ICTs for social and economic development
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Transcript of ICTs for social and economic development
III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation
ICTs forsocial and economic
developmentDaniel Annerose, CEO
III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation
• Sectors• Agribusiness
• E-governance
• Location base services
• Machine metering
• E-Marketing
• Expertise• Mobile multi-channel data (Wap, iMode,
VoiceXML, SMS, Internet)
• Creation, development, integration, operation & provision of VAS on GSM network
• 100% Open Source
• References• World-Best e-Inclusion Project (WSIS, 2003)
• Top African ICT Company (AAA, 2004)
Mobile 2 Web Value Added Business Services Operator
Manobi-Senegal2003, Dakar
Operation & Sales15 people
Manobi-Holding2008, Mauritius
Finance2 people
Manobi-South Africa2004, JohannesburgOperation & Sales
2 people
Manobi Development FoundationNot for profit
2006, Pasadena2 people
Africa, the fastest growing mobile market
2011• + 50% of Africa’s 950 million people will use cell phones (BroadGroup)
• 70% of them will live in rural areas (World Bank)
Weaknesses & risks in a value chain
Production Processing Logistics Retail
• Farm management
• Climate changes
• Input quality & supply
• Pests
• Credit access
• Market demand
• Payment delays
• Process Unit supply
• Product quality
• Power supply failures
• Process management
• Transportation delays
• Handling incidents
• Cold chain failures
• Quality insurance
• Safety insurance
• Fairness
Customer
• Supply – Logistic
• Risk management
• Traceability
Weaknesses in agribusiness in AfricaSUPPLIERS
BUYERS
FARMERS
Today
• Numerous and splitted relationships
• No shared and powerful interactive communication systems.
• Poor visibility of the reality of activity of small farmers
• High cost management• Limited performances• Poor profitability
Linking Small business 2 Large business
SMALL
BUSINESSES
With Manobi Services
LARGE BUSINESSES
Manobi improves the value agri-chain
Three case studies
• Linkages to local market
• Linkages to national markets
• Linkages to export markets
Market knowledge increases everyone’s income
• Modou Seck waits for the middleman at the gate of his farm.
• He doesn’t know his product’s value is on the end market
• He can only negotiate with the information the middleman gives him!
But with T2M…
• He checks the market price on his cell phone.• He shows the screen to the middleman• They negotiate a fair price as business peers• He increases his annual revenue by $750 per
acre, doubling his income.• The middleman wins, too, because he now uses
T2M to choose the best end market to get for himself the highest price.
T2M, the Market Information System
Wap
SMS
MMS
Mobile Internet
Web
Better Linkages Improve Revenue• Karaya gum producers have a contract to supply
local exporters.• Exporters argued that since they don’t know what
inventory is available, they can’t carry enough cash to pay farmers at the point of sale.
• So the producers were obliged to sell to local middlemen instead, but at a lower price.
But with ²GIS + T2M…
• Gum growers have a dedicated system with PDA/GPRS/GSM to record their inventory
• Inventory stocks are displayed on the exporter’s screen on a mobile GIS map.
• Exporters optimize their collection logistics and save money.
• Gum growers sell at higher prices directly to exporters paid cash on delivery — and increase their business income by 40% to 50%.
Produce traceability yields global markets• Mango growers and exporters in Mali and
Senegal faced trade barriers preventing access to Northern markets.
• They were totally dependent on the importer who only acted as an “agent”, leaving the Malians to carry all the transport and ripening risks that they had no control over.
• Their market system was not robust enough to promote their products profitably on foreign markets
But… with “Fresh Food Trace”…
• Malian & Senegalese mango growers have a mobile to internet system to post complete product information for their partners and customers
• Every single action touching the mango—from the field to the fork—is logged onto a mobile device.
• Complete product traceability is guaranteed to importers, retailers, customers.
• The end market, not the farmer, readily pays 9 cents per pound of fruit to have individual farm sourcing… and the guarantee of food safety standards.
Our visionManobi turns the mobile phone into a business tool
• We develop local contents and services for all business players in their own value chains.• We create a unique convergence between the Mobile Network & Internet to provide to our clients
access and data exchange on business pricing and logistics anytime and anywhere.• We use technology to deliver user-centered services and content for every business, no matter what
its size.• We push the envelope of network flexibility to deliver efficient e-tools to all our clients• We generate social development through the increase of income of our clients
Income Mobility
SMS/MMSVoice WAP I-Mob. Web
Example : Our MIS initiative• Improving market linkages and
income of small and vulnerable farmers– i.e : 650 000 vulnerable W&C
African farmers to transform in profitable agri-businesses
A dedicated package for the SVFs
• A mobile phone 20$• Acces to network
– Sim Card– Air time
• Business services• A community based
support– Communities Business
Promoters– Ladies Phones
Basic Services
On demand Services
3rd partiesServices
Free MIS for African farmers
2000 2005 2010 2015
Pilo
ts
Ass
essm
ent
proj
ects
Sca
ling
up
Mill
eniu
m D
eve
lopm
ent
Go
al (
?)
R&
D
Public support
Private sector
• IDRC• SDC• InfoDev/Worldbank• Hewlett Foundation• USAID,• NGOs…
• Mobile Operators• Agricultural Banks• Large Agribusinesses
companies• Retailers,…
For their economic & social development
Agriculture
Artisan fishery
Local Governments
Water & Sanitation Access
Child Protection & Education
Health & Environment
A win-win ecosytem
• A user-centric strategy• Local content for local needs• Specific & profitable new business
models for sustainability• Improvement of value chain
performance• Job and enterprise creation• Increase of rural population well
beingLarge players
Mobile Operators Development agencies
Cooperation 2.0 to 3.0?
Thank you
Daniel AnneroseCEO
[email protected] : + 221 33 869 2050
www.manobi.net