ECOMM 2010ECOMM 2010European Conference on Mobility Management 5-7 May 2010European Conference on Mobility Management 5-7 May 2010

Harnessing apartment search Harnessing apartment search portals to mobility managementportals to mobility management

Tomi Laine, Strafica Ltd.Tomi Laine, Strafica Ltd.

Strafica Oy 2010

The choice of apartment’s location is the most remarkable decision in determining household’s transport needs, available transport modes, time used in daily trips and the caused emissions 80 % of trips are based at home

Most people in city regions value good public transport connections and well accessible services

However, many people forget about these preferences and end up to a location, which makes their everyday life mal-functioning and car-dependent

By far, the struggles in guiding people from this point of view have been few

BackgroundBackground

Strafica Oy 2010

The aim of the Finnish project is to bring mobility-related information to the consumers looking for new apartment and to help them to make “educated” choices

To reach the maximum number of consumers it is necessary to add mobility information to commercial apartment search portals For example, in Finland 2 portals have over 400 000

users/week The mobility management potential is huge, since by affecting

the choice of location we get effect to all the trips generated by household

State of the project Pre-study autumn 2009 Specifications and organization model spring 2010

Aim of the projectAim of the project

Strafica Oy 2010

What are apartment search portals?What are apartment search portals?

Strafica Oy 2010

The importance of mobility service level in The importance of mobility service level in the choice of apartmentthe choice of apartment In the Helsinki Region, good transport connections are among the

most important apartment choice criteria (Lankinen 2008) In a study from Tampere (Yli-Pihlaja 2001), 83 % named good

transport connections as important or very important criteria. Short distance to services 74 % well-functioning public transport 68 %.

Families with children value school, grocery store and parks within a walking distance from apartment (Kuluttajatutkimuskeskus 2008)

Over 90 % of the citizens in the biggest cities named public transport service level as an important criteria for apartment (internet-study N=2087) 50 % named CO2-emissions as an important criteria

8 people out of 12 estimated, that they would increase the use of sustainable travel modes if the project was accomplished (project workshop)

Strafica Oy 2010

Classification of different featuresClassification of different features

Transport and service information in apartment search portals

A. Apartment-spesific features

B. User-spesific features

C. Mobility information as search criteria

1. Location of services and bus stops on the map + walking distance in a table

2. Forthcoming public transport projects (metro etc) on a map

3. Prepared land-use changes on a map

4. Public transport travel time to the centre or general service level

5. Public transport travel time ”heat map”

1. Travel times and distances with public transport and bicycle to own destinations

+ effects of travel (CO2 emissions, travel costs per year)

1. Walking distance to school, groceries shop etc

2. Public transport travel time to own destinations

(or general public transport service level)

Strafica Oy 2010

A model of A model of apartment-apartment-spesific spesific featuresfeatures

Strafica Oy 2010

Example of public transport ”heat map” from Example of public transport ”heat map” from apartmentapartment

Strafica Oy 2010

A model of user-A model of user-spesific featuresspesific features

Household’s travel service level from this apartment is shown below

Public transport

Bicycle Car

Job 1 11 km, 25 min

10,5 km, 40 min

11 km

Job 2 29 km, 50 min

27,2 km, 90 min

28 km

School 4 km, 15 min

3,5 km, 15 min

4 km

Household’s emissions and costs from this apartment with different modes are shown below

Km/v CO2 emissions kg/year) Costs (euro/year)

Public transport Bicycle Car Public transport Bicycle Car

Job 1 6600 580 0 1530 1012 100 2640

Job 2 16800 1105 0 3890 1012 100 6720

School 2400 175 0 560 250 100 960

Alltogether 25800 1860 0 5980 2274 300 10320

Strafica Oy 2010

Walking distance to selected services

Public transport and bicycle travel time to own destinations

(general public transport service level as alternative)

A Model of mobility information as a search A Model of mobility information as a search criteriacriteria

Strafica Oy 2010

1. data sources (journey planners etc) and interfaces

2. mid-layer, which is needed to collect data from the sources and to calculate the needed figures. The mid-layer interface will be opened to all commercial actors.

3. integration work in each portal and the changes to user interfaces

Needed development workNeeded development work

Strafica Oy 2010

Cities are responsible for keeping the data sources up-to-date and to open the interfaces

Mid-layer development is shared with cities and national authorities

Commercial actors are responsible for their own integration work and user interface

variation to the implementation Commitment for 3-5 years?

Draft PPP-organization model Draft PPP-organization model

Strafica Oy 2010

Specifications for the new features co-operation with the commercial actors ensures, that the

planned features are interesting also for them Technical solutions, estimation of investment costs

Agreement of the organization model Owner for the mid-layer Responsibilities for upkeeping the data sources and

developing the open interfaces Share of the costs between communal and national

authorities

Contracts autumn 2010 Implementation, piloting, studies 2010-2011?

Present state of the project (May 2010)Present state of the project (May 2010)

Strafica Oy 2010

Financers Ministry of the Transport and Communications Ministry of the Environment Finnish Transport Agency Helsinki Region Transport City of Helsinki, City of Tampere

Consultants Tomi Laine, Heidi Saarinen, Juha Heltimo, Strafica Ltd Johanna Taskinen, Motiva Ltd

Apartment Search portals www.oikotie.fi www.etuovi.com www.mtv3.fi/jokakoti

PartnersPartners