Content Marketing Strategy for eCommerce 2014
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Transcript of Content Marketing Strategy for eCommerce 2014
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Build Your eCommerce Content Marketing Strategy for 2014
To Sell 24/7 Yulia V Smirnova
Founder of CommerceBrain.com eCommerce marketing,
customer acquisition and estore optimization
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Content Marketing Benefits
① Brings ongoing free referrals
② Engages interest & brings back attention
③ Offers insights about your customers
④ Amplifies paid customer acquisition campaigns
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• JackThreads • BirchBox • ShopStyle • OneKingsLane
• VAT19 • GardenGates • Saatva Matrass • Land of Nod
eCommerce Sites To Watch
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Results You Can Get
① 15% of referral traffic from one dominant channel (VAT19, YouTube)
② Up to 40% natural traffic (BirchBox) ③ Higher volume and ROI in paid
Facebook / Twitter / LinkedIn marketing
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One Kings Lane
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One Kings Lane
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One Kings Lane
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Garden Gates
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Land of Nod
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Saatva Matrass
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Saatva Matrass
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Content Marketing for eCommerce ① Must be scalable/programmatic to matter
② Can be a challenge from creative perspective
③ Must engage: inspire, bring attention and develop interest
④ Must be consistent with a balance of commerce and related interests topics
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BirchBox
Source: Shopify
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How To Solve For Scale (1)
① Technology & tools(platform)
② Vendors (range $4 to 35 per piece)
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How To Solve For Creative Genius & Engagement (2, 3) ① Observe & learn
from sites above and rising media
② Curate topics
③ Use “Smart Marketing” Checklist
hUp://bit.ly/1mE0OF6
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How To Solve For Consistency & Balance (4) Editorial calendar (programming)
Curation team or tool (relevance & ideas pipeline)
Smart marketing checklist (quality control)
Production team (volume that maNers)
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What’s Next?
① Connect to Yulia for a free 20 min consultation o [email protected]
② Also 2 day only promo o Feb 27, the book is $13.99 45% OFF o Feb 28, the book is $17.99 30% OFF o Feb 28, 11PM back to $24.99
③ Q & A