Task 1 - Research

E4 Research

E4 was launched on the 18th January 2001and is a british pay-tv companion to channel 4 .

The E4 website claims that E4 provide entertainment for a cutting edge young audience, this is emphasized by the TV programmes aired on this particular channel which are all aimed at a young demographic aged roughly 16-30

E4 is available on freeveiw, DSAT and cable and E4 on sky HD.

E4 Stings Research

E4 stings are short 10 second clips which are aired in-between programmes to identify the particular channel (E4).

All E4 stings are created by the channels audience through a competition which allows a person to take the E4 logo and create a 10 second brand sting, which if chosen will be aired on the E4 channel.

After looking at the finalist work and looking through the E4 sting website, it is clear that E4 are looking for initiative ideas which emphasize this channels attitude as well as the particular target audience (aged 16-30). It also states in the rules that within reason – your idea can be quite naughty / irreverent / provocative and the like. Use your common sense though.

Competition Finalists

HumorousRandom

Weird

Creative Innovative

Exciting

Fresh

Imaginative