E023: Joan Stewart – How to Build a Raving Fan Base and Become More Visible
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Featured Guest: JOAN STEWART Your Host: DOUG FORESTA http://www.coachzing.com How to Build a Raving Fan Base and Become More Visible EPISODE 23:
description
Joan Stewart, also known as the Publicity Hound, discusses how to become more visible, as well as her favorite content marketing strategies for her own business. Publicity expert Joan Stewart is a coach and mentor who works with business owners who want to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. She has worked with thousands of CEO’s, authors, speakers and experts who needed to tell their story to the world. In This Episode, You'll Discover: -A SIMPLE and FUN way to create viral content -Two resources for creating eye popping graphics and illustrations -A POWERFUL action you must take to get more visibility for your content -A secret trick that Joan uses to drive massive traffic using Pinterest
Transcript of E023: Joan Stewart – How to Build a Raving Fan Base and Become More Visible
The Coachzing ShowE P I S O D E 1 : T H E B A C K S TO R Y
1© ACQYR Inc. All rights reserved.
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
Featured Guest: JOAN STEWART
Your Host: DOUG FORESTA
http://www.coachzing.com
How to Build a Raving Fan Base and Become More Visible
EPISODE 23:
The Coachzing ShowE P I S O D E 2 3 : T R A N S C R I P T
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
The Coachzing ShowE P I S O D E 2 3 : T R A N S C R I P T
Our Featured Guest:Joan Stewart, also known as the Publicity Hound, discusses how to become more visible, as well as her favorite content marketing strategies for her own business.
Publicity expert Joan Stewart is a coach and mentor who works with business owners who want to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. She has worked with thousands of CEO’s, authors, speakers and experts who needed to tell their story to the world.
In This Episode, You'll Discover:✓ A SIMPLE and FUN way to create viral content
✓ Two resources for creating eye popping graphics and illustrations
✓ A POWERFUL action you must take to get more visibility for your content
© ACQYR Inc. All rights reserved. ! 3
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
EPISODE 23: How to Build a Raving Fan Base and Become More Visible Listen Here: http://www.coachzing.com/podcast/e023-joan-stewart
The Coachzing ShowE P I S O D E 2 3 : T R A N S C R I P T
✓ A secret trick that Joan uses to drive massive traffic using Pinterest
Tips From The Episode:✓ Think about the top 4 problems that your market faces and solve that with your content
✓ Start with a free Wordpress Blog that you host
✓ Make sure to add humor and fun to your content
✓ Make sure to niche and find your target market online
Links & Resources:✓ Publicity Hound
✓ 89 Press Release Tips
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)
The Coachzing ShowE P I S O D E 2 3 : T R A N S C R I P T
IntroductionDoug: Hello, welcome back to The Coachzing Show. This is your host, Doug Foresta, and this is the
show that helps you, coaches, speakers, therapists and authors, to work less, earn more and help more people, through creative content marketing.
Thank you so much to all of you for supporting the show. We continue to rise up in iTunes. We've got as high as number four in business and number four or five in self-help.
So please continue to send in your ratings and reviews, and starting next episode we'll go ahead and continue to read those ratings and reviews as well.
We're obviously always talking about content, we're talking about creative content marketing, but we're also going to talk about publicity. I have with me today, publicity expert Joan Stewart, who I know many of you might know from www.PublicityHound.com.
I'll just say a little bit about Joan, and I'll bring her right on.
Publicity expert Joan Stewart, also known as the publicity hound, is a coach and mentor who works with business owners, just like you, who want to use free publicity from traditional and social media, to establish your credibility, enhance your reputation, position yourself as an expert and sell more products and services.
She has worked with thousands of CEOs, authors, speakers and experts who needed to tell their story to the world, and she has helped her clients pitch themselves to media, to get onto The Today Show and onto the front page of the Wall Street Journal.
She's the author of 4 eBooks on publicity and is quoted in more than 60 books on marketing, public relations and small business.
She also shares her publicity tips twice a month, for articles in Entrepreneur.com.
Joan Stewart, thank you for joining me.
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The Coachzing ShowE P I S O D E 2 3 : T R A N S C R I P T
Joan: Great to be here, Doug. Hi, everybody.
Doug: Thank you. As we were saying before, you've done one or two interviews before in your life, I know.
Joan: Yeah, 100 or 200.
Doug: 100 or 200, right.
Content Creation Strategy(01:35) Doug: This will dovetail into publicity, but I'm curious about, obviously you help business owners to
become visible, I'm curious about what are your favorite content marketing strategies for your own business?
Joan: This is one that I just started paying a lot of attention to this past year, and it's a fun one.
Doug, you know when you talk about creating content, I can hear them whining and groaning, "Oh, but it's so much work." Okay, this tip is a lot of fun.
Start dressing up your content with really fun graphics.
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