Ecommerce checkout flow analysis: Vintage King Audio
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Transcript of Ecommerce checkout flow analysis: Vintage King Audio
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ConversionXL reviewsCheckout flow
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I just added a product to the cart. Confirming it is nice.
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Cart contents are clearly presented
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Making me type a number and click a link to update quantity is a minor usability hassle.
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Ok, so I have it in my cart. Now what?
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This checkout button is invisible
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It matters since if the cart is full, that’s the only button I might possibly see. Or not.
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And this doesn’t stand out enough either. Use a different color.
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These are distractions, and send a bunch of people to Google to look for coupons. They might not return
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Are you absolutely sure this is the final cost? No taxes, no shipping fees?
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Already an error message?! This site is broken!
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Oh wait minute. It’s only a message that’s relevant for like 4% of total users.
Show it together with “login incorrect message”, don’t scare people.
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Too many choices. What’s most used? Make that prominent. (I bet it’s guest checkout).
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Form labels on top is typically very good.
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But first step is already too long. How about you start with just email? Makes abandoned cart recovery easy, too.
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Progress? Don’t see any!
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Make CTA specific. “Continue to shipping info”. I’d also make it bigger.
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Make CTA specific. “Continue to shipping info”. I’d also make it bigger.
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Make CTA specific. “Continue to payment”
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This thing has now become *really* annoying. It’s a distraction.
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Is this secure? Doesn’t seem to be.
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Is this secure? Doesn’t seem to be.
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Wow. Not even secure (https) connection. Not getting my card info today!
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Wow. Not even secure (https) connection. Not getting my card info today!
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A “safe” payment form looks more like this.
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