Embrace Data, Change the World

KD Paine and Beth KanterE-Metrics Conference Keynote

October 2, 2012

Katie Delahaye PaineChairman & FounderKDPaine & Partners

Chief Marketing OfficerNews Group International

kdpaine@kdpaine.comwww.kdpaine.com

http:/kdpaine.blogs.comFellow and Board Member: Society for New Communications Research

IPR Measurement Commission

Beth Kanter: Master Trainer, Blogger, Author, ChangeMaker

Measuring Completion Against Deadline…..

0…1…2…3…4…5…6…7…8…9…10

If you want to change the world: Be Networked, Use Measurement, and Make Sense of Your Data!

Social Change is Increasingly Network-Centric

A Network Mindset: A Leadership Style

• Openness, transparency, decentralized decision-making, and collective action.

• Listening and cultivating organizational and professional networks to achieve impact

• Leadership through active participation. • Sharing control of decision-making• Blending networking with strategy• Data-Informed culture

Themes Categories IndicatorsINTERNAL CULTURE Networked Mindset

Institutional SupportCommunications Strategy

CAPACITY Hours Expertise Channels MEASUREMENT Analysis Tools AdjustmentEXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners

Social Fundraising

Practices Differ for

Crawl, Walk, Run, Fly

Crawl, Walk, Run, Fly Model: Networked Nonprofit Practices

DenialFear

ConfusionDelight

Data Informed

The Five Stages of Measurement Acceptance in the Nonprofit Sector

Denial

I don’t have the time to measure.

Fear

What if my strategy or program doesn’t

show success?

Confusion I know I should measure our social

media and network, but not sure what or

how?

Delight Hey check out these cool charts

and graphics!

Data Informed

Successful networks and social media start with

measurement

What does the data say?

Data-Informed Culture: It starts from the top!

Do Something.org

Tear down those silos and walls around data …

More time think about that the data, then collect it

DoSomething.Org’s Fail Fest

Why did it fail?What did we learn?What insights can use next time around?

Crawl Walk Run Fly

Lacks consistent data collection

Data collection consistent but not

shared

Data from multiple sources

Org Wide KPIs

No reporting or synthesis

Data not linked to results, could be wrong

data

System and structure for data collection

Organizational Dashboard with

different views, sharing

Decisions based on gut Rarely makes decisions to improve

Discussed at staff meetings, decisions

made using it

Data visualization, reporting, formal reflection process

Becoming A Networked Nonprofit: Maturity of Practice Model – Data Informed

Advice for Nonprofits: Becoming Data-Informed: Change Is Easier With Baby Steps

• Begin at the end – discuss and identify results

• Curator of metrics• Use experiments to help evolve• Get started with a small data collection

project that is high priority in your organization

• Make time to learn from results

Thank You!

Tweet Up at 6 PM at Tamo BarBuy the Book and Give It To A Nonprofit!

http://www.measurenetworkednonprofit.org