Integrated Marketing Strategies (in Russian) by Russian Herald Seminar 5
E-marketing in Russian social media
description
Transcript of E-marketing in Russian social media
![Page 1: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/1.jpg)
E-marketingin russian social media
Natalia Korolevafor
Suomen matkailuorganisaatioiden yhdistys – Suoma ry
September 2010
![Page 2: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/2.jpg)
E-marketing ?..
![Page 3: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/3.jpg)
...ACHIEVING YOURMARKETING GOALS
![Page 4: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/4.jpg)
BRAND AWARENESS
INFORMING
ATTRACTING CUSTOMERS
MAINTAINING PUBLIC IMAGE
INCREASING SALES
EMOTIONAL CONTACT
![Page 5: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/5.jpg)
1,5 billionsInternet users in the World
50 000 000Russian Internet users
![Page 6: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/6.jpg)
Every 7th
Internet-user
read blogs of others
![Page 7: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/7.jpg)
18 000 000
internet-blogs
in Russian
![Page 8: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/8.jpg)
Russia holds the 1st place
in the World in involvment
in social networks
![Page 9: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/9.jpg)
Every day
200.000 new posts
about 1 000 000 tweets (in Twitter.com)
about 7 000 new blogs
450 000 comments on Liveinternet.ru и Livejournal.com
There are more than 500 000 000 posts in Russian-language blogs
![Page 10: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/10.jpg)
Why is it
important for your business?
![Page 11: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/11.jpg)
How do you use Internet?
70,8% internet users READ blogs
27,7% internet users OWN blogs
![Page 12: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/12.jpg)
Some statistics
34%
writes in blogs about their impressions on products and brands
32%
believes bloggers, who writes about products and brands
55% believes people with detailed blog's profile
![Page 13: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/13.jpg)
Russian top sites
Livejournal.comБлоги@mail.ru http://blogs.mail.ru/
Liveinternet.ruDiary.ru
Ya.ruПривет.ру http://blogs.privet.ru/
Blogger.comYoutube.com
Rutube.ruMoikrug.ru
Vkontakte.ru
![Page 14: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/14.jpg)
Topics valuable for Russian tourists
Travel stories,travel photos Advises for travelers
Hard advertisingGeografical leader - Ukraine
![Page 15: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/15.jpg)
Monitoring
How do you know that you are mentioned in blogs?
![Page 16: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/16.jpg)
Query language
Туризм
Туризм&Финляндия
Финляндия (туризм | путешествие | поездка ) - Хельсинки
![Page 17: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/17.jpg)
Blog search in russian
http://blogs.yandex.ru/
http://blogsearch.google.com/
![Page 18: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/18.jpg)
''Отпуск в Финляндии''
![Page 19: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/19.jpg)
For comparison
![Page 20: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/20.jpg)
For comparison
![Page 21: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/21.jpg)
Success stories
![Page 22: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/22.jpg)
Canada invites you!
Ролик на Youtube
Смотрим видео
![Page 23: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/23.jpg)
32000 views in 2 months
And more!
![Page 24: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/24.jpg)
How do they do it?
Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation.
The Canadian Tourism Commission can be found on the following social channels:Facebook - http://facebook.com/keepexploring
Twitter - http://twitter.com/keep_exploring
And website:http://www.canada.travel
![Page 25: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/25.jpg)
14 594 ''Like'' on the Facebook
![Page 26: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/26.jpg)
2301 followers on Twitter
![Page 27: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/27.jpg)
Cheaptrip
![Page 28: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/28.jpg)
How do they do it?
![Page 29: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/29.jpg)
Cheaptrip on Twitter
![Page 30: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/30.jpg)
Results
QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW
45908 участников сообщества в Livejournal.com
2200 followers on Twitter
INTERNET PROMOTION ONLY!
![Page 31: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/31.jpg)
How do you get recognized?
FREE ways to get promoted
over Internet
![Page 32: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/32.jpg)
Social bookmarks
Social notes
in Internet
![Page 33: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/33.jpg)
Web 2.0
News -
Post &
Vote
![Page 34: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/34.jpg)
Social news
smi2.ru
news2.ru
newsland.ru
vkurse.ru
![Page 35: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/35.jpg)
Social objects attract millions
![Page 36: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/36.jpg)
Social objects
![Page 37: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/37.jpg)
Inspired by Iceland
![Page 38: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/38.jpg)
Results
800 000 views on Vimeo
500 000 views on official website
On the TOP of Facebook during a week
2 000 000 tweets on Twitter
![Page 39: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/39.jpg)
5 steps to social media
Start with monitoringGet involved in dialogDefine the strategy
Create your blogGenerate content and social objects
Promote
![Page 40: E-marketing in Russian social media](https://reader036.fdocuments.us/reader036/viewer/2022081602/546236b2b1af9f92238b4dd5/html5/thumbnails/40.jpg)
Feel free to ask any questions.
Natalia Koroleva
cell.:+7 905 546 11 53
e-mail: [email protected]
skype: shokopay
www: Remarkable.ru
Thank you
for your attention!