volume of sales. As a result of the previous analysis, we suggested
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
34
that the company would naturally choose a product with a lower
price risk. Based on the methods used, companies can choose the
version where the price risk for the enterprise is the lowest when
considering the production of a product.
Keywords: Price, Price risk, Pricing
*******
THE RELATIONSHIP BETWEEN
TERRITORIAL COHESION AND REGIONAL
COMPETITIVENESS IN THE EUROPEAN
UNION
Lela Tijanic
Juraj Dobrila University of Pula
Faculty of Economics and Tourism “Dr. Mijo Mirković”,
Croatia
Ines Kersan-Skabic
Juraj Dobrila University of Pula
Faculty of Economics and Tourism “Dr. Mijo Mirković”,
Croatia
Daniel Tomic
Juraj Dobrila University of Pula
Faculty of Economics and Tourism “Dr. Mijo Mirković”,
Croatia
ABSTRACT
Territorial cohesion, as one of the important goals of the
European Union cohesion policy, represents research interest
important also in perspectives of the future 2021-2027 cohesion
policy. It focuses on strengthening territorial potentials, balanced
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
35
development, which can be observed through competitiveness
factors, even though the connection between territorial cohesion
and competitiveness still provokes different discussions with
confronting conclusions. Regarding diversified structure of
European regions and the differences in its competitiveness
results, there are also studies about the adequate cohesion policy
implementation which will improve European competitiveness
and other development goals such as territorial cohesion. The
aim of this paper is to present the relationship between territorial
cohesion and regional competitiveness in the European Union,
through investigating the results of the latest European Regional
Competitiveness Index. Theoretical part of the paper will be
focused on the definition, the background and the role of the
territorial cohesion, as well as on the connection between
territorial cohesion and regional competitiveness. More detailed
analysis and interrelations will be performed on the sample of
European NUTS 2 regions, in order to present the characteristics
which should be included in managing territorial cohesion.
Regional competitiveness results are correlated with the chosen
indicators of territorial cohesion. There can be seen that
competitiveness results are connected with different determinants
of territorial cohesion, but the estimated influences regarding
specific determinants have shown ambiguous nature. A
polycentric pattern of development should be improved by
observing the differences between capital city regions and the rest
of the country together with the untapped regional potentials of
regions that are at the same time facing competitiveness hurdles.
Keywords: regional competitiveness, NUTS regions, territorial
cohesion
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
36
LINKING TRANSFORMATIONAL
LEADERSHIP, SENSE OF BELONGING AND
INTRAPRENEURSHIP
Fahd Slamti
Faculté des Sciences Juridiques,
Economiques et Sociales de Salé
Université Mohammed V, Morocco
ABSTRACT
A varied range of factors have been identified to affect
intrapreneurial behaviour in organizations. Among these, the
support of top management has been considered to be one of the
decisive factors, if not the most important one. Empirically, few
studies have examined the link between transformational
leadership and intrapreneurship at the organizational level. This
research is theoretical; it builds on the extant literature to
propose a model based on three hypotheses about how
transformational leadership contributes to the development of a
sense of belonging, and how it affects intrapreneurial behaviour
among collaborators. It is also a question of demonstrating
whether the sense of belonging can play a mediating role between
transformational leadership and the development of
intrapreneurial capacities.
Keywords: Transformational Leadership, Sense of Belonging,
Intrapreneurship
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
37
ANALYSIS OF THE PAY AMOUNT IN THE
RUSSIAN ECONOMY BY TYPES OF ACTIVITY
AND EMPLOYMENT OF HIRED LABOR
L. Fyodorova
Novosibirsk State University of Economics and Management,
Russia
ABSTRACT
This article views the level and wages dynamics in the context of
aggregated categories of employed: heads of enterprises and
their divisions, specialists, employees engaged in the preparation
and execution of documentation, accounting and maintenance,
skilled workers in industry, construction, transport and related
enterprises. The data of the Federal state statistics service for the
period 2005 – 2017 have been used to analyze the statistical
information. The absence of wide differences in the analyzed
indicator between the heads of enterprises, specialists, highly
skilled workers and employees has been shown. Taking into
consideration the different nature of the functions performed and
the degree of responsibility of different categories employees for
the results of the work performed, the existing relations in the
Russian economy, from an economic point of view, should be
assessed as acceptable. Information is require to analyze deeper
and understand clearer the real problems in the field of labour
remuneration, in particular, on the distribution of each category
of employees by wage level in terms of decile groups, just as it is
done in General for the economy. A gradual increase of average
monthly nominal pay of the basic employee categories, the
tertiary sector presented in this research by education system has
been found out to fall behind the payment criteria amid a gradual
increase of average monthly nominal pay of basic employee
categories. The education sector is observed to have the lowest
pay level and slow pay growth among the four employee
categories under consideration: heads of the enterprises,
specialists of the intermediate and advanced qualification, skilled
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
38
workers. This tendency does not facilitate solving problems of
structural adjustment of the Russian economy and its
technological re-equipment. Current conditions, coupled with an
increase of the pay levels of the low income employee categories,
the need for its sustainable growth for all professional and job
groups tends to be relevant. As an institutional pre-condition for
pay rising, it is necessary to consider the application of social
standards complying with the modern social standard
requirements: subsistence minimum and the minimum wage
depending on it. Existing social standards do not ensure the
reproduction of the ability to work of skilled workers and
ordinary employees of almost all sectors of the economy, as well
as a significant proportion of professionals.
Keywords: categories of employees, cost of living, differentiation,
minimum labor wage, pay, salary, types of activity, wage
*******
ASSESSMENT OF MORTGAGE AVAILABILITY
FOR THE POPULATION OF THE RUSSIAN
FEDERATION
Lyudmila Rudy
Novosibirsk State University of Economics and Management,
Russia
Tatyana Tropnikova
Novosibirsk State University of Economics and Management,
Russia
ABSTRACT
The experience of developed countries testifies to the success of
mortgage loan mechanisms. This mechanism allows citizens who
do not have sufficient funds for a one-time purchase of housing,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
39
but have a stable income and certain savings, to solve the housing
problem. We can say that the practice of mortgage loans has been
formed in the Russian Federation. The foundations have been laid
and the legal framework for its operation has been created. This
is reflected in the dynamics of a number of indicators such as: the
number of credit institutions that provide mortgage loans; the
volume and average size of mortgage loans; the mortgage interest
rate and terms; the share of mortgage loans in GDP. But does
these facts imply that mortgage lending has become widespread
and affordable for the majority of citizens of the Russian
Federation? To answer this question, the article assesses the
availability of mortgage loans and services to the Russian
population in 2001-2019 using the case of the Novosibirsk region.
The most important factors of mortgage loan availability are
analyzed on the basis of the state statistics: income as a source of
monthly loan repayment and servicing; savings as a source of
down payments; the price of one square meter in a standard two-
room apartment on the secondary market; the mortgage interest
rate; the loan term. The assessment of the purchased housing is
given from the point of view of such indicator as "adequacy of
housing", that is, the ability to meet human needs in accordance
with modern society requirements. The main conclusions of the
study are as follows: mortgage loans have become a real way to
buy housing, primarily of economy class. And this is despite the
fact that mortgages are still an expensive option for solving the
housing problem. The availability of mortgage loans for various
segments of the population is increasing gradually. There is a
considerable potential for further growth. A large role in the
development of mortgages is played by the state, which considers
mortgage loans as a priority way to solve the housing problem.
Keywords: the availability of mortgages; mortgages; factors of
mortgage availability
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
40
ENTERPRISE INTEGRATION AND MARKET
PERFORMANCE RESULTS
Sofia Lyubyashenko
Novosibirsk State University of Economics and Management,
Russia
ABSTRACT
The ongoing integration processes in industry markets are the
basis for their transformation in the direction of rigid
oligopolistic structures. The growth of concentration in industries
in Russia and other countries is dictated by the need to find ways
to improve the competitiveness of enterprises. The article
describes the processes of concentration of production as a result
of grouping of enterprises in industry and international markets;
formation of coalitions to coordinate activities in the market. The
regularities of combining firms into strategic groups are
revealed. The article presents the results of analysis of the
relationship between the level of concentration and profitability
of the industry in different ways of grouping enterprises. It is
proved that the best performance of the industry can be achieved
within the framework of a structure with a higher level of
concentration.
Keywords: Concentration, oligopoly, efficiency, strategic group,
cartel
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
41
THE BRAIN DRAIN OF PEOPLE FROM
SLOVAKIA
Martina Chrancokova
Institute for Forecasting,
Centre of Social and Psychological Sciences, Slovakia
Faculty of National Economy of the
University of Economics in Bartislava, Slovakia
Gabriel Weibl
Faculty of Social and Economic Sciences,
Comenius University in Bratislava, Slovakia
Dusana Dokupilova
Institute for Forecasting,
Centre of Social and Psychological Sciences, Slovakia
ABSTRACT
The word ‘migration’, is used frequently at the present.
Unfortunately, many people relate to this word negatively. This
paper will portray the voluntary and legal migration of Slovaks,
from their smaller and landlocked Central European EU member
state. It borders Poland, Ukraine, Hungary, Austria, and
Czechia. The mobility habits of Slovak citizens has changed since
the accession of the country to the EU in 2004. This paper will
explore the reasons why so many Slovaks choose to leave their
home country with the vision to study and later live abroad.
Despite serious economic repercussions, the Slovak government
has yet to address this recurring trend, although recently some
initiatives sprang out with the aim of encouraging Slovaks to
return. At the same time, most recently, the Slovak diaspora
became an unsuspected target for the highest Slovak
governmantel officials, who referred to them as second class
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
42
citizens and questioned their right to vote in the February 2020
elections. Data collected for this study originates predominantly
from Eurostat and OECD reports as well as from a case study of
Slovak undergraduate students enrolled in a social science
programme between 2016 – 2018 at the Comenius University in
Bratislava in terms of their possible future employment abroad.
Although students are rather conservative in terms of their
estimates of working abroad after their graduation, one third of
them actually wish to work and live abroad indefinately. Their
imagined destinations partly confirm the top ten study
destinations abroad, although the scores are clearly higher for
the UK, the US and Canada in comparisson to the remaining
seven contries on the top 10 list.
Keywords: Slovak migration, brain drain, knowledge
management, student mobility EU, Slovakia
*******
ECONOMIC THEORY AND THE
CONSTRUCTION OF REALITY
Maxim Petrenko
Novosibirsk State University of Economics and Management
Kamenskaya str., 52/1, Novosibirsk, Russia
ABSTRACT
This article is devoted to the adequacy of economic theories of
the reality of social and economic development. The author shows
the scholastic nature of many scientific constructions, the
speculative nature of economic models. Criticism of neoclassical
theory and a number of others from the standpoint of the theory
of economic constructivism is given. The article discusses the
impact of the economic worldview of scientists on the nature and
development of social and economic processes. Economic theory
is not only a construct in itself, but also capable of constructing
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
43
an independent reality. The practical activities of economists are
always tied to one or another theory. The creation of social and
economic reality in accordance with the principles of the vision
of theoreticians increases the credibility of economic theory,
since it creates the illusion of an objective reflection created by
theory.
Keywords: construct, economic consciousness, economic theory,
rationality, social reality
*******
GLOBAL FINANCIAL CRISIS AND ITS
IMPACT ON NIGERIAN ECONOMY
Ayuba A. Aminu
Department of Business Administration,
University of Maiduguri, Nigeria
Yahaya Yunusa Malgwi
Bursary Department, University of Maiduguri, Nigeria
ABSTRACT
The paper examined the impact of global economic crisis on the
Nigerian economy and traced the causes of global financial
meltdown not only to the United States but spread to all parts of
the world. The Nigerian policy makers said that, there is no
problem in the Nigerian capital market as shareholders are
getting dividends and bonuses until capital market was badly
affected when it witnessed the lowest level of shares deals as
against a remarkable drop in the volume transactions and value
in 2008 and again when market capitalization had dropped
drastically was time when the government finally accepted there
was a financial crisis. The paper also identifies the causes of
Global financial Crisis, impact of Global Financial Meltdown on
Nigerian Capital Market and the impact of financial meltdown on
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
44
Nigerian Economy. Based on the existing findings, the study
recommend that Nigeria need to adjust government spending to
the reality of time and should go back to backward integration
through agriculture to encourage export rather than depending
on import.
Keywords: Global Financial crisis, Global Financial meltdown,
Capital market, Economy
*******
AXIOLOGICAL BASIS OF
ENTREPRENEURIAL ACTIVITY
Natalya Rubtsova
Novosibirsk State University of Economics and Management,
Novosibirsk, Russia
ABSTRACT
Currently, business activities are most often studied in economic
and legal aspects. At the same time, the axiological analysis
provides an analysis of the social features of entrepreneurial
activity, which allows us to show the importance of this activity
for the development of society in a market economy. In addition,
through the prism of axiological analysis, it is possible to study
the basic legal principles of business activities and, above all, the
freedom of its implementation, which can be understood not only
as a principle, but also as an independent value, a public good.
Moreover, the very concept of law as freedom in the framework
of the libertarian approach corresponds to the special emphasis
of the principle of business freedom in the system of business law
principles. In addition, the axiological analysis will be
incomplete without mentioning the social responsibility of
business, which can be considered as a special type of legal
responsibility. Social responsibility of business is understood as
voluntary social obligations imposed on an entrepreneur in
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
45
relation to a certain social assistance and participation in social
support programmes by the state and society.
Keywords: axiology, business activities, freedom, responsibility
*******
EXPERIENCE IN REFORMING TEACHER
TRAINING SYSTEMS IN EUROPE (EXAMPLE
OF GERMANY AND FRANCE)
Natalya Nos
Novosibirsk State University of economics and management,
Russia
Uiliia Ostrovaya
Novosibirsk State University of economics and management,
Russia
ABSTRACT
The article analyzes the features of teacher training in Europe.
The integration processes that started back in the 20th century
affected all spheres of life, including education. It is with the
process of modernization of education that the concept of
“Europeanization of education” is associated, which has come
into use and has been actively used since the signing of the
Maastricht Agreement in 1993, when the European Union
received legal authority in implementing the educational policy
of European countries. Western European teacher training
systems have also undergone profound reform. However, it
should be noted that the process of Europeanization of teacher
training systems is slower than in other areas. This is primarily
due to national traditions that have evolved over several
centuries. The Bologna Declaration, which gave the name to the
process of harmonization of educational systems, became the
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
46
fundamental document of integration for European countries in
the field of higher education. The main concept of this strategy
was the concept of “unity in diversity,” which embodies the
ideological meaning of the European integration process in the
field of education. The authors of the article give some general
trends in the Europeanization of teacher education, which
contribute to some harmonization in this area. The authors will
consider in detail the system of teacher training in two European
countries: in Germany and in France.
Keywords: education, European countries, Europeanization of
education, teacher training, “unity in diversity”
*******
ANALYSIS OF THE IMPACT OF MARKETING
ONLINE AND OFFLINE COMMUNICATION
CHANNELS ON CUSTOMER PURCHASING
BEHAVIOR
Peter Jucha
University of Zilina, Zilina, Slovakia [email protected]
Simona Jaculjakova
University of Zilina, Zilina, Slovakia
Dominik Laitkep
University of Zilina, Zilina, Slovakia
Tatiana Corejova
University of Zilina, Zilina, Slovakia
ABSTRACT
At present, marketing communication is important in the business
sector, leading to the necessary promotion of businesses and their
products or services, as well as to the acquisition of potential
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
47
customers. Among other things, appropriate marketing
communication can lead to a better position of the company
among other market participants and increase sales and profit.
In the theoretical part of the article we focused on defining the
business sector and marketing communication, which is divided
into online and offline forms of communication channels. We
focused on the different forms of communication and the different
types of communication channels currently used by businesses.
We compared their positives and negatives as well as different
ways of using them and their impact on potential customers. In
the analysis of the current situation, we dealt with secondary
research, which was focused on online and offline marketing
communication and communication channels in the business
environment. From the online environment, the paper focuses
mainly on social networks, influencers and business
presentations via websites. From the offline environment, the
article focuses on classic ads in magazines, newspapers,
billboards, television and radio. The practical part was devoted
to primary research, which was focused on the identification of
communication channels and to what extent they influence the
purchasing behavior of customers in the Slovak Republic.
Through factor analysis we identified two different factors. The
first factor reflects a low degree of influence on customer buying
behavior through influencers, offline advertising, youtube
advertising, and newsletters. The second factor, on the other
hand, expresses a high degree of influence on the social
purchasing behavior of customers, the quality of the content of
social contributions as well as the design of the websites of
specific companies
Keywords: Marketing, Marketing communication, Offline
communication channels, Online communication channels
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
48
DETERMINATION OF SOME HEAVY METALS
IN VARIETY OF WATERMELON SAMPLES
CULTIVATED IN KAGA LOCAL
GOVERNMENT AREA, BORNO STATE,
NIGERIA
Kolo B. G.
Department of Chemistry, University of Maiduguri,
Borno state, Nigeria
Shugaba A.
Department of Biochemistry, University of Maiduguri,
Borno state, Nigeria
Kagu M.
Govt Girls College,
Maiduguri, Borno state, Nigeria
ABSTRACT
The study was conducted to determine the concentration of heavy
metals such as (Cd, Pb, Cu, Ni, Mn, Fe, Zn and Co) in seed, pulp,
leaves, stem and root of watermelon (sugar baby and crimson
sweet) from Kaga local government area, Borno State, for the
period of three months (September, October and November). All
parameters were analyzed using standard analytical tools
(Atomic Absorption and UV visible smart spectrophotometer)..
The result showed that iron (Fe) has the highest concentration in
all the samples analyzed with value (4.38 ±0.03) µg/g in crimson
sweet variety of Ngamdu area followed by Zn with value (1.78
±1.17) µg/g in soil sample while lead showed the least
concentration with value 0.01 µg/g ±0.001 in watermelon pulp of
Minok agricultural location in all the samples analyzed.. The
order of metals concentration in sugar baby sample were Fe >
Zn > Cd > Mn > Ni > Cu > Co > Pb. The order of concentration
in sugar baby samples were Root < Stem < Pulp < Seed < Leaf.
Similarly, the order of metals concentration in crimson sweet
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
49
sample were Fe > Mn > Ni > Zn > Co > Cu > Cd > Pb. The
order of concentration in crimson sweet sample were Leaf > Pulp
> Seed > Root > Stem. In conclusion, the concentrations of all
the parameters analyzed were below the threshold limits set by
world health organization (WHO). Thus, watermelon samples
from these three different locations (Minok, Benisheikh and
Ngamdu) from Kaga Local Government Area,) may not constitute
possible health hazard and can be consumed as supplements to
the body.
Keywords: Kaga, Heavy metals, soil, watermelon, AAS, Borno,
Nigeria
*******
SOCIAL PROGRAMMING IN THE CONTEXT
OF SOCIAL ECONOMY DEVELOPMENT IN
BULGARIA
Venelin Terziev
Russian Academy of Natural History, Moscow, Russia
National Military University, Veliko Tarnovo, Bulgaria
University of Rousse, Rousse, Bulgaria
ABSTRACT
The present work tries to analyze the existence and the
development of social enterprises in Bulgaria. It reviews the
possibility for the social programming approach application,
aiming increasing their effectiveness and impact, of the process’s
participants as well as of the supplied services’ users. The group
of existing problems is defined and certain possibilities for their
solving are outlined. Specific approaches and toolkit for
application in this complex social process are sought.
Keywords: social programming, development, social
effectiveness
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
50
ATTITUDES TOWARDS ENVIRONMENTAL
PROTECTION ADOPTED BY THE BUSINESS
SUBJECTS IN THE REPUBLIC OF CROATIA
Ivan Kovac
University of Zagreb, Faculty of Economics and Business,
Croatia
Kristina Petljak
University of Zagreb, Faculty of Economics and Business,
Croatia
Dora Naletina
University of Zagreb, Faculty of Economics and Business,
Croatia
ABSTRACT
The importance of the actions companies undertakes regarding
environmental protection was realized long in the past.
Unfortunately, modern solutions regarding limited energy
resources, industry, logistics etc. mostly become also the sources
of environmental pollution. Environmental protection is a
significant area and almost no reasonable one doubts, but its
actual implementation in practice is a huge problem. Concerning
this, this paper aimed to analyse attitudes towards environmental
protection adopted by the business subjects in the Republic of
Croatia. For this purpose, empirical research was conducted on
the sample of companies which stated their attitudes and
everyday activities they perform with the aim of environmental
protection. This research is unique in its kind, as it focuses on the
business sector in the Republic of Croatia.
Keywords: environmental protection, Croatian companies,
empirical research, Republic of Croatia
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
51
THE CONCEPT OF ADAPTIVE INFORMATION
SECURITY MANAGEMENT IN DIGITAL
ORGANIZATIONS BASED ON THE ANALYSIS
AND MONITORING OF BUSINESS PROCESSES
Zinaida Rodionova
Novosibirsk State University of Economics and Management,
Russian Federation
Irbulat Utepbergenov
Institute of information and computational technologies,
Republic of Kazakhstan
ABSTRACT
During the large-scale transition to digital economy
technologies, the challenges of protection of information
resources are compounded by dynamic changes in business
processes due to the interference of the external environment that
directly affect the internal environment of the organization.
External changes include changes caused by the legislation or
regulation documents of superior bodies. Internal changes can be
caused by business processes optimization, joint use of
information resources with other enterprises, changes in
information processing technologies, etc. These changes affect all
elements of the information security system: information
resources, concept papers, instructions and regulations,
configuration of software and hardware solutions. Information
support of the changing business processes requires new
information resources and their security supposes special
approach. The article describes the process of adaptive
information security management of a digital organization on the
conceptual level based on the analysis and monitoring of business
processes that are dynamically changing under the influence of
external and internal environment. A model of information
security management system designing and development process
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
52
that meets the ISO/IEC 27000 family standards with the
possibility of implementing adaptation mechanisms is presented
in general way. The methodology, tools and methods of system
analysis to be used in the project on the development and
implementation of information security management system of an
organization are suggested. The approach to organization
information security risk management based on the analysis of
business processes is presented.
Keywords: business process, concept, digital organization,
information security management
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
53
THE DYNAMIC OF INDICATORS OF THE
FINANCIAL MARKET IN THE PROCESS OF
CYCLICAL DEVELOPMENT IN THE
NATIONAL ECONOMY
Viktor Barkhatov
Institute of Economics of industries, business and administration
Chelyabinsk State University
Chelyabinsk, Russia
Ekaterina Lymar
Institute of Economics of industries, business and administration
Chelyabinsk State University
Chelyabinsk, Russia
Ivan Koptelov
Institute of Economics of industries, business and administration
Chelyabinsk State University
Chelyabinsk, Russia
ABSTRACT
The market economy assumes a cyclical economic development.
Many of the scientists have identified the relationship between the
economic and financial cycles. The emergence of financial
markets in the early 20th century gave rise to the theory of
financial cycles, which shape financial ups and downs, like
economic cycles. It is necessary to identify and analyze indicators
of financial cycles in the national economy, which make it
possible to predict the ups and downs of the financial and,
consequently, economic cycles. The article describes in detail the
indicators characterizing the financial market and having an
impact on the financial and economic cycles. The purpose of the
article is to present the results of the analysis of indicators
characterizing the financial market in the process of cyclical
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
54
development of the national economy. The present study based on
the analysis of eight relative indicators chosen to identify
financial cycles in the Russian economy. The indicators are
compiled in such a way as to cover as widely as possible all areas
of the economy that may be affected in the event of General
changes in the financial markets. In turn, information on the joint
dynamics of economic variables in an aggregated form can be
collected the basis of factor model. Within the framework of this
approach, a statistically significant correlation between
variables can be considered as a consequence of the influence of
common factors on them (in this case, the phases of the financial
cycle).
Keywords: financial crisis, financial cycles, financial markets,
financial recovery, national economy
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
55
QUALITATIVE STUDY OF THE INCLUSIVE
COMPETENCE OF TEACHERS OF
VOCATIONAL EDUCATION INSTITUTIONS
Svetlana Kurnosova
Chelyabinsk State University, Chelyabinsk, Russia
Nikolai Kokanov
Chelyabinsk State University, Chelyabinsk, Russia
Tatyana Lushnikova
Chelyabinsk State University
Chelyabinsk, Russia
Linara Battalova
Financial University under the
Government of the Russian Federation, Moscow, Russia
Yulia Petrova
South Ural State College, Chelyabinsk, Russia
Elena Martynova
Chelyabinsk State University, Chelyabinsk, Russia
ABSTRACT
The article discusses global prospects for the study of inclusive
competence of teachers of educational organizations of
vocational education. The purpose of the paper is to present the
results of the research devoted to the study of the cluster
approach to the study of the inclusive competence of teachers of
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
56
vocational educational organizations, which gives opportunities
for actualizing the potential of the studied quality.
Keywords: Inclusive education, Inclusive competence,
Educational organization, Cluster approach, Competency
building model
*******
VALUE AND PRICE OF NETWORK
COMMUNICATIONS OF PERSONNEL
Yuri Startsev
Chelyabinsk State University, Chelyabinsk, Russia
Alexander Taradanov
Chelyabinsk State University, Chelyabinsk, Russia
ABSTRACT
Formation of network communications of the personnel occurs
on the basis of network competences of heads, that is their ability
purposefully to form networks from workers, organizing
horizontal communications of the necessary quality and quantity
in parallel with the technological communications caused by
production processes. Purposeful formation of horizontal links is
actually one of the forms of increasing organizational capital, as
it allows you to save a variety of resources, including time. Thus,
there is an increase in the value of network communications of
production personnel as an individual measure for each
employee on the scale of "good-harm" of production
communications. When working in the network, employees also
form specific network competencies – their ability to use the
technological and personal horizontal connections between
individual subjects and their groups arising in the production
processes to unite into a production network. The effectiveness of
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
57
information interaction on network platforms is ensured by
performing the main communication functions: increasing the
efficiency of production communications; manifestation of
communicative creativity in individual employees and their
groups; easing the space-time constraints of production
processes; using modern humanitarian high-Hume technologies
to stimulate workers. On the network platform there is a
convergence of necessary network services: transmission control
data (data must come in the right place at the right time); network
security (with the exception of the leak data with the specific
network platform in unwanted directions); the formation of
efficient and affordable network infrastructure; connect to the
required network applications (must be able free
connect/disconnect of individual participants and individual
contacts). To manage these processes, systems should function to
assess and adjust the main parameters of these processes:
analysis of the effectiveness of mutual contacts; analysis of
communication losses; analysis of transaction costs; assessment
of the degree of satisfaction of its platform participants; analysis
of the prospects for individual development of individual platform
participants; analysis of the prospects for the development of the
entire platform; assessment of the degree of attractiveness for
external entities. The cost of forming network connections of
personnel is determined by the cost of training / retraining of
production managers and their working time spent on the
formation of network competencies of performers and the
creation and maintenance of the network platform.
Keywords: personnel, value, price, network communications
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
58
METHODOLOGY FOR ASSESSING WORKER’S
BEHAVIORAL OPPORTUNISM IN RUSSIAN
CORPORATIONS
Elena Kozlova
Chelyabinsk State University
Chelyabinsk, Br.Kashirinykh St., 129, Russia
Dmitri Pletnev
Chelyabinsk State University
Chelyabinsk, Br.Kashirinykh St., 129, Russia
ABSTRACT
Modern corporations strive to find new tools to improve the
efficiency of their activities. Traditional approaches aimed at
reducing costs, modernizing production, improving the
organizational structure are being rethought. One of the new
directions in this area is increasing the productivity of
corporation employees by stimulating their involvement and
better motivation and reducing behavioral opportunism. There is
a need for a methodology for assessing the level of behavioral
opportunism, combining accuracy and simplicity, for analyzing
the effectiveness of corporate culture development programs, and
increasing employee motivation. At the same time, many different
techniques are presented that meet these requirements only
partially. The aim of the study is a comparative analysis of
existing methods for assessing the behavioral opportunism of
employees in a corporation and the proposal of an author's
methodology that meets the requirements of accuracy and
simplicity. The information base of the study is scientific
publications devoted to the analysis of methods for measuring
behavioral opportunism in a corporation. The study established
the interdisciplinary nature of the problem of behavioral
opportunism, summarized the methods for assessing forms of
behavior relevant to behavioral opportunism from economics,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
59
sociology, and psychology, and gave a comparative description
of them. An author’s method is proposed, an algorithm for its
application is determined, and a model calculation of the method
is carried out on the data obtained during a local economic
experiment. As a result, the possibility and effectiveness of
applying the author’s methodology to the analysis of behavioral
opportunism of workers of corporations are substantiated.
Keywords: assessment methodology, behavioral opportunism,
corporation, workers
*******
FINANCIAL DEVELOPMENT INDICATORS
AND ECONOMIC GROWTH: A
COMPARATIVE STUDY BETWEEN
MOROCCO, COMOROS, MAURITIUS,
RWANDA, TUNISIA AND SENEGAL
Saanyane Moussa Omar
Faculty of Law,
Economics and Social Sciences Sale - Mohammed V University
Laboratory of applied economies
Rabat, Morocco
Hammes Khalid
Professor at Faculty of Law,
Economics and Social Sciences Sale - Mohammed V University
Rabat, Morocco
ABSTRACT
In This Paper, we will present the analysis of the main indicators
of financial development and economic growth in the Comoros,
Morocco, Tunisia, Rwanda, Mauritius and Senegal for the period
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
60
1980-2016. The descriptive analysis of the statistical data shows
an evolution in terms of financial aspect and economic growth,
but relatively, economic growth depends not only on these
indicators but on other factors too. These relationships have
already been tested in other developed countries, but we are in
African countries where their financial systems are organized in
a capitalist way. The endogenous variable of our study is the rate
of economic growth and financial development is measured
through five indicators.
Keywords: economic growth, endogenous, variable, financial
development, indicators
*******
CURRENT STATE AND DEVELOPMENT
PERSPECTIVES OF CSR PERFORMANCE IN
AZERBAIJAN
Shahla Gahramanova
Azerbaijan State University of Economics (UNEC), Azerbaijan
[email protected]; [email protected]
ABSTRACT
The concept of corporate social responsibility became one of the
most discussed ethical principles to be respected by all businesses
in all fields of activities. During recent years, number of
companies asserting commitment to CSR around the world are
growing as they recognize CSR one of the most important
principles of ethics and an indicator of sustainable development.
This paper aims to explore the current state of implementation of
the concept of corporate social responsibility by companies in
Azerbaijan and tries to analyze trends and perspectives for the
future development of CSR performance in the country. The
article highlights CSR related activities mainly of large
companies in Azerbaijan. Increased attention and support by the
government to inspire the development and implementation of
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
61
CSR actions is also within the scope of the issues addressed in
this study. This research work is developed on the basis of
theoretical literature on CSR, sustainable development and CSR,
reports of international organizations, conference materials,
interviews with officials of related agencies, expert analyses and
the authors own observations. Methods include logical reasoning
based on the analysis of scientific literature, statistical and
interview data, analysis of reports of international organizations
and data that is publicly available.
Keywords: CSR, corporate strategy, sustainable development,
stakeholder orientation, social investments
*******
TRENDS AND CONTRADICTIONS OF
ECONOMY GLOBALIZATION
Shafa Guliyeva
Azerbaijan State University of Economics (UNEC)
Baku, Istiqlaliyyat str.6, AZ1001, Azerbaijan
ABSTRACT
Globalization is a manifestation of the modern post-industrial
stage of economic and social development in relations between
the countries of the world. The economic self-determination of
countries is inseparably linked with their entry into the world
economy, with finding their place in the globalization processes.
Acquiring its own logic, globalization, has an increasing impact
on the economic development of the world's different countries.
The main economic globalization sources are a small group of
countries with new industrial economies, and a larger number of
countries are experiencing the contradictory effects of
globalization. Arising from the end of the Cold War and the
collapse of the "bipolar" system, globalization creates a new
stable bipolar system between developed and developing
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
62
countries. At present, globalization is in a very tense situation
with contradictory economic development trends. The further
evolution of globalization requires the identification of its
components and making the globalization controllable on the
common interest’s basis of the world community, taking into
account all countries. It should be noted that in these
circumstances, the issue of control will increasingly head to the
macro level, because at the national level it is impossible to
eliminate certain subjectivity, and besides, it is much more
difficult to cover the entire global picture. It is quite obvious that
globalization is objectively determined by a specific historical
situation, but this does not mean that everything that is happening
on the world stage is justified. Some contradictions are inherent
in the very essence of globalization, while others arise against the
background of the aggravation of these contradictions and they
should be regulated.
Keywords: contradictory trends, globalization of the economy,
globalization processes, regulated nature, the origins of
globalization
*******
SOCIAL MEDIA COMMUNICATION STRATEGY
FOR HEALTH AND WELLBEING PROVIDERS –
MAJOR ELEMENTS THAT KEEP CONSUMERS
ENGAGED
Orindaru Andreea
The Bucharest University of Economic Studies, Romania
Caescu Stefan-Claudiu
The Bucharest University of Economic Studies, Romania
ABSTRACT
As a widespread communication tool, social media has expanded
its impact in amazing ways breaking the frontiers of
entertainment towards making a real impact on all types of
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
63
consumers in a various range of topics. On the other hand, there
is an increasing interest of people worldwide to care for their
health starting from choices in terms of food, physical activity’s
importance in overall wellbeing, towards spiritual choices that
determine in the end the quality of all aspects of people’s lives
and ending up with health care providers and how to make wise
choices when choosing such a service. Given this context,
evaluating how different actors in the wellbeing industry use
social media communication to communicate unilateral or
engage in two-ways conversations with their consumers can
unravel winning social media communication strategies that lead
to a consumers’ increased engagement. In order to discover the
elements of such a social media communication, a research based
on content analysis was developed and its findings are presented
in the current study. The results show that emotional
communication and language adaption to consumers’ interests
and needs are crucial for achieving a greater impact. These
findings build on the idea that staying permanently in contact
with the consumer generates higher results in any social media
communication in the long run.
Keywords: health communication, marketing, social media,
strategy, wellbeing
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
64
CRISIS MANAGEMENT IN TOURISM –
LITERATURE REVIEW
Dora Smolcic Jurdana
Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
Daniela Soldic Frleta
Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
Romina Agbaba
Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
ABSTRACT
Tourism is particularly sensitive to external shocks, which are
very often unpredictable and therefore need to be addressed
through effective crisis management processes. In that context, it
is of a great importance to raise awareness among the
stakeholders and destination management as well as to gain
knowledge regarding different approaches, models and strategies
that could be used in times of crises. These can be learned from
the previous researches and past practices. This paper provides
a literature-based theoretical basis concerning the crisis
management and its application within tourism. Moreover, by
reviewing the literature relating to crisis management, the paper
identifies the models that have been developed in tourism context.
Therefore, this paper presents the results of the literature review
whereby scientific papers dealing with crisis management
strategies, with an emphasis on those used in tourism context,
were analysed and discussed. Only scientific papers published in
journals indexed in the Web of Science and Scopus in the last
decade were included in the analysis. The review of past research
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
65
provide an outline of the practical suggestions based on tourism
crisis management past practices and policies. The review
findings confirm the necessity of encouraging tourism destination
managers to actively engage in preparing for eventual crisis
situations and developing appropriate management strategies.
Keywords: Crisis management, Literature review, Tourism
*******
HUMAN PERSONAL TIME: APPEALING TO
ITS DUALITY AND HARMONIZATION
Svetlana Sotnikova
Professor at Novosibirsk State University of
Economics and Management, Russia
Elena Razomasova
Associate professor, candidate of Economic Sciences at
Novosibirsk State University of
Economics and Management, Russia
Elena Mikhailova
Associate professor, candidate of Economic Sciences at
Novosibirsk State University of
Economics and Management, Russia
ABSTRACT
Along with the traditional factors of production, time relates to
the main economic resource that contributes to improve the
quality of life and human competitiveness in the labor market. It
is not enough for people to eat and dress well, to live in conditions
of material comfort. They also must have time to satisfy their
spiritual needs, increase their level of knowledge, expand their
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
66
scientific horizons, etc. The digitalization of the economy as a
result of the Fourth Industrial Revolution blurs the boundaries
between personal space and working time, expanding the area of
responsibility and obligations of each employee towards related
areas. This process is accompanied by a reduction in the majority
of worker’s rest time, especially free time. An analysis of the
structure of the actual use of personal time indicates that the vast
majority of time is spent on labor time, and for this reason
present-day employees practically do not have free time to
improve their skills in accordance with dynamically changing
market demand. In article the factors that contribute to filling the
paradigm of employee’s personal time with new socio-economic
content are discussed.
Keywords: Personal time, working time, free time, presence at
work, work attendance, modernization, consumer services
sphere, social outsourcing
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
67
SOCIAL MEDIA MARKETING AS TOOL OF
BUSINESS SUCCESS
Veronika Paurova
University of Zilina, Faculty of Operation and Economics of
Transport and Communications, Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovak Republic
Anna Krizanova
University of Zilina, Faculty of Operation and Economics of
Transport and Communications, Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovak Republic
Margareta Nadanyiova
University of Zilina, Faculty of Operation and Economics of
Transport and Communications, Department of Economics,
Univerzitna 1, 010 26 Zilina, Slovak Republic
ABSTRACT
The current business environment brings many challenges for
entrepreneurs. Achieving success and being a successful business
in today's competitive world is not easy at all. It is the reason,
why businesses must constantly work to improve their
competitiveness and competitive position. There are several tools
and techniques through which businesses can improve their
competitive position and achieve business success. The present is
strongly connected with modern technologies in all areas. Online
technology and social media marketing are closely related to
modern technology, marketing and business success. It is a tool
that has been prominent in recent years and is an integral part of
the business. The paper focuses on the background of social
media marketing and business success. The aim of the paper is to
point out the importance of social media marketing as an
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
68
important tool of business success. The practical part is focused
on the analysis of secondary data that highlights the most
important social media in 2019.
Keywords: business success, marketing, social media
*******
DATING THE GROWTH CYCLE OF
MOROCCO AND ITS SYNCHRONIZATION
WITH THE CYCLES OF THE MAIN TRADING
PARTNERS
Soussi Noufail Outmane
Professor at the Faculty of Economics of Salé,
University Mohammed V, Rabat, Morocco
Abdelghani Bensaid
Doctoral student at the Faculty of Economics Agdal,
University Mohammed V, Rabat, Morocco
ABSTRACT
This work analyses the characteristics of the Moroccan growth
cycle and the degree of synchronization of it with those of France,
Spain and the European Union. Two models are used for dating
series: a model based on parametric methods, and another of
non-parametric type. The results identify that in the short and
medium term, three cycles illustrate the impact of cyclical factors
on national growth. The study of synchronization with partner
countries shows that the deadlines differ from one period to
another, it is stronger during the recent periods of the study. In
addition, over the period studied, the results also indicate that
after 2011 the Moroccan economic cycle registered a greater
agreement with the growth cycle of the Spanish economy than
with that of the French economy.
Keywords: Dating, Business cycles, Synchronization
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
69
RISK IN SOCIAL PRACTICES:
«NORMALIZATION» AND
«HABITUALIZATION»
Svetlana Ilynykh
Novosibirsk state University of Economics and Management,
Russia
Svetlana Rovbel
Novosibirsk State University of Economics and Management,
Russia
Elena Naumova
Novosibirsk State University of Economics and Management,
Russia
Evgeniya Komf
Novosibirsk State University of Economics and Management,
Russia
ABSTRACT
In the article, the author considers scientific approaches to
understanding risk. Risk is an uncertainty that is rooted in the
very structure of the world's existence. Risk becomes an
inevitability. Scientists distinguish three approaches to the nature
of risk: objective, subjective, and objective-subjective. According
to the concept of objective risk, the uncertainty and instability
inherent in this world constantly generate risk and are the natural
cause of risk. The concept of subjective risk relates risk
exclusively to the decision-maker, their values, and their
physiological and psychological capabilities. Risk can only occur
where there is a specific action or activity of a person who can
predict future situations. In the concept of objective-subjective
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
70
risk, the latter is considered as a combined phenomenon. The
author of the article develops the idea of the objective-subjective
nature of risk, according to which the risk is not always
manageable and «normalized». «Normalization» of risk has the
property of constancy. Because of this, often a person can not
quite adequately assess how risky a particular life strategy is. The
risk becomes habitualized. The author provides this idea with the
results of an empirical study on the example of consumer
practices and health-saving practices. The risk of consumer
practices is determined by factors such as gender, age, education,
status, and income. These factors may affect different consumer
behavior patterns in different ways. It turned out that the least
risky group is the middle – income group. When implementing
consumer behavior, they are guided by their experience, carefully
approach both the choice of goods and services, and the
assessment of their quality. Affluent buyers trust manufacturers,
retailers, and the primary group's opinion. In traditional
consumer practices, lower-income individuals demonstrate
higher risk strategies. In contrast, high-income individuals are
more in risk with alternative consumer practices. The practice of
health care in the event of onset of symptoms were both out risk
assessment and habitualization.
Keywords: risk, uncertainty, risky strategies, consumer behavior,
health saving practices, income
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
71
DIVERGENCES AND THEIR EVIDENTIAL
VALUE IN THE PROCESS OF MAXIMIZING
EARNINGS FROM TRADING OF FINANCIAL
MARKETS
Jan Chutka
University of Zilina, The Faculty of Operation and Economics of
Transport and Communications, Department of Economics
Univerzitna 1, 010 26 Zilina, Slovakia
Ladislav Vagner
University of Zilina, The Faculty of Operation and Economics of
Transport and Communications, Department of Economics
Univerzitna 1, 010 26 Zilina, Slovakia
ABSTRACT
If we start to consider the analysis of financial markets in order
to achieve exchange rate gains, we usually come across a range
of tools and methods that offer different approaches to the issue.
One of the most widespread and most widely used is technical
analysis, which focuses on examining historical market data,
such as prices and volume, on the basis of which it forms its
predictions of future price development. A separate group of
analytical tools of technical analysis are mathematical indicators
that process historical market data based on an exact
mathematical procedure. However, in certain situations there is
a conflict between the market price of the financial asset and the
resulting value of the mathematical indicator. These situations
are known as divergences. In our article we focused on the issue
of divergences in order to verify the information ability of
divergences in the process of maximizing profits from trading on
financial markets. The first chapter of our paper is focused on
processing the theoretical foundations needed for further
research in this field. In the second chapter we defined the
framework of the research itself as selected financial instrument,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
72
time frame, kind of mathematical indicator and other necessary
variables. In the third and last chapters we presented and
interpreted the obtained values. We believe this article will be a
valuable contribution in this research area.
Keywords: divergence, technical indicator, earnings maximizing
*******
THE WORLD ECONOMY ON THE EVE OF A
NEW CRISIS
Mushfig Feyzullaev
Candidate of Economic Sciences,
Associate Professor at Surgut State University
628400, Tyumen Region, Surgut, 1 Lenin Str., Russia
Ramiz Javadov
Associate professor at Azerbaijan State University of Economics,
Azerbaijan State Economic University
Baku, street Istiqlalliyat-6, post office AZ1001, Azerbaijan
Nazim Hajiyev
Associate professor at
Department of Economics and Business management,
Azerbaijan State University of Economics, Baku, Azerbaijan,
Visiting Scholar, Davis Center for Russian and Eurasian Studies,
Harvard University, Boston, USA
[email protected]; [email protected]
ABSTRACT
The article is devoted to the analysis of the processes, trends, and
directions of global changes occurring in the world economy. The
retrospective of the development of the theory of crises is
revealed. Various approaches and theories of crises have been
studied. A comparison has carried out on the views of various
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
73
economic schools in analyzing the causes of economic crises in
the world. The authors collected statistical materials to identify
the factors shaping the crisis situation in world markets. The
application of the next global crisis in the forthcoming years is
analyzed. A study was conducted to identify crisis phenomena, to
establish the factors, causes and consequences of global trade
wars. The main directions of the development of crisis
phenomena in the world are revealed. The global devaluation
processes are analyzed. Possible variants of negative scenarios
of the American-Chinese contradiction in trade issues are
predicted. The impact of the expected next global crisis on the
Russian economy is estimated.
Keywords: crisis phenomena, capital flight, trade wars, economic
sanctions, devaluation, stock market
*******
MUNICIPAL SOCIAL RESPOSIBILITY
Kristina Afric Rakitovac
Associate Professor at
Juraj Dobrila University of Pula, Croatia
Faculty of Economics and Tourism “Dr. Mijo Mirković”,
Croatia
Mojca Tavcar Bencic
Agilna agencija, Pula, Croatia
ABSTRACT
The implementation of the concept of social responsibility in
urban governance, usually called as municipal social
responsibility (MSR,) is becoming nowadays a challenge and
necessity. Local governments, as key bearers of smart,
sustainable and inclusive development, should be role models and
leaders of responsible business. MSR is the key tool for
supporting sustainable competitiveness. Since MSR is a complex
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
74
and multidimensional concept, the process of its implementation
differs among cities. Besides, while the impact of implementation
of corporate social responsibility in the business sector have been
elaborated in many scientific research studies, the
implementation of MSR has been elaborated rarely. The purpose
of the paper is to point out the importance of implementation of
MSR into the internal dimensions of urban governance and
towards different external stakeholders. The aim of the paper is
to analyse the contribution of MSR to internal processes and
relations with external stakeholders. The paper presents the
results of the empirical multidimensional analysis of the process
of implementation of MSR in the city of Pula, Croatia. The
research results contribute to better understanding of the
importance and long-term benefits of implementation of MSR for
various stakeholders.
Keywords: municipal social responsibility, urban governance,
sustainable cities, sustainable competitiveness, stakeholders
*******
CONCEPT OF BUSINESS ACCOUNTING AND
INTEGRATED REPORTING
Victor Plotnikov
Novosibirsk State University of Economics and Management
«NINH», Russian Federation
Olesya Plotnikova
Novosibirsk State University of Economics and Management
«NINH», Russian Federation
ABSTRACT
The concept of accounting for the facts of economic life that
currently dominates in accounting cannot be considered
hopelessly outdated. At least, the model of accounting and
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
75
accounting (financial) reporting built on this concept provides
information to most stakeholders about external verifiable
indicators that characterize the financial position of an
organization. However, it should be recognized that the concept
of accounting for the facts of economic life no longer meets the
needs of the modern market economy, since it does not allow to
assess the quality and stability of financial indicators. There is no
element of foresight in this concept, that is, information about
what facts of economic life are expected in the future. The market
approach shifts the focus of accounting from the information
needs of owners to a wider circle of stakeholders, which requires
the presentation of such information about value creation
processes, on the basis of which it would be possible to optimally
distribute capital among all participants in market relations and
reflect the effects of a combination of external and internal
factors, providing or negatively affecting the sustainable
development of the organization. The formation and development
of a new concept - the International Concept of Integrated
Reporting (IIRC) in the development of accounting as an
economic science, can be described as information support for a
business model on the processes of creating value in the short,
medium and long term. IIRC is based on a new, truly, promising
and progressive approach - taking into account the
transformation of various types of capital in the process of
creating value over time. Therefore, today, with the involvement
of a wide range of specialists, the accounting community faces a
fundamental task - using integrated thinking (knowledge and
skills of intellectual capital), to develop a model of accounting
(business accounting and integrated reporting) in order to
provide information to financial capital providers and other
stakeholders reflecting threshold values of indicators
characterizing the sustainable development of the business model
of creating value over time, taking into account the risks
associated with efficient use of various types of capital, within
which the business model creates value.
Keywords: business model, business accounting, integrated
reporting
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
76
INTERCULTURAL LEARNING THROUGH THE
ERAMUS STUDENT MOBILITY PROGRAMME
Violeta Vidacek-Hains
University of Zagreb, Faculty of Organization and Informatics
Varaždin, Croatia
Amalija Parlaj
University of Zagreb, Faculty of Organization and Informatics
Varaždin, Croatia
ABSTRACT
The Erasmus Mobility Programme is a European project that
provides an opportunity for higher education students and staff
to network and gather professional and social intercultural
competences. Incoming and outgoing students have an
opportunity to attend courses at different universities all over the
world. The main goals of this research is to explore the challenges
and benefits for students who have studied in a foreign country.
Student feedback is compared to feedback provided by officers
from international relations units in different countries. The
Respondents are 32 incoming Erasmus University students from
France, Belgium and Albania who spent a semester in Croatia,
and Croatian outgoing students who participated in Erasmus
Programme in different European countries (Portugal, Spain,
Check Republic, Slovakia). For the purposes of this research a
questionnaire (IROQ) linked to student experiences was created.
International relations officers participated in interviews and
shared their opinions about the advantages and challenges of the
Erasmus Programme. Student feedback was analyzed in terms
motivation and the goals that students tried to accomplish.
Student evaluation of the quality of the Erasmus Programme was
explored. Results showed that students from different countries
positively evaluated the Erasmus Programme. Programme was
very useful for students and that their perception of its quality was
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
77
high, but there were also some additional issues that could be
improved (such as overlapping classes, financing, ECTS transfer,
courses in English improvement etc.). These results could be used
for planning and creating Erasmus preparatory workshops about
student challenges and opportunities. Students’ international
experiences could be valuable information that could be used to
create Erasmus mobility.
Keywords: Erasmus Mobility, Students, Communication
*******
PRICE FENCES AS A MECHANISM OF
COMPANY´S DIFFERENT PRICING TO
CUSTOMERS WITH DIFFERENT
WILLINGNESS TO PAY
Zdenka Vidrova
University of Zilina
Univerzitna 8215/1, 010 26 Zilina, Slovakia
Margareta Nadanyiova
University of Zilina
Univerzitna 8215/1, 010 26 Zilina, Slovakia
Jana Kliestikova
University of Zilina
Univerzitna 8215/1, 010 26 Zilina, Slovakia
ABSTRACT
Price is one of the most important elements of the marketing mix
and an important factor influencing customer buying decisions.
Price is an important element for customers to evaluate the
product and its value, but it is not the only element entering the
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
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customer's purchasing decision. Nowadays, producers or sellers
use market segmentation for different charging to customers in
various segments. This process is used in the mechanism of price
fences. Price fences are just designed to preserve market
segmentation and limit spillover between market segments.
However, it is very important to choose the right pricing strategy
such a way, that the customers do not consider set prices as unfair
and pricing discrimination. This situation can be the reason for
complaining, leaving the relationship or switching to a direct
competitor. In addition, prices perceived as unfair negatively
impact demand in the marketplace. In this article, we deal with
definitions of basic terms, such as price, price fairness, market
segmentation, which are related to price fences. Then, we focus
on the essence of price fences and describe their basic types -
buyer identification fences, purchase location fences, time of
purchase fences and purchase quantity fences. The last part of the
paper will be focused on real examples from practice. We will
even point out on extreme example of pricing fence from past that
could be consider as bad and inappropriate and it can be called
as price discrimination. Practical examples can help businesses
to avoid such pricing behavior that results in price
discrimination.
Keywords: Differential pricing, Pricing strategy, Price, Price
discrimination, Price fences
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
79
THE IMPORTANCE OF WELL-TARGETED
MARKETING ON SELECTED BRANDS
David Vrtana
University of Zilina, Faculty of Operation and Economics of
Transport and Communication Department of Economics
Univerzitna 8215/1, 010 26 Zilina, Slovak Republic
Anna Krizanova
University of Zilina, Faculty of Operation and Economics of
Transport and Communication Department of Economics
Univerzitna 8215/1, 010 26 Zilina, Slovak Republic
Juraj Kolencik
University of Zilina, Faculty of Operation and Economics of
Transport and Communication Department of Economics
Univerzitna 8215/1, 010 26 Zilina, Slovak Republic
ABSTRACT
The importance of marketing in the market environment is
constantly growing. Nowadays, we can see a number of brands
trying to enforce their communication policy in a competitive
environment in order to best meet the needs of customers.
However, there are brands that do not need to develop an
aggressive communication policy and yet can satisfy every
customer's requirement. We also refer to this type of marketing
as well-targeted. The article deals with the issue of
Modelleeisenbahn Holding, which owns two successful brands,
Roco and Fleischmann. The peculiarity of these brands is that
they do not develop almost any communication policy to attract
new customers. Their main business is the sale of model railways.
Therefore, they target their policy to a specific customer segment
whose passion is to create their own model railways. Based on
the above, the article elaborates a model of Freebie marketing,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
80
which is meant to sell one product at a lower price in order to
induce the sale of another product usually higher price. This
model is actively covered by Modelleisenbahn Holding GmbH,
which attempts to trigger the sale of another (higher-quality)
product in the starting network (usually at a lower price). He
expects the customer to be interested in expanding the purchased
set and thus building his own railway world. The article shows
how freebie marketing can boost shopping behavior and is
suitable for targeting a particular segment. The importance of a
well-targeted marketing is also supported by the hardened
marketing strategy described in the article. On the basis of all
available data on the company, in the final part of the article the
approach is to generalize the strategy and to point out the
importance of well-targeted marketing and its relation to the
communication policy of the company.
Keywords: Communication policy, Customer, Freebie marketing,
Well-targeted marketing
*******
DIRECTIONS AND PROBLEMS OF
INVESTMENT ACTIVITY IN THE
NOVOSIBIRSK REGION
Vyacheslav Markelov
Vice-President of the Novosibirsk Chamber of
Commerce and Industry,
Associate Professor at Novosibirsk State University of
Economics and Management, Candidate of Technical Sciences
Novosibirsk, Russia
ABSTRACT
The paper assesses the state of the investment climate in the
Novosibirsk region and compares the situation in this area with
neighbouring regions and the Russian Federation as a whole.
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
81
Regional legislation and measures of state support to enterprises
are analysed. Promising areas of investing activity are
considered in detail, such as modernization, expansion or
construction of production facilities in the field of biotechnology
and biopharmaceuticals; modernization, expansion or
construction of socially significant objects in the field of
education, culture, physical culture and sports, health care;
modernization, expansion or development of transport and
logistics infrastructure; modernization, expansion or
establishment of machinery and equipment production. The
results are summarized in the establishment of innovative
infrastructure and Park projects, such as Scientific and
Technological Park of Novosibirsk Akademgorodok, the science
and technology Park of Biotechnologies, Innovative Medical
Technology Center. The innovative infrastructure created in
higher education institutions, as well as children's technoparks,
is considered separately. Favorable conditions for the
development of innovations in the Novosibirsk region will
facilitate effective development of regional innovative clusters:
information technology, biopharmaceutical, biotechnologies and
biomedicine, medical technology clusters. Along with the
development of the Siberian Science Polis, the establishment of
clusters covering the areas of agriculture, mechanical
engineering, metallurgy, instrument-making and new materials is
promising. Thus, the goal of the Siberian metallurgical and
machine-building cluster of additive digital technologies and
productions is to create a digital production of metal products
using additive technologies based on its own production of
additive machines, including 3D printers, and powder materials.
However, despite the progress made, there are a number of
challanges to improve the investment performance. A set of
measures is proposed in this direction: organizational,
legislative, marketing. In particular, public authorities
responsible for attracting investments should collaborate more
closely with Chambers of Commerce and Industry.
Keywords: investing activities, innovations, package projects,
modernization, cluster
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
82
MANAGEMENT OF NON-PROFIT
ORGANIZATIONS
Zuzana Rosnerova
University of Zilina, Faculty of Operation and Economics of
Transport and Communications, Department of Economics
Univerzitna 1, 010 26 Zilina, Slovak Republic
Dagmar Hraskova
University of Zilina, Faculty of Operation and Economics of
Transport and Communications, Department of Economics
Univerzitna 1, 010 26 Zilina, Slovak Republic
ABSTRACT
The article is focused on the management of non-profit
organizations. Since these organizations are entities operating in
the non-profit sector, we work with the assumption of a different
way of managing a non-profit organization than that which is
applicable in the private sector to businesses. The method of
management adapts in particular to the mission and objective of
the non-profit organization. The main aim of the article was to
specify differences in the activities of individual areas of
management of non-profit organizations. The first part of the
article is devoted to the theoretical aspects of the issue. In the next
part of the article we focused on the analysis of management,
dividing it into partial sections. In our opinion, non-profit
organizations should conduct management on the basis of
separate management sections. We divided the management
sections as follows: the personnel management section, the
strategic management section, the project section and the
financial management section. For each management area, we
specified important activities that should be undertaken in that
management area. We consider this kind of management to be
advantageous over “general” management, which would have to
solve all kinds of problems at once. If management were to be
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
83
divided into management areas according to the subject of
management, the difficulty of solving problems for the manager
would be eliminated. The greatest advantage is that when
dividing the management into individual sections is responsible
for a given section of a particular manager, who has management
of the section in their competence. As non-profit organizations
address very many issues, they are the main reason why general
management should be divided into sections and entrusted to the
appropriate manager. At that time, the management process will
become more transparent, with each manager addressing issues
for his or her department.
Keywords: management of non-profit organizations, personnel
management, strategic management, project management,
financial management and fundraising
*******
THEORETICAL BACKGROUND OF SIMPLE
ACCOUNTING AND COMPARISON OF THE USE
OF SIMPLE ACCOUNTING IN THE CONDITIONS
OF SLOVAK REPUBLIC AND CZECH REPUBLIC
Filip Rebetak
University of Žilina, Žilina, Slovakia
Dusan Karpac
University of Žilina, Žilina, Slovakia
Viera Bartosova
University of Žilina, Žilina, Slovakia
ABSTRACT
The study deals with the content, structure and reporting ability
of simple accounting statements exclusively in the conditions of
the Slovak and Czech Republic. The aim of the study is to analyze
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
84
the theoretical-legislative analysis and to assess the content,
structure and reporting ability of simple accounting statements.
Based on the results, we recommend that entities use reporting in
business practice and suggest ways to improve the current
situation. Objects of inquiry are entities that deal with the system
of simple accounting. The subject of the survey is simple
accounting and reporting of business entities. The paper is based
on the theoretical part of accounting, main and auxiliary
accounting books, simple accounting records, accounting units
and comparison of accounting conditions in the Slovak Republic
and the Czech Republic. The practical part shows the analytical
part, which compares the content, structure and the ability to
report simple accounts in Slovakia and the Czech Republic.
Keywords: Simple accounting, Accounting unit, Book of
receivables and liabilities
*******
THE IMPORTANCE OF TIME MANAGEMENT
IN NON-PROFIT ORGANIZATIONS
Emilia Gresakova
University of Zilina, Slovakia
Darina Chlebikova
University of Zilina, Slovakia
ABSTRACT
One of the most challenging issues faced by nonprofit managers
is improving organizational efficiency. Another challenge for
leading nonprofit organizations is managing limited resources in
a competitive social services industry to meet growing service
requirements. To meet the growing demands of their constrained
constituencies, nonprofit leaders could implement effective time
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
85
management practices to ensure organizational success.
Although there is extensive literature on organizational
efficiency, there was limited data available specifically for non-
profit organizations, especially regarding time management
training. The purpose of this article was to identify the perception
of time management and the use of effective time management
strategies. The study findings revealed statistically significant
relationships between the TMPI score and selected demographic
data. The findings revealed that leaders perceived the use of time,
demographic characteristics, attitudes and time management
strategies were factors in the introduction of effective time
management techniques to improve the organization's success
and efficiency. The results provided a framework for nonprofit
managers to adopt time management - strategies that could
improve the funding of research efforts and organizational
success and efficiency. The results revealed why some nonprofit
implementation managers are not implementing effective time
management strategies to expand funding opportunities and
improve individual and organizational growth and success. This
research focuses on the lack of knowledge about the effective use
of time management strategies in non-profit organizations. The
current study has attempted to provide a realistic analysis of how
leaders perceive timing and effective time management strategies
that affect organizational success. Focusing on nonprofit groups
could be a missing link to help nonprofit leaders to increase the
effectiveness of the organization.
Keywords: Disturbances, Non-profit organizations, Stressors,
Time management
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
86
SOCIAL EFFECTIVENESS AS METER IN THE
DEVELOPMENT OF SOCIAL ECONOMY
Venelin Terziev
Russian Academy of Natural History, Moscow, Russia
National Military University, Veliko Tarnovo, Bulgaria
University of Rousse, Rousse, Bulgaria
ABSTRACT
The present work reviews the social effectiveness of the processes
as a basic element for social development. It tries to analyze the
term from all its dimensions and to search for its applicability in
the assessment of social impact. It reviews the accumulated
experience and tries to give particular solutions in this direction.
It searches for possibilities for defining criteria for social
effectiveness. Social economy being turned to satisfying certain
necessities of people, who are from the vulnerable groups,
searches for answer to social effectiveness of these processes.
Finding meters (system of criteria indicators), which to assess
this process is a possibility that is expected to give good results.
Keywords: social programming, development, social economy,
social effectiveness
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
87
INTERNATIONALIZATION,
CONCENTRATION AND BUSINESS SUCCESS
OF RETAILERS: THE CASE OF CROATIA
Ivan Kovac
University of Zagreb,
Faculty of Economics and Business, Croatia
ABSTRACT
The aim of this paper is to investigate the effects of concentration
of the Croatian retail market on individual market players. The
author's focus is to determine the extent to which differences in
the concentration of the retail market in the Republic of Croatia
are related to differences in productivity and business results of
Croatian retail companies. The paper starts from the basic
assumption that differences in market share have a statistically
significant influence on differences related to the business result
of retailers in the Republic of Croatia. The results of the research
confirm a significant correlation between the size of the market
share of retailers and their business performance. Namely, the
results of the research show that there is a statistically significant
difference between the five groups of retailers, grouped by
different market shares, when it comes to gross profit per
employee. The paper also presents the basic limitations of the
research as well as recommendations for future research.
Keywords: retail, market concentration, internationalization,
Croatian retail market
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
88
TAXATION OF LUXURY GOODS
Maris Juruss
Riga Technical University
Kalnciema str. 6, Riga, Latvia
Janis Brizga
University of Latvia
Raiņa bulvāris 19, Rīga, Latvia
Liga Gasune
Riga Technical University
Kalnciema str. 6, Riga, Latvia
Valerijs Skribans
Riga Technical University
Kalnciema str. 6, Riga, Latvia
ABSTRACT
Countries are engaged in a tax competition that leads to a
reduction of the budget revenue. The aim of this research is to
evaluate taxation of the luxury goods, to evaluate their potential
distributional effect and types of goods to be taxed. Results
demonstrate that tax on luxury goods could be used to
compensate the reduction of tax revenues. The tax on luxury
goods would reduce the regressive tax burden of consumption
taxes. However, there is a need for more studies of what goods
could be considered a luxury as well as how to organize tax
administration in open markets.
Keywords: consumption tax, luxury goods, tax on luxury goods,
the tax burden
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
89
TESTING THE IMPACT OF GLOBAL
FINANCIAL CRISIS ON GLOBAL TRADE
INTEGRATION
Ahliman Abbasov
Azerbaijan State University of Economics, Azerbaijan
ABSTRACT
The end of the Cold War, technological progress and vast trade
liberalization intensified the global trade integration since the
end of 1980s. But the rapid growth of global trade halted as the
global financial crisis erupted in 2008. Some researches claim
that post-crisis rising protectionism and cyclical factors have
been the main reason behind the slow growth of global trade
since the financial crisis. Cyclical factors are the ones that have
ocurred in relation with 2008-2009 crisis and had only short-term
impact on the global trade level. But some also point out the role
of structural changes of global economy on the weakened world
trade. This paper estimates the role of 2008-2009 financial crisis
on the weakening of global trade integration using Panel ARDL
model. The estimation results reflects that the global financial
crisis had both short run and long run negative impact on trade
globalization. But the long impact of financial crisis have been
much stronger than its short run impact on trade integration.
Keywords: Crisis, Financial, Global, Impact, Integration, Trade
*******
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
90
KNOWLEDGE WORKERS' IDENTITIES AT
THE BEGINNING OF THEIR PROFESSIONAL
DEVELOPMENT: EVIDENCE FROM THE
MEDICAL PROFESSION
Lana Cindric
University of Zagreb, Faculty of Economics & Business, Croatia
Sandra Tipuric
University of Zagreb, School of Medicine, Croatia
ABSTRACT
The identities of knowledge workers are shaped by
organizational-level factors and by attributes of their occupation.
Therefore, we distinguish between professional workers'
organizational and professional identification. Organizational
identification is considered as a powerful construct having the
potential to influence organizational behavior. This concept was
examined both in profit and non-profit organizations and proven
to be a powerful predictor of various job-related attitudes and
outcomes. Although the professional workforce and knowledge-
based workers are becoming more important in the global
knowledge economy, the concept of professional identification
has been understudied in social identification literature. Given
that the identification is a dynamic process, especially intriguing
is the question of how organizational and professional identities
interact at different stages in a professional workers' career. The
purpose of this paper is to examine the organizational and
professional identities of knowledge workers at the beginning of
their professional development. Organizational and professional
identification have been relatively understudied in the university
context and this paper tends to fill the literature gap by examining
individual and group-level antecedents to identification with the
university and medical profession. Several important findings
emerged from our analysis. Consistent with the previous studies,
51st International Scientific Conference on Economic and Social Development Rabat, 26-27 March 2020
91
our results indicate that levels of organizational and professional
identification are correlated. Furthermore, our results show that
knowledge workers experience a stronger sense of belonging to
their profession at the beginning of their professional
development. Finally, we provide insightful findings on the
individual and group-level identification antecedents.
Keywords: knowledge workers, medical profession,
organizational identification, professional identification
*******