Eco Wealth8
Transcript of Eco Wealth8
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ECO-WEALTH
1.Economic Policy by Eco-Wealth.Takehiko Hirose (kyusyu University)
Tetsu Hattori (NPO EarthdayEveryday)
Plenary Session 2-1 The Endangered Future of OurIndustrial Society: How Do We Incorporate "Eco-Wealth" toRestore Our Sustainability?
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1.Model of Eco-Wealth
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Eco-Wealth represent the Good life.
Eco-Wealth is measurement of the good life. The measurement of the good life is not
represented by GDP alone.
Eco-Wealth is the goal of social achievement. Life-long(50 years) double-entry
bookkeeping
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Eco-Wealth Index where you live.Eco-Wealth Index where y
ou live.
n %
6 1 2 21 0 0 . 0
A m o u n t o f B i o D i v e r s i t4 4 6 2 7 2 .9
A m o u n t o f h e alt h da s4 0 0 1 6 5 .4
A m o u n t o f s m ile 3 7 7 8 6 1 .7
A m o u n t o f p u r e w a t e r o f f e r t i l e l a n d3 4 8 5 5 6 .9
C le a r n e s s o f f ut u r e 3 0 8 6 5 0 .4S t a b ili t y o f N a t u r e 2 6 6 2 4 3 . 5
D i ve r s i t y o f c o m m u n i t y ac t i vit i e s 1 8 7 2 3 0 . 6
D i ve r s i t y o f e c o n o m ic a l a c t i v it i e s 1 6 8 9 2 7 . 6
N u m be r s o f p o w e r f u l e n t e r p r is e in l o c a l1 2 2 1 1 9 . 9
S t a b il it y o f p o p u l a t io n 1 1 5 5 1 8 . 9
A m o u n t o f h u m a n r e la t io n s h ip 1 0 1 8 1 6 . 6
A m o u n t o f e c o a c t io n s 9 2 9 1 5 . 2
L e n g t h o f lif e e x pe c t a n c y 8 5 4 1 3 . 9
N u m b e r o f l o c a l t r a dit i o n a l e v e n t s 6 2 0 1 0 . 1
N u m be r o f h u m an r e lat io n s h i / e r s o n3 3 9 5 . 5
7 2 .
6 5 .
6 1 .
5 6 .
5 0 .
4 3 .
3 0 .
2 7 .
1 9 .
1 8 .
1 6 .1 5 .
1 3 .
1 0 .1
5 .5
0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0
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1 0
1 11 2
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2009/9/4-9 @JapanInternet Research N=12,121 (Age=30-69)
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Eco-Wealth is asset.
Eco-Economy GoodPerformance! Supply side
improvement
Eco-Wealth Good Tradition!
Demand sideimprovment
Asset which We want to Bequeath.Innovation for low carbon society.
+
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3 Value networks and Eco-Wealth
Economic Network Trade by Credit. Using Money
(business plan).
Community Network Trade by trust. Using Language
(story).
Environment Network Trade by physics. Using Energy(material flow).
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MonetaryW
ealth
Eco-Wealth
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How to transfer value to future?
50 Years long-run
V a lu e
SourceR e ce iveG oo d s in p ro ce ss
V a lu e
C od in g
V a lu e
D eco d in g
RISK(Noise)\100 \22
3%/Year
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How to transfer value to future?
CASE : Monetizing Value source
V a lu e
SourceR e ce ivein p ro ce ss
V a lu e
C o d in g
V a lu e
D e cod in g
RISK
(Noise)
Addredundancy
$100 $100
3%/Year
$3/Year
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Long term Investment
Information = Money / Time Average-Information: RISK
Self-Information: Expected value
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How to make sustainable cash flow?
A. Profit after depreciation.
B. Profit by learning curve.
C. Profit by stability.
D. Profit from Non-economic assets.
Redundancy
Detail = NextPresentation.
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Example of Eco-Wealth.
A. Profit after depreciation. Sustainable House
B. Profit by learning curve.
Artisan
C. Profit by stability. Fuel Cell Vehicle (FCV)
D. Profit from Non-economic assets.
Beautiful natural landscape and historic
city block Ease of living which leads to the value of the city. Converted into a substantial cash flow to reflect the
tourism and housing prices.
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EX) Sustainable House
Long life house 30 years more than 100years
Increased maintenance MORE ECONOMY: Value chain to a carpenter to pay more
payroll MORE ECO LOGY: Deforestation reduces: decrease
imports wood
Preserve the asset value of the house Lead to increased overall economic activity in Japan. 20 trillion yen Assets per year (20 Million Yen x 1
million units) Purchases and sales of home suits your lifestyle
Pension will become a substantial sale of Empty Nest > should have bought sustainable house to save money for
A. Profit after depreciation.
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EX) Fuel Cell Vehicle (FCV)
The hydrogen society is ECO-The hydrogen society is ECO-WEALTH.WEALTH. Create a new value chain
The difference between oil and
Hydrogen are reflected in highvalue-added domestic employmentdomestic economy.
Inspired by innovation.
Production of other high-value carssuch as FCV.
FCV can reduce the outflow ofFCV can reduce the outflow ofnational wealth as a result reducenational wealth as a result reduce
oil imports.oil imports. Running energy costs/km in smaller
C. Profit by stability.
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How to transfer value to future?
CASE : Non-Monetizing Value source
V a lu e
SourceR e ce ivein p ro ce ss
V a lu e
C o d in g
V a lu e
D e cod in g
RISK
(Noise)
Addredundancy
3%/Year
$3/Year
($100) ($100)
CommitmentON
CommitmentOFF
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EX) WetlandD. Profit from Non-economic assets.
The wintering area forover 30,000 wild geese.
(i.e.Anser albifrons frontalis(White-fronted Goose)
Detail = 3rdPresentation.
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2.Economic policy by Eco-Wealth
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Restore Our Sustainability
Eco-Wealth will increases results ofenvironmental protection.
Restore cost of environmental pollution is expensive .
P '= P - Required decontaminationcosts (energy)
Considering the value of the assets, the
current value of P is actually lower costthan including restored costs. Once the contaminated soil and atmospheric
energy is very large compared to the energyneeds required for pollution.
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Time Range to archive
In 5Years In 20Years Over the life Others
Earn Money
Internet Research 2009 (Earthday Everyday)
Bio Diversity
All personal growth
Relationshipswith others
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Organize by Frequency
Community TrustIndustrialSociety
Ecological Balance
10 Years
30 Years
50 Years
3 Years
1 quarter
1 Month
1 Week
1 Year
5 Years
AgricultureAgriculture
House holdHouse hold
Business InvestmentBusiness Investment
Public InvestmentPublic Investment
Human relationshipHuman relationship
Education (Human development)Education (Human development)
Bio Diversity,Bio Diversity, All personal growth
PublicSector
Decompose by frequency of the investment cycle.
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Value Storage
Transfer frequency value each other.
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CommunicateThe Value(Brand)
Demand Side
Improve operations,services.
Supply side
Process1.SelfCreation of intent
2.Interaction (network)Creation of Meaning
3.External Evaluation (spatial characteristics)
Create demand4.The relative position (historical nature)
Creation Story
/ Make long term business model.
/ Decide by ecological science.
* Improving and copy the algorithm
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Same model ofInformation theory
S o u rce R e ce iveC h a n n e lE n cod in g D eco d in g
Noise
Information
Value
Distance = Time
Distance = Location
We may use Information theory, Information & Networktechnology
for Eco-Wealth policy and management.
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Manage entropy
Economical meaning of Entropy
Value($) /Attention(t) = Information
If Time is constraint, We have to Add Information.
Information decreases Risk.
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Ex) Sustainable HouseKey Information to sustain entropy.
Record (LOG) Supply side When local governments plan to permanently store a
record, it can easily check later converted seismicbuilding construction blueprint if you leave. Only very expensive and cumber some to take to confirm If
there is no plan interior .
Leave the reform is also recorded. When you leave your next remodeling easy materials and
construction methods.- The statement is untrue put large penalty.
Connoisseur (Evaluate) Demand side The evaluator's when apartment lending or house buying.
pricing by function of house. Body functions can be checked objectively by the value of
the house
To leave a record of the sale value by requiring the
KABUKURI i K l NGO ill KABUKURI i K l NGO ill
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: = .KABUKURI s experience Key player NGO s will : = .KABUKURI s experience Key player NGO s will
Loca l C o m m u n ity
U rb an C on su m er
( )C E PA N G O
M E D IA
In v e stm e n t to
Firm e rs C om m u n ity
E co Tru ismG reen
C o n su m p tio n
( )P E S Lo ca lg o v
C on se rva tio n
S u cce ssio n s
E co lo g ica l Fa rm in g
LearningandGrowth( )GO
Process)ocal Gov
Customer
Finance( )emand
Result( )armer3Y
ears
3Y
ears
BRAND( !)Twice price
Succeed to RegisterSucceed to RegisterRamsar Convention sRamsar Convention s
.wetland.wetland
Persuade key personPersuade key person.of farmers community.of farmers community
.Ramsar Network Japan
.Ramsar Network Japan
Ordinance to compensate forOrdinance to compensate for
the agricultural damage
the agricultural damage
.by the wild geese and PES.by the wild geese and PES Osaki CityOsaki City
.Support from Media.Support from Media
Create new demandCreate new demand
.in business context.in business context
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Requirement of Eco-GENTLEMAN/ECO-LADY
n %
5888100.0
Networker 3762 63.9
Ecologist 3554 60.4
Leadership 2938 49.9
Scientific mind and methodology 2830 48.1
Imagination 2791 47.4
Invention 2753 46.8
Visionary 2601 44.2
Sympathy 2549 43.3
Knowledgeable 254343.2
Land Rich Navigator 2509 42.6
self-realization 2485 42.2
Risk Manager 2453 41.7
Field Worker 2206 37.5
O et one's ecological impact 2097 35.6
NGO/NPO Player 1783 30.3
physical strength 1699 28.9
Language ability 1326 22.5
Social Entrepreneur 1205 20.5
Story Teller 1200 20.4
Legal 920 15.6
Entertainer 919 15.6
Business success 632 10.7
Other 159 2.7
63.9
60.4
49.9
48.1
47.4
46.8
44.2
43.3
43.2
42.6
42.2
41.7
37.5
35.6
30.3
28.9
22.5
20.5
20.415.6
15.6
10.7
2.7
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Repletion of Life: Awareness for Rich Life::::evaluator
I t t R h 2009 (E thd E d )