EBBC Outreach Training
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Transcript of EBBC Outreach Training
BFBC, WOBO & EBBC Outreach Training
Why Outreach?
Outreach is our Backbone Advocacy clout Financial support Volunteer activity
It just feels good
Introducing… You!
Why did you join?
Simple Steps for Outreach
Set up Engage Seal the Deal Register Members Report Back
SET UP:Lookin’ good at the Outreach Table Outreach Materials Snazzy Table Wear your bike love
ENGAGE: Background to get the conversation started Elevator speech about the organization Organizational History Current projects:
Bridge the Bay 1000 New Cyclists Hazard Reporting Oakland – doubling miles of bikelanes in 2011 Berkeley – new connection to Berkeley Bowl
West Tri-Valley – new Iron Horse Trail connection
ENGAGE: TIPS Getting the conversation started Familiarity with
the conversation
Commonality Relating to
their concerns Be Yourself Brevity
ENGAGE: TIPS Getting the conversation started Back Pocket Guide: 3 simple questions to break the
ice
How often do you ride? What is your commute? What would make you ride more
often?
SEAL THE DEALAsk and you shall receive
Are you a member of _______?
Our organization does (insert your favorite easy description here and relate to what you have learned about their interests).
Will you join today?
SEAL THE DEAL Talking Points: What’s the deal? Levels
Join or renew today for $30 For one price become a member of:
Oakland – EBBC and WOBO Berkeley – EBBC and BFBC
If you’re a household, it’s $50
It’s not scary to ask for money…
SEAL THE DEALTalking Points: What’s in it for me?
The EBBC is working to make YOUR commute safer and more enjoyable (connect to specific projects)
Membership pays for itself in discounts at Bike Shops and other businesses
MOST Important, you strengthen the voice of bicyclists in the East Bay/Oakland/Berkeley
REGISTER MEMBER:Sign Up nuts and bolts
Fill out the form Are you a household? Make sure it’s legible Credit Cards? Get their money: cash or check in the
envelope “It’s in the Mail” Thank you and Welcome! Put member registration in tabling envelope
Thanks, but no thanks
Sign up on petition or email list
Make sure they take a brochure or postcard
Know when to say … Thank you and have a great ride!
TIPS Dealing with the haters
Critical Mass We don’t encourage rude bicycling We don’t exclude drivers! I live in SF… “If there’s just one gripe about
cyclists…” (we offer something for everyone…)
Admit when you don’t know the answer. Know when to give up. It’s ok.
Give it a try
Easy Sell
Tough Sell
You’re ready – Volunteer!
Bike to Work Day Energizer Stations Bike Away from Work Party Many, many more
~Many Thanks~
Ride On!