IN THIS ISSUE

e-magazine for students

2

IN THIS ISSUE

EDITORIAL pg. 5

VIEWPOINTS pg. 7 By Professor Muhammad Yunis By António Guterres on UN Sustainable Goals Four Reports of the World Bank Other Viewpoints

On Sustainable Development - p g. 13

By Kalyan Rudra Pre-Theme Continuum Communicating COVID-19: Geopolitics of a Global Pandemic pg. 29 By Subrata Chatterjee

Stock Market Review How the Indian Stock Market Respond to COVID-19 Pandemic pg. 32 By Subhajit Guha Theme Coverage Impact of COVID-19 on MSMEs in India pg. 37 By Shubhro Michael Gomes

The Government Support Schemes for MSMEs: An Overview pg. 51 By Soumya Ganguly

Techno-Marketing Support Schemes of Entrepreneurship in India pg. 60 By Abhisek Saha

Marketing Assistance Scheme for MSMEs by National Small pg. 69 Industries Corporation Ltd By Dipankar Dutta

Face To Face With Anupam Pal, the technocrat turned entrepreneur

A Journey Towards Entrepreneurship: My Experience pg. 76

Transcript of the Interview by Sanjib Talukdar

3

pg. 92

pg. 96

pg. 103

pg. 108

pg. 110

pg. 113

pg. 118

pg. 122

IN THIS ISSUE

Case Study on Livelihood Planning

GIS Compliant Entrepreneurship Resource Mapping in the AjodhyaHills Area of Purulia - A StudyBy Suvendu Saha

Case Study

Activities during Covid-19 Lock-down periodBy Pranam Dhar & Pritam Dhara

Case Study

In KolkataBy Avik Chattopadhaya & Priyanka Kumari

Cottage Industry ReviewThe Cottage Industry of Rope MakingBy Piyashi Banerjee

Grass Root Level StudyA Tale of Two MOVERSBy Susmita Chatterjee

The Story of EnterpriseKHADI Movement For Transformation: A ReviewBy Manabendra Sekhar Bhadra

The Story of EnterpriseMicrofinance to Universal Banking: The Journey of BANDHANBy Sucharita Bhattacharyya

The AMUL StoryHow did SONY start pg. 125

4

SS CC MM CCOOMMMMEERRCCEE DDIIGGEESSTT

e-magazine for students

VOL.1 NO.2 * OCTOBER 2020 Bilingual Version

VISION To stimulate and promote the thinking and creative abilities,

through activities, that ensure self development.

MISSION To publish articles written by teachers, professionals, ex -students and students on

Current Affairs, Economy, Trade, Commerce, Industry, Banking, Insurance, Finance, Law & Business Ethics, Indian Accounting & Auditing Practices, Entrepreneurship, Marketing Principles, E-Commerce, E-Business, E-Governance, Technological developments, Career

Development Planning for Self Development of students.

Commerce Departmental Magazine Sub-Committee Members

Dr. Suvendu Saha Dr. Sanjib Talukdar

Dr. Sukumar Pal Dr. Manabendra Sekhar Bhadra

Publisher: Dr Subrata Chatterjee, Principal, Sree Chaitanya Mahavidyalaya

Editor: Dr. Suvendu Saha

Published by the Department of Commerce of Sree Chaitanya Mahavidyalaya, Habra-Prafullanagar, North 24 Parganas , PIN 743268.

Email : scm.commerce@gmail.com

DISCLAIMER The views expressed by the authors are personal and do not necessarily

represent the views of the College, and should not be attributed to it.

FOR PRIVATE CIRCULATION ONLY.

Graphics & Design by the Editor.

13

SUSTAINABLE DEVELOPMENT

- :

1

- -

( , , , ) -

, -

-

- -

,;

, - ,

1 Dr. Kalyan Rudra is presently the Chairman of W.B. Pollution Control Board, Govt. of W.B.

14

, - ,

( )

.

,

-

, ,

, - ,

15

--

-.

; -

. ;

,

- ;

-

’ -

16

: ( ) ( ) ( / )

-

-

-

-

-

-

-

-

-

. . . . . .

. . .

. . . . . .

. . . . . .

. . . . . .

-

‘’

( , , )

( , , , )

- , , ,

, ,

, , ,

,

, , ,

17

% %

, .; .

%’ ,

%-

% ,%

,

-

-

,

18

, ,

, , - ,

“ ” - ,

;

, -

,

- ‘

’

19

-

- ‘

, ’ , ,

,

‘ ’

-

- We need large dams and we are not going to apologize for it. Those in the developed countries, who already have everything put stumbling blocks in our way from the comfort of their electrically lit and air conditioned homes…The Third World is not ready to give up the construction of large dams, as much for water supply and flood control as for power….Hydropower is the cheapest and

cleanest source of energy, but environmentalists don’t appreciate that. Certainly large dam projects create local resettlement problems, but this should be a matter of local not international concern.

-

, -

--

20

;

% -

-,

;

-

; -

--

, .

21

- -

- , ,

-

,

,

--

,

,

?

-

22

. ; ..

,

, , , , , ,

, ,

;

- . .

, . .

-

,

; ( - )

,

23

;

-

-

--

-

-

-

,

-,

-

.-

,

24

- - - -

,

, -

, !

, -

- .

. , .

; ,

,

25

( ) - - - - -

-

; -,

-

26

, -

,

-

-

-

, ,

-

,

, ,

- - -

%,

,

,

27

, -

-

, ,

-

( )

( )

( ) (

) ()

. . - . . . - . . . - .

. . . . . .

. . ** **

28

- ( )

-; -

,

--------

Publication of

e-magazine

by the Department of Commerce

Sree Chaitanya Mahavidyalaya, Habra

e-magazine for students

e-magazine for students

IN THIS ISSUE

e-magazine for students

IN THIS ISSUE