Pardot Elevate 2012 - Integrate Offline Into Your Pardot Campaigns
Raving Fans at Pardot - Adam Waid
-
Upload
flipmyfunnel -
Category
Marketing
-
view
44 -
download
0
Transcript of Raving Fans at Pardot - Adam Waid
Raving FansABM Style
@adamwaid
Adam WaidDirector of Customer Success
Adam WaidDirector, Customer Success - Pardot
@AdamWaid
Raving Fans
Develop: Vision, values and strategy.
Focus: on the right accounts
Reward: customer-obsessed behaviors
The Pardot Way
1
2
3
@AdamWaid
Vision, values and strategy.
@AdamWaid
V2MOM
@AdamWaid
Success Growth RetentionEFL
Increase Adoptionby focusing on the right accounts
@AdamWaid
Proactive Outreach
Scaleable success
Focus on accounts in need
Drive adoption
FY17 Success Team: Customer Engagement RateAlmost 90% of Pardot customers touched by team in FY17
Unique Accounts Touched
Total 1:Many Attendees
Higher Renewal Rate
4k 16k 13% increase
1:Many Programs
57% of accounts 250% increase YoY
Upsellopportunities
Six figures
Customer-obsessed behaviors
@AdamWaid
Customer Success is our Success
Identify “Success Stories”
Incentivize Customer Stories (internally and externally)
Recognize customer-obsessed individuals
#PardotLovesMe
@AdamWaid
Develop. Focus. Reward. Keys to Raving Fans
@AdamWaid
“Pardot’s users consistently commend the Product. Enterprise users recognized the tool as a stand-out product to be used by marketing teams. It received the highest average score for ease of use, quality of support, and meets requirements in marketing automation (enterprise).”
Marty Duffy Director of Research, G2 Crowd Source
G2 Crowd WinnerBest Software 2017 List
Thank Y u@AdamWaid