La gestión integral de la experiencia del cliente en el Retail �#Ecomm&Brunch- Barcelona 12/05/16�

� Our customer journey�

� Love Dispatching: turning customers into fans � � �

Our customer�

ECOMMERCE �

NT STORES�

WHOLESALE �RETAIL�

Our channels �

CRM/SM �

PRESCRIPTORS�

ADs (ON/OFF) �

Our customer journey�

AWARENESS� INSPIRATION � PURCHASE � LOYALTY �

(1) BRANDED CONTENT�

(2) CAMPAIGNS�

(3) CRM/ REWARDS�

(4) OMNICHANNEL�

Take aways �

1. Create content that inspires emotions to product and brand �

3. Be personal and empathetic, innovate on campaigns �

2. Learn more and more about what moves your customers�

4. Reward your channels �