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EcoBuilding company Karin Auslender Amine Choukir Aurlien Petit Vincent Wurtz

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Idea/Concept Ecobuilding Integrated solutions High quality services High architectural identity

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Opportunity A huge market 62% of europeans are homeowners A favorable context Political context in France New building standards environmentally oriented (eg High Environmental Quality) begin to gain momentum 78% of french people would be ready to pay more in order to have an ecological house[1] A non-well structured market The interest for eco-houses and recourse to sustainable development logics is relatively new No clear leadership is established yet. [1]http://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=articlehttp://programmes.france2.fr/legitimesdepenses/index.php?id_article=417&id_rubrique=141&numsite=136&page=article

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The Product Projects point of view All in one solutions one interlocutor Overall view of todays possibility in eco-houses Near customers needs and expectations through partnerships with local architects and suppliers Products point of view Healthier and more comfortable lifestyle Benefits from energy savings Self satisfaction: participation to the environment protection Customers benefit

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Market analysis Private individuals house market Above all regional 3800 constructors [2] Good in term of competition Worst in term of development 562.000 new houses in 2006 = 12 billion [1]Steady growth of 5% [1]Source: Crdit Foncier [2] http://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htmhttp://www.developpement-construction.com/txt_chiffres_cles_acteurs_maisons_individuelles.htm

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Financial Analysis Ecobuilding Sales & Client relationship Partners and suppliers Project management and monitoring Relationship with partners and suppliers Marketing Suppliers of power systems local building companies Local architects Other research consultancies Client Company structure

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Marketing strategy Branding based on: High-quality and knowledge in the ecological field General marketing MeansResources needed Phase 1 Word of mouth communication (happy clients, successful partnership,...) 0 Website (Hosting only)100 Punctual actions on city places/supermarkets Do it yourself warehouse 1,500 (transportable stand of exhibition) + 500/action (flyers, leaflet,...) Construction/building shows5,000/show Phase 2 House of exhibition (60 m 2 )80,000/house Phase 3 Advertising campaign100,000/campaign Additional features: Contract with clients

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Financial Analysis The french context is very positive towards real estate market : GDP growth of 2% in 2006 Recent laws in favor of new homeowners Tax shield for customers If we consider a growth rate of 5% for the real estate market, we can expect a 12% growth rate: Environment content : our differentiation, fashionable notion Legal content : tax shield, subsidies for customers

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Good Scenario

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Bad Scenario

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Financial Analysis In both cases we are profitable We dont need VC : we expect to raise individually the required capital : 40 000 per associate.

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Risk Analysis Entry Barriers Economies of scale: Houses are not replicas of each other. Still some franchise exist. Economies of scale: Houses are not replicas of each other. Still some franchise exist. Ecobuilding Switching costs:Huge you dont change your house everyday. Access to distribution channel:partnership with architects, equipment resellers, create franchise Costs disadvantages independent of scale:Over cost of green building,must convince customers of the gain on the long run Government policy:Several laws to help people willing to buy a house and/or to go green Team:Young, multidisciplinary, multicultural thus allowing for multiple vies to consolidate the ideas. Capital requirement:Founders, consultant, marketing.No machines, no workers Differentiation:Our concept of Ecobuilding

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Risk Analysis Competitors and positioning

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Risk Analysis Risk factors Possible exit strategy Sale to a bigger company (ex: leader of the market (Geoxia))

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