eCommerce 2015 Competitive strategy
35
eCommerce 2015 Competitive Strategy
-
Upload
isaiah-bollinger -
Category
Technology
-
view
501 -
download
3
Transcript of eCommerce 2015 Competitive strategy
eCommerce 2015 Competitive Strategy
1.5
TRILLION
Global B2C
eCommerce
sales top 1.5
trillion in 2014
Global B2B
eCommerce
sales Estimated
to reach 6.7
Trillion in 2020
double B2C
eCommerce
total sales
eCommerce
growth
averaging
approximately
20% per year
Over 4 million
worldwide
eCommerce
stores
Hundreds of
eCommerce
platforms and
solutions to
choose from
6.7
TRILLION
20%
PER YEAR4
MILLIONHUNDREDS
Ecommerce Landscape
HostedSmall Business eCommerce
90,000+ stores
Starts at $29 per month
Fastest Growing
Increasing user base
28,500+ stores
Neutral user base
Starts at $15 per month
Hosted or not hosted
200,000+ stores
Increasing user base
17,000+ stores
Starts at $26 per month
Decreasing user base
50,000+ stores
Increasing user base
Starts at $29.95 per month
240,000 total stores
Top platform in 100k
Increasing user base
270,000+ stores
Increasing user base
130,000+ stores
Decreasing user base
95,000+ stores
Decreasing user base
660,000 total stores
Largest Install Base
Increasing user base
Non HostedSmall Business eCommerce
Magento Enterprise License: $18,000 +
SAP Hybris License: $54,000 +
Demandware: $200,000 + .75% + of sales
ATG Commerce: $500,000 +
IBM Websphere: $15,700 +$1,990 per PVU
Enterprise eCommerce
Solutions
Responsive Design
Hosted vs Non Hosted
Flexibility
Scalability & Community
Integrations
Implementation Costs
Maintenance Costs
Hosting/Licensing
Internal
External
Things to Think about When
Choosing a Platform
Responsive
DesignPrebuild Theme vs
Custom ThemeUnique Branding
Elements Intuitive
UI / UX
ImagesVideos Product Content
Cross Browser
Compatibility
Design
Search
Technology Affiliate
+ Rewards
B2B vs B2C
eCommerce
Extensions
+ PluginsOut of Box
Features
Custom
Features
Data Transfer
Development
integrations
Accounting / Sales
Tax Automation Customer
Service
ERPEbay &
AmazonCRM
PimmEmail
Marketing
Payment
Gateway Shipping
Providers
Social
Media
Omni Channel eCommerce
eCommerce
In Store
Etzy
Walmart / Target
Amazon / Ebay
Catalog / Phone Phone / Tablet / Desktop
Social Media
International Capabilities
Multi Languages
ERP / Inventory
Marketing Strategy
Culture / Branding
Different Domains / IPs
Shipping Methods
Multi Store Capabilities
Payment Methods
Shopping Tendencies Competitors
Look at Last Years Trends Social Media
Google Trends
Know Your Customers
Designs By JuJu Traffic (January
Traffic)
Paid Advertising
Bing
Yahoo
Direct
Branding
Promotions
Exclusive Deals
Email Marketing
Promotions
Newsletters
Events
SEO
Blog/Content
On Page SEO
Backlinks
Social
Google Plus
Referral
Local Listings
Niche Websites
Partners
Invest in the Major Traffic
Channels
Promotions
Frequently Updated Content
Daily Deals
Exclusive Deals
In Store Promotions
Direct Mail
Outbound Sales
Free Giveaways
Contests
Loyalty Rewards
Direct
Flash Sales
Custom Theming
Promotional Graphics
Promotional Banner Ads
Checkout / Cart Promotions
Shipping Promotions
Promotions
-Contests Buy One Get X Free
Holiday Themed PromotionsCustom Graphics, Holiday Magento Themes, Slideshow Graphics, Holiday Themed Emails, Get Creative!
Banner Ads / Product AdsYour Shoppers Should Be Able to Easily Find or Get to a Promotion on Any Page of Your eCommerce Store
Checkout PromotionsSuggest Promotions During The Checkout Process
Platforms Strategies
Google Plus
Youtube
Niche Sites
Buffer
Buzzsumo
HootSuite
Contests
Tell Stories
Pay To Play
Social
Platforms Strategies
Moz
AWR
Google Analytics
Web Masters
Conductor
Raven Tools
Keywords
Blogging
Backlinks
On Page SEO
Quality Content
SEO
Identify SEO Keyword
Opportunities
Platforms Strategies
Bing & Yahoo
Display Network
Landing Pages
Youtube
Promotional Ads
Exclusive Deals
Word Stream
Display Graphics
Remarketing vsDisplay
Paid
Adjust CPC
Flash sales
Create Urgency
Brand Themed Emails
Automation
Make It Easy to Scan
Calls to Action
Abandoned Cart Emails
Experiment with Subject Lines
Segmentation
Photography / Visuals
Prioritize Information
Keep It Succinct
EMAIL MARKETING
Local Listing Sites
Social Bookmarking Sites
Guest Blogs
Relevant Industry Sites
Google Analytics Referral Traffic
Partnerships
Backlinks
Comments
Forums
Referral
Look for Referral Sites Driving Traffic, or
Referral Opportunities
Platforms Strategies
Optimizely
Crazy Egg
GA Universal
VWO
Unbounce
Kissmetrics
Payment
Home Page
Product Page
Banner Ads
Shipping
Checkout
Conversion Optimization
Average Conversion Rate Is 2% to 4%
Don’t be Average
Test Strategies
Get Creative
Surveys
Build Loyalty
Product Pages!!!!!!!!!!!!!!!!!!!!!!!
Reviews
It’s a Marathon Not a Race
Identify Where Your Customers Are Looking on Your Website
Heat Maps
More Money More Problems
Increasing AOV
Loyalty / Rewards
Check Out Promotions
Free Shipping Over $X
Bundled Products / Add Ons
Retention Marketing
Up Sells / Cross Sells
Integrations Are Key!
Invest In All traffic Channels
Test Different Strategies
Platform / Design / Development
Omni Channel
Don’t Forget AOV!
Conclusion
Mobile First Design Conversion Rates Matter
Resources Used
• Builtwith
• Magento
• Internet Retailer
• CPC Strategy Demandware Review
• CPC Strategy Hybris Review
• CPC Strategy Websphere Review
• Oracle
• The Paypers
