June 2011

Drag your winDow to

expanD

CliCk here to turn pages

2011 MiaMi Dolphin CheerleaDersCanDi, ariana anD TaTiana

Meet the new squad

Call seven days a week – Monday through Friday 9 to 7 p.m., Saturdays 9 to 6 p.m. and Sundays 10 to 4 p.m. (Pacific Time)

Enjoy the freedom to buy your car, your way. At AutoNation Direct, you can buy a new or pre-owned vehicle your way. It gives you freedom of choice, freedom to know the facts and freedom to save. Only AutoNation Direct pairs you with a Personal Auto Consultant who will help you find your perfect vehicle, give you straight answers to all of your questions and take the mystery out of car shopping. You can shop for any make and model from 32 different auto brands and get a great deal with no inconvenience.

Contact your Personal Auto Consultant CliCk hErE or 1-877-905-8770

5 publisher’s letterFailure to act.

9 who knewScooter rentals to cherries jubilee.

13 DuDe FooDMexican street food.

14 wine notesWhere’s my Albarino?

15 Fish talesMonster mahi.

35 love etCSingle or settle.

37 soCial stuDiesIs a premium LinkedIn account worth it?

38 unsoliCiteD aDviCeThe art of the to do list.

18 Meet The new Miami Dolphin

Cheerleading squad

23Dennis Max:

Visions of a new Third space

26postcards from

argentina

Go EASTJune 2011

contentsNeed a Dentist?

6231 North Federal Hwy.Fort Lauderdale, Florida

954-229-2424 www.PolaskyCosmeticDentist.com

EAST magazine is owned and published electronically by East Publishing LLC.Copyright 2010 East Publishing LLC. All rights reserved.

No part of this electronic magazine may be reproduced without the written consent of East Publishing LLC. Requests for permission should be directed to: publisher@east-mag.com

Richard RosserP u b L I S h E R

Susan Rosserd I R E C T o R o F S C R E A M I N g A N d y E L L I N g

Cindy KapuschinskyE d I T o R I A L A S S I S TA N T

David Hoskinson | Andrew Itkoff | Stacey O’Nell | Winnie TaylorC o N T R I b u T I N g P h o T o g R A P h E R S

Ray RussottoC A R T o o N I S T

Claudia Caine | Paul Greenblatt | David Hoskinson | Ann Robbins Richard Rosser | Lupé Somserset | Andrew Wetzler

C o N T R I b u T I N g W R I T E R S

o N T h E C o v E R

Photo by Andrew Itkoff (For the record, Andy hated this assignment)

Miami Dolphin 2011 cheerleaders: Candi, Ariana and Tatiana

JuNE 2011 5 EAST-MAg.CoM

Publisher’s letter

Failure to act is Choosing to FailJoplin was hit by a huge tornado. The Mississippi River is flooding in many states. The debate over global warming keeps grinding along. I watched a National geography

documentary essentially based on dr. Jared diamond’s ground breaking work on the rise and fall of societies such as the Maya, Romans and many others. his work has some detractors but his concept that past civilizations can be studied for common traits about their rise and subsequent demises, has caught the attention of many.The violent tornadoes this year are

causing some to believe global warning may be the source of the recent disasters.

Say what you wish about global warming, but something seems to be happening around us and the consequences are terrifying. Living in Florida, we are reminded each summer that hot days start cloudless but millions of tons of water evaporates in the hot sun and heavy thundershowers drench us each afternoon. I’m not a climate scientist, but more

heat equals more rain, heavier rain, and more intense hurricanes for us. And obviously, more intense tornadoes for other parts of the country and more flooding which is now happening in large parts of Louisiana.Some people seem to think the worst is

going to happen many years from now. Some totally deny mankind is affecting the environment at all. I say whatever the reality, a few preventative measures like buying a car that gets 30 mpg rather than 20 mpg seems like a reasonable thing for many of us to do. Most of the “green” measures I’ve learned about over the years are fairly reasonable yet it seems that so few are doing much.dr. diamond has spent a lifetime

studying once great civilizations. Most were aware of the problems they faced yet failed to act in time. We have the benefit of understanding thousands of years of human history, as they did not. Perhaps we will make better choices.

Click here to send an email to richard

“Everyone on this planet is part of a colossal horse race

between the horse of mankind’s destructive forces and the horse of our environmental sanity.”

dr. Jared diamond, Author of How Societies Choose to Fail or Succeed

Let your new roof pay for itself. Ask us how...954/426-3312 • 800/585-5132 • SouthernCoastEnterprises.com

Insured & State Lic. #CCC050451 #CVC56766 #CGC028611

Re-roof with Southern CoastRoof

REpAiR SpECiALiStS

20 years in South Florida

New Roofs

Roof Inspections

Water Proofing

Roof Maintenance

Seamless Gutters

Southern CoastENTERPRISES, INC.

Southern CoastENTERPRISES, INC.

The Cashless Marketplace

east...We’ve got issues

For advertising inForMation call 954/234-8518

or eMail publisher@east-mag.com

To buy an ad in east, call Richard at 954/234-8518. We have 10,000 email subscribers and they really love us. So take advantage—we have über competitive rates and fantastic customer service. get your message to the people of South Florida. you’ll wish you had thought of advertising with us a year ago. a little about us: obviously, we are creative and fun to work with. We love to go out for lunch, but rarely have martinis at our midday meal. We save those for cocktail hour. We keep Coronas in the office fridge for emergencies and sometimes we throw things (never at each other.) occasionally, we enjoy a different brand of beer. In fact, we usually buy what’s on sale at Publix and pass that savings onto our loyal advertisers. We wear shorts and flip-flops to work and yet we are consummate professionals. We love magazines, we love Florida, we love food and sports and art and culture and fancy hotels and restaurants and jewelry and music and shopping and travel and lions and tigers and bears, oh my. go east.

JuNE 2011 9 EAST-MAg.CoM

If you’re looking to get off the beaten path—literally—rent a ScootCoupe for the day. These little buggers are super fun to drive—its like a super go-cart for the road. Invented right here in town, the ScootCoupes were made for beach cruising. They offer comfortable side by side seating for two adult passengers so you can enjoy all the sites together.

Fun rentalsForT lauDerDale239 almond aveFort lauderdale954/768-9020

DeerFielD BeaCh1985 ne 2nd stDeerfield Beach954/427-4647Call for prices and availability

advance reservation must be made three days prior to rentalMay be cancelled 48 hrs prior to rental for full refund

scoot overWhoknew?

JuNE 2011 10 EAST-MAg.CoM

Whoknew?

south Florida wildlife Center3200 sW 4th avenueFort lauderdale954/524-4302www.humanesociety.org/sfwcwild things

A helpless bird lay on the operating table with a small tube in it’s beak. I have sent this bird before out in the mangrove marshes as it wades around hunting for little fish. but now this one has three skilled human attendants X-raying it to determine the problem with it’s flying ability. I see the X-ray which of course

means nothing to me but the nice veterinarian points out the small broken bone the chest area that is causing the concern. “We can fix this one,” she says with a smile. “Some aren’t so lucky.” Each month at this sanctuary very, very close to the Fort Lauderdale/hollywood airport, over 1,000 animals

are brought in. Some are wounded. Some are babies with missing mothers hit by cars or eaten by predators. Some were pets that probably never should have been pets and now have outgrown their cages or the interest of their owners.For over 40 years, the South Florida

Wildlife Center has seen or heard it all as continued on next page

JuNE 2011 11 EAST-MAg.CoM

the saying goes. For those that have spent time in the natural parts of South Florida, these stories are in part due to the massive impact of 6 million humans on a very wild natural environment.With a staff of over 60, hundreds

of volunteers, and over 800 animals on the premises each day; this is a very busy place. And everyone takes their work very seriously. The center is part hospital, rehabilitation center, orphanage, and adoption center so a lot is going on.The pelicans are recuperating. The

osprey tests his wings in a huge aviary built for large birds of prey. Motherless baby parrots are hand-fed each hour by volunteers. And this is all in the first 10 minutes of the tour. ducks, chickens, sheep, pot-belly

pigs, squirrels, snakes, deer; the list of animals seems almost endless. What were the most unusual animals? “A buffalo calf, monitor lizard, and bald eagles” came to mind for Sherry Schlueter, the center’s executive director. As a teenager, Sherry served as one the agency’s first volunteers back in the late ‘60’s. The striking part of the center

is the volume. Many long-time residents are likely unaware that so many wild animals are treated and released from this quiet oasis in the heart of such a busy urban area.

Whoknew? continued from previous page

Whoknew?

le Café De paris715 las olas BlvdFort lauderdale954/467-2900www.cafedeparislasolas.com

Cherries babyBack in the day, restaurants used to make several dishes tableside; think Ceasar salad or bananas Foster. It seems like this is a lost art. Not so, at Le Café de Paris on Las Olas Boulevard where they are still serving up some table-side classics. On a recent late night stroll down the boulevard, we stopped in for dessert and enjoyed some classic cherries jubilee. We planned on being good and only ordering coffee but when we saw the cherries jubilee ($15) prepared table-side, we just had to splurge. Our waiter put on quite a show—flames and all. —Lupe Somerset

JuNE 2011 13 EAST-MAg.CoM

DudeFood

Who doesn’t love a great Mexican joint? The problem is most are not great. you’ve got you tacos—both hard and soft, burritos, enchiladas and the like. And most of them taste the same; they are just same stuff served in various shapes and sizes. Not true at El Jefe Luchador. Firstly, you won’t find any of the ubiquitous ground beef that dominates most Mexican menus. The restaurant offers seven choices of fillings instead of the beef. They range from carnitas (citrus and garlic braised pork shoulder) to chorizo (house made Mexican pork sausage) to hongos y name (smokey grilled mushrooms and fried yams.) you order your filling in a taco or a quesadilla a tortas el chavo (Mexico city style sandwich) or on a salad. We tried nearly all the fillings in

tacos and ($2.50) served street style. (Street style is topped with chopped onion, cilantro, and

tomato.) The tortillas are white corn tortillas made locally and they make a huge difference. We also tried all four of the chef specialty tacos. All were spectacular, but we have to give a special shout-out to the El Ray ($4.00.) It’s crispy shrimp, picante mayo, guacamole, cabbage slaw and of course served street style. The salad was another surprise.

It was all fresh and crisp with a delicious chili lime vinegarette—and it was enormous. order at the counter and they

call your number when your food is ready. Everything on the menu is served a la carte, so if you want a snack, one taco will do. but, who eats one taco.So next time your at the

beach in deerfield and feel the need for sustenance, sneak over the bridge and grab some truly inspiring and affordable Mexican street-style food.

hard-Core Mexican el Jefe luchador27 south Federal hwyDeerfield Beach954/246-5333

JuNE 2011 14 EAST-MAg.CoM

Time for a new grape, folks. It’s not all about the big six: Merlot, Cabernet Sauvignon, Pinot Noir, Chardonnay, Sauvignon blanc and Pinot grigio even though those six make up about 80 percent of the wine we drink. Let’s branch out—Albarino (be careful to pronounce it right to get full credit. It’s Al-ba-REE-nyo). It’s a white wine grape mostly made in the Rias baixas region of Spain. other areas of the world make Albarino wines but if we’re just starting out, let’s stick with this Rias baixas region. If you like Sauvignon blanc,

you should really enjoy Albarino. They are both crisp, bright, tart, minerally and slightly floral. It’s perfect with grilled octopus and all seafood, for that matter. Plus there’s the added bonus that you

can say to the waiter: “what? No Albarino? Jeez, just the old six—how about a little variety, dude?”I tried two Spanish Albarinos

this month. We’ve finally got warm weather now in NyC so I’m joining you South Floridians in finding bright, citrus-y, refreshing warm weather whites. The first was a 2009 burgans Albarino from Rias baixas ($14). The second was a 2009 Albarino d Fefinane (same Rb region). both were fresh and refreshing but the burgans (which is easy to find) is really delicious. It’s citrus-y and has medium acid but a lovely balanced blend of lemon and granny smith apple. For someone usually so partial to the freshness of Sauvignon blancs, I feel like I’ve made a new friend. Spanish wines are almost

always less expensive than their snootier cousins from France or Napa and the easy but complex (can these two things coexist?) drinkability was surprising and fun. The other wine—the Fefinane—

wasn’t as clearly satisfying (it had a vegetable, floral, chive-y sort of finish). It too would be great with seafood, light pork or cool summer salads. Let’s face it—you’re not

impressing anyone by ordering Chardonnay— your own cat isn’t impressed by that anymore. Practice pronouncing Al-ba-REE-nyo and you’ll get winey points at the same time as you’ll get a great, new, fresh, lemony glass of sunshine. but -as always- be your own judge. And, by all means, email me if you disagree. Let’s chat.

Winenotes

where’s my albarino?

by CLAudIA CAINE

Dude,

Send an email to Claudia at Claudia@east-mag.com

JuNE 2011 15 EAST-MAg.CoM

Fishtales

It was a calm cool day in January, my father and I were trolling about three miles south of government Cut when I saw this huge wake cut across the back of the boat. At the time I was trolling six lines fishing in 178 feet of water. This monster grabbed the right outrigger. Then, I grabbed the rod and the fish ran, jumped and threw the hook. Then he grabbed the left out rigger, my father grabbed the rod and the fish jumped and threw the hook, both lines were lures rigged with ballyhoo. At that point, we were at idle speed when he came up 15 feet behind the boat and grabbed a lure with no bait on my favorite rod, and “it was on.” After a 30 minute fight on 20lb test line, we finally landed the beast now named the Kraken, the largest Mahi I have ever caught….. 62 inches, 56lbs….

Monsterby PAuL gREENbLATT

Mahi

JuNE 2011 16 EAST-MAg.CoM

JuNE 2011 17 EAST-MAg.CoM

.com

Patterns are also available in Men’s Pants, Women’s Shorts, Skorts, Pants, Mini Shorts and sport coats

Get Loud with Loudmouth shorts–available at

Meet the neW squad

Now let’s hope there are games to cheer aboutJuNE 2011 18 EAST-MAg.CoM

being a cheerleader must be a cool experience but becoming a cheerleader is an emotionally wrenching experience. After competing against 300 girls to make the finals—Candy, Ariana and Tatiana (see cover)—competed in the final round against the remaining 90. only 22 veterans were asked to return for the 2011 squad. There is a moment when the name of the last member of the new squad is announced and the reality of not being picked sinks in. For the rookies, it is a case of not getting what they never had. For the veterans, it means losing something they loved dearly. I have a daughter now; one that I hope will someday be of the caliber of these women. Responsible, articulate,

positive and of course physically fit among many other attributes. I learned a lot interviewing these women and their director, Emily Newton, a dallas Cowboy Cheerleader for four years before coming to the dolphins. The sense of teamwork is probably the biggest eye opener. The squad of 42 women spends a lot of time together; practices are three times per week for three hours each, plus appearances, plus games. Emily runs a tight ship she has no time for bad attitudes or prima donnas. The potential for disputes, petty jealousies and all other forms of drama is high but surprisingly kept in check by Emily. Passion for the fans and the game seem to essential to the selection

500 applications are submitted300 are invited to audition90 make it to the finals22 veteran cheerleaders made the 2011 squad20 rookies were selected

They practice three days each week for three hours each dayThey perform at 10 home gamesThey make over 400 appearances throughout South Florida

JuNE 2011 19 EAST-MAg.CoM

process too. A sense of history for the squad must also be a factor as the cheerleaders studio is surrounded with images of the cheerleaders from decades past. The history of the squad literally surrounds them three days a week during practice sessions. We hear regularly about male athletics and politicians doing stupid things but one is hard pressed to recall any scandal involving a dolphin cheerleader. bad girls don’t make the squad and the questionable ones are surely cut quickly at the first sign of trouble. That sounds tough but a squad of this caliber is why 500 applicants seek to be members each year. I read a blog post from a dolphin Cheerleader from the late ’80s. She said many of the things we all know about the hard work but she would trade nothing for that first game, standing in the end zone about to run on the field for the first time as an NFL cheerleader. That memory will be all hers forever. but even

JuNE 2011 20 EAST-MAg.CoM

today when people learn that she was a dolphin cheerleader, they never look at her the same. When she’s a grandmother, people will look at her that way too. Congratulations to the 2011 squad.

As of press time, the NFL 2011 is still an undecided issue with the lock-out still in effect. The dolphin Cheerleaders are hosting four junior cheerleading camps during the summer in davie, Estero and Jupiter. Learn more at www.miamidolphins.com - youth programs.

JuNE 2011 21 EAST-MAg.CoM

JuNE 2011 22 EAST-MAg.CoM

Water Damage?Know the benefits of calling horizon Public adjusters

www.horizonpublicadjusters.com(954) 491-4646

Public adjusters helped their clients secure claims that were 747 percent higher than claims filed directly by homeowners according to Citizens Property Insurance Corporation of Florida. At Horizon, we work to make sure you get the maximum compensation allowed by your insurance policy. We know the fine print, we know the law and we know how to get fast results.

Have you experienced a water leak in your home? The damage may be much greater than you can see and the problem may be getting worse.

Call us today for a free consultation.

(954) 491-4646

JuNE 2011 23 EAST-MAg.CoM

dennis Maxvisions oF a neW third sPace

“My greatest successes in my career have been to do something at that

moment that pleases me at every level: the quality

of the food, the style of the food, the atmosphere,

the décor . . . the whole relationship works well

because it is where I am at that moment.”

by RIChARd RoSSERPhoToS by WINNIE TAyLoR

and his new restaurant “Max’s harvest” one has to understand life in California in the 1950’s and ’60s. I lived out there for seven years which qualifies me for nothing . . . . but when dennis told me where and when he grew up—the reasons for much of his vaunted success became much more obvious.dennis studied at the fabled

university of California, berkley in the late ’60s—the flashpoint for American social consciousness. “berkeley was famous for a lot things; some of which I don’t want to remember.”he is credited for bringing

California cuisine to South Florida in the ’80s which led to a string of restaurants over the decades. “It wasn’t like the East coast . . . California was a new land with new

opportunities and there wasn’t any rules.”his flagship Max’s grille in Mizner

Park is still going strong after 20 years—a testament to a great concept and consistent execution.The other somewhat stereotypical

California attribute he exhibits is also essential to many artists from all disciplines: their craft is part of how they feel during a specific period of time (i.e. Picasso’s blue period)dennis’ new concept seems to

be in tune with his mood—more carefree about social norms with a strong sense of responsibility about nutritious food and environmental sustainability. “This whole movement is

happening right now” referring to the demand for more nutritious food

It was the start of a serious social conscience not just about food, but about everything.

—Dennis Max

to understand dennis Max

grown more locally to avoid high fuel consumption to transport it to market.but what was a bit more

surprising is dennis’ appreciation for the modern dining experience. The days of “every city had one special occasion restaurant” and the like has changed to many more “third space” options (#1—home, #2—work) ushered in most notably by Starbucks where locals gather for meetings, conversations, texting, reading and oh yeah, coffee.dennis knew he wanted to do a

“farm-to-table” concept but he

feels lucky to have found a space that sets “like a townhouse in Soho” with different areas for different dining experiences. We talked in the outdoor patio area but there is inside dining, a bar and streetside tables as well. Max’s harvest will start with

dinner but, Sunday brunch seems to be next on the schedule. Lunch is in the “yet to be decided” category.brandon belluscio, co-owner of

delray’s CuT 432 and protegé of dennis said it best about the new restaurant; “If anyone can make it work, dennis is the one.”

FaVoriTe FooD?pasta. i have always

loved pasta.

seCreT To suCCess?100 percent focus.

Dedicate 100 percent and never give up. You have

to be true to your vision.

oThers haVe saiD Your nuMBer one skill is

aTTraCTing anD keeping TalenT. is ThaT True?i’d like to think that.

one of the things that make me the happiest

is helping young people move on to greater

things.

MosT DisTurBing TrenD in The resTauranT

inDusTrY?That’s a real good

question . . . i launched my career at a chain

restaurant and i don’t want to bash chains

but i think they can be harmful to some degree.

(by crowding-out more inventive restaurant

concepts) on the other hand, their food has to

be pretty good to compete and some restaurants, take

McDonald’s, they’ve been smart and are responding

to consumers with salads, more vegetables

and the like.

iF you go . . . .Max’s harVesT opens June 9ThThe 120 seat restaurant is approximately 3,500 square feet. The menu will change seasonally but includes such favorites as wahoo crudo yellow chili emulsion, prime grass fed beef, hand cut papardelle with spring lamb ragout, day boat swordfish, fresh Cocoa Beach cobia, and Broward County burrata. Max’s harvest is working with farms throughout south and Central

Florida, including palm Beach County’s swank specialty produce, Farmer Jay’s organics and heritage hen Farms.

open daily for dinner starting at 5 p.m. until 11 p.m. Delray Beach’s pineapple grove District, 169 ne 2nd avenue, Delray Beach 561/381-9970www.Maxsharvest.com

JuNE 2011 26 EAST-MAg.CoM

argentinaPostcards from

PhoToS ANd SToRy by dAvId hoSKINSoN

As the First Lady of Argentina from 1946-52, Maria Eva Durante De Peron, affectionately known as Evita, championed labor rights, public health, education issues and women’s suffrage. After her death from cancer at age 33, and the premiere of Andrew Llyod Weber’s musical in 1980, Evita became part of international popular culture.

look familiar? evita gave her famous farewell speech from

this balcony of the president’s office.

Top piaza evita, BoTToM Tomb plate

JuNE 2011 28 EAST-MAg.CoM

Originating in the 1890s in the barrios of Buenos Aires, tango evolved from European immigrant street dance to the fashionable salons of Paris, Berlin and New York. The provocative rhythm inspires gymnastic lifts, kicks and drops around passionate physical embraces.

righT Caminito Couple,

leFT san Telmo

square

Buried in a Cathedral, Jose de San Martin (1778-1850) was an Argentine general who led the successful revolutions that secured independence for Argentina, Peru and Chile. Many of Argentina’s leading citizens are buried above ground in one of the world’s most spectacular collections of statuary tombs... La Recoleta Cemetaria

Soccer/football is a passion in Argentina from street games to a vibrant pro league where they separate home and away teams and their fans with barbed wire and soldiers.

Diego Maradona is revered as one of the greatest football players of all time.

From a child sensation in the shantytowns of Buenos Aires, he played the beautiful fame with hometown Boca Juniors and then on to Barcelona and Napoli. Maradona was the world’s highest paid player for many years, and led Argentina to victory in the 1986 World Cup.

Diego Maradona street art

Argentina’s cattle industry is famous for its high quality beef and leather working industry. Steak houses partner with local vineyards to offer hearty fare with world class malbecs and cabernets.

Both gauchos and polo players symbolize the nation.

With 13 million people, Buenos Aires has big city bustle. The Recoleta section mirrors Parisian architecture. Teatro Colon is one of the top opera houses in the world. Numerous museums, statues and parks enhance the port city on Rio de la Plata.

Only an hour by ferry northesast from Buenos Aires across Rio de la Plata, Colonia del Sacramento was settled in 1680 and governed by Prtugal and Spain prior to Uraguay’s Independence. Colonia’s Barrio Historico district is a UNESCO World Heritage Site with tree-lined cobblestone plaza, museums, colonial-era churches and homes and a 17th century convent/lighthouse.

JuNE 2011 35 EAST-MAg.CoM

Loveetc.

happen to know someone who goes from relationship to relationship faster than a bullet train? As soon as Mr. Right exits, Mr. Almost Right enters. The ink isn’t even dry on divorce number three and they’re in a relationship with someone else. We all know that

person. In fact, many of us have been that person—or worse, we still are that person.

Why is it that some people just can’t seem to get it right? Why is

it that for some, serial dating is a way of life? And the roulette relationships go on, and on, and on … ?

In my work as a relationship coach, I see many patterns, common dating mistakes, and, unfortunately, many singles who simply reek of desperation. The good news is, there is a way to take charge of your life, become empowered to

by ANN RobbINS

(than settle)single!

i’d rather be

Loveetc.make healthy relationship choices, and, yes, even, be happy as a single, living your life as a “successful single”.If you take a look at all of your life’s

relationships, the common denominator is you. Think all men are jerks? All women are gold diggers? Well guess what? you are attracting jerks and gold diggers. Tired of high maintenance chicks? Sick of controlling men? you brought them into your life.how does this happen? Why is it most

people tend to attract the same type of person, tend to engage in repeat performances, and can’t seem to figure out what’s going on? A sad fact … the divorce rate is skyrocketing. And, we spend more time planning our vacations than we do our love life.Where to start? First, know thyself.

Know who you are and what you want. Along with this comes a clear understanding of what you don’t want. Take a look at your values. Those core values are your guiding compass and provide a roadmap for your life. If you compromise your values in a relationship, that relationship will not stand the test of time. Plain and simple.Now, make a list of your relationship

requirements. I’m talking about those non-negotiable deal breakers. Examine all of your past relationships. Make a list of each one, write down what worked, what you liked, and what you didn’t like. The good, the bad, and the ugly. What patterns do you see? What common threads are evident?Finally, and most importantly, create

the life you want as a single person. Ask yourself what you used to enjoy doing that you no longer do? or, is there something you’ve always wanted to do but just never did? Maybe you’ve always wanted to play golf but just never bothered to take a lesson. Perhaps you’ve always thought bird watching was cool, but just never bothered to find out if there is a local club you could join that does just that. begin working toward those things.The key is to create a life that is

enriching and fun for you. A life that gives you joy and fulfillment without being dependent on another person. As a successful single, you’ll find you’re not defining yourself by whether or not you have a date for Saturday night. In fact, you’re so busy, you may have to pencil in the prospective date – several weeks in advance.once you’re living the life you want, and

are happy in that life, you will find an amazing difference in the type of people who are attracted to you. Remember, like attracts like. Therefore, dysfunction or unhappiness attracts dysfunction and unhappiness. And joy attracts joy. And who knows? you just might meet him, or her, on the bird watching trail.

Ann Robbins is a Certified Professional Matchmaker, Master Certified Relationship Coach, and CEo of LifeWorks Matchmaking. you can reach her at www.lifeworksmatchmaking.com or 954/561-4498

JuNE 2011 37 EAST-MAg.CoM

Socialstudies

LinkedIn has been front and center in the news lately because of their wildly popular IPo. unlike Facebook, Twitter and many of the other social media channels which are über popular today, a portion of LinkedIn’s revenues come from premium subscription products (source: Silicon Valley Insider, May 18, 2011). Similar to all other dimensions of the internet and social media, LinkedIn is very much a work in progress. As a result, their offerings (for both paid and free members) is continuously evolving.An interesting question is whether it makes sense to pay

for one of the premium subscription plans or stay with a free account. My opinion is that there is a value to upgrading, if you intend to actively participate and leverage the business development tools that LinkedIn offers. If instead, you want to have a presence, but aren’t likely to do much with

it, then it probably isn’t worth the $250 plus per year. below are two key examples of LinkedIn

features that are available to paid members.InMail is a way to send a message to anyone within

LinkedIn. The InMail function can be hugely beneficial if your objectives include reaching out to people beyond those who are a part of your network (that you have already connected with.) otherwise you are restricted in your ability to make contact with people that you don’t have a relationship with. different premium programs allow for varying quantities of InMails each month, so read up on the choices.other notable dimensions of Premium accounts include

the ability to get more insights on the frequency and search terms causing your profile to show up within a

LinkedIn search. you can also see the people who are checking out your profile page, (excluding those who chose to stay anonymous). When conducting your own searches, you are able to see a greater number of profiles of other LinkedIn members who meet your search criteria and there is considerably more filtering available as well. If you are brand new to LinkedIn, it’s probably

smart to start with a free account to get acclimated. If at any point you want to be more proactive than the free version allows, test out a Premium account to see if you benefit from the added features.

Andrew Wetzler is president of Morevisibility, an interactive marketing firm based in boca Raton. Please visit their website at www.morevisibility.com.

is iT WorThWhile To paY For a preMiuM aCCounT on linkeDin?

by ANdREW WETzLER

slinked in

Unsolicitedadvice

to do or not to doI have to admit, my husband's "to do" list gets on my nerves. I try so hard not to say anything because I know it shouldn't. I should feel lucky to have a man around the house who even makes lists. but his list could fill about 2,000 man hours—so he will never finish it all and consequently always feel bogged down and overwhelmed. his list is unmanageable and contains items he won't do until our kids go off to college. (They're currently nine and ten) Well, in order to save my marriage, I won't give him any advice about his list. Instead, I'll tell you what to do.People are either list makers or they're not.

So if you don't make lists, skip to the next page. If you do, here are some pointers:• Make a Master list—always have a note

pad nearby in central location at home. The kitchen counter is a perfect spot. This way, as things come to mind, you can quickly jot them down.• rank—assign a number to each item on

the list: 1-must do; 2-better do; 3-could do, but I'm a realist, so I probably won't do this one.

• DiviDe anD conquer—copy 10 items from your master list onto a "daily" list. The key here is to be pragmatic. Keep in mind how long each task will take and how big the pay-off is. obviously, if you need to paint the house, is it really a good day to tackle four loads of laundry?• the help—Some items on your list

may not even be worth your time and effort. Think about outsourcing when appropriate. • eDit—If you didn't complete all the items on

your daily list, then you probably had too many on there to begin with. or you're a slow poke.• DeaDline—Some of us procrastinate. If

you fit in this category, put an artificial deadline next to each task on your list.

Now, that you have a manageable list, go get something done. Remember, a to do list is a moving target. As you cross things off your list, items are always being added. So don't get discouraged.

by LuPé SoMERSET

Stuff to DoconcertskaTY perrYbank Atlantic Center-SunriseSaturday, June 117:30pmTickets start at $63.00www.venueguide.com

The MonkiesPompano beach AmphitheaterSunday, June 58:00pmTickets start at $100.00954/946-2402www.venueguide.com

ZZ TophARd RoCK LIvE-hollywood, FLWednesday, June 88:00pmTickets start at $68.00954/797-5531www.eventguide.network

arTspark aMphiTheaTer granD openingArts Park at young Circle

Friday, June 37-10:00pm954/921-3500www.hollywood.org/artsparkFeaturing a live outdoor concert by EXPoSE’

u2 - 360 TourSun Life Stadium2269 dan Marino blvd., opa LockaWednesday, June 297:00pmTickets start at $42.25 and go up.www.ticketmaster.com

“suMMer in The CiTY” MusiC seriesFlorida Atlantic university Summer Concert bandMizner Park AmphitheaterFriday, June 107:00pmFree561/393-7827Summer concert band comprised of music students from various Florida colleges and universities

DeF lepparD & hearTCruzan Amphitheatre, Wednesday, June 15, 7:30pm, Tickets start at $38.00

def Leppard are hitting the road for the 2011 summer tour and they are taking with them as special guest heart. def Leppard known for their spectacular concerts and legendary riffs and sound.

def Leppard the multi-platinum band has sold 65 million albums worldwide. heart who are joining the tour are known for such songs as “Magic Man,”“Alone,” “barracuda” and “Crazy on you”

JuNE 2011 40 EAST-MAg.CoM

Stuff to DoPerforming arts“hair”broward Center For the Performing Arts, Fort LauderdaleJune 7-19Call for timesTickets start at $24.00954/462-0222www.browardcenter.org"She asks me why I'm such a hairy guy." Need we say more? oK, maybe we do. don't miss this Tony Award winning musical revival, but if you do, the show will ready for a broadway return on July 5 at the St. James Theatre in New york.

local Fun eventsroller DerBYWar Memorial Auditorium, 800 NE 8th StreetSaturday, June 256:00pm$15-30.00954/828-5380www.ticketmaster.comThe gold Coast derby grrls vs. dub City This event has a bonus mini bout (two 15-minute halts) between the Pirates and the Ninjas. This starts at 6 pm, and the main event starts at 7 pm. Ticket purchase includes the mini bout and the main bout.

narraTeD Bus Tour iF hisToriC DelraY BeaChdeparts from MLFh inside boynton beach Mall, 801 Congress Ave.Saturday, June 25$15.00 per adult, free for children under 18.

561/243-2662www.delraybeachbustours.orgConducted by the Museum of Lifestyle and Fashion history, 2 hour tour of 10 historic sites.

splash luau AT Splash Adventura at Quiet Waters Park401 S. Powerline Road, deerfield beachJune 10 and June 246-10:00pm$5.50 (advanced ticket sales are required)954/357-5100Splash Adventure will be transformed into a tropical paradise for this family-fun aquatic event. There will be a movie, luau games with prizes, and splash time.

TropiCal FruiT FesTiVal-TasTe oF The TropiCsgarden Mounts botanical garden531 N Military TrailWest Palm, beach10:00am-3:00pmFREE for members; $5.00 for Non-Members“First established in 1973, the Tropical Fruit Festival will return to Mounts following a four year absence thanks to a generous $15,000 donation from the Marge & Fritz bell Tropical Fruit Project. The event includes gene Joyner’s Tropical Fruit display, a cooking demonstration from Mango gang member Allen Susser, fruit samples, lectures and demonstrations, plant sale & more.www.Mounts.org

local nightly social eventsMoonlighT anD MarTini’sThe Ritz Carlton, Fort LauderdaleFriday, June 107-10:00pm$30.00 for PetSetters$40.00 for guests$50.00 to Join Pet Set and Attend954/266-6827www.humandbroward.com/petsetEnjoy a night of martini’s in the moonlight. guests will be to sample the hand crafted grey goose L’orange martinis created by the Martini Month participating venues.

arTspark aMphiTheaTer granD openingArts Park at young CircleFriday, June 37-10:00pm954/921-3500www.hollywood.org/artsparkFeaturing a live outdoor concert by EXPoSE’

art eventsarT & JaZZ on The aVenuedelray’s Atlantic AvenueThursday, June 236-10:00pm561/279-1380 x3The City of delray beach literally transforms Atlantic Avenue into a delray event that resembles a mini Mardi gras. The Avenue is filled with the sounds of music, jazz, art walks, art galleries, tasty foods, fun festivities, live entertainment, art exhibits, and late night shopping.

arT Walk las olasEast Las olas blvd., from Andrews Ave. to SE 16 AveThursday, June 166-9:00pmRandi Karmen 954/258-8382randi@lasolasboulevard.comExperience special events and promotions at the shops and galleries along East Las olas. Sidewalk musicians and art displays will add to the festive atmosphere.

Father day eventsDaD anD DaughTer nighTPresented by: delray beach Parks and Recreationdelray beach golf Club, 2200 highland Ave., delray beachFriday, June 177-10:30pm$22.00 per person (space is limited)561/243-7277beardsley@mydelraybeach.comwww.mydelraybeach.comdads and daughters are invited to attend this celebration of Father’s day! All ages are welcome! This elegant evening features a full-course dinner with music for your dancing and listening enjoyment. ANd as a memento of his special night, every dad will receive a keepsake photo

Eastpeeps

JuNE 2011 41 EAST-MAg.CoM

Bruno Mars

Eastpeeps

JuNE 2011 42 EAST-MAg.CoM

Boca Raton's Erica Lee Chevillar is best known for leaving her teaching job at West Boca High because she had done some bikini modeling. That conterversy landed her on the pages of the March 2007 edition of Playboy.

Her 30th Birthday party got her n the pages of EAST

Photos by Stacey O'Nell

Eastpeeps

JuNE 2011 43 EAST-MAg.CoM

Young Professional of Delray celebrity bartending event at Delux

JuNE 2011 44 EAST-MAg.CoM

Thousandwords